VOLUME - 12, ISSUE -4, 2019

Ashis Sen
Founder & Chairman

POWERCAB
Elevating the Standards of Lift and Elevator Industry
The 10 Most Trusted Lift & Elevator Solution Providers

the Indian Lifts and
Elevators Space
Editor
Darshan Parmar
T echnology is speaking a subtle
language, the language of
‘innovation’. This language is
revolutionizing the way our world
works today. Daily lives of people are
changing rapidly and the day-to-day
activities are getting simplified with just
the touch of a button. May it be a
smartphone, a smartwatch, a smart
remote, or any other smart device for
that matter. Innovation in technology is
on the verge of discovering new
horizons making our lives better.
As technology is influencing our lives
making it simpler on a personal level,
the lifts & elevator space of India is also
experiencing the changes due to
technological advancements in its
widely growing business paradigm. The
dynamics of the said industry is proving
to be beneficial for a lot of parties
involved in the business, from its
manufacturers to the other solution
providers and ancillaries. Not just the
service providers, but the end-users,
that is the customers of these moving
machines are also benefiting greatly.
Due to the modern applications of the
latest technology and simplified
solutions integrated into the lifts and
elevators, the final users are having ease
in moving people and things in a much-
streamlined manner.
On the commercial level, modern
elevator solutions are enabling ease in
the transportation of materials,
Dynamically Uplifting
equipment, and heavy machinery, along
with vertical and horizontal
development. The passenger lift
segment is also looking bright as the
vertical development particularly has
been experiencing exponential growth
in its demand. As more and more living
spaces and office spaces are capturing
the real estate market in India, the
requirement of lifts has gone up
multifold.
Statistically speaking, in India, the
demand for elevators is on the verge of
crossing 75,000 units by 2020. In the
global market, such demand has
positioned the country in second place
in terms of overall demand. The key
growth triggers for the industry are
considered to be Urbanization which
includes high-rise buildings,
infrastructure projects, affordable
housing, and adding to all these factors
is the real estate reforms. For tapping
into this lucrative market, the lifts and
elevator manufacturers need to come up
with affordable solutions and models to
meet the customer requirements with
respect to the price-sensitive segments
of the market. According to an
independent report, the market size of
Indian lifts, elevators, and escalators is
projected to grow at a CAGR of 8.1%
in the timeline from 2017-2023.
When it comes to the escalator segment,
the majority of the market installations
are witnessed in sectors like hospitality,
transportation, retail, and residential. In
this segment, the market leader has
been ‘moving stairs’ for quite some
time, but now rapidly growing in
popularity is the ‘walkaway’ sub-
segment. These walkaways are mostly
installed at airports and shopping
centers. Amongst all the applications,
the escalators have captured the largest
share in the commercial arena
considering the overall Indian elevators
and escalators market.
This ardent and rapid growth in the lifts
and elevators industry along with the
infrastructural development that India is
moving forward to is deduced to
increase in the near future. With an aim
to provide optimum moving solutions,
there are some key players in the
market that are revolutionizing the
sector. Insights Success, in this month’s
issue has brought some moving stories
of the companies that are market
leaders, prominently driving success in
the lifts and elevators space of India.
This month’s issue of Insights Success
is displaying the journey made by the
companies that are making a difference
in the Indian elevators and escalators
market, and the team at Insights
Success is featuring these stories in
‘The 10 Most Trusted Lift & Elevator
Solution Providers.’
On the cover of this month’s issue,
Powercab is setting benchmarks while
elevating the standards in Indian
elevators and escalators market. It is an
industry-leading firm, prominently
offering adequate lifts & elevator
services in the country. Founder and
Chairman - Ashis Sen introduced the
firm with a vision to provide reasonable
elevator solutions to the end-users.
The set of stories portrayed in the
magazine includes a company’s journey
that is majorly focused on providing
lifts & elevator solutions according to
the rapidly accelerating future. The
company Aegis Elevator Private Ltd.
(AEPL) through its arena is enabling
the best in class facilities to its clients,
thereby ensuring an ever-lasting
experience. The visionary leader of
Aegis Elevators is C. G. Purohit -
CEO of the company. Along with an
engineering degree at his helm, the
knowledge and rich experience of 37
years in the sector of lifts and escalators
EDITOR’s
NOTE
have made him a seasoned professional
who takes care of the company’s
various business processes at every
stage. Another company that is not only
facilitating various lifts & elevators
solutions in an eco-efficient manner but
is also one of the first firms to provide
sustainable solutions for vertical urban
development is KONE Elevators
India. Amit Gossain, the Managing
Director of the company is responsible
for handling all its operations for India
and some of the South Asian countries.
Also, one of the world’s leading
elevators, escalators, and moving
walkaways solution provider is OTIS
India. Since, October 2015, Sebi
Joseph - President of OTIS India is
looking over the company and is
responsible for its overall leadership
and strategic outlook.
Featured as an interview, Hydro Fabs
is a company describing how it is on the
way to revolutionizing the Indian urban
vertical development space with some
assistance of the latest technological
advancements and smart tools.
Promoting and assuring good quality
products along with swift after sales
service is Salim Chinwala & Mustafa
Metawala, Founders – Hydro Fabs.
Insights Success also has some
honorable mentions - a few companies
that are disrupting the market in their
distinct way. These firms are: Elite
Elevators, Flying Machine Elevator,
Mars Elevator, Maruti Lifts, and
Escon Elevators Pvt Ltd.
We also have included articles written
by our in-house editors, shedding some
light on how the lifts and elevators
sector in India is faring and the factors
revolving around it. So, readers get
ready to be moved in a way you never
thought before. Happy reading!
Darshan Parmar
Cover Story
CO
NT
EN
08 TS
POWERCAB
Elevating the
Article Standards of Lift
and Elevator
20 Industry
Different Elevators
Various Types of
Elevators, Facilitating
Ease in Moving

