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42 Proof Elements PDF
42 Proof Elements PDF
PR AND MEDIA
Back up your claims with
2. CHARTS & GRAPHS Specific details drive higher Leverage trusted review platforms EXPOSURE
empirical proof Provide a visual representation of data response rates in advertising Reproduce what other media
channels have said about you
4. COMPARISONS 5. SCIENTIFIC STUDIES 6. RESEARCH FINDINGS 25. VALUABLE CONTENT 26. CREDIBLE PHOTOS
Make it easier to evaluate Add weight to your arguments Report on relevant in-house or Useful content provides direct Quality imagery boosts customer perception
features and specifications with supporting data external research proof of your expertise
18. TESTIMONIALS 38. DOG WHISTLE 39. TAKEAWAY LANGUAGE 40. HUMAN STORY
19. DEMONSTRATIONS LANGUAGE Tell them why they can’t have it… Dimensionalise facts with
Include stories from customers Don’t just tell them - show them! Use the same jargon and “code and they’ll want it more engaging stories
about their experience and results
words” your market uses
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