A

Summer Internship Project Report

On
“A Summer Internship report on Equity Research and trading
at India Infoline Ltd.”
In the partial fulfilment of the Degree of
Masters in Management Studies
Under
University of Mumbai

By
Miss. Naik Sanchita Sunil
[MMS Semester III. Roll No: 18035]
Specialization: Finance
Batch 2018 – 2020
Under the Guidance of
Dr. Raghavendra B.

External Guide Internal Guide

Miss Neha Sharma Dr. Raghavendra B.

(RAL, IIFL) (Assistant Professor,)

Oriental Institute of Management

Vashi, Navi Mumbai- 400703
2019
DECLARATION

1
 This is to declare that I Naik Sanchita Sunil, student of Oriental Instiute of

Management (OIM), Vashi MMS (Finance) batch 2018-2020, has given original data and

information to the best of my knowledge in the project report titled “A Summer Internship

report on Equity Research and trading at Inida Infoline Ltd. ” is a record of independent work

carried out by me under the guidance and supervision of the Dr. Raghavendra B. towards the

partial fulfilment of requirement for the M.M.S. degree course under University of Mumbai.

I also agree in principal not to share the vital information with any other person

outside the organization and that I have not submitted it for any award or any other title,

degree or diploma.

Date: / / .

Place: Navi Mumbai.

Name: Naik Sanchita Sunil.

Roll No: 18035.

Specialization: Finance.

Batch: 2018 – 2020.

CERTIFICATE OF COLLEGE.

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This is to certify that the project entitled “A Summer Internship report on Equity Research

and trading at India Infoline Ltd.”, submitted to Oriental Institute of Management, Navi

Mumbai in the partial fulfilment of the requirements for the award of the degree of Master in

Management Studies of University of Mumbai embodies the results of bonafide project work

carried out by Miss. Naik Sanchita Sunil under my guidance and supervision.

To the best of my knowledge the results embodied in this project have not been submitted to

any other university or institute for the award of Degree or Diploma. The assistance and help

received during the course of this investigation has been duly acknowledged.

Project Guide Director

Dr. Raghavendra B. Dr. K.G.Dawani

Date: / /

Place: Navi Mumbai.

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 ACKNOWLEDGEMENT.

I hereby take this opportunity to thank INDIA INFOLINE LTD., for providing me a

corporate exposure through the course of my summer internship.

I would like to express my sincere gratitude towards my company guide Miss. NEHA

SHARMA, for providing me great insights about Indian broking industry, stock markets, and

guiding me all throughout and also for being a great support.

I would also like to thank Dr. Raghavendra B, my faculty guide for instructing me and giving

me his valuable advice on my project.

I would like to extend my gratitude to OES, for providing me such a platform.

Thanking You,

Naik Sanchita Sunil.

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 TABLE OF CONTENT.

Sr. No. Title

1. Executive Summary.

Part A:-

 Industry Profile

 Company Profile.

 Background And Inception Of The Company.

 Nature Of The Business Carried

2.
 Vision, Mission & Company Policy.

 Products And Services

 Competitors Information.

 Achievements And Awards.

Part B:-

 Work Flow Model.

3.  Swot Analysis.

 Learning Experience.

4. Suggestions.

5. Conclusion.

6. Bibliography.

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 EXECUTIVE SUMMARY

 The financial sector in India is predominantly a banking sector with commercial

banks accounting for more than 64 per cent of the total assets held by the financial system.
Over the past few years India has witnessed a huge increase in Mergers and Acquisition
(M&A) activity. In H12018, 74 deals of acquisition took place in financial sector.

 According to article in economic times posted in 10th Jan 2019:- Zerodha is now
biggest broking firm in India.

 IIFL became the first Indian broker to get a membership of the Colombo Stock

Exchange and is also the first Indian broker to have received an in-principle approval for

membership of the Singapore Stock Exchange.

 In year 1995 IIFL incorporated as an equity research and consulting firm with a client

base that included leading FIIs, banks, consulting firms and corporates.

 In year 2004 IIFL Acquired commodities broking license; launched Portfolio

Management Service & in 2005 it got listed on the Indian stock markets.

 In year 2011 IIFL Mutual Fund was launched. -IIFL got SEBI nod for Mutual Fund

business & in year 2017 IIFL wins NSE Market Achievers Awards 2017 as the best IPO

Bidding Member – Retail; Golden Peacock Award for Corporate Social Responsibility.

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 India Infoline (IIFL) Brokerage Plan - Standard Account

Segment Brokerage Fee

Equity Delivery 0.50%

Equity Intraday 0.05%

Equity Futures 0.05%

Equity Options 1% of Premium or Rs 100 per lot whichever is high

Currency Futures Rs 25 per lot

Currency Options 1% of Premium or Rs 100 per lot whichever is high

Commodity Futures 0.05%

 IIFL Vision is to create a million new jobs. Their mission is to become the best

broking company in India.

 As IIFL is a financial service providing company its products are: Desktop Widget,

Research, Wealth Management, Discretionary PMS, Business Loan, Demat account, Demat

Account, Mutual Funds, Investment Banking, Insurance, Commodities, Credit and finance,

Equities, etc.

 Motilal Oswal Securities Ltd., Sharekhan, Angel Broker, etc are competitors of IIFL.

 In Part B experience based on 2 months internship is mentioned, which includes work

flow model, SWOTS, learning experience, suggestions and Conclusion.

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 Part A:

INDUSTRY PROFILE.

Introduction

India has a diversified financial sector undergoing rapid expansion, both in terms of strong
growth of existing financial services firms and new entities entering the market. The sector
comprises commercial banks, insurance companies, non-banking financial companies, co-
operatives, pension funds, mutual funds and other smaller financial entities. The banking
regulator has allowed new entities such as payments banks to be created recently thereby
adding to the types of entities operating in the sector. However, the financial sector in India is
predominantly a banking sector with commercial banks accounting for more than 64 per cent
of the total assets held by the financial system.

The Government of India has introduced several reforms to liberalise, regulate and enhance
this industry. The Government and Reserve Bank of India (RBI) have taken various measures
to facilitate easy access to finance for Micro, Small and Medium Enterprises (MSMEs).
These measures include launching Credit Guarantee Fund Scheme for Micro and Small
Enterprises, issuing guideline to banks regarding collateral requirements and setting up a
Micro Units Development and Refinance Agency (MUDRA). With a combined push by both
government and private sector, India is undoubtedly one of the world's most vibrant capital
markets. In 2017,a new portal named 'Udyami Mitra' has been launched by the Small
Industries Development Bank of India (SIDBI) with the aim of improving credit availability
to Micro, Small and Medium Enterprises' (MSMEs) in the country. India has scored a perfect
10 in protecting shareholders' rights on the back of reforms implemented by Securities and
Exchange Board of India (SEBI).