26
Elevating Lifestyle
Influence of Technological
Advancements on
the Elevator Industry
 18 24 30

Aegis Elevator KONE Elevators OTIS India

Private Ltd A Pioneer in Shaping the Future
Contributing Eco-efficient by Moving People
Significantly Sustainable
towards a Fast Solutions for Urban
Paced Future Development

INTERVIEW WITH INSIGHTS SUCCESS

14

Hydro Fabs
Pioneer in Hydraulic
Lift Manufacturing
Since 1995
 Editor-in-Chief Pooja M. Bansal
Managing Editor Darshan Parmar
Contributing Writers Ananda, Varshita

Art & Design Head Amol Kamble

Associate Designer Poonam Mahajan

Art & Picture Editor Shweta Ambilwade

Co-designer Sapana Shinde

Business Development Manager Megha Mishra

Business Development Lead Tejaswini Whaval
Business Development Executive Sarika Kawade

Technical Head Pratiksha Patil

Technical Specialist Amar Sawant
Digital Marketing Manager Prashant Chevale
SME-SMO Executive Uma Dhenge
Circulation Manager Tanaji
sales@insightssuccess.com

December, 2019
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 PO
10LIFT &
T
h
Most
Trusted

ELEVATOR
e

Solution Providers

Ashis Sen
Founder & Chairman
OWERCAB
Elevating the Standards of
Lift and Elevator Industry

A ccording to market reports,India’s marketplace for

elevators and escalators is expected to reach $2
billion by 2023.Besides the urbanization, the
enactment of the Real Estate (Regulation and
Development) Act, 2016 (RERA), a growing number of
high-rise residential and commercial buildings across the
country have contributed to this rise. In addition,

Cover
government initiatives such as the Smart Cities Mission and
Pradhan Mantri Awas Yojana (Urban) and the increasingly
adoption of smart, efficient, and environmental-friendly

Story
elevators are expected to contribute to the growth of the
Indian lift and elevator market during the forecast period.
Further more,the increasing demand for Automatic Rescue
Device elevators is expected to fuel the market for
domestic elevators in the coming years.

This advancement and development in the lift and elevator

industry would have never been feasible without the
contribution of dominant industry players. Among them,
Insights Success feels privileged to bring forth a tale of one
such player, which came into operation when the industry
and nation’s people needed it severely. We are talking about
POWERCAB, an industry-leading firm, which is a
prominent name when it comes to
offering adequate lifts and elevator
services in India. Established in the
year 1991 with headquarters in West
Bengal, the firm has been serving the
nation for 29 years. With over 5556
elevators currently running, the pioneer
has installed different types of
elevators in the major states of India
including West Bengal, Jharkhand,
Orissa, Tripura, Assam, etc. as well as
in some of the major cities such as
Ranchi, Cuttack, Bhubaneshwar, Puri,
Siliguri,Alipurduar, Jamshedpur,
Agartala,Seuri,Rampurhat (Tarapith),
and many other locations including
some of the SAARC countries (for
example, Bhutan, Nepal etc)
On Right Time
According to the firm, during the initial
days of establishment, the lift and
elevator industry was in the hands of
multinational developer companies.
The services were good enough, but
the corporations used to charge a hefty
sum for the services. Consequently,
with the service charges being high, the
accommodation of new homes and flats
became unbearable for common
people. The establishment of Powercab
came into being to provide for these
common people. Founder and
Chairman, Ashis Sen introduced the
firm with the belief to serve with the
commitment of supplying lift and
elevator services at a reasonable and
bearable price for society. He asserts,
“At that time, due to the bad economic
condition of India and people
neglecting to purchase properties,
culminated in the real estate business
performing inadequately and
simultaneously, the lift industry being
affected badly. We just realized; it was
time for us to step in and provide for
the people in need.” Being a well-
trained technical person with having
wide knowledge in the electricals and
electronics field, Ashis set up his mind “Our vision
is
to do something right by society.
Uplifting the Society
Twenty-nine years ago, POWERCAB
began with the most conventional nothing
but to
single-speed lift. However, the vision
was to go beyond and bring a modern
trend in the industry. Subsequently, the
organization quickly hired a group of
Engineers in Research and provide
our
Development for product development.
POWERCAB’s this zest to modernize
lift and elevator segment has resulted
customer
in its present position of being a market
leader. With its massive efforts, today
the firm has enabled itself to build
high-speed lifts with all the latest
features. Presently, the firm provides
a better
care
high-end lift and elevators including
Manual Collapsible Door Elevator,
Manual Sliding Door Elevator, Manual
Swing Door Elevator, Manual
Telescopic Door Elevator, Center for
a better
Opening Auto Door Elevator, Scenic
Elevator, and Escalators.
Since inception, POWERCAB has
provided lift and elevator services at business”
reasonable prices with quality, prompt
deliveries, and manageable service
rate. “This affected the business of
other lift companies and as such, they
tried to damage our company’s
reputation. However, we were very
strict about our commitment to the
clients in regard to delivery and
completion we were able to overcome
all this hindrance.” says Ashis. The
firm’s employed experts and
experienced Engineers provide distinct
solutions to diverse lift owners on their
request. Lifts under POWERCAB’s
maintenance have zero-to-none
breakdowns and the firm claims to
respond to calls within 5 pm and the
rest in early hours the next day.
 “We are
an expert Presently, the company is said to
keeping its keen eyes on the industry
coverage, we have a substantial
number of maintenance clients for our
and has set up a team of Engineers to own products, however, we never
in the look out for the latest market trends
and innovations to be in line with all
maintain other brand elevators.” He
continued, “POWERCAB is happy with

