AIRSELFIE

PROPOSAL

M A R C H 3, 20 20

REPRESENTATIVES
McKenna Branham
Gabby Flores
Kristine Gopez
Cristina Herrera
Garrett Vile

I S S U E D BY
24/8 Public Relations

CONTACT
contact@248pr.com
714-248-0000
 T A B L E OF CONTENTS
Letter of Transmittal 2

Executive Summary 3

Qualifications 4

W 5
RESEARCH
Background
PEST Analysis
SWOT Analysis
Problem Statement
Primary and Secondary Audience
Demographics
Psychographics

PLANNING
11
Campaign Goal
Objectives
Key Messages

18
IMPLEMENTATION
Strategies, Tactics and Tools
Timeline
Proposed Budget

EVALUATION
28

Works Cited 34

Appendix 35

1
 800 N State College
Blvd Fullerton, CA
92831
Phone: 714-248-0000
contact@248pr.com

March 3, 2020

Stefano Cabello
AirSelfie
1330 Lagoon Ave
Minneapolis, MN 55408

Dear Mr. Cabello,

In response to your Request for Proposal of January 30, 24/8 Public Relations
is pleased to submit the attached proposal for a public relations campaign to
improve AirSelfie’s reputation.

The proposal outlines strategies to increase awareness and reception of AirSelfie

among its target audiences. This plan encourages expression and promotion of
diversity throughout the nation using AIR PIX. We project completion of the campaign
by July 30, 2020 with a return on investment by having an increase of written reviews,
stronger social media engagement and media awareness.

We would be delighted to organize a live presentation of the proposed campaign at

your earliest convenience. Please feel free to contact us if you have any further
questions or would like to arrange a meeting.

Thank you for this opportunity to present our proposal. We wholeheartedly believe our
plan will exceed your expectations and we look forward to the opportunity.

Sincerely,

Garrett Vile
Executive Director
24/8 PUBLIC RELATIONS
 EXECUTIVE SUMMARY

24/8 Public Relations is committed to serving AirSelfie by providing innovative and

proven solutions to the request for proposal sent out on January 30, 2020. After
completing tremendous research and working with our team, we understand that
underwhelming product reviews in the past created a poor reputation between AirSelfie
and its target audiences. This has led to a distrust between AirSelfie and its target
audiences, overall decreasing positive brand awareness opportunities. Our team sees
the potential for AirSelfie to grow as a trustworthy and innovative company and expand
its audience with the continuous launches of creative, trendy products.

24/8 Public Relations proposes a campaign to restore the reputation of AirSelfie among
its target audiences and increase awareness of the brand and engagement about
product reviews. The campaign will target primary audiences such as college students,
high school students, parents, tech hobbyists and backers. Media outlets and
influencers will be utilized as secondary audiences to promote AirSelfie’s products and
unique value proposition.

To achieve the campaign’s goal of improving the reputation and awareness of the company,
the objectives will focus on utilizing popular influencers to captivate new audiences, gain
coverage in press clippings from reputable news sources, increase social media
engagement, increase user reviews and address backers as an audience to clarify shipping
delays. To achieve these objectives, strategies will be executed such as starting a
#CaptureYourLife social media campaign and incorporating pop-up events in four major
cities across the nation to showcase AIR PIX’s capabilities. The campaign will utilize tools
such as social media platforms, emails to send key messages directly to intended
audiences and flyers at events to increase website visitors.

This campaign will run from March 10 to July 30, 2020 to achieve the overall goal. 24/8
Public Relations will dedicate approximately 668 labor hours and the proposed cost will be
approximately $13,500. Throughout the campaign, certain tasks will run through the entire
timeline such as social media engagement and backer messaging updates. Other events,
such as the pop-up events in the four major cities, will have specific dates of completion.

The evaluation of the campaign will take place continuously throughout the
months of March to July monitoring the progress and success of the objectives
set out. Press clippings, media impressions, and response mechanisms to
surveys and emails will measure the improvement of AirSelfie’s reputation as a
trustworthy and innovative company.
 QUALIFICATIONS
- meet the team -

MCKENNA BRANHAM, ACCOUNT COORDINATOR - McKenna is a

senior at California State University, Fullerton studying public relations
and human services. Before starting work with 24/8 PR, McKenna
worked with Susan G. Komen Orange County and Make-A-Wish Orange
County and the Inland Empire in the communications and marketing
departments. McKenna is certified in Cision and experienced in
WordPress. She has distinguished client relation and organizational
skills.

GABRIELLE FLORES, CONTENT STRATEGIST - Gabrielle is a

senior at California State University, Fullerton studying public relations
and marketing. Along with 24/8 PR, she is also the vice president of
the Public Relations Student Society of America. Gabrielle is certified
in Cision and proficient in Adobe Photoshop and Illustrator. She has
excellent time management and organization skills.

KRISTINE GOPEZ, MEDIA DIRECTOR - Kristine is a senior at

California State University, Fullerton studying public relations. Before
24/8 PR, she has worked with three different public relations firms and
is a member of the Public Relations Student Society of America.
Kristine is certified in Cision and proficient in Adobe Creative Cloud
applications.

CRISTINA HERRERA, SOCIAL MEDIA STRATEGIST - Cristina

Herrera is a senior at California State University, Fullerton studying
criminal justice, public relations and radio. Prior to 24/8 PR, she has
volunteered with three non-profit organizations including A21. She is
certified in radio-audio operations and specializes in customer relations
and event planning.
Cristina is currently working as a promotions and production assistant for
Anaheim Broadcasting.

GARRETT VILE, EXECUTIVE DIRECTOR - Garrett is a senior at

California State University, Fullerton studying public relations and
marketing. He is currently working as the executive director of
Titan Public Relations and serves on the executive board of the
Public Relations Student Society of America as the vice president
of university relations.
Garrett is certified in Cision and proficient in editing software
such as Premiere Pro.
 RESEARCH
BACKGROUND AirSelfie is a company headquartered at Minneapolis, MN,
that created and sold pocket- sized aerial cameras in
2016. Led by CEO Stefano Cabello, AirSelfie proclaimed
their products are on the market as the world’s smallest
pocket-sized flying cameras that connect to a user’s
smartphone, allowing them to take HD photos and videos.
Following the launch of the company, the first version of
AirSelfie came out in 2017. It presented itself as an
innovative, new product that would allow users to enhance
their selfie-taking experience at a price between $200 to
$300. The following year, AirSelfie 2 was released. With
this product, several issues arose, leading to mixed
reviews online. While there was a slight improvement on
the newer version, complications with the product’s app
created a negative impact on usage. In addition to this, the
cost of the product remained high, ranging between $200
to $250. In early 2019, an extended line of products were
announced such as the Air 100, Air Duo, and Air Zen.