Market Size

The Mutual Fund (MF) industry in India has seen rapid growth in Assets Under Management
(AUM). Total AUM of the industry stood at Rs 23.80 trillion (US$ 340.48 billion) between
April 2018-February 2019. At the same time the number of Mutual fund (MF) equity
portfolios reached a high of 74.6 million as of June 2018.

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Another crucial component of India’s financial industry is the insurance industry. The
insurance industry has been expanding at a fast pace. The total first year premium of life
insurance companies reached Rs  214,673 crore (US$ 30.72 billion) during FY19.

Along with the secondary market, the market for Initial Public Offers (IPOs) has also
witnessed rapid expansion. The total amount of Initial Public Offerings (IPO) increased to
US$ 1.2 billion raised from 37 between April – June 2018.

Over the past few years India has witnessed a huge increase in Mergers and Acquisition
(M&A) activity. In H12018, 74 deals of acquisition took place in financial sector. The total
value of such transactions was US$ 4.166 billion.

Furthermore, India’s leading bourse Bombay Stock Exchange (BSE) will set up a joint
venture with Ebix Inc to build a robust insurance distribution network in the country through
a new distribution exchange platform.

Top 10 Stock Broking Companies in India:

Angel Broking Pvt Ltd

The Indian stock broking firm Angel Broking Pvt Ltd was established in the year 1987. The
leading stock broking company is headquartered in Mumbai, India. Angel Broking Pvt Ltd is
providing a range of services including Equity Trading, Portfolio Management, Mutual
Funds, IPO, Depository Services, Investment Advisory etc. Its subsidiaries are Angel
Commodities Broking Pvt Ltd, Angel Fincap Pvt Ltd, Angel Financial Advisors Pvt Ltd,
Angel Securities Ltd.

BSE Ltd

BSE Ltd is one of the top stock broking companies in India. It is located at Dalal Street, Kala
Ghoda, Mumbai (formerly Bombay), Maharashtra, India. Bombay Stock Exchange was
established in the year 1875. Bombay Stock Exchange founded by one of the most influential
businessmen of the 19th century, Premchand Roychand. The Bombay Stock Exchange is the
oldest exchange in Asia.

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Edelweiss Financial Services Ltd

Edelweiss Financial Services Pvt Ltd is one of the leading stock broking companies in India.
The company is headquartered in Mumbai, Maharashtra. The company is majorly involved in
following types of business including asset management, life insurance, capital marketing,
credit card, commodities etc. The company mainly focuses on especially mortgages for
housing, loans for agriculture and credit. Edelweiss was founded in November 1995 by
Rashesh Shah and Venkat Ramaswamy. Its operations started from February 1996. It was a
small office with 3 employees located near Akbarally’s in the Fountain area of Mumbai.

HDFC Securities Ltd

HDFC Securities Ltd was founded in the year 2000. The leading stock broking company is
headquartered in Mumbai, Maharashtra. It is one of the top stock broking companies in India.
HDFC Securities Ltd has branches all Indian major cities and towns.

Karvy Stock Broking Ltd

Karvy Stock Broking Ltd was founded in the year 1982. The leading stock broking company
is headquartered in Hyderabad, Telangana, India by 5 young men worked for the renowned
chartered accountancy firm. The company offices are located all across India. The top stock
broking company has started the business of commodity trading in the year 2000. It is also
into the business of forex trading. In September 2008, the group launched an online trading
and investment portal offering an extensive range of financial products and solutions across
different classes.

Kotak Securities Ltd

Kotak Securities Ltd was founded in the year 1994.  It is headquartered in Mumbai,
Maharashtra. It is one of the top stock broking and financial services company in India. It is
the subsidiary of Kotak Mahindra Group and corporate member of National Stock Exchange
of India and Bombay Stock Exchange.

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Motilal Oswal Securities Ltd

Motilal Oswal Securities Ltd is one of the top stock broking companies in India.

The company was founded in the year 1987 and it is headquartered in Mumbai, India. Motilal

Oswal Securities Ltd is a well-diversified financial services firm offering a range of financial

products and services, such as private wealth management, retail broking and distribution,

institutional broking, asset management, investment banking, private equity, commodity

broking, currency broking and principal strategies. The company has a network spread over

more than 500 cities and towns.

National Stock Exchange of India Ltd

National Stock Exchange of India Ltd was founded in the year 1992, located in Mumbai,
India. NSE was the first exchange in the country to provide a modern, fully automated
screen-based electronic trading system. The company is offering to trade into following
segments-

Equities- Equities, Indices, Mutual Funds, Exchange Traded Funds, Initial Public
Offerings, Security Lending and Borrowing Scheme

Derivatives-  Equity Derivatives, Currency Derivatives, Interest Rate Futures

Sharekhan Ltd

Sharekhan Ltd is one of the top stock broking companies in India. The company is
headquartered in Mumbai. It offers online security broking and portfolio services to
institutions and large corporate houses as well as individual investors. The company operates
as a subsidiary of BNP Paribas SA. Sharekhan Ltd was founded in the year 2000. It is one of
the pioneers of online trading in India. It offers a broad range of financial products and
services. The company is present in over 575 cities through 153 branches, more than 2,500
business partners.

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Zerodha

Zerodha, the leading stock broking company in India was founded in the year 2010. It is
headquartered in Bangalore, Karnataka, India. The leading financial services company offers
retail and institutional broking, currencies and commodities trading, mutual funds, and bonds.
The company has its presence in all major Indian cities.

According to Article in Economic times posted in 10th Jan 2019:-

ZERODHA IS NOW BIGGEST BROKING FIRM IN INDIA

Discount broking firms emerged as investors’ favourite in 2018 as Zerodha outpaced other
big brokerage names in terms of client numbers, data available with the National Stock
Exchange showed.

Zerodha had 8.47 lakh active clients as of December 2018 end compared with ICICI
Securities’ 8.45 lakh customers, HDFC Securities (6.74 lakh), Sharekhan (5.49 lakh), Axis
Securities (4.17 lakh) and Angel Broking (4.16 lakh), according to the data.

Other big players including Kotak Securities, Motilal Oswal Financial Services, Karvy Stock
Broking and IILF Securities have 2.32 lakh-4.96 lakh clients.

In the last five years Zerodha’s annual growth rate in client addition has been in the range of

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 200-300 per cent, according to a report by The Times of India.

Some other brokerages having similar models, popularly called discount brokerages, are also
growing their clients at a fast clip. These include Upstox (formerly RKSV), Samco and SAS
Online. These brokerages too have seen their client base rise two-three folds in the last two
years.