elevator
big and multinational companies.
Stepping into the Clients’ Shoes
business, and Recognizing the needs of clients and
competitive market, POWERCAB
POWERCAB USERS. The essence of
the elevator business is to achieve a
maximum number of maintenances
which generates maximum revenues
per month, which is a great support to

we know
never fails to offer the best of services
at acceptable prices when compared to
other companies. This is accompanied
better by early deliveries and prompt
fulfillment of the client's requirements
run the business smoothly with all
overhead expenses.” On the other
hand, the profits brought about from
the formation of new lifts are added to
the capital every year, which according

care of
and a promise of advanced backup to the firm,are utilized to finance new
assistance as and when requested by productions.
the client.

elevators” POWERCAB being a people-centric

firm has been concentrating on quantity
and accordingly regulating nominal
profits. This benefits the company to
obtain the largest AMC coverage every
year. Ashis states, “Due to this AMC
Industry Acknowledgements
POWERCAB, an ISO 9001:2015
accredited firm, has received numerous
awards from organizations such as the
Institute of Economic Studies and other
esteemed bodies. Some of the awards
earned by POWERCAB include the

“POWERCAB users are

much content
with POWERCAB”
 “We have been leading
the industry for
over 29 years”
Udyog Ratna award in the year 1999-towards industrial
development in West Bengal; Trans world gold star award in the
Anirban Sen
year 1999- New Delhi-towards highest achievement in selling the
product in the metro city Kolkata; Excellency award in the year
Director
1999-towards designing and production; Gold Medal award in the
year 2001-towards services and production; and Excellence award
for extra ordinary achievements in India’s Development.

Shaping the Industry

The company will continue to deliver the best of lifts and elevator
service and uplift the society. Talking about future endeavors,Ashis
told us that the firm will maintain International Standards of
products and keep up with its competitive price and solid support of
maintenance.

With a visionary mindset and perceiving the industry needs and

setting up milestones, the firm targets to achieve:
• Center opening doors and other elevator/escalator spares, and
manufacturing all the items and transactspares parts to other local
companies of nearby states with a much-reduced price in
comparison to the suppliers of Ahmadabad, Mumbai, Pune, etc.
• Plans to install more sophisticated machinery at the earliest by
December 2019 for mass production and quality of the products,
matching that of Multinational companies
• Revamped elevator cabins styles with more attractive designs and
features compared to multinational companies
• Addition of features to the microprocessors control panel for easy
location of faults and better performance
• Training technical staff everyday by well experienced and efficient
engineers
• Improvement of marketing network bythe establishment of
franchisee within and outside the states in eastern part of India
• A plan to open four showrooms for elevator products like car
dealers, etc. by 2020 in Kolkata
• Plans for change in shift timings for 24hrs maintenance network
• Reducing AMC costs compare to multinationals

Passing the Path of Excellence

Revealing the secret mantra, Ashis guides upcoming young
entrepreneurs by stating, “Have at least 8/10 years solid technical
experience in this field and capable to develop the product time to
time as per market demand with a sophisticated production unit
equipped with modern automated machine, etc. and solid marketing
network and solid support of maintenance.” Not only this, but a
whole lot of entrepreneurship, commitment, and responsibilities
towards society can be learned from Ashis and POWERCAB.
HYDRO
FABS
Pioneer in Hydraulic Lift
Manufacturing Since 1995

Salim Chinwala &

Mustafa Metawala
Founders
Hydro Fabs

I n the following interview with

Insights Success, Hydro Fabs
describes how it is on the path to
revolutionizing the urban vertical
development sector in India. With the
help of the latest technological
advancements and smart tools, Hydro
Fabs is spearheading the space of
moving and shifting materials in a