However, the extension products did not reach the

launching stage. Instead, the latest AirSelfie product
was released in 2019 as AIR PIX. Following its
debut, AirSelfie promoted it at CES, an annual trade
show organized by the Consumer Technology
Association. Several improvements were made,
including a reduction in cost, higher quality in
images, and an auto-fly facial recognition feature.
AIR PIX was priced at
$99.95 with an optional power-bank for $39.95. In
addition to the product’s improved capabilities, the
latest version does not need to be registered with the
Federal Aviation Administration, making it marketable
to the general population of consumers. Following the
success of AIR PIX, AIR PIX+, and AIR PIX Duo, their
expected launch date is in 2020.

PEST A N A L Y S I S

AirSelfie has the opportunity to stand firm against its

RESEARCH 5
outside
forces. In the
company’s
political
influences,
there are
specific
government
regulations
they must
abide by.
These
requirements
ensure that
all AirSelfie
products stay
compliant
with the
Federal
Communicati
ons
Commission
(FCC) on
radiation
exposure
limits since
the products
generate and
can radiate
radio
frequency
energy.
AirSelfie is to
be sure that
all products
are compliant
while also
providing an
FCC
compliance
statement in
their
instruction
RESEARCH 6
concerns from the consumer. An AirSelfie user must not use the product for
surveillance or espionage.

Additionally, political factors such as the novel coronavirus may create delays
in manufacturing and shipping from China due to vacancies in factories.
AirSelfie’s production is vulnerable to the Chinese government as they
mandate global containment. Meanwhile, AirSelfie must await approval to
resume production and shipment to backers.

At the external economic forces, the drone industry and market is soaring. With
hundreds of different photography commercial drones to choose from, it is a growing
market. Per Global Consumer Camera Drones Market Research, the worldwide market
for camera drones anticipates the business to reach $21.5 billion by 2022. In this billion-
dollar industry, companies are increasingly introducing drones at a lower price to cater
to wider audiences. The drone market caters to all different kinds of people with various
features, benefits, and costs.

While political and economic factors are a prominent force to AirSelfie, social issues are
also affecting the company. Significant trending attitudes revolve around the immense
popularity of smartphone usage and social media networking - which overall play a
substantial role in AirSelfie’s purpose. According to Pew Research, 81 percent of
Americans own a smartphone with social media outlets readily available to download.
This leads to countless opportunities for picture taking and posting on different
platforms. According to Inc., 18 to 24 year olds say every third photo they make is a
“selfie.” Selfies are huge on social media, especially on Snapchat. Per Omni Core
Agency, users create 3 billion snaps every day. With constant updates on smartphones
nationwide, especially with improving camera quality, these trends become a strong
cultural influence on AirSelfie’s target audiences.

The rate of technological change is moving at a rapid pace. With hundreds of

different drone brands to choose from, the market is booming with new products
and technical updates. This trend leads to each kind of drone targeting a specific
audience. According to Air Drone Craze, there are five types of consumer drones
that affect the industry. Mini drones are typically small and meant for recreational
indoor flying. This type of drone is excellent for beginners. Hobby drones are mid-
sized and usually flown outdoors while professional drones offer the best cameras
and are best suited for aerial photography. There are selfie drones, which are
mostly foldable and in compact designs that make then easily accessible and
transportable. Lastly, there are racing drones that are typically smaller in machine
size, which allows them to fly faster for the experienced flyer.
S WO T A N A L Y S I S

Amidst all the different types of aerial camera companies out there, AirSelfie offers a
unique value proposition where their products are innovative and affordable for
average hobbyists and younger audiences. Through each release, the company
accumulates all consumer reviews and continually makes improvements, displaying
symmetrical models of the communication. Their success in a featured Forbes article
and recent attendees for a tech trade show like CES brings brand awareness to their
company and products. In addition to their accomplishments, they released a new
product called AIR PIX that already sparked multiple reviews on YouTube. It contains
favorable functions such as an autonomous feature and facial recognition while also
being lightweight and portable. The product also has an app with its editing suite, live
stream feature, and can post pictures straight to social media channels. Additionally,
because of its portability, the product does not have to go through FAA registration.

However, although there are many successes with the company and its new
product, they undergo some weaknesses, such as an accumulation of poor reviews
and customer support on all social media channels. The company’s website also
showcases media outlets on its website that lack any evidence of support. In
addition to their products, all of the releases have a short battery life, poor camera
quality, and lack of stability.

After analyzing the weaknesses, the company has some opportunities that will help
build their reputation. These opportunities revolve around the idea of generating word of
mouth. Going to college campuses showcasing products, attending smaller tech and
trade shows, hosting pop-ups, and collaborating with other companies and influencers
can bring traffic to the company’s products. Aside from raising awareness through
college tours, attending trade shows, and collaborations, the company must also
prioritize its customer service. They must ensure communication with its audience and
even their internal team is sustained.

A lot of the threats they have now rely on their current reputation. It can deter sales for
new and upcoming products. Additionally, with tons of competitors such as Zuhafa, TF
Portable Camera Drone, Dobby Mini Self Pocket drone producing tech with better
camera quality, competitive pricing, and features such as self-timers, the company is at
a disadvantage.
P R O B L E M S T A T E M E N T - Underwhelming product reviews in the past
created a poor reputation between AirSelfie and its target audiences. This leads
to a distrust of all products for existing and new consumers, overall decreasing positive
brand aw areness oppor tunities.

PRIMARY & SECONDARY AUDIENCE

AirSelfie has a sizable primary audience that ranges in ages, hobbies, and levels
of experience. Due to the innovative product and its unique abilities to be portable
and durable, AIR PIX appeals to Generation Z individuals in the age range 18 to
24 years old and Millennials in the age range of 25 to 39 years old who are active
on social media and enjoy capturing important life moments in photos.

AirSelfie can target high school and college campuses to reach students and can also
appeal to amateur or professional photographers and hobbyists. Also, the organization
targets parents of younger children who find interest in the product. By targeting
parents, AirSelfie guarantees ethical standards and allows parents to ensure their
child’s safety at a young age. Additionally, the product’s Indiegogo and Kickstarter
backers make up the final portion of AIR PIX’s primary audience. This group of people
financially supported the product by raising $1,614,744 during its early stages so they
are awaiting their products.

AirSelfie’s secondary audience relies on influencers of all levels and interests to

influence their audiences with an interest in the AIR PIX product. Influencers utilize
social media to reach their audiences and promote products that they find interesting,
useful, trendy, or innovative. AirSelfie will target influencers that are active on all social
media platforms that have audiences in the same age range as the primary audience,
ages 18 to 24. Secondly, technology companies and trade publications will be utilized
as a secondary audience to write reviews and creative stories for their patrons to give
an unbiased and fair review of the new and improved AIR PIX to increase sales of the
product.

