Video Photography
Video – nowadays usually in
HD (High Definition), either shot on
phone or camera and usually
edited into a narrative.
Packaged visual storytelling,
live recordings footage/
interviews, live broadcast; People
love visual stories and video is the
most watched medium online (hun
gry visual cortex!)
Web graphic
A graphic image on a site or on a
page or post. A rich graphic image
often used for data visualisation
and time-lines
Good for user experience and for
fleshing out information
alongside text
FAQs
Frequently Asked Questions – now
a genre of their own online but
usually written in a post format on
a CMS
When you don't want a lot of text
or want to give
functional information to
users. Can often duplicate work
Gif
A moving graphic image, almost like
Photographic image embedded
onto or into a page or post
Packaged visual storytelling,
visual accompaniment to text;
again, images can tell stories faster
and appeal to our hungy visual
cortex
Web article
or social
media post
A post you create in your
CMS (Content Management
System)
Dependent on social platform –
either short text or text and
with multimedia (image,
video, gif, audio) or
just multimedia
The currency of social media –
your way of communicating on
these platforms; tend to be short
and conversational (social)
The currency of social media –
your way of communicating
on these platforms; tend to be
short and conversational (social)
PDF
publication
E-books, manuals, booklets, guides
– anything that is packaged and
made available online as a PDF
(usually downloadable)
Good for downloading and for
containing lengthier content –
ideal for long reads; usually a
standalone content piece
or publication that a user would
want to read later or take longer
to work through. Can be used to
create cleaner web pages but not
lose out on additional content
Slideshare
Embeddable slides made available
stop motion animation but usually
no longer than a few seconds
Often used to create a fun
experience or a simple moving
picture; low production demand
with high value
Audio
These come in the form of sound
clips and nowadays podcasts
Allows the audience to divide their
content intake and multitask. The
content is portable and doesn't
involve visual attention from the
audience
Slideshare
Forms are both a technical term
and an 'experience' for a user.
Forms are dynamic. (i.e. you can
fill them in online) – usually
embedded on a site, page or in
a post. Essentially
complex forms, surveys online
are usually embedded into a
site, page or post and collate
answers into a separate data
centre – both free
and paid solutions abound
online; e.g. Formstack,
Google Forms or Impactasaurus
A very useful way to give
your communities a chance to
share their voice about an issue or
do something simple like sign up
or join a service. Great
for research and creating a fluid
process of gathering and collating
data
to the public, either embedded on
a site or page, or available as
download in PDF format
A dynamic way of sharing slides,
usually from a presentation –
users can scroll through slides
without having to download. Good
for immediacy and interactivity.
User
generated
content
(UGC)
People's comments or social
feeds included in a web or social
environment or curated in a post
A good way to create conversation
and create a social language
within an institutional environment
online; moderation can be
challenging
Webinar
A live video in which
participants actively contribute;
can either be conducted
using software or free tools like
Google Hangouts
Good for an interactive classroom
for remote learning or
connecting. Video quality needs to
be good for this method to be
effective. Not always ideal
for access-limited places like in
developing countries