14 December 2019|

dynamic way. Its innovative solutions
are disrupting the market and the
customer-centric approach of the
company is resulting in customer
satisfaction to the best extent possible.
Read how Hydro Fabs is creating a
benchmark in the lifts & elevators
space of the country.
“For us, Quality means - Safety,
Energy-Efficiency, Durability, and
Smooth Transportation”
1. Brief us about your company.
What kind of Lift & Elevator
Solutions/Services/Products are
offered by your company at par with
the current industry standards?
Hydro Fabs is a 2year old company
based in Bangalore,
Ans: We manufacture, export and
supply a broad range of Hydraulic
Lifts. Ever since our inception in the
year 1995, the company has grown
consistently and today we are a 3
million dollar enterprise. Our hydraulic
lifts are suitable for all types of heavy
material handling requirements.
Our company keeps pace with the
latest technology and world-class
infrastructure. We are constantly
looking at expanding our production
facility in order to cater to the growing
demands of the domestic as well as
international market. Currently, our
production facility is spread across an
area of 40,000 square feet. We follow
stringent quality control measures at
every stage of production. Our entire
production unit is divided into various
departments and is managed by a team
of 100 plus employees. We have
departments like administration,
marketing, purchase, production,
accounts, human resource, and after-
sales service.
Our lifts are used in automobile
showrooms, garages, food processing
December 2019|
Interview With Insights Success
industries, hotels, hospitals, parking
systems, and logistics.
Our Main Products are:
1. Hydraulic Scissors Lifts
2. Hydraulic Goods Lifts
3. Hydraulic Car/Bike Lifts
4. Hydraulic Car/Bike Elevators
2) Brief us about the featured
person(s) or the company’s
Founder/CEO.
Ans: In 1995, two partners met with a
vision of making cargo transportation
simple and efficient, that’s how Hydro
Fabs was born. Twenty-Five years
later, we are still driven by the most
exacting standards, constantly
encouraging our designers to challenge
the constraints of the modern world
and produce ideas that others would
deem impossible. It is this drive and
devotion that has led Hydro Fabs to be
widely acknowledged as ‘The Best
Cargo Lift Manufactures’
Salim Chinwala & Mustafa Metawala
(Founders - Hydro Fabs)
The promoters are from a very humble
background. Around 30 years ago, they
themselves worked day and night and
used hammer and chisel to cut steel.
They understand the problems faced by
different business organizations, hence
you can depend on them for quality
product and swift after-sales service.
3) Describe the current scenario of
the Lift & Elevator Solution
Industry, in your opinion.
Ans: The current scenario of Lifts and
Elevators with reference to specifically
the ones that are made for goods
transportation seem to be at an all-time
high. Since India is a rapidly
developing country, there seems to be
no horizontal space for builders and
architects to design factories,
showrooms, industries, etc. The only
choice left for people is to have more
vertical space and that’s where we
come into the picture. We provide
solutions for transporting goods from
one floor to the other with no
restriction in terms of size, height,
capacity, and safety. And we also
provide complete customized solutions
so we can cater to the masses and
produce equipment suitable
specifically for a client.
4) What motivated you to become a
Lift & Elevator Solution Provider?
Ans: The inspiration to become a Lift
& Elevator Solution provider comes
from our past when we used to be
small manufactures of trolleys and the
other small material handling
equipment. We decided to do research
on the then market situation (1994-95),
and we found that there were no local
manufacturers providing customized
lifting solutions. That’s when we did
our study and now we are driven by
our mission that is - “To manufacture
the best quality lifting solution and
provide uncompromised service and to
simplify the material handling process
for our clients.”
5) Which strategies do you follow to
remain competitive with
continuously evolving technologies
and trends? How are you shaping
the company to stay unique?
Ans: We have a highly proficient and
adept R&D department that constantly
updates any new technology that
comes into the scenario and provides
training to our employees regarding the
same. We also take part in various
exhibitions which help us to increase
our knowledge about the new
technologies and trends that come into
the market. The only recipe for staying
relevant and competent in this highly
15
 competitive market is to provide high quality and give
uncompromised service, and we follow both of these
religiously. We are and will always remain unique
because no two of our products are the same. The amount
of customization we can offer is incomparable and it will
always keep us one step ahead of our competitors.

6) Where is your company going? What benefit your

customers are getting from your company in this
competitive world?

Ans: Our company is always looking to expand both

physically and technologically. We are constantly looking
at expanding our production facility in order to cater to
the growing demands of the domestic as well as
international market.

Our company has always had a client-centric approach,

our customers know that if they need something
customized and reliable they can depend on us. Certain
equipment that we have made is 1st to the market and we
are constantly updating ourselves to find better ways to
utilize space and help our clients be more efficient in
terms of material handling. We help our customers find
solutions when most people would deem it impossible.

7) Can you brief us about the company’s vision for the

future?

Ans: We as a company have always had the thought of

growing with our clients, we provide solutions to make
your process more efficient and at the same time you help
us grow. In the future, we will be looking to improve our
quality to the highest degree and be known as the most
reliable Goods Lift/Car Lift and Elevator products &
services providers in the world.