PRIMAR Y AUDIENCE S SECONDAR Y AUDIENCES

College Students
High School Students Media Outlets
Parents Influencers
Tech Hobbyists
Backers
DEMOGRAPHICS
AirSelfie’s audience members are unique and innovative, just like the AIR PIX product.
Users are outgoing and lively, confident in their appearance and personality, tech-savvy,
creative, and trendsetting. AIR PIX appeals to all genders, proudly being gender-
inclusive and culturally diverse, encouraging everyone to be expressive about their
views, interests, and innovative ideas. The majority of audience members range in ages
18 to 24, which can directly correlate to the high school and college education level.
According to Statista, 21.6 percent of Instagram users are 18 to 24 year olds.
Audience members in this age range are active on Instagram which allows users
to post pictures expressing themselves and interacting with fellow peers with
similar interests.
According to Flowing Data, adult consumers ages 25 to 35 are working as first-line
supervisors or sales workers, teachers, and managers. Their time spent outside of work
socializing with peers and practicing their hobbies appeals to capturing selfies and
sharing on social media. Adult consumers fall into the upper-middle class and are
financially stable with hobbies such as social media influencers, tech experts, or part-
time jobs pursuing their passion. Adults in the age range of 25 to 34 years old make up
36.5 percent of Instagram users. Our target audience of parents range in age from 25 to
40 and listen to the radio, watch news broadcast, and mainly utilize Facebook.
According to Hootsuite, 75 percent of Americans between 18 to 49 years old are active
on Facebook. According to Pew Research, audience members are active and engaging
on various social media platforms such as Instagram and Facebook with approximately
81 percent of users own a smartphone.

PSYCHOGRAPHICS
AIR PIX encourages consumers to express themselves through their outward
expression and capture the moments to share. According to Psychology Today,
individuals take selfies to boost their self-confidence, the social competition to gain
more engagement and attention from others, environmental enhancement, boost their
mood, and to fit in with a group. Whatever motivation, AIR PIX is ready to capture that
perfect shot. Consumers of all demographics can utilize AIR PIX to document their
passions, whether it be dancing, acting, singing, playing guitar, skateboarding, rock
climbing, or just spending time with friends. Audience members follow trends closely
and love to participate with what is popular on social media, joining in with friends or
others they’ve met online shown by trends like Tik Tok. According to Fast Company,
photos that don’t look like a selfie get more attention and likes. Research published in
The Journal of Research on Personality found that selfies make people look less
likable and more lonely. Photos of the subject that appear to be taken by another
person are more successful and attractive.
 PLANNING

CAMPAIGN
GOAL:
Restore the reputation of
AirSelfie among its target
audiences to increase its
awareness as a quality
aerial selfie capturing
device.

OBJECTIVES
1. Increase awareness of AirSelfie’s new product AIR PIX by utilizing four influencers
by July 30, 2020.

2. Secure coverage of AirSelfie/AIR PIX in at least four credible publications by

July 30, 2020.

3. Collectively increase community engagement through user reviews on retail sites and
AirSelfie’s own website by 50 reviews by July 30, 2020.

4. Collectively increase social media engagement on Facebook, Instagram and

Twitter by 30 percent by July 30, 2020.

5. Raise consumer awareness of AIR PIX by 10 percent by attending one trade show
and one convention by July 30, 2020.

6. Increase AirSelfie’s communication efforts with their backers addressing

shipment delays through email, social media and company website by 15
percent by July 30, 2020.

11
KEY M E S S A G E S

Primary Target Audiences

1) College Students
◦ Communication - Instagram, College Campuses, YouTube/Instagram
Influencers, Face to face
◦ Key Messages
◦ AIR PIX is the smallest autonomous selfie camera that can take
pictures without the use of any manual controls allowing for unique
angles to be taken by travelers, athletes, performers or selfie
enthusiasts.

◦ AirSelfie provides an excellent consumer experience with customer

service representatives responding to any questions within a 24 hour
period.

◦ AIR PIX is an affordable selfie camera, allowing for high-quality pictures

by amateur photographers to professionals.
AirSelfie has developed its new line of products by taking the
feedback of its previous consumers to create a more advanced and
distinguishable selfie-capturing camera.

◦ AirSelfie is the smallest and easiest to use the aerial camera on

the market, perfect for on-the-go activities.

◦ Capture your favorite moments authentically and instantaneously

without the use of outdated timers and selfie sticks.

◦ Make your pictures on social media stand out by taking high-

quality photos and editing them with the AirSelfie app that allows
you to post directly to your account.

◦ Each AirSelfie device has been uniquely designed to appeal to a

group of selfie enthusiasts with their own lifestyle, personality, and
budget.

◦ Capture your favorite moments authentically and instantaneously

without the use of outdated timers and selfie sticks.

PLANNING 12
 ◦ Naturally capture your college lifestyle as it happens using the aerial
selfie camera, AIR PIX.

◦ Use the AIR PIX as your own personal photographer for wherever you
go and increase your social media engagement by making each post
feel more authentic.

◦ Record your favorite hobbies from rocking out with your band to
showing off your best skating tricks.

◦ AirSelfie wants to promote diversity in America by highlighting your

photos on all of our social media accounts.

2) High School Students

◦ Communication - Instagram, Snapchat, YouTube, High School Campuses, Face
to face
◦ Key Messages
◦ AIR PIX is the smallest autonomous selfie camera that can take
pictures without the use of any manual controls allowing for unique
angles to be taken wherever and whenever you want.

◦ AirSelfie provides an excellent consumer experience with customer

service representatives responding to any questions within a 24 hour
period.

◦ AirSelfie is the smallest and easiest to use aerial camera on the

market, perfect for on-the-go activities.

◦ Capture your favorite moments authentically and instantaneously

without the use of outdated timers and selfie sticks.

◦ AirSelfie makes selfie-taking fun and easy for everyone involved.

◦ Make your pictures on social media stand out by taking high-

quality photos and editing them with the AirSelfie app that allows
you to post directly to your account for instant sharing.
 ◦ Use the AIR PIX as your own personal photographer for wherever you
go and increase your social media engagement by making each post
feel more authentic.

◦ AirSelfie wants to promote diversity in America by highlighting your

photos on all of our social media accounts.

◦ Each AirSelfie device has been uniquely designed to appeal to a

group of selfie enthusiasts with their own lifestyle, personality, and
budget.

◦ Naturally capture your high school lifestyle as it happens using the aerial
selfie camera, AIR PIX.

◦ Record your favorite hobbies from rocking out with your band to
showing off your best skating tricks.