Discount brokers are those houses, which charge clients significantly lower fees compared to
traditional ones, offer only online trading facility, but no research supports or financial
advice.

Globally, because of the low-cost structure and the trade-and-scoot type of policy, discount
brokers are very popular among traders, but not so among investors.

Zerodha is a technology-centric stock broking company founded in 2010 by brothers Nithin

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Kamath and Nikhil Kamath. It is India’s first discount brokerage, widely credited for brining
in a disruptive force in Indian broking industry.

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 COMPANY PROFILE.

IIFL Holdings Limited

Trade name India Infoline

Formerly India Infoline Limited
Type Public company
 NSE: IIFL
Traded as
 BSE: 532636

Industry Financial Services

Founded 1995
 India

 Canada

 United States

 United Kingdom

 Switzerland
Area served
 Singapore

 Hong Kong

 Mauritius

 UAE

 Nirmal Jain (Chairman)

Key people  R Venkataraman (Group

Managing Director)

Number of
10,500
employees
Website iifl.com

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Overview

We are a one-stop financial services shop, most respected for quality of its advice,

personalized service and cutting-edge technology.

Equities

IIFL is a member of BSE and NSE registered with NSDL and CDSL as a depository

participant and provides broking services in the cash, derivatives and currency segments,

online and offline. IIFL is a dominant player in the retail as well as institutional segments of

the market. It recently became the first Indian broker to get a membership of the Colombo

Stock Exchange and is also the first Indian broker to have received an in-principle approval

for membership of the Singapore Stock Exchange. IIFL’s Trader Terminal, its proprietary

trading platform, is widely acknowledged as one of the best available for retail investors.

Investors opt for IIFL given its unique combination of superior Service, cutting-edge

proprietary Technology, Advice powered by world-acclaimed research and its unparalleled

Reach owing to its over 2500 business locations across over 500 cities in India.

IIFL received the BQ1 broker grading (highest grading) from CRISIL. The assigned grading

reflects an effective external interface, robust systems framework and strong risk

management. The grading also reflects IIFL’s healthy regulatory compliance track record and

adequate credit risk profile. IIFL’s analyst team won Zee Business’ ‘India’s best market

analysts awards – 2009’ for being the best in the Oil and Gas and Commodities sectors and a

finalist in the Banking and IT sectors.

IIFL has rapidly emerged as one of the premier institutional equities houses in India with a

team of over 25 research analysts, a full-fledged sales and trading team coupled with an

experienced investment banking team.

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17
 BACKGROUND AND INCEPTION OF THE COMPANY.

We were originally incorporated on October 18, 1995 as Probity Research and

Services Private Limited at Mumbai under the Companies Act, 1956 with Registration No. 11

93797. We commenced our operations as an independent provider of information, analysis

and research covering Indian businesses, financial markets and economy, to institutional

customers. We became a public limited company on April 28, 2000 and the name of the

Company was changed to Probity Research and Services Limited. The name of the Company

was changed to India Infoline.com Limited on May 23, 2000 and later to India Infoline

Limited on March 23, 2001.

In 1999, we identified the potential of the Internet to cater to a mass retail segment

and transformed our business model from providing information services to institutional

customers to retail customers. Hence we launched our Internet portal, www.indiainfoline.com

in May 1999 and started providing news and market information, independent research,

interviews with business leaders and other specialized features.

In May 2000, the name of our Company was changed to India Infoline.com Limited

to reflect the transformation of our business. Over a period of time, we have emerged as one

of the leading business and financial information services provider in India. In the year 2000,

we leveraged our position as a provider of financial information and analysis by diversifying

into transactional services, primarily for online trading in shares and securities and online as

well as offline distribution of personal financial products, like mutual funds and RBI Bonds.

These activities were carried on by our wholly owned subsidiaries.

Our broking services was launched under the brand name of 5paisa.com through our

subsidiary, India Infoline Securities Private Limited and www.5paisa.com, the e-broking

portal, was launched for online trading in July 2000. It combined competitive brokerage rates

and research, supported by Internet technology Besides investment advice from an

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experienced team of research analysts, we also offer real time stock quotes, market news and

price charts with multiple tools for technical analysis.

Acquisition of Agri Marketing Services Limited ("Agri")

In March 2000, we acquired 100% of the equity shares of Agri Marketing Services Limited,

from their owners in exchange for the issuance of 508,482 of our equity shares. Agri was a

direct selling agent of personal financial products including mutual funds, fixed deposits,

corporate bonds and post-office instruments. At the time of our acquisition, Agri operated 32

branches in South and West India serving more than 30,000 customers with a staff of,

approximately 180 employees. After the acquisition, we changed the company name to India

Infoline.com Distribution Company Limited.

Facilities

Our main offices are located in approximately 4,000 square feet of office space located in

Mumbai, India. Our India Infoline Branches collectively occupy an additional 10,000 square

feet of office space located throughout India, As on March 31, 2005, we have 73 branches

across 36 locations in India.

Milestones

1995 -Incorporated as an equity research and consulting firm with a client base that included

leading FIIs, banks, consulting firms and corporates.

1999 -Restructured the business model to embrace the internet; launched

archives.indiainfoline.com mobilised capital from reputed private equity investors.

2000 -Commenced the distribution of personal financial products; launched online equity

trading; entered life insurance distribution as a corporate agent.

2004 -Acquired commodities broking license; launched Portfolio Management Service.

2005 - Listed on the Indian stock markets

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- India Infoline fixes a price band between Rs 70 and Rs 80 for its forthcoming public issue.

The company is coming out with public issue of 1.18 crore shares with a face value of Rs 10

through the book building route. The issue is slated to open on April 21 and close on April

27. Enam Financial Consultants Private Ltd would be the sole book running lead manager to

the issue while Intime Spectrum Registry Ltd is the registrar to the issue.

-India Infoline public issue gets 6.6 times oversubscription

-IIL appoints R Mohan as VP

-India Infoline Ltd has informed that the Company has entered into a advertising agreement

with Times Group where in the Company and other group companies would spend about

Rupees Thirty Crores over the next 5 years in print as well as non print media of The Times

Group.

-India Infoline to buy 75-pc stake in Moneytree

2006 -India Infoline launches exclusive SMS Value Added Service -India Infoline enters into

strategic agreement with Saraswat Bank

-India Infoline to launch stock trading on cell phones

-Indiainfoline to roll out MCX, NCDEX, DGCX software -Acquired membership of DGCX;

launched investment banking services

2007-Launched a proprietary trading platform; inducted an institutional equities team; formed

a Singapore subsidiary; raised over USD 300 mn in the group; launched consumer finance

business under the ‘Moneyline’ brand.