16 December 2019|

Aegis Elevator Private Ltd
Contributing Significantly towards a
Fast Paced Future
T he Indian elevator industry is
growing steadily, owing to
the rising urbanization. It is
expected that the country’s elevators
and escalators market will cross $2
billion by 2023. Moreover, the
growing number of residential and
commercial buildings have also
provided the scope of development in
this industry. Various government
housing initiatives have acted as a
catalyst in the adoption of smart, fast,
and environment-friendly elevators.
The top players in the lift and
elevator solution arena are providing
the best-in-class facilities to the
customers, to ensure a lasting
experience.
One such frontrunner in the elevator
industry is Aegis Elevator Private
Ltd (AEPL). Established in 2011 by
a group of technopreneurs, the
company provides world class,
energy-efficient, and environment-
friendly mobility solutions. The
company started with a preparatory
phase‒ an intensive know-how
gestation period that lasted years. In
this phase, mobility technologies,
installation issues, and maintenance
challenges were studied threadbare.
Eventually, it made various
improvisations and innovations with
significant improvements with
18
accordance to the deliverables. AEPL
believes in offering the customers a
new aegis of friendly technology.
Wide Variety of Services
Operating in the states of Gujarat and
Maharashtra, the company offers
various manufacturing and
installation services for a whole
gamut of urban establishments.
These include offices, residential,
commercial, healthcare, hospitality
complexes, and other buildings.
Through its precision engineering
and highly evolved microprocessor
technology, Aegis ensures its
customers get elevators that combine
the best options in safety,
convenience, efficiency, reliability,
and user-friendliness.
Some of its different offerings are
mentioned below:
1. Cito – MRL Passenger Lift –
without machine room up to 26
passenger & above
2. Vita – Passenger Lift – with
machine room up to 26 passenger
& above
3. Viva – Hospital Lift – all type of
stretcher elevators
4. Faz – Freight Lift – up to
10000kg goods elevator & also
10LIFT &
T
h
Most
Trusted
ELEVATOR
e
Solution Providers
special equipment like flameproof
5. Velox – Hydraulic lift – for
bungalows & special application
6. Structural hoist way – perfect
replacement for concrete hoistway
7. Dumb waiter – receipt of quick &
reliable material movement
8. Verre – Panaromic Lift
9. Escalator – walkways &
travelators
10. MOD – modernization of old lifts
using latest technologies
11. Homelift – for bungalows and
villas
Persistent Leadership
Every successful company is backed
by a dedicated front runner, who
possesses a positive attitude and is
focused to bring change through
his/her loyal endeavors. They believe
in working together with the team
and achieving not only the
organization’s goals, but also each
employee’s objectives. These leaders
never give up at the face of adversity;
rather they face each situation with
confidence. They are ethical,
fearless, and constantly motivating
everyone to achieve the best. Aegis is
also led by a visionary leader,
Mr. C.G. Purohit, the CEO of the
company. He is an electrical engineer
with rich knowledge and experience
December 2019|
of 37 years in the field of elevators and escalators. Mr.
Purohit helps the company at every stage of the business
process, owing to which, it has been able to bring optimum
quality products for the clients and has made a strong
presence in various cities.

Focus on Attaining Excellence

The company lays emphasis on the philosophies of

knowledge sharing and problem sharing. The 24x7 Customer
Care Cell receives the calls of every client to understand the
technicalities of their problems. It is then redirected to the
right service & maintenance teams– they have the expertise
to determine whether the call should be routed to the round-
the-clock back-up service, or to specialist field engineers.
Accordingly, the team receives sufficient information about
specific problems of each patient. This helps them to solve it
in the quickest possible downtime, banking on their technical
know-how and on-field experience.
Aegis’s technical and engineering teams are provided
continual training and upgrade. It follows the stringent
quality and performance guidelines of the company. Superior
workmanship, rigorous supervision of installation,
meticulous testing and adjustment, and optimum
performance minus excuses are the hallmarks of the
company’s own perception of Total Elevator System Solution
expertise. Even after solving the technical aspects, the
company feels that its services are up to the mark, only after
seeing the smile of satisfaction on the client’s face.
The company conducts maintenance and stringent safety
check-ups to ensure the reliability, durability, and
performance of elevators. This assists in the reduction of
operation, repair, and downtime costs, and ensures excellent
user experiences across longer time frames. As a part of the
Aegis maintenance regimen, experienced service engineers
conduct comprehensive inspections and technical surveys (to
determine running efficiency and reliability) of the equipment
routinely.
Standing Tall among the Competition
Mr. C.G. Purohit
CEO
“We strive and
exceed customer
expectations
at all times”
their exact requirement. Before any sales
proceedings, the company provides consultation,
giving total idea about the pros and cons of the
products selected. One of its key features is excellent
after sales service. The company also provides the
best modernization solution and delivers quality
product without any compromise.
Employing latest technologies allows AEPL to stay
ahead of the competition, while maintaining flexible
schedules. It delivers quality elevators with a license
approved by the government. The company ensures
on time installation and does not differentiate with its
customers. It marches ahead with the objective of
building trust and behaving responsibly to ensure
customer satisfaction.

AEPL primarily aims to ensure safety of the customers. It

conducts various interrogations and meetings to understand

December 2019| 19
 Different Elevators

Various Types of

ELEVATORS, Facilitating Ease in Moving

E levator or lift is a transportation

device that helps to move the
people, heavy materials or
equipment from one floor to another.
This device helps to move the number of
persons or freight between floors of a
building with ease which ultimately
saves the human energy required to
transfer these heavy materials.

The elevators have a life run of 30-40

years which is supervised and
maintained by the manufacturers for its
smooth functioning. Timely servicing
and maintenance of the elevators is
necessary to avoid any uncertainties or
accidents in day to day routine.

There are various types of elevators or

lifts available in the market with different
designs and usage which helps the
people to manage their activities. All of Freight Elevator 1
this without putting much effort which
ultimately saves their time and energy.

Below is a summary of the few elevators

and its usage accordingly:

• Passenger Elevators: Passenger

elevators are designed to move a
person or number of persons (between
the assigned capacity) from one floor
of the building to the other floor.
Nowadays we find many multi-storey
buildings with huge heights. Elevators Vehicle Elevator
are the source that makes the day to
day routine of the people easy and
also saves the time and energy

20 December 2019|
 required for climbing up through the stairs. Passenger
elevators include residential elevators which assists in
carrying from one person to several people. Wheelchair
Orchestra Elevator elevators or platform elevators are typically designed to
move a person having a disability from one floor to
another. There are lifts also known as Express Elevators
which do not operate for each floor but it operates from
ground floor to sky lobby to a range of floors, skipping
the floors in between.