3) Tech Hobbyists
◦ Communication - Tech Publications, Blogs, Podcasts, Instagram,
Facebook, YouTube, Snapchat, Email, Face to face
◦ Key Messages
◦ AIR PIX is the smallest autonomous selfie camera that can take
pictures without the use of any manual controls allowing for unique
angles to be taken wherever and whenever you want.

◦ AirSelfie provides an excellent consumer experience with customer

service representatives responding to any questions within a 24 hour
period.

◦ AirSelfie is the smallest and easiest to use aerial camera on the

market, perfect for on-the-go activities.

◦ Each AirSelfie device has been uniquely designed to appeal to a

group of selfie enthusiasts with their own lifestyle, personality, and
budget.

◦ Take the perfect photo by using AirSelfie’s clever A.I. software that tracks
facial expressions and captures your favorite moments on its own.

◦ Using advanced technology, AIR PIX is able to snap stunning HD

photos that can connect to your iPhone and Android devices.
4) Parents
◦ Communication - Facebook, Email, Digital/Print Publications, Broadcast,
Instagram, Face to Face
◦ Key Messages
◦ AIR PIX is the first autonomous selfie camera that can take pictures
without the use of any manual controls allowing for unique angles to
be taken wherever and whenever you want.

◦ Industry-leading autonomous flight technology that allows users to take

selfies while remaining completely immersed in their activity and even
without their smartphone.

◦ Take amazing, uninterrupted family photos with AirSelfie’s autonomous

flight mechanics and bluetooth capabilities.

◦ AirSelfie provides an excellent consumer experience with customer

service representatives responding to any questions within a 24 hour
period.

◦ Make your pictures on social media stand out by taking high-

quality photos and editing them with the AirSelfie app that allows
you to post directly to your account for instant sharing.

◦ Naturally capture your family lifestyle as it happens using the aerial

selfie camera, AIR PIX.

◦ AirSelfie wants to promote diversity in America by highlighting your

photos on all of our social media accounts.

5) Backers
◦ Communication - Facebook, Instagram, Twitter, Email, Website Messages
◦ Key Messages
◦ Thank you to the numerous backers on Indiegogo and Kickstarter for
your continued support and patience with shipping out the new AIR
PIX.

◦ AirSelfie is committed to leaving no backer left behind and will succeed in

our mission to ship out every AIR PIX to our supporters.
 ◦ The impact of the coronavirus can be felt world wide and has the
capability to possibly affect shipping delays from our Chinese factories.

◦ AirSelfie ensures consumer satisfaction with attentive and transparent

customer service respondents to improve our relationships with our
fellow supporters.

◦ AirSelfie wants to promote diversity in America by highlighting your

photos on all of our social media accounts.

◦ AirSelfie values customer feedback and takes all comments

into consideration for future improvement.

Secondary Target Audiences

1) Influencers
◦ Communication - LinkedIn, Facebook, Instagram, Face to Face,
Email, Newsletters
◦ Key Messages
◦ AIR PIX is the smallest autonomous selfie camera that can take
pictures without the use of any manual controls allowing for unique
angles to be taken wherever and whenever you want.

◦ Industry-leading autonomous flight technology that allows users to take

selfies while remaining completely immersed in their activity and even
without their smartphone.

◦ A new intuitive “One-Touch” app allows users to capture, edit and

instantly share photos & videos on social media.

◦ Take the perfect photo by using AirSelfie’s clever A.I. software that tracks
facial expressions and captures your favorite moments on its own.

◦ Using advanced technology, AIR PIX is able to snap stunning HD

photos that can connect to your iPhone and Android devices.

◦ Let the world in on all of your amazing adventures by using AIR PIXs
six minutes of flight time.
 ◦ AirSelfie wants to promote diversity in America by highlighting your
photos on all of our social media accounts.

2) Media Outlets
◦ Communication - Facebook, Instagram, Snapchat, LinkedIn, YouTube, Email,
Face to face
◦ Key Messages
◦ AIR PIX is the smallest autonomous selfie camera that can take
pictures without the use of any manual controls allowing for unique
angles to be taken wherever and whenever you want.

◦ Industry-leading autonomous flight technology that allows users to take

selfies while remaining completely immersed in their activity and even
without their smartphone.
◦ Make your pictures on social media stand out by taking high-
quality photos and editing them with the AirSelfie app that allows
you to post directly to your account for instant sharing.

◦ Take the perfect photo by using AirSelfie’s clever A.I. software that tracks
facial expressions and captures your favorite moments on its own.

◦ Each AirSelfie device has been uniquely designed to appeal to a

group of selfie enthusiasts with their own lifestyle, personality, and
budget.

◦ AirSelfie wants to promote diversity in America by highlighting your

photos on all of our social media accounts.

◦ AIR PIX is the smallest aerial selfie camera on the market, allowing
users to take incredible photos wherever they go.
 IMPLEMENTATION
Objective 1 - Increase awareness of AirSelfie’s new product AIR PIX by utilizing
four influencers by July 30, 2020.

Target Audience: Media, college students, high school students, parents, tech
hobbyists and influencers.

Strategy: Utilize influencers that reach our desired target audiences to restore a
positive reputation through a social media contest, which will increase awareness of
AirSelfie and its social media platforms’ follower count.

Tactics: Reach out to four influencers to have them post a social media giveaway of
winning a free AIR PIX.

Tools:
• For our college student demographic, we will reach out to influencers
such as David Dobrik (11.6 million Instagram followers) or Casey Frey
(2.4 million Instagram followers) to host an Instagram giveaway.

• For our high school demographic, we will reach out to influencers such as
Claudia Sulewski (1.6 million Instagram followers) or Bretman Rock (14.1
million Instagram followers) to host an Instagram giveaway.

• For our tech hobbyist demographic, we will reach out to influencers such as
Lewis Hilsenteger (14 million YouTube subscribers) or Think Media (1 million
YouTube subscribers) to host a YouTube giveaway.

• For our parent demographic, we will reach out to influencers such as Denene
Millner (5,891 Facebook followers) or Naomi Davis (6,841 Facebook followers)
to host a Facebook giveaway.

Tools:
• Once the influencer has been contacted and secured, we will focus on one
social media platform for each of them to promote the AirSelfie giveaway.

• Instagram, Facebook, and Twitter will be utilized for the giveaways.

17
 • AirSelfie will provide a free AIR PIX to each influencer and winner, sending eight
in total.

• A winner will be selected on Instagram if they follow AirSelfie’s account and tag
three friends.

• A winner will be selected on FaceBook if they follow AirSelfie’s account and tag
three friends.

• A winner will be selected on YouTube if they comment on the influencers

video expressing their interest in AirSelfie.

Objective 2 - Secure coverage of AirSelfie/AIR PIX in at least four credible

publications by July 30, 2020.

Target Audience: Media, college students, high school students, parents and
tech hobbyists.