2008-Launched wealth management services under the ‘IIFL Wealth’ brand; set up India

Infoline Private Equity fund; received the Insurance broking license from IRDA; received the

venture capital license; received inprinciple approval to sponsor a mutual fund; received

‘Best broker- India’ award from FinanceAsia; ‘Most Improved Brokerage

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- India Infoline Ltd has informed that the Board of Directors of the Company have vide

circular resolution passed on March 10, 2008 approved the appointment of Mr. A K Purwar,

ex-Chairman of the State Bank of India, as an independent director on the Board of the

Company.

- India Infoline Ltd has informed that pursuant to the resignation of Mr. Nimish Mehta,

Company Secretary and Compliance Officer of the Company. Ms. Falguni Sanghvi has been

appointed as the Company Secretary with effect from October 07,2008. - The Company has

splits its face value from Rs10/- to Rs2/-.

2009 -Received registration for a housing finance company from the National Housing Bank;

received ‘Fastest growing Equity Broking House - Large firms’ in India by Dun &

Bradstreet.

2010 -Received in-principle approval for membership of the Singapore Stock Exchange

-Received membership of the Colombo Stock Exchange

2011 -Launched IIFL Mutual Fund. -IIFL got SEBI nod for Mutual Fund business. -"IIFL

announces launch of its 'LifeTime Prepaid, AnyTime Money back' brokerage product"

2012 -"PFRDA appoints India Infoline Finance Ltd (IIFL) as Points of Presence (PoP) under

New Pension System (NPS)." -Dr. S. Narayan as an Additional Director of the Company. He

will be an Independent Director on the Board of the Company.

2013 - IIFL Housing Finance ("IIFL HFC") appoints Mr. S. Sridhar as Chairman and Mr.

Kranti Sinha as Independent Director.

2014 -IIFL Wealth acquires India Alternatives -The Company has changed its name from

India Infoline Ltd. to IIFL Holdings Ltd.

2015 -US launches Airstrikes on Iraq Militants -Best in Class! Skoda Superb to be launched

in India today

2016 -Best Wealth Management Firm, India at APAC Insider Investment Awards, 2016.

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-Best India Start-Up Fund: Seed Venture Fund at Alternative Investment Awards, 2016.

-IIFL Wealth bags Best Private Bank, India by The Asset Triple A Digital Enterprise in 2016.

-IIFL Wealth wins three new awards at the Euromoney Private Banking and Wealth

Management Survey, 2016. -Digital Innovation Champion Award CIO Crown 2016.

2017 -IIFL acquired Samasta Microfinance Ltd, a Bengaluru-based micro finance institution

to enter the microfinance segment and expand its offerings.

-5paisa Capital Limited was listed on NSE and BSE on 16th November, 2017- becoming

India's first listed Fintech company.

-IIFL wins NSE Market Achievers Awards 2017 as the best IPO Bidding Member – Retail

-IIFL receives "Data Center Innovation award" for adopting futuristic technology in Data

-Golden Peacock Award for Corporate Social Responsibility

-Best Private Wealth Manager - India & Best India Start-Up Fund: Seed Venture, 2017.

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 NATURE OF THE BUSINESS CARRIED.

 IIFL Trader Terminal

There are many platforms available in the market for trading but, IIFL Trader Terminal is one

of the most beneficial platforms. It is a comprehensive trading tool which is attached with the

superior charting and analytical capabilities.

There are many version comes in the market and the latest version of this trading platform

has a world-class user interface and it is single,  lightning fast execution speed, fast access to

our world.  As well as, it offers many useful things such as trade in cash, derivatives,

commodities, mutual funds, IPOs, currencies and many more.

Basically, there are four sectors are given by this platform for trading such as:

1. National Stock Exchange (NSE)

2. Bombay Stock Exchange (BSE)

3. MCX

4. NCDEX

Features of IIFL Trader Terminal:

Market Watch

 It is the most useful window which gives you an opportunity to view the information of the

different market local as well as global. It is the most useful feature for investors to see the

pre-selected scrips of their interest.

This platform allows an audience to create and to open a different Market Watch windows so

that it can help them to view real-time scrip details on the sectors/scrips of your choice

concurrently.

From the default list, you can select your stocks to trade. As well as, you can create your own

customized list.

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Market Depth

It is one of the best features of Trader Terminal and you will get things like:

 Details of Real-time scrip.

 View Best 5 Bid/Ask and Open Interest

 Check DPR: Daily Price Range – 52 Week High and 52 Week Low

 Check ATP (Average Traded Price)

Accessing Market Depth

You need to double click on the scrip on your Market to Watch Market Depth.

Market Analyser

Another interesting feature is market analyser which will help you to show the current

situation of the markets.

Single click order placement

The most exciting feature is its availability to place an order in a single click.

Authentications

There are two level authentications for additional security.

Multiple market watch-list

Plan to add multiple market watch lists so that every customer can observe information on

pre-selected scrips.

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  India Infoline Demat Account

IIFL is the depository participant (DP) of NSDL and CDSL. IIFL only acts as an

intermediary between the customers and central depositories. The demat accounts are opened

and managed with NSDl and CDSL through India Infoline Limited.

IIFL charges an account opening fee from its customers. The depositories also charge demat

transaction charges for every transaction. There is also an Annual Maintenance Charge

(AMC) which customers have to pay every year.

To open India Infoline (IIFL) account you have to pay account opening charges and

annual maintenance charges (AMC).

India Infoline (IIFL) account opening charge & India Infoline (IIFL) AMC 2019

Transaction Fee

Trading Account Opening Charges (One Time) ₹750

Trading Annual Maintenance Charges AMC (Yearly Fee) ₹0

Demat Account Opening Charges (One Time) ₹555

Demat Account Annual Maintenance Charges AMC (Yearly

₹ 555 (One time)
Fee)

Brokerage Charges 2019

Customer pays commission (brokerage) when buying or selling stocks through India Infoline

(IIFL). The brokerage charges for equity, commodities and currency derivative trading for

India Infoline (IIFL) are explained further.

25
India Infoline (IIFL) Brokerage Plan - Standard Account

Segment Brokerage Fee

Flat Monthly Fee -

Equity Delivery 0.50%

Equity Intraday 0.05%

Equity Futures 0.05%

Equity Options 1% of Premium or Rs 100 per lot whichever is high

Currency Futures Rs 25 per lot

Currency Options 1% of Premium or Rs 100 per lot whichever is high

Commodity Futures 0.05%

Commodity Options -

26
 VISION, MISSION & COMPANY POLICY.

IIFL targets to create a million new job-givers

The advisor is connected to IIFL’s research team, 24x7 service cell and product experts on

chat, with ability to call up and speak.