• Freight Elevators: Freight Elevators are generally

designed to carry heavy materials and equipment
from one floor to another floor of a multi-story
building. It has a huge capacity which makes it easy
for transportation of heavy materials. Passenger
lifting through these elevators is generally prohibited
as they are designed for lifting of heavy materials.
Sidewalk Elevators Electric freight elevators are more energy-efficient
than the hydraulic freight elevator.

• Sidewalk Elevators: Sidewalk elevator is the type of

freight elevator that is often seen outside the building.
It is used to transport the material between the
basement and the ground floor area.

• Stage Elevators or Orchestra Elevators: Stage

elevators are specialized elevators that are generally
powered by hydraulic which helps in raising and
lowering the entire section of the stage. Orchestra
Elevators are powerful enough to raise and lower the
entire orchestra set up.

• Vehicle Elevators: Vehicle Elevators has the huge

capacity of moving the vehicle or car into the parking
Stage Elevators garage or say manufacturer storage.

Earlier, the buildings used to have less storeys or floors,

likely upto 6 or 7 floors maximum.

Nowadays, due to modernization, it is observed that the

buildings with more than 10 floors in the urban areas
and metro cities have increased the standard of living of
the people. A person buying a house has his/her
preference towards the higher floor which provides him
the top view of the city and other relevant factors also
influence their purchase decision. This has simply
become easy due to the use of elevators which has put
an addition to the comfort while making it a solution
that is energy efficient and beneficial for people in a lot
Passenger Elevator of ways.
-Tejaswini Whaval

December 2019| 21

KONE India Elevators
A Pioneer in Eco-efficient Sustainable
Solutions for Urban Development
I ndian elevators and escalators
market is about 50,000 units,
which is for only new
equipment sold. The growth
prospectus for vertical transportation
business is very good and bound to
increase as there is a lot of focus on
‘Housing for All.’ There is a huge
requirement of houses, commercial
buildings by the people, and it is all
due to the hike in natural
urbanization. Even though the
general slowdown in the real estate
industry is proving to be a hurdle, it
is considered to be short-lived as
India is driven with growth. Also, all
future policies of the government are
aimed at scaling such said growth.
India currently has the second-largest
elevator and escalator market after
China.
As a global leader in the elevator and
escalator industry, KONE Elevators
India provides elevators, escalators,
and travelators, as well as solutions
for maintenance and modernization
to add value to buildings throughout
their life cycle. KONE has been
disrupting the industry since its
inception in 1984 and now has
become one of the leading elevator
companies in India. The Chennai
based company has been serving
customers from all over the country
24
through its vast network of more than
50 branches. It provides sustainable
People Flow solutions for India’s
extensively growing urban
environment. The firm employs over
5000 people in the country.
Exhibition Distinction
The field mechanics and KONE’s
installation engineers are trained to
meet its strong reputation for high
quality and uncompromised safety in
Chennai’s three training centers. Its
global technology and engineering
center in Chennai and Pune is a
testing and research hub, which
supports the latest technology and
development of solutions for the
future. The solutions from the
company cater to all segments of the
real estate market - residential, retail,
hospitality, and commercial. “We at
KONE, are positive about the growth
and continue to invest in products,
services, and facilities to meet the
growing demand of our customers,”
says the team of this esteemed
organization.
At the firm, the team makes every
effort in anticipating the needs of the
clients and help them in identifying
the specifics of the installation
straight from the planning process,
maintenance to modernization.
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KONE has launched a new range of
I-series elevators based on the
concept of Vaastu - five elements.
The company stands for innovation
and that is why the firm is working
on integrating digital technology into
its products. Although its main focus
will continue to be on offering eco-
efficient ‘People Flow Solutions’
with higher levels of comfort,
control, reliability, safety, security,
and energy conservation.
Service is the core competence when
it comes to products like elevators or
escalators. Approximately half of
KONE’s business is service-oriented.
“We lead the industry in producing
world-class global quality vertical
transportation equipment for all the
needs as well as advanced
maintenance services for the
equipment,” enlightens the team of
KONE.
The firm ensures that the customers’
equipment performs reliably and
safely. The Manufacturing process of
its Supply Units aims at delivering to
the right needs and requirements of
the clients. The modernization
services employed by KONE help
customers in determining the status
of the up-gradation for the
equipment. All of this to cater a
December 2019|
lifetime of optimal operation with maximization of
customers’ return on investment. “Our 24/7 KONE customer
care center handles all queries and complaints guiding it to
the concerned department and to the right people, promptly,”
the team conveys. The success in service is not just about
complaint handling but providing the right solution too.
Amit Gossain
The Man who Made it All Possible Managing Director
Amit Gossain – Managing Director, KONE India Elevators
took charge of the company on 28th September 2015. He has
a rich professional experience of 25+ years across verticals
like sales, marketing, business development, product
management, and corporate affairs. His previous role as
Executive Vice President was at JCB India Pvt. Ltd. There he
was responsible for India as well as South Asian countries.