Strategy: Drive traffic through the use of media to promote the purchase of AIR
PIX to primary audiences who value capturing memories. We will expand on the
“Capture Your Life” nationwide campaign to raise awareness of diversity in major
cities across America using AIR PIX.

Tactics: We will use pop up booths to promote diversity in major cities across America
by utilizing the AIR PIX selfie capabilities. People passing by will be offered a free aerial
selfie by connecting their phone via bluetooth, that they can then post onto their social
media using the #CaptureYourLife(City Name).

Tools: Create pop-up booths in the four major cities Los Angeles, CA, Chicago, IL,
New York City, NY and Houston, TX.
• Encourage bystanders to take part in the free selfies using the AIR PIX
and promote them to post it on their social media using the
#CaptureYourLife(city name).

Los Angeles
• Diversity:
◦ White - 28 percent
◦ Hispanic/Latino - 49 percent
◦ Asian - 12 percent
◦ Black - 8 percent

IMPLEMENTATION 18
 ◦ Two+ - 2 percent
• Tourism: 50 million visitors in Los Angeles in 2017
• Family:
◦ Persons under 5 years - 6 percent
◦ Persons under 18 years - 21 percent
◦ Persons 65 years and over - 12 percent

Chicago
• Diversity:
◦ White - 33 percent
◦ Hispanic/Latino - 29 percent
◦ Asian - 7 percent
◦ Black - 29 percent
◦ Two+ - 2 percent
• Tourism: 57.7 million visitors in 2018
• Family:
◦ People under 5 years old - 6.5 percent
◦ People under 18 years old - 21.2 percent
◦ People 65 years and older - 12 percent
◦ There are 1,077,886 households in Chicago
◦ 44 percent of those households are married

New York City

• Diversity:
◦ White - 32 percent
◦ Hispanic/Latino - 29 percent
◦ Asian - 14 percent
◦ Black - 22 percent
◦ Two+ - 2 percent
• Tourism: 65.2 million visitors in 2018
• Family:
◦ Persons under 5 years - 6.5 percent
◦ Persons under 18 years - 20.9 percent
◦ Persons 65 years and over - 14.1 percent
◦ Female persons - 52.3 percent
Houston
• Diversity:
◦ White - 24 percent
◦ Hispanic/Latino - 45 percent
◦ Asian - 7 percent
 ◦ Black - 22 percent
◦ Two+ - 2 percent
• Tourism: 22.3 Million people visited Houston in 2018
• Family:
◦ People under 5 years old - 7.7 percent
◦ People under 18 years old - 25 percent
◦ People 65 years and older - 10.3 percent
◦ There are 849,105 households in Houston
◦ 49.6 percent of households in Houston are married

Tools: Handout promotional flyers with QR codes that link to the AirSelfie
website for people interested in the product.

Tactics: Pitch to major media outlets about the nation wide event Air Selfie is
undertaking to promote diversity across America using the aerial selfie camera, AIR PIX.

Tools: Submit press releases to tech publications such as Forbes, Wired, The
New York Times and PC Mag about the campaign AirSelfie is running to promote
diversity in the major cities of America using their aerial selfie camera AIR PIX.
• Highlight the positive message of AirSelfie capturing diversity in America
and having the community promote their pictures on social media using the
hashtag #CaptureYourLife(city name).

• Further elaborate in the press release the qualities that make AIR PIX
unique, using our key messages.

Objective 3 - Collectively increase community engagement through user reviews on

retail sites and AirSelfie’s own website by 50 reviews by July 30, 2020.

Target Audience: Backers, college students, high school students, parents and
tech hobbyists.

Strategy: Constantly communicate with consumers by asking them to leave

reviews, overall increasing better communication methods seeking potential
improvements for AIR PIX. This will also help to gain more credibility, allowing for
real comments and feedback. Updated reviews will also show the popularity of
the product.

Tactics: Reach out to previous consumers who purchased the product through
physical and digital communication channels and ask for their feedback.
Tools: Include a physical note inside packaging to request product reviews as an
immediate reminder once consumer opens package.
• Create a clever call to action to promote post purchase consumers to leave
a review about the product such as, “Capture Your Thoughts.”

• Create a small graphic to capture the eye of the consumer when opening
their package.

Tools: If purchased from the AirSelfie website, email the consumer directly.
• Create a clever call to action to promote post purchase consumers to leave
a review about the product such as, “Capture Your Thoughts.”

• Create a small graphic and clever subject line to capture the eye of the
consumer when opening the email.

Objective 4 - Collectively increase social media engagement on AirSelfie Facebook,

Instagram and Twitter by 30 percent by July 30, 2020.

Target Audience: Backers, media, influencers, college students, high school

students, parents and tech hobbyists.

Strategy: Promote the value of AIR PIX through an awareness campaign titled
“Capture Your Life” where primary publics are shown expressing themselves in the
moment.
Emphasizing AIR PIX’s unique value propositions of size and motion capturing
abilities, our key messages should be stated to each of our target audiences to
maximize sales.

Tactics: Engage with primary publics through social platforms by constantly

replying to them and liking their posts. Utilize popular hashtags on every post.

Tools: Increase content creation and engagement for Instagram.

• Utilize Instagram stories by using polls, mentions for more user activity.

• Use Instagram live stream to showcase AIR PIX more.

Tools: Increase content creation and engagement for Facebook.

• Utilize Facebook to reach the older target audiences such as parents and
tech hobbyists

• Promote pop up booths in four major cities

Tools: Increase content creation and engagement for Twitter.
• Utilize Twitter to reach the high school and college student target audiences

• Utilize Twitter polls

• Participate in popular tweets/memes

• Used for community engagement, replying to posts

• Use the platform as a means to keep backers updated on the progress of

their shipments.

Tactics: Promote the “Capture Your Life” campaign by having users take pictures of
themselves in their daily lives and posting it to their social media accounts. A giveaway
will take place where the winner will be randomly chosen after uploading a post with the
#MyCollegeLife, #MyStudentLife and #MyFamilyLife. The three winners will receive a
free charging case for their AIR PIX.

Tools: Promote “Capture Your Life” Campaign on Instagram using the #My Life.
• High School Students: Encourage them to take pictures with their friends
while doing fun activities.

• College Students: Encourage them to take pictures of their college career.

• Parents: Encourage them to take pictures of their families.

Objective 5 - Raise consumer awareness of AIR PIX by 10 percent by

attending one trade show and one convention by July 30, 2020.

Target Audience: Backers, media, influencers, college students, high school

students, parents and tech hobbyists.

Strategy: Being active in tech events and trade shows will increase brand
awareness by including face to face interactions with potential consumers. This
also allows for communication with bigger and reputable companies that can
potentially partner with AirSelfie for future collaborations. AirSelfie will showcase
themselves as the smallest aerial selfie camera, defining AIR PIX as a unique
product within the industry.

