Professional Documents
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Cost Project - Midterms
Cost Project - Midterms
Submitted by:
Justine Marie De Toro
Jessa Ailaine D. Evangelio
Donna Czalea S. Lusabia
Murphy Mutia
Rhosellie Naguicnic
Christian B. Neri
Suzfinzi Raffaello Q. Yema
BSMA- MB 1
Submitted to:
Ma’am Zola Mae Caumban
with a business in order to learn and experience managing and have a feasibility study
of their own business. The business is called CoffeeCounter. They are composed of 7
members which have concluded the idea of the product, which is Iced Coffee and has
three flavors, chocolate, vanilla and their original flavor. They thought of selling Iced
Coffee because they observed that most of the other FS groups are selling food, which
is why they wanted to sell beverages, which is specifically iced coffee because it is the
B. Product Description
CoffeeCounter will be serving a cup of coffee that will treat your mind and body,
and soul since it will give numerous health benefits to those who will consume it. It can
boost immunity, helps with weight loss, improves memory, lower cholesterol, reduces
antioxidants. CoffeeCounter will also be serving coffees with numerous flavors and
C. Mission
Maintaining the highest standard quality and proper ethics in everything we do. Providing
coffee products, efficient and effective services to our customers. Promoting a plastic-
free environment.
D. Vision
To be able to operate and compete with other coffee businesses after this
feasibility study.
F. Capitalization
All the 7 members have the same capital contribution, amounting to P
4,919.38 to cover up the needed capital to start up the business. The total capital
contribution is P 34,435.66
A. CAPITAL BREAKDOWN
Pre-Operating Expenses
G. Organizational Structure
H. Competitors
There are three competitors identified by the business which are McDonalds,
McDonalds - located across the main entrance of Xavier University. They serve
hot and iced coffee and milk tea that customers can buy and then leave or stay.
As being observed, most of the consumers of their iced coffee are college
students with it said that they have a very good store location.
Dunkin Donuts offers different donuts and sandwiches that customers can pair
up with an iced coffee or hot coffee of their choice. As observed, during their
peak hours, it was mostly students who comes in and purchase their products.
Luscious Cake Coffee Jelly- a store that is in front of SEC mall where it is very
accessible for the student in the university. Their type of store is like an on-the-
I. Target Market
● Geographic
The area that CoffeeCounter would consider is the University with an area size of
70.82 hectares, and the streets within RN Abejuela and Chaves, but the area that the
researchers will consider from these streets is only from McDonalds up to Dunkin Donut.
● Demographic
The target market of Coffee Counter are the college students of the Xavier
University – Ateneo de Cagayan which has a population of 6,025 and a sample size of
362 random college students. College students 16 years old up to 19 years old and
● Behavioral
Every college student needs coffee to stay awake when they are studying, to
keep them energized to whole time being in school, to satisfy their own cravings, and
sometimes, buying a cup of coffee became a normal routine on their usual days. Just by
passing in the SEC mall, they can already visit our store and see the variants of coffee
J. Production Plan
are converting raw materials into finished goods or into a final product that they will be
selling. The whole production of their product will take a maximum of 2 minutes to be
done. Each step of the procedure is assigned to the /mixer in order to run things
smoothly and faster for the satisfaction of the customers. the business has a production
schedule including the number of days they will be selling per month, as well as the
number of units, with this they are able to know their objective units and selling days in
their production.
K. Price
The price strategy that the company will be using is strategy which is setting a
low price to attract customers and to make sure that the price affordable by our target
market. The price that CoffeeCounter will be offering to its customer is P55. With this
price, the customer can choose any kind of flavor of coffee they want, and just add P10 if
they want to have an add-on of their choice. The pricing of the product is based on
A. Materials
Existing Controls
and Accounting
Procedures Assessment/Discussion Recommendation
that it can last for three days. The and cost records should provide
since they need to know if they the inventory, there are high
materials from
discrepancy.
2. Quality The business is particular with The business should aldo learn
Control System
maintaining the quality of their to find their EOQ and Reorder
product thus they have keep a point in order for them to have
whether their materials are good the materials and it will also
purchasing are consistent, they stock outs if ever they are not
have any spoilage since they are although they do not have
inventory is to be purchased.
3. Controlling the .The business has already It is very important to take note
Investment in
assigned days for the purchasing or to monitor your inventory
Materials
of materials which is every every time because it will help
(Order point,
EOQ) Wednesday and Saturday of the you to be more cautious on
week. Whether or not they will when your business will reach
materials for their products during purchase every week, they are
anymore if all the materials are to buy. They should budge and
business is still in their few buy for the next operation days.
for their order points and the of the most important objectives
every one to do. Each of them materials and will also minimize
as it shows that are still not sure responsible to their tasks and
each other’s jobs or they lack the should also avoid overlapping
orientation of what they really and overdoing their duties as a
Appropriate segregation of
opportunities of an individual
and concealment.
B. Labor
Existing Controls
and Accounting
Procedures Assessment/Discussion Recommendation
1. Division of labor The owners have come up with The business already
and one who will entertain the business should observe strict
to attend to his/her
rate plan, the owners who also month, we recommend that the
the business are paid based on piece rate plan wherein the
the numbers of hours they have wage of the worker will depend
employees are paid the same sold. With this, even if their
revenue.
C. Factory Overhead
Existing Controls
and Accounting
Procedures Assessment/Discussion Recommendation
1. Indirect materials
overhead costs.
2. Indirect labor
month.
best quality products and goods they should have strict policies
3. Costing for rent The business included the heat Payment for rent includes
Assessment/Discussion Recommendation
Basis of Pricing The business based its selling We recommend the owners
their Product price on costing, per capita to not only set price their
consumption and through the price according to their
results of focus group competitors they should also
discussion. With the use of take into consideration all the
PCC, they are actually basing costs incurred that are
their price on the range of the related to the production of
competitor’s price. The role of the finished goods such as
their competitors is actually the direct materials, direct
relevant in this part because labor and factory overhead. If
they used it as a guide for how all the costs are taken into
much they are going to sell consideration then the
their coffee. The business has business will be able to
a fixed price of 55php for all monitor how much they have
three flavors of their products, recovered from their costs.
even though each product has
different overall cost amounts.
Therefore, each product have
different mark-up percentage.
They don’t have a fixed mark-
up percentage because their
mark-up depends on how
much is left after deducting the
cost from the fixed selling
price. Even though, they set
their price higher than their
cost, their pricing depends
mostly on the competitor’s
price and not on the cost of the
product.
Also in their cost of product per
unit they excluded the direct
labor and factory overhead
which understates the true
value of the cost of product per
unit.
DOCUMENTATION
PRODUCT
DIRECT LABOR
0.63 (per minute) *
Crew 1.66 min ₱ 1.05
FACTORY OVERHEAD
Refrigerator ₱ 0.28
Electric Heater ₱ 0.09
₱ 0.37
DIRECT LABOR
0.63 (per minute)
Crew * 2.08 min ₱ 1.31
FACTORY OVERHEAD
Refrigerator ₱ 0.28
Electric Heater ₱ 0.09
₱ 0.37
DIRECT LABOR
0.63 (per minute)
Crew * 2.33 min ₱ 1.47
FACTORY OVERHEAD
Refrigerator ₱ 0.28
Electric Heater ₱ 0.09
₱ 0.37
BSAC 1- ACA
Discussed with:
Gennasel Somo
Cash Custodian