Building the Future of India

At KONE, safety has always been placed first. ‘Safety’ as a
concern means more than just conforming to the local laws
and norms for the company. KONE 24/7 Connected Services “Our new
is designed to detect issues before they arise and reduce state-of-the-art
hazards by preventing accidents from taking place. Every
Service Technician of the firm takes ownership of quality and manufacturing
is driven by continuous quality initiatives with proper
training.
facility in
Sriperumbudur,
The Indian government has facilitated various initiatives, that
have been proved as an assisting factor or practically a boost
Tamil Nadu
for housing and infrastructure channel of the industry. KONE will support the
has been especially benefitted from such initiatives as now it
enjoys more than 20% of its market share in India. It
growth story
envisages individual growth along with the expansion of the of India and
urban development industry. With steps from the government
like Housing for all by 2022, the company is expecting a
the neighboring
number of residential projects coming on board in the next countries as it
few years. To meet such growing demand, KONE has set up
a new factory in Tamil Nadu with increased manufacturing will produce
capacity. This state-of-the-art manufacturing facility will world-class
support the growth story of India and the neighboring
countries. It will produce world-class elevators and aptly elevators”
back the firm’s strategy of ‘Winning with Customers’ to offer
the highest safety standards, excellent quality using the best
of machines and technology.

December 2019| 25
INFLUENCE
OF TECHNOLOGICAL
ADVANCEMENTS
ON
THE ELEVATOR INDUSTRY

T echnology plays a major role in our

lives. In the recent years, many things
have changed due to technology. It has
helped human beings prosper in many ways.
The growth of a business or an economy as a
whole is considerable after the advancement in
technology. It has made numerous things digital
and easy to access. Many people are dependent
on technological applications these days. It has
a large impact on human life.
Technology has its influence on various
industries. And one such industry is the
elevator industry. Since 2017, the elevator

26 December 2019|
 Elevating Lifestyle

industry has been busy growing and

transforming itself. The elevator industry
is gearing up to step up a notch.
Elevators are said to be the most
frequently used mode of transport for
moving inside buildings in the world.

Innovations and Technological

Advancements

A modern day elevator consists of a cab

or car mounted on a platform within an
enclosed space called a shaft or
sometimes a ‘hoistway’. In the past,
elevator drive mechanisms were
powered by the steam and water
hydraulic pistons or by hand. A vast
transformation can be seen in the design,
working, structure etc of the elevator
now. Here are some of the technological
advancement stories of the recent past:

Smart Elevators: As skyscrapers

continue to rise to dizzy heights, elevator
manufacturers made adjustments in order
to safely and quickly transport the
passenger. Smart elevators are among the
new wave of advancement. These
elevators use smart technology to create
more efficient ways in transporting
passengers, especially during rush hours
in the office buildings. They can also be
programmed to work differently at
different times of the day and according
to the traveling habits of the passengers.

Internet of Things: Internet connected

elevators are the commonplace. These
elevators work based on sensors. The
sensor gathers data about usage and
other factors, to analyze the wear and

December 2019| 27
tear on the parts and machinery of the elevator. This
information is retained in the cloud-based platform to
predict when maintenance will be needed. This allows
technicians to predict future problems and solve them
before they become cumbersome. These devices are
making maintenance easier, cheaper and less labour
oriented.
Virtual Reality Diagnosis: There are thousands of
configurations and millions of parts in the elevators,
which make a repair difficult to find. However, with
augmented reality, technicians can dig into the problems
on site or even before getting to the site. Mechanics can
diagnose a problem without risking their lives by
dangling from a lift shaft or climbing several floors. The
technician simply have to put on the glasses and use
hand motions to explore the machine and its parts in
more depth. The view on the headset can be widened
allowing the use to do virtual walk throughs to look for
exact places that require repairs.
Awaited Advancements in the Industry
A leading company in the industry is working on a new
technology which intends to make an elevator
independent. The technology is trying to eliminate the
use of cables in elevators, allowing it to travel vertically
and horizontally through shaft loops within the building.
Some elevators are also being designed to give real-time
insights to building owners wherever they are. This
28
could help them manage and operate the building more
efficiently.
Another aspect being considered is to make elevators
with a sleep mode. There are certain hours in a day
where the elevator traffic is not much. During these
timeframes some elevators could be put to sleep. This
could save energy and reduce the electricity expenses of
the building.
Emergency elevators are awaited in the near future.
Elevators are said to be avoided during any mishap. The
occupants are in huge masses and it becomes difficult to
evacuate. Such elevators unlock a stunning amount of
potential safety improvements for buildings. The existing
elevators could be upgraded with the new codes to fit the
emergency evacuation system also.
There are major innovations and advancements
happening in the industry. This has changed the overall
face of the elevator industry. It has made vertical
transport easy and smart in the past few years. It is an
exciting time for the elevator industry. The next wave of
emerging technological advancements in the industry
will bring a substantial change to the elevator game.
Every year is getting bigger and better. As the
technology evolves, the elevators, their maintenance,
their upgradation etc. will also evolve simultaneously.
-Varshita Gupta
December 2019|