Tactics: Attain a demonstration booth at one trade show and one

convention to highlight some of the unique features AIR PIX has to offer.
Tools: Attend and become a sponsor for TECHSPO on May 7 and 8, 2020 at the Marriott
Marquis in New York City, NY.
• Create pamphlets and promotional flyers with QR code to promote
attendance at booth.

• Create an interactive wheel for booth visitors to win AirSelfie

merchandise to incite a larger crowd to view the booth.

• Offer AIR PIX demonstrations using props that say

“#CaptureYourTechspoLife” and other fun props that encourage users.

• TECHSPO New York brings together developers, brands, marketers,

technology providers, designers and innovators looking to set the pace in our
advanced world of technology.

Tools: Attend and become a sponsor for VidCon on June 17 to 20, 2020 in Anaheim,
CA.
• Create pamphlets and promotional flyers with QR code to promote
attendance at booth.

• Create an interactive wheel for booth visitors to win AirSelfie

merchandise to incite a larger crowd to view the booth.

• Offer AIR PIX demonstrations using props that say

“#CaptureYourVidConLife” and other fun props that encourage users.

Objective 6: Increase AirSelfie’s communication efforts with their backers

addressing shipment delays through email, social media and their website by 15
percent by July 30, 2020.

Target Audience: Backers

Strategy: AirSelfie must re-establish trust with its backers and address the current
problem with its delayed shipping of AIR PIX. As this is a publicly known issue,
AirSelfie will promote transparency with their supporters through honest
communication.

Tactics: Use one social media platform to keep backers informed of current
news relating to AirSelfie, further demonstrating transparency with the
company.
Tools: Utilize Twitter for consistent updates on the progress of backer orders and
other news related to AirSelfie.
• Post updates as they happen to inform backers on current the current situation.

• Have quick response times to messages being sent.

• Use the platform to show the transparency between AirSelfie and its backers.

Tools: Have a designated area for backers to go while on the website for
more information.
• Have a direct message button for backers to use to get in contact
with a representative to answer their questions.

• Direct a page on the website dedicated to providing more information to backers

as to why their order is experiencing problems.

• Create a countdown of orders to be fulfilled to show AirSelfie’s

dedication towards their backers.

Tools: Have the CEO of AirSelfie, Stefano Cabello, address their backers in a video
on YouTube.
• The video will be centered around Cabello apologizing about the delays
in shipping and expressing AirSelfie’s commitment to it backers.

• Cabello will also thank the backers for their continuous support and
encourage them to keep the conversation circulating about AirSelfie.

Tactics: Draft weekly emails to backers with updates about shipment progress to
provide transparency.

Tools: Backers receive weekly emails from AirSelfie with product shipment
updates, frequently asked questions with answers and an accessible link to
reply with further questions.
• Utilize Google form surveys to gauge backer feedback and opinions.
TIMELINE
PROPOSED BUDGET
 EVALUATION
Objective 1: Increase awareness of AirSelfie’s new product AIR PIX by
utilizing four influencers by July 30, 2020.

Criteria:
• Have four influencers promote the product AIR PIX.

• Achieve an average of 1,000 submissions per contest on Instagram

and Facebook.

• Gain 400 new followers to AirSelfie’s social media pages.

• Have the four winners post about their free AIR PIX.

Anticipated Results:
By utilizing popular influencers that reach our specified demographics, we expect to see
an increase in social media engagement and followers to the AirSelfie accounts.
Influencers like David Dobrik and Claudia Sulewski are perfect for reaching our
college and high school student audiences as they appeal directly to younger
individuals who engage in selfie taking culture such as athletes, models and
fashion lovers. By having the influencers promote AIR PIX, the credibility of the
product will increase as more people become familiar with the aerial camera by
watching their favorite personalities use them.

Another important element of this objective is the influencer competition we will be

promoting. We expect 1,000 entries across the four influencers we use in order to
stir up more excitement for the AIR PIX. We will have four winners of a free AIR PIX
then claim their prize and hope that they also generate more word of mouth by
posting about their new camera. We expect to see this objective establish more
credibility among the AirSelfie brand.

Objective 2: Secure coverage of AirSelfie/AIR PIX in at least four credible

publications by July 30, 2020.

Criteria:
• Sending out 50 press releases to various publications and journalists
detailing the #CaptureYourLife(city) campaign that emphasizes how AIR
PIX captures diversity and inclusion in communities.

EVALUATION 27
 • Have a story published by four credible publications to write articles about
the unique capabilities of AIR PIX.

• Have two journalists attend the campaign in one city.

• By tracking the visits to the AirSelfie website through the QR code on the flyers,
there will be an increase of 10 percent of unique visitors to the AirSelfie website.

• Through continuous messaging while at the booths, AirSelfie should

see an increase of 25 new followers on Instagram and Facebook per
booth.

• There will be 1,000 posts using the hashtags #CaptureYourLifeLA,

#CaptureYourLifeChicago, #CaptureYourLifeHuston and
#CaptureYourLifeNYC.

• AirSelfie will be tagged in at least 500 of these posts.

Anticipated Results:
This objective revolves around building a sense of community with the AirSelfie
brand. Through promotion of diversity by taking selfies in four major cities of
America, AirSelfie is positioning itself as a company that cares about current social
issues its consumers are facing. We expect to see the image of the AirSelfie brand
change after taking on this endeavor by starting a trending hashtag called Capture
Your Life. After specifically choosing these four cities, we expect to see at least
1,000 posts on social media utilizing the hashtag that represents the uploaders’
city.

While promoting the free selfies using the aerial camera AIR PIX, representatives will
also be handing out flyers with a QR code leading to the AirSelfie website. Since
people will now be able to physically use the camera and see the quality of the product
for themselves, that should drive more traffic towards the website by at least 10
percent. This also factors into AirSelfies social media presence. Striving for more
consumer engagement, representatives of AirSelfie will also be encouraging people to
follow the AirSelfie Instagram and Facebook to stay engaged with the community.
This is a major opportunity to gain media coverage as the event is both one that
encourages diversity and the product AIR PIX. We will send out at least 50 press
releases to different media outlets such as Forbes and Wired in hopes to get
coverage on the campaign. We will be sending these out before the campaign, in
case the media wishes to attend. The overall success of this objective will be to
track the total amount of press clippings published after the event, which we
expect to be at least four.
Objective 3 - Collectively increase community engagement through user reviews on
retail sites and AirSelfie’s own website by 50 reviews by July 30, 2020.

Criteria:

• Send out an email and a physical card review reminder per

every AIR PIX purchase.