(May 6, 2019 17:14 IST | India Infoline News Service)

Rs25,000 refundable deposit and that is all what is required to be an Independent Financial

Advisor, with all hardware and software you need to onboard, transact and service your

clients for all financial products and operate from anywhere in India. Sounds too good to be

true? But that is the promise of IIFL’s new product Advisor Anytime Anywhere (AAA). It

does not even require you to be a financial guru to start with.

The concept is simple. It is a proprietary hardware device, a tablet, with pre-loaded software

and data card, giving you real-time access to stock markets, mutual funds, news, views and

expert recommendations. The software will have a 360 degree view of any client’s portfolio

and advisor’s overall commission, performance, etc. The tablet also has a 'Learn module' for

budding advisors to learn the concepts and practice for NISM exams. The advisor is

connected to IIFL’s research team, 24x7 service cell and product experts on chat, with the

facility to call up and speak.

The content, service, software, research and tools are all free of cost. The security deposit of

Rs 25,000 is fully refundable within 3 months. No explanation will be required for returning

the product and claiming the full refund.

Through the distinctive proposition of ‘AAA’, IIFL is creating a gateway of opportunity to

27
empower aspirants, specifically in Tier II and III centres and helping them realise their

entrepreneurial dreams.

Commenting on the target, Chairman of IIFL Holdings Limited, Nirmal Jain said “As the

Indian economy grows, the financial sector will grow faster. For true financial inclusion, we

need savers to have access to the whole bouquet of products and some competent advisor to

guide him or her on products best suited for the risk profile. The country with over a billion

people needs more than a million new advisors. The young entrepreneurs have the will but

cannot pay a fat bill for software, hardware and infrastructure. This calls for a revolutionary

solution. IIFL’s AAA captures expertise built over 2 decades in an 8-inch device and at no

cost to new partners. We shall share the income as it is generated.”

The tablet will be a full-fledged office and a library of information and research. It will allow

business partners to sell Mutual Funds, Health Insurance, Fixed Deposits, IPOs, NPS and

market products like AIF, PMS, Life Insurance. He will be able to monitor his performance,

view customer portfolio, do financial planning for clients and stay abreast with research and

market updates.

The product also aims at bringing greater efficiencies with services like seamless transactions

and end-to-end paperless journey including hassle-free on-boarding, AI-powered Chatbot to

solve Partner queries 24x7 and host of marketing materials to grow their business. The

partner can examine his entire performance right from revenue generated, list of inactive

clients, SIP generated and much more, through the unique monitor feature.

28
R Venkataraman, MD and Co-Promoter, IIFL Group said that “IIFL group has been at the

forefront in leveraging technology to empower retail investors at the least cost. We believe

that mobile technologies are the future. With this tablet, the financial advisor can literally

carry his office in his back pocket at no cost. Apart from creating entrepreneurs and jobs, it

will also help retail customers in smaller centres to get access to the best in class products at

their doorstep at a minimal cost hence boosting financial inclusion.”

IIFL shall provide the business partners NISM specific learning content and mock test papers.

Further IIFL shall help them in registering for the exams and becoming a Registered ARN

holder. Apart from the above, IIFL will provide easy access to a diverse suite of learning

topics ranging from technical and fundamental analysis, financial planning, wealth

management, product-specific knowledge, selling skills.

Privacy Policy:

iiflfinance.com disclaims any obligation to update or correct or provide accuracy in

information/ content pertaining to any third party contained in any of the sections under the

India Infoline Finance Limited website located at http://www.iiflfinance.com (hereafter

referred as the website), whether arising as a result of financial, business or any other

developments. The information in any or all of the sections of this website is updated by

India Infoline Finance Limited on a periodic basis and is uploaded as on a particular date,

which may not be of current/ latest date. Hence this information may not be an accurate

representation of the actual filings, press releases, earnings releases, financials, industry

news, stock quotes, etc.

29
The Products and Services referred to in this Website are offered only in countries where they

may be lawfully offered by India Infoline Finance Limited or another member of the Group.

The materials on the Website are not intended for use by persons located in, or resident in,

countries that restrict the distribution of such materials. These material contained in the

Website should not be regarded as an offer or solicitation to sell investments or make

deposits in any country to any person to whom it is unlawful to make such an invitation or

solicitation in such country. India Infoline Finance Limited retains the absolute right to

determine eligibility for subscription to any of the Services.

The information contained in these pages is not intended to provide professional advice.

Persons accessing these pages should obtain appropriate professional advice when necessary.

30
 PRODUCTS AND SERVICES.

Equities:

IIFL is a member of BSE and NSE registered with NSDL and CDSL as a depository

participant and provides broking services in the cash, derivatives and currency segments,

online and offline. IIFL is a dominant player in the retail as well as institutional segments of

the market. It recently became the first Indian broker to get a membership of the Colombo

Stock Exchange and is also the first Indian broker to have received an in-principle approval

for membership of the Singapore Stock Exchange. IIFL’s Trader Terminal, its proprietary

trading platform, is widely acknowledged as one of the best available for retail investors.

Investors opt for IIFL given its unique combination of superior Service, cutting-edge

proprietary Technology, Advice powered by world-acclaimed research and its unparalleled

Reach owing to its over 2500 business locations across over 500 cities in India.

IIFL received the BQ1 broker grading (highest grading) from CRISIL. The assigned

grading reflects an effective external interface, robust systems framework and strong risk

management. The grading also reflects IIFL’s healthy regulatory compliance track record and

adequate credit risk profile. IIFL’s analyst team won Zee Business’ ‘India’s best market

analysts awards – 2009’ for being the best in the Oil and Gas and Commodities sectors and a

finalist in the Banking and IT sectors.

IIFL has rapidly emerged as one of the premier institutional equities houses in India

with a team of over 25 research analysts, a full-fledged sales and trading team coupled with

an experienced investment banking team.

The Institutional equities business conducted a very successful ‘Enterprising India’

global investors’ conference in Mumbai in March 2010, which was attended by funds with

aggregate AUM over US$5 trillion and CEOs and other executives representing corporates

with a combined market capitalization of over US$500 billion. The ‘Discover Sri Lanka’

31
global investors’ conference, held in Colombo in July 2010, was attended by more than 50

leading global and major local investors and 25 Sri Lankan corporates, along with senior

Commodities:

IIFL offers commodities trading to its customers vide its membership of the MCX and the

NCDEX. Our domain knowledge and data based on in depth research of complex paradigms

of commodity kinetics, offers our customers a unique insight into behavioural patterns of

these markets. Our customers are ideally positioned to make informed investment decisions

with a high probability of success.