Shaping the Future by Moving People
T he Indian government’s Smart
City initiative is on the path of
fueling the need for smart and
efficient technologies to support urban
growth. Urbanization drives an
increased need for housing, and the
elevator industry plays an important
role in supporting its growth. Future
cities and developing economies hold a
lot of potential for infrastructure
growth. Therefore, urbanization is a
major driver for the elevator segment
in India. Approximately 340 million
people, or 30 percent of the country’s
population, currently live in cities.
According to a recent independent
report, by 2030 it is expected that cities
will house 590 million people or 40
percent of the population and that India
will have 68 cities with populations of
more than 1 million.
Taking a cue from the numbers and
statistics mentioned above, Otis
Elevator Company is one of the
world’s leading elevators, escalators
and moving walkaways solution
provider is all set to retain its current
mantle. It moves almost 2 billion
people a day. It maintains more than 2
million elevators and escalators around
the world. The company has one of the
industry’s largest service portfolios.
Founded by Elisha Otis in 1852, the
firm is headquartered in Connecticut,
USA. Otis has its elevators installed
successfully in some of the world’s
most renowned structures, such as the
Eiffel Tower, Empire Estate Building,
30
OTIS India
Petronas Twin Towers, and the Burj
Khalifa also.
In 1892, Otis India had installed the
nation’s primary functional elevator in
Raj Bhawan, Kolkata. The company’s
incorporation year in the country was
1953. It operates via various regional
offices throughout the nation in cities
like New Delhi, Mumbai, Bengaluru,
Kolkata, and Pune. Otis India has a
service network that excels at
providing 24/7 service and support in
major metropolitan areas. Otis India’s
services portfolio includes 80 different
channels of service centers covering
cities which are more than 300 in
number. The company has the largest
maintenance base in India.
Building Possibilities
There are a lot of people migrating
towards cities and the urban populace
is increasing day by day. So, vertical
expansion has become one of the go-to
solutions for tackling the issue of
living spaces especially the lack of
horizontal one. “At Otis, we always
have an eye on introducing technology
that meets the needs of our customers;
many of whom are interested in saving
space and time,” conveys the team of
Otis India. The timing is of utmost
importance for the company due to the
rapid urbanization taking place. This
entitles the opportunity that Otis has
for improving the passenger experience
in terms of reducing the average
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waiting time. Otis realizes that there is
a need to deliver a faster response time
enabling efficient passenger journey
which has become very critical
nowadays. The team at Otis states,“We
address and balance these two
components through CompassPlus™
destination dispatching to optimize
time to destination and support more
predictable waiting times.”
Using patented Otis technology, the
system constantly evaluates real-time
passenger traffic to improve flow and
travel time in busy mid-and high-rise
buildings. Its functionality is subtle and
instead of using standard hall calls
buttons, passengers get to enter their
specific floor in the Compass fixture.
The system identifies the floor on
which a particular passenger wants to
travel to and assigns passengers with
similar travel patterns or the ones who
are traveling to nearby floors, the same
car. This process minimizes the
number of stops per trip while
significantly reducing car-crowding
along with passenger wait and travel
time.
Exclusive Product Line
There are two products of Otis that are
proven to be differential in the
elevators market, Skyrise®, and
Skybuild™. The SkyRise® system is
designed for the world’s tallest
buildings, which use the SkyMotion
machine. It is considered among the
December 2019|
most energy-efficient systems on the planet. The system’s light
weight makes it easy to install and its smaller footprint saves
building space. The SkyBuild™ elevator helps the crews and
materials get transported hassle-free & where they need to be
quickly and safely, without a crane or an external lift. Also, it
avoids the risks involved with exposure to any type of weather.
Sebi Joseph
SkyBuild’s unique hydraulic piston system enables it to climb President
one floor at a time as the building rises. Each climb can be
accomplished between shifts, reducing the impact on operations.
Once construction is complete, SkyBuild goes directly into
service as a SkyRise elevator. The Burj Khalifa in Dubai uses
Otis SkyRise™ elevators, which travel at 10 meters per second.

Also, Otis has introduced environmentally responsible elevators

called Otis Gen2™ elevator with ReGen™ drive that captures
the energy that would otherwise be wasted and feeds it back into
the building’s power grid. As growth is fast-paced in cities, there
is a huge focus on sustainable solutions. So, when the Gen2 “Otis is positioned
elevator and ReGen drive is combined, it reduces the energy
consumption by up to 75 percent under normal operating to deliver on
conditions when compared to conventional systems with non-
regenerative drives.
India’s vertical
transportation
Elevating Dreams
demands with its
In October 2015, Sebi Joseph was appointed President of Otis
India. He is responsible for the overall leadership and strategy
expanded
for Otis’ locations in India, Sri Lanka, Bangladesh, and Nepal. facility in
He previously served as the Managing Director of Otis India.
Sebi has been with Otis since 1987. He started his career as an Bengaluru”
engineering trainee and spent 16 years in positions of increasing
responsibility, including general manager of Karnataka
operations. From 2003 to 2007, he was the President and
General Manager of Otis Philippines. In 2008, he was appointed
Director of Marketing, Sales and Communications for Otis’
locations in the South Asia Pacific and Gulf areas.

“Otis is working to transform our business, and our industry,

with innovations that better connect our people, products, and
customers,” says Sebi. The company’s approach represents
more than just a new technology or a single piece of equipment.
It represents a commitment, by the entire Otis team, to combine
movement and connectivity in new and exciting ways that align
with the goals of the Smart City initiative.“We’re transforming
our global service business to incorporate smart, connected
technology that delivers proactive, quick and effective repair,”
states Sebi in conclusion.

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