• After every customer service inquiry, each support representative will

be required to encourage the user to leave a product review of where
they purchased their AIR PIX.

• Receive 50 reviews across company and retail websites.

• Reach at least 20 percent of consumers to leave a review based on the

physical card and an additional 40 percent increase after the email is sent.

Anticipated Results:
This objective encourages company to consumer interaction. After a customer
purchases AIRPIX, we will prompt them with a physical card in the packaging to
give the product a review. A week after their purchase, we will send an email
thanking them for shopping with us and as well as another reminder for the review.
If the buyer purchased the product through a third-party website or calls customer
support, they will also have the opportunity to leave a review.

Although we cannot control the reviews sent in each inquiry, we expect a collective
increase of 50 reviews through websites such as AIRPIX, Amazon, and Best Buy by
the end of July 30, 2020. We want to reach at least 20 percent of our customers to
leave a review based on the cards sent in their packaging and an additional 40 percent
increase of our customers once the email reminds them again. Through this, it allows
for community engagement and exhibits social presence from the company.
Additionally, by giving multiple opportunities to leave reviews, we want our consumers
to know they are heard and cared for.

Objective 4: Increase social media engagement on AirSelfie Facebook, Instagram and

Twitter accounts by 10 percent by July 30, 2020

Criteria:
• Achieve an average of about 80 total likes on each Instagram post.
 • Achieve an average of about 15 comments for each Instagram post by
unique users.

• Obtain 100 unique posts from online users utilizing the hashtag
#CaptureYourLife.

• Create at least three posts a week on Facebook, Twitter and

Instagram promoting AirSelfie’s upcoming events or giveaways.

Anticipated Results:
To further develop the proactive relationship between AirSelfie and its consumers, this
objective hopes to bring more activity towards the company’s social media platforms.
As a product that is specifically created for digital picture taking and social media
posting, it is only relevant that AirSelfie also stays active on its social platforms. This
objective strives to receive more engagement from online users, especially with the
promotion of the #CaptureYourLife campaign.

An important part to this objective is having AirSelfie’s team engage more on their
end, commenting and liking other users’ posts, especially for influencers that relate
back to our target audiences. This will then bring other users to visit the AirSelfie
social media profile and therefore bring in more comments and likes for each post.
With AirSelfie’s 4000 plus Instagram following, active engagement should
encourage at least 80 likes on each post. Along with the increasing amount of
content, AirSelfie has the opportunity to tag more users and hashtags, therefore
also increasing user engagement and bringing in at least 15 unique comments per
post.

Objective 5: Raise consumer awareness of AIR PIX by 10 percent by attending

one trade show and one convention by July 30, 2020.

Criteria:
• One trade show: TECHSPO
◦ A two day trade event that welcomes developers, brands,
marketers, technology providers and innovators

• One convention: VidCon

◦ Welcomes 75,000 attendees and over 100 brand exhibitors.

• Give out 1,000 flyers with a QR code leading to the website.

 • Have at least 500 people visit the AirSelfie website by using the QR code
and have at least five percent purchase the product.

• Retain at least 500 email newsletter sign ups at the booth per event.

Anticipated Results:
This objective will allow the company to showcase its product to four major audiences:
tech experts, influencers, high school and college students. In an effort to raise
consumer awareness of AIR PIX, we plan to attend one trade show and one
convention. We selected TECHSPO and VidCon, located respectively in New York City
and Anaheim, California; these locations were chosen in an effort to reach audiences in
different parts of the country.

At TECHSPO and VidCon, flyers will be passed out to 1,000 attendees each day,
prompting them to visit the website by scanning the QR code found on the flyer.
They will also be directed to visit the company’s booth at each event where they will
have the opportunity to showcase AIR PIX, sign up for email newsletters and
purchase the product. We will keep track of the email newsletter sign ups to
measure how many people are interested in receiving more information about the
product. The goal is to obtain 500 email sign-ups at each event. In addition to this,
we will track QR code scans, allowing us to see how much attention the website
gains while attending these events. We anticipate having 500 QR code scans lead
others to the company’s website.

Attending TECHSPO will give the company the opportunity to promote their product
and sell to an audience that will understand how innovative AIR PIX is. VidCon is
another opportunity to promote the product to an audience that will be interested in
the possibilities it offers in regards to amplifying their social media experience. By
appealing to the interests of various groups within our audiences, we increase
awareness within each group while also catching the attention of new audience
members. Being actively involved in both events may aid the company in their
efforts to raise awareness of the newest addition to their line of products which is
the ultimate goal.

Objective 6: Increase AirSelfie’s communication efforts with their backers

addressing shipment delays through email, social media and their website by 15
percent by July 30, 2020.

31
Criteria:
• Send out 21 weekly emails to all backers in database that have not
received product.

• Have a 25 percent response rate to links in emails directing backers

towards Twitter and Website updates.

• Have at least 1,000 submissions to our survey.

• Have at least 40 official Twitter updates to backers.

• Have a 100 percent reply rate to audience messages on all social

media platforms from AirSelfie.

• Post official updates on website section every week for 21 weeks.

Anticipated Results:
This objective emphasizes AirSelfie’s transparency and dedication to its backers to
prioritizing communication and trust between consumers and the company.
Instead of avoiding the issue, AirSelfie will address the shipping issue to backers
by producing videos directly from the CEO explaining the current situation and
evolving updates, sending out weekly update emails to the backers containing
surveys of their experiences, and utilizing Twitter to have direct communication
with backers. It is difficult to measure the backers’ opinions and how they change
in the process, but AirSelfie will measure the backers ideas through amount of
email surveys sent out and returned, number of Twitter updates posted and the
engagement that follows, and response mechanisms from the website messages
posted.

Unfortunately, AirSelfie cannot control the shipping and manufacturing issues, but
will work endlessly to improve the relationship with backers through truthful
messaging, customer surveys measuring opinions during shipment and after
product arrival, and the number of messages sent out form AirSelfie to maintain
transparency. This is a great opportunity to rebuild trust within the backer
community and build future relationships. The way AirSelfie handles the
unfortunate shipping delay will establish AirSelfie as a reputable company that
stands behind its product and cares for the customers experience.
 WORKS CITED
ABOUT VIDCON. (n.d.). Retrieved from https://vidcon.com/about/

Aslam, S. (2020, February 7). Snapchat by the Numbers: Stats, Demographics &
Fun Facts. Retrieved from https://www.omnicoreagency.com/snapchat-
statistics/

Census profile: Los Angeles, CA. (2018). Retrieved from https://censusreporter.org/

profiles/16000US0644000-los-angeles-ca/

Clement, J. (2019, December 9). U.S.: Average age of Instagram users. Retrieved
from https://www.statista.com/statistics/398166/us-instagram-user-age-
distribution/

Demographics of Mobile Device Ownership and Adoption in the United States.