Credit and finance:

IIFL offers a wide array of secured loan products. Currently, secured loans (mortgage loans,

margin funding, loans against shares) comprise 94% of the loan book. The Company has

discontinued its unsecured products. It has robust credit processes and collections mechanism

resulting in overall NPAs of less than 1%. The Company has deployed proprietary loan-

processing software to enable stringent credit checks while ensuring fast application

processing. Recently the company has also launched Loans against Gold.

Insurance:

IIFL entered the insurance distribution business in 2000 as ICICI Prudential Life Insurance

Co. Ltd’s corporate agent. Later, it became an Insurance broker in October 2008 in line with

its strategy to have an ‘open architecture’ model. The Company now distributes products of

major insurance companies through its subsidiary India Infoline Insurance Brokers Ltd.

Customers can choose from a wide bouquet of products from several insurance companies

including Max New York Life Insurance, MetLife, Reliance Life Insurance, Bajaj Allianz

32
Life, Birla Sunlife, Life Insurance Corporation, Kotak Life Insurance and others. Wealth

Management Service

IIFL offers private wealth advisory services to high-net-worth individuals (HNI) and

corporate clients under the ‘IIFL Private Wealth’ brand. IIFL Private Wealth is managed by a

qualified team of MBAs from IIMs and premier institutes with relevant industry experience.

The team advises clients across asset classes like sovereign and quasi-sovereign debt,

corporate and collateralised debt, direct equity, ETFs and mutual funds, third party PMS,

derivative strategies, real estate and private equity. It has developed innovative products

structured on the fixed income side.

It also has tied up with Interactive Brokers LLC to strengthen its execution platform and

provide investors with a global investment platform.

Investment Banking:

IIFL’s investment banking division was launched in 2006. The business leverages upon its

strength of research and placement capabilities of the institutional and retail sales teams. Our

experienced investment banking team possesses the skill-set to manage all kinds of

investment banking transactions. Our close interaction with investors as well as corporates

helps us understand and offer tailor-made solutions to fulfil requirements.

The Company possesses strong placement capabilities across institutional, HNI and retail

investors. This makes it possible for the team to place large issues with marquee investors.

In FY10, the team advised and managed more than 10 transactions including four IPOs and

four Qualified Institutions Placements.

33
  Mutual Funds:

When money from various investors is pooled together to be invested in company shares,

bonds or stocks, a mutual fund is formed. A mutual fund is then managed to earn the highest

possible returns by a professional fund manager.

A small fee is charged in return for managing the money by the mutual fund. The decision of

investing in any mutual fund scheme is crucial and one must base this on the financial goal

that they wish to achieve.

All mutual funds are registered with SEBI (Securities Exchange Board of India) which

ensures a safe and secure mode of investment.

Mutual fund schemes are designed based on the specific financial goals for every investor.

So, it is ideal for every kind of investor to invest in mutual funds and seek benefits.

For instance, you should invest in mutual funds if you are:

 Retired, and looking for regular income.

 Salaried, and looking to save some amount every month.

 Looking to invest a lump sum amount of money for a longer term to reap benefits

later.

 Looking to make a short-term investment to say, for example, buy a car, go for a

vacation, or buy a house.

 Looking to save tax and at the same time grow your investment returns.

 Demat Account:

Booming capital markets provide a perfect setting to start growing one’s own wealth by

investing in equities, mutual funds, commodities. You can just start by taking the first step of

34
opening a Demat and Trading account that not only facilitates investing but also guides you

with right investment choices. IIFL Demat and Trading Account comes with Industry’s best

trading platforms and regular personalised portfolio analysis.

IIFL is one of the few brokers which provide demat services of both NSDL and CDSL. Client

investing with IIFL can use proprietary TT EXE, TT web (desktop) and IIFL markets app for

transactions. For HNI clients, we provide dedicated experienced RMs to help in execution

and advice.

 Personal Loan:

IIFL Personal Loan up to Rs.25 lakhs is designed to ensure that you get express disbursal into

your account in just 8 hours.

You can take Personal Loan for domestic or international vacation, wedding, latest gadget,

higher education, purchase of vehicle or even home renovation. IIFL Express Personal Loan

will help you realise your dream at an express speed in 3 quick steps:

Eligibility check in 1 minute

All you need to do is quickly answer 3 simple questions and see that given your monthly

income and commitments, how much loan you can get.

Online approval in 5 minutes

Auto-fill your form and skip KYC document submission using your Aadhar number or

manually fill the form. We will instantly churn numbers to give you e-Approval.

35
Loan amount in account in 8 hours

If you are happy with the Offer, just upload your documents. We will quickly verify these

and call you to confirm Final Loan Offer. Disbursal is done within 8 hours.

Simple right! So what are you waiting for, apply for IIFL Express Personal Loan today

 Loan:

Getting a home loan from us is quick and simple. With financing and expert advice from

IIFL, you can also be a proud homeowner. Whether you are salaried or self-employed, you

can get a home loan with competitive interest rates for the purchase of row houses,

bungalows, flats and even plots. Faster processing and affordable EMIs make IIFL home

loans the perfect choice for new or experienced home buyers. We also offer expert legal and

technical counselling to make the home buying process that much easier. Let us lend you a

helping hand in making your dream come true.

 Desktop Widget

 Research

 Wealth Management

 Discretionary PMS

 Business Loan

36
 COMPETITORS INFORMATION.

1. Angel Broker:

Overview

Our Company is one of the largest independent full-service retail broking houses in India in

terms of active clients on NSE as of July 31, 2018. We are a technology-led financial services

company, that provides broking and advisory services, margin funding, loans against shares

(through one of our Subsidiary, Angel Fincap Private Limited), and financial products

distribution to our clients under the brand "Angel Broking". Our broking services are offered

through (i) our online and digital platforms and (ii) our network of more than 11,000 sub-

brokers, as of June 30, 2018. We have more than 850,000 downloads of our Angel Broking

mobile app and more than 450,000 downloads of Angel BEE app, which enables our clients

to avail our services digitally. Through our network of sub-brokers and over 110 branches,

we have a pan-India presence in over 1,800 cities and towns as of June 30, 2018. As of June

30, 2018, our Company managed Rs. 113.02 billion in client assets and over 1.11 million

active broking accounts.

Angel Broking Limited (formerly known as Angel Broking Private Limited) is a member of

the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Metropolitan Stock

Exchange of India (MSEI), NCDEX & MCX. Angel Broking Limited (formerly known as

Angel Broking Private Limited) is also registered as a Depository Participant with CDSL

We believe that our experience of over two decades has helped us to integrate our knowledge

and expertise in the broking industry with the technology we provide to our retail clients

37
through various platforms. We have enhanced client engagement and experience through

application of technology to all our services, including the launch of our mobile application

for broking services in the year 2011, KYC authentication and complete client on-boarding

through the electronic and digital medium in the year 2015 and 2016, respectively.