(2019, June 12). Retrieved from https://www.pewresearch.org/internet/fact-
sheet/mobile/

Doyle, A. (2019, January 17). New York City Again Sets Tourism Record as It Roars
Into 2019. Retrieved from https://www.northstarmeetingsgroup.com/news/industry/
new-york-city-2018-tourism-statistics-record

Editorial Staff. (2019, July 29). Top 10 Technology Influencers on YouTube:

NeoReach Blog. Retrieved from https://neoreach.com/top-technology-
influencers-youtube/

Lock, S. (2019, February 28). Los Angeles: visitor count 2016-2017. Retrieved
from https://www.statista.com/statistics/977116/number-of-tourists-los-
angeles- california/

Mistretta, A. J. (2019, April 25). 22.3 Million Visitors Came to Houston in '18.
Retrieved from https://www.houston.org/news/223-million-visitors-came-
houston-18

More, A. (2019, December 23). Consumer Camera Drones Market 2020: Industry
Growth Factors, Global Market Size, Share, Latest Trends, Demand Status and
Forecast to 2022: Industry Research.co. Retrieved from
https://www.marketwatch.com/press- release/consumer-camera-drones-market-
2020-industry-growth-factors-global- market-size-share-latest-trends-demand-
status-and-forecast-to-2022-industry- researchco-2019-12-23
Most Common Occupation by Age. (2018, March 27). Retrieved from https://
flowingdata.com/projects/2018/occ-age/
Person, & ProfilePage. (2019, January 10). AirSelfie on Instagram: "Our family
expands and grows! Check out our three brand new Aerial Cameras: AIR 100,
AIR Duo and AIR Zen! #Airselfiecamera #AirSelfie #CES...". Retrieved from
https:// www.instagram.com/p/BsdjOb0n4JI/?igshid=1ezgxlsvw17f0

Segal, C. B. and T. (2020, February 4). 10 States Cashing In On Tourism. Retrieved

from https://www.investopedia.com/financial-edge/0710/10-states-cashing-in-on-
tourism.aspx

Sehl, K. (2019, December 20). 27 Facebook Demographics that Matter to

Marketers in 2020. Retrieved from https://blog.hootsuite.com/facebook-
demographics/

U.S. Census Bureau QuickFacts: Los Angeles city, California. (n.d.). Retrieved
from https://www.census.gov/quickfacts/losangelescitycalifornia

U.S. Census Bureau QuickFacts: New York city, New York. (n.d.). Retrieved from
https:// www.census.gov/quickfacts/fact/table/newyorkcitynewyork/
LFE041218#LFE041218

Zetlin, M. (2019, May 31). Taking Selfies Destroys Your Confidence and Raises
Anxiety, a Study Shows. Why Are You Still Doing It? Retrieved from
https://www.inc.com/ minda-zetlin/taking-selfies-anxiety-confidence-loss-feeling-
unattractive.html
 APPENDIX

MEDIA LIST
EXAMPLE PRESS RELEASE

AirSelfie CONTACT: Garrett Vile

1330 Lagoon Ave (703)618-6529
Minneapolis, MN 55408 garrettvile@gmail.com

PRESS RELEASE
FOR IMMEDIATE RELEASE

AIRSELFIE IS TAKING FREE SELFIES FOR RESIDENTS OF FOUR MAJOR

AMERICAN CITIES DURING THEIR DIVERSITY AND INCLUSION CAMPAIGN
Capture your life with AIR PIX

LOS ANGELES, Calif.: AirSelfie is undertaking their new Capture Your Life

campaign to promote diversity within four major cities of America using their aerial

selfie camera, AIR PIX.

A pop-up booth will be established in the most populated area of each city

to allow for local pedestrians to interact with the product and take a free selfie,

promoting diversity within their city.

Participants are encouraged to then post the selfie onto their Instagram account

using the hashtag, #CaptureYourLife (city name). The four cities AirSelfie will be

establishing their booths at will be Los Angeles, CA, Chicago, IL, Huston, TX and New

York City, NY. These cities were chosen due to their immense diversity and large family

sizes.

-MORE-

34
 AirSelfie representatives will be stationed at the booths to give more information

on the campaign, the company and how to use the product. As a growing business,

AirSelfie wants to build a strong community that is accepting of people from all

backgrounds.

AIR PIX’s simple to use Bluetooth connectivity will allow for participants to

connect their own phone to the camera to take wide aerial selfies of everyone in

their group. The picture can then be edited in AirSelfie digital app to the users

liking. From there, the picture can be uploaded directly to their social media

account so they can take part in the campaign.

AirSelfie CEO, Stefano Cabello, is excited to begin the company’s diversity

campaign and encourages residents and journalist of the city to get involved for a fun

photo.

Cabello said, “Insert quote about how Cabello looks forward to

building a community around the AirSelfie brand.”

About AirSelfie: The company started off of a Kickstarter and Indiegogo

campaign, which helped them successfully launch their first two AirSelfie
products. In 2019, the company announced its new product launch of AIR PIX,
the world’s smallest and autonomous aerial selfie taking camera. Learn more
about the AirSelfie journey by exploring their website.
AirSelfie Website: https://airselfiecamera.com

##
CONVENTION AND TRADE SHOW FLYER

Front Design:

\\\\\\\\\\\
Back Design:
PHYSICAL NOTE REMINDER

CAMPAIGN LOGO
 EX
AM
PL
May 2020 E
SUN MON TUES WED THURS FRI SAT CO
1 2 NT
EN
Instagram/Facebook
story repost of user T
photos

3 4 5 6 7 8 9 CA
Social media reminder
for NYC pop-up
LE
Post to college Live updates and photos
students: capture your Social media reminder Twitter post with backer
Live event updates from
Live event updates from NYC pop-up ND
graduation day with AIR for TECHSPO update TECHSPO #CaptureYourLife event
PIX AR
10 11 12 13 14 15 16

Live updates and photos Live updates and photos Recap photos from Family photos taken by
NYC pop-up NYC pop-up Twitter post with backer TECHSPO & NYC pop-up AIR PIX (repost from
#CaptureYourLife event #CaptureYourLife event update event users)

17 18 19 20 21 22 23

Video post about Instagram story poll Facebook post with

capturing about favorite place to Twitter post with backer family photos from AIR
college take photos update PIX
graduation

24 25 26 27 28 29 30
Post encouraging
Instagram/Facebook #CaptureYourLife for
story repost of user Twitter poll about favorite life's special moments Promote Los Angeles Photo of pets in selfies
photos hobbies Twitter post with backer pop-up in June on all socials

31 NOTES

3
9
SURVEY FOR BACKERS

40
EMAIL FOR REVIEWS
SOCIAL MEDIA SAMPLES