Strengths:

 One of the largest independent full-service retail broking houses in terms of number

of clients on NSE with strong brand equity

 Ensuring client satisfaction through the implementation of advanced technology and

digitisation.

 Strong client base through our online and digital platform and sub-broker network

 Significant market share in the cash and commodity segment

 Track record of continuous growth and strong financial performance.

 Proven and experienced management team and execution strength

Vision:

To provide best value for money to investors through innovative products, investment

strategies, advanced technology, and personalized service.

Motto:

To have complete harmony between quality in process and continuous improvement to

deliver exceptional service that will benefit our clients.

38
Segment Brokerage
Flat Rs 15 per trade (< Rs50k order) | Rs30 per trade (> Rs50k
Equity Delivery
order)
Equity Intraday Flat Rs 15/trade (< Rs50k order) | Rs30/trade (> Rs50k order)
Equity F&O Flat Rs 30 per executed order
Currency F&O Flat Rs 30 per executed order
Commodity F&O Flat Rs 30 per executed order

39
 2. Sharekhan:

About:

Founded in 2000 and a subsidiary of BNP Paribas since November 2016, Sharekhan was one

of the first brokers to offer online trading in India. With 16 lakh customers, 153 branches and

more than 2400 business partners spread across over 575 locations, Sharekhan is one of the

largest brokers in India. Sharekhan offers a wide range of savings & investment solutions

including equities, futures and options. currency trading, portfolio management, research and

mutual funds and investor education. On an average, Sharekhan executes more than 400,000

trades daily.

Guiding India's retail stock investors for 16 years

 Registered with NSE and BSE for capital market, futures and options and currency

segments and CDSL and NSDL for depository services.

 A full-service stock broking firm providing online services right from online account

opening to trading and investments.

 Created India’s best online trading platforms: Website (www.sharekhan.com),

TradeTiger (the ultimate desktop trading software), Sharekhan App (available for

Android and iOS devices) and Sharekhan Mini (a low bandwidth website especially

for mobile browsers) 

 A strong brick-and-mortar network with over 2600 outlets in 575+ cities

40
  Research-based financial advice on all asset classes to suit all investing and trading

styles 

 Dedicated Education and training courses for investors and traders in association with

Online Trading Academy

Sharekhan Trading Brokerages Charges:

 Equity Cash Intra-day Trades: 0.10% on the buy side.

 Equity Delivery Trades: 0.50% or 10 paise per share or Rs 16 per scrip whichever is

higher.

 F&O Trades: 0.10% on the first leg and 0.10% if squared off on any other day.

 Options Trades: 2.50% or Rs 250 per lot on the premium (whichever is higher).

 Currency Future: 0.10%.

 Currency Options: 2.50% or Rs 30 per lot on premium (whichever is higher).

 Commodity: 0.10%.

41
 3. Motilal Oswal Securities Ltd. etc.

Overview:

Motilal Oswal Securities Ltd (MOSL) was founded in 1987 as a small sub-broking unit.
Today, the company comprises a 1,500 member team. The company’s success is driven by a
customer-first attitude, ethical and transparent business practices, respect for professionalism,
research-based value investing and implementation of cutting-edge technology.

MOSL is a well-diversified financial services firm offering a range of financial products and
services, such as private wealth management, retail broking and distribution, institutional
broking, asset management, investment banking, private equity, commodity broking,
currency broking and principal strategies.

It has a diversified client base that includes retail customers, mutual funds, foreign
institutional investors, financial institutions and corporate clients. As of December 31, 2013,
Mumbai-based MOSL had 792,858 registered customers and a network spread over 519
cities and towns comprising 1,546 business locations operated by its business partners.

 Motilal Oswal Securities Ltd: Success Stories

2012 MOSL wins ‘Retailer of the Year’ award at Retail Excellence Awards 2012

MOSL is awarded ‘Best Equity Broking House’ at BSE IPF-D&B Equity

2011
Broking Awards 2011

MOSL bags Best Performing Equity Broker (National) Award at CNBC TV18
2010
Financial Advisor Awards 2010

MOSL enters ‘Limca Book of Records’ for creating India’s largest dealing
2009
room in Mumbai

2008 D&B survey rates MOSL as India’s top broking house in terms of total number

42
 of trading terminals

Strength:

1. Wide range of financial products and focus on premium traders

2.  Emphasis is on efficient execution of trades

3. Strong private equity operations

4. Have over  1500 offices in India

5. Financial products and services such as Wealth Management, Broking & Distribution,
Commodity Broking, Portfolio Management Services, Institutional Equities, Private Equity,
Investment Banking Service

Weakness:

1.  Less penetration in developing cities

2.  Lack of advertising causes low awareness amongst investors

Motilal Oswal Brokerage Charges 2019

Customer pays commission (brokerage) when buying or selling stocks through Motilal

Oswal. The brokerage charges for equity, commodities and currency derivative trading for

Motilal Oswal are explain as below.

Motilal Oswal Brokerage Plan - Default Plan

Segment Brokerage Fee

Flat Monthly Fee

43
 Motilal Oswal Brokerage Plan - Default Plan

Segment Brokerage Fee

Equity Delivery 0.50%

Equity Intraday 0.05% (both side)

Equity Futures 0.05% (both side)

Equity Options Rs 100 per lot (both side)

Currency Futures Rs 20 per lot (both side)

Currency Options Rs 20 per lot (both side)

Commodity Futures 0.05% (both side)

Commodity Options

4. HDFC Securities Ltd.

5. Kotak Securities Ltd.

44
 ACHIEVEMENTS AND AWARDS.

Awards:

2019:

- KUTUMB wins Best Green Initiative in Affordable Housing Segment at ET Now Green

Future Leadership Award 2019.

- Three businesses of IIFL Group -- NBFC. Housing Finance, & Securities -- have been

awarded the ‘Great Place to Work’ certification for the year Mar 2019-Feb 2020.

2018:

- IIFL wins three awards at Drivers of Digital Awards, 2018.

- IIFL Home Finance Ltd. wins ‘Best Affordable Housing Finance Company of the Year’

award at ABP News BFSI Awards 2018.

2017:

- Golden Peacock Award for Corporate Social Responsibility.

- India Infoline Housing Finance is recognised as one of the best performing Primary Lending

Institutions under CLSS by National Housing Bank.

2016:

- IIFL Foundation receives Skoch Blue Economy Order of Merit Award with IIFL

Foundation’s projects being adjudged as Top 100 projects in India.

- Golden Peacock Award for Corporate Social Responsibility-2016.

- IIFL Market mobile app wins Silicon Valley Business Awards 2016 for Best Finance &

Management App & Best Overall App.

2015:

- IIFL BUZZ wins the gold award at 54th ABCI Annual Awards Nite.

- IIFL is No. 1 in Financial Services Category as per Brand Trust Report 2015 amongst All

India Brand Trust Ranking.

45
2014:

-‘Best Broker of the year’ by Zee Business.

- IIFL has been listed as the top securities trading firm in India in Fortune 500 India list,

2014.

2013:

- IIFL Research won India’s Best Market Analyst Awards 2013 by Zee Business for Pharma.

- CFA – Sri Lanka Capital Market Awards 2013- Silver Award.

2012:

- Best Wealth Management House (India), 2012, Triple A.

- Top Performer, equity (FI category), 2012- BSE.

- Best Commodities Investment, 2012 - Euro Money.

- Best Market Analyst Awards 2012.

2011:

- Best Wealth Management House (India), 2011 & 2012, Triple A.

- Asset Asian Awards 2011- Triple A.

46
 Part B.

WORK FLOW MODEL.

FUNDAMENTAL
ANALYSIS.

TRAINNING
SESSIONS.

TECHNICAL
ANALYSIS.

ANALYSIS
OF VARIOUS
SPREAD COMPANIES.
AWARENESS
ABOUT TRADING.

SELECT
STOCK TO
INVEST.

ATTRACT
CUSTOMERS. TRADE IN
SELECTED
STOCK.

47
Our work flow starts from trainning session. The trainers took sessions for making our basics

clear about trading. Taking a step further short explanation on fundamental analysis and in

dept Technical analysis were taught with help of indicators.

On the basis of the technical analysis various stock analysis were been done. Interpreting the

results we further started trading throughout demat accounts.

Further to spread awareness among the people we were asked to share our knowledge to our

close relatives first and insist them to invest in shares. Basically we have to bring customers

by doing marketing for the company.

48
 SWOT ANALYSIS.

Strength:

 Wide range of financial products.

 Online portal’s successful branding as “5paisa.com”

 Have over  2500 offices in India in over 500 cities

 First Indian brokerage house to get membership of Singapore Exchange

 IIFL has been awarded the ‘Best Broker, India’ , ‘Most improved brokerage, India’ ,

‘Fastest Growing Equity Broking House’

 Successful implementation of “Insurance broking” model.

 Strategy of bringing interns to increase their customers is one positive point for them.

 Good customer relation.

Weakness:

 High risk exposure as seen by conservative population.

 Less emphasis on advertising causes lack of brand visibility.

Opportunity:

 High income Urban families.

 More penetration into the growing cities.

 Attracting young generation and spreading awareness.

Threats:

 Stringent Economic measures by Government and RBI.

49
  Entry of foreign finance firms in Indian Market.

LEARNING EXPERIENCE.

IIFL is one of the top 10 finance company providing financial services in India.

Though this internship we could learn how to technically analyse a stock with the help of

various indicators. This internship gave me practical exposure to the market.

Learning started from the basics i.e. Bulls (when stock price rises) and Bear (when

stock price falls). While using technical analysis candle plays an most important role in it.

Red candle indicates Bearish market and Green candle indicates Bullish market.

While trading we can place 4 types of orders, they are Intraday, Position, Swing and

Delivery. Trade in Intraday happens only for one day, in Position shares can be hold for

infinite duration, in Swing holding is available for 2-3 weeks, in Delivery investor can buy

today and sell tomorrow.

Few Indicators used in Technical Analysis are shown below:

1. RSI:

50
2. Bollinger Band:

3. MACD:

51
4. STOCASTICS:

5. VOLUME:

52
 With the help of these and more other indicators analysis of sock was easily done.

This help us in analysing which stock should be preferred for trading in Intraday and

Delivery. Technical analysis is one factor which indicates the future trend but trend may

differ on the basis of other factors also.

During the course of this internship we were also taught how to calculate brokerage

for both Intraday and Delivery, which would help to understand at what price a share, has to

be bought and at what price it has to be sold.

Over all learning experience with IIFL was very much useful for us as we were

introduced for the first time to the share market.

53
 SUGGESTIONS.

1. Due to huge size of company, they concentrate more on increasing their employees. The

company should not over staff the employees as it creates indiscipline atmosphere.

2. This will also lead to waste of time and money of the company.

3. The amount of brokerage is high as compared to earnings of small investors, which my

discourage them from investing.

4. Account opening charges are costly as compared to other broking companies, which has to

be reduced.

5. Yearly charges is high for small investors, company must try to reduce these charges.

6. Company is concentrating on increasing customers which is good but they are not able to

maintain their customers. They must spent equal time on maintaining customer relation with

their existing customers also.

7. IIFL marking is through calls only. They must also do marketing on Television, internet,

pamphlets, etc. so that people come to know about the company.

8. It is difficult to use “Ask IIFL” as it does not search for result easily when asked.

54
 CONCLUSION.

IIFL is providing better customer service as compared to others. Their personal guidance on
when to buy and when to sell makes them a better financial service company.

IIFL also provides its app through which their customers can easily access their portfolio any
time. They also provide news, new IPOs, etc. though their app.

They should spread awareness not only among interns but also among common people. They
provide interns training and ask them to spread awareness and bring client for company
which is a good strategy, but it creates a huge mess in the work place. This also distracts the
employees during their work.

The company should focus more on advertisement through social media, Television,
newspapers, etc.

IIFL has potential to become top financial service providing company in India if it overcomes
its weaknesses.

55
 BIBLIOGRAPHY.

1. https://www.business-standard.com/article/markets/indian-broking-industry-to-post-

moderate-growth-of-5-10-in-fy19-icra-118122700661_1.html

2. https://www.indiainfoline.com/productsandservices/

3. https://www.goodreturns.in/company/iifl-holdings/history.html

4. https://www.mbaskool.com/brandguide/banking-and-financial-services/1254-

indiainfoline-iifl.html

5. https://www.indiainfoline.com/article/news-sector-banking-financials/iifl-targets-to-

create-a-million-new-job-givers-119050600203_1.html

6. https://www.ibef.org/industry/financial-services-india/showcase/motilal-oswal-

securities-ltd

7. https://www.fundoodata.cGlobally

8. https://economictimes.indiatimes.com/markets/stocks/news/rise-of-discount-broking-

zerodha-is-now-biggest-broker-in-india/articleshow/67470490.cms?from=mdr

56