Professional Documents
Culture Documents
Project Report On KFC
Project Report On KFC
From
Project Report
On
CD Page
III
Approval Sheet
IV
Internal Supervisor : ______________________
Prof.Dr.Zain Yousafzai
Preface
V
In addition to it, this report includes a research base survey on KFC.
We all have tried our level best to fulfill all the requirements
mentioned to us. Now its depend upon the reader to read it carefully
and understand what we want to communicate. This report provides a
brief knowledge about KFC in Pakistan.
_____________________________________________________
Acknowledgement
VI
With profound sense of gratitude and regard, I express my
sincere thanks to my guide and mentor Prof.Dr.Zain for his
valuable guidance and the confidence he instilled in me, that
helped me in the successful completion of this project report.
Siawoosh Wared
________________________________________________
Table of Contents
1. KFC History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
2. Company’s Overview . . . . . . . . . . . . . . . . . . . . . . . . 15
3. KFC Pakistan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
4. Values of KFC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
2. Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
27
VIII
2.1 Recycled Paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
28
2.2 Environment Concerns . . . . . . . . . . . . . . . . . . . . . . . . 28
2.3 Litter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
28
3. Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
28
Table of Content . . . .
1. Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
2. Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
2.1 Demographical Basis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
2.2 Behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
2.3 Geographical Basis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
3. Profile criteria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
4. Market Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34
5. Market for fast food . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
IX
6.3 Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
35
6.4 Costumer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Table of Contents . . . .
1. Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
2. 4-Ps of Marketing . . . . . . . . . . . . . . . . . . . . . . . . 43
3. Competitive Analysis . . . . . . . . . . . . . . . . . . . . 45
4. Promotion Issues . . . . . . . . . . . . . . . . . . . . . . . . 46
5. Advertisements . . . . . . . . . . . . . . . . . . . . . . . . . . 47
6. Data Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
7. Questionnaire . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
8. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
X
Table of Graphs
1. Macro Enviromnet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
2. Competiive Advantages . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
3. Data Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
4. Data Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
5. Data Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50
6. Data Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Project Report
On
XI
Chapter No # 1st
Introduction
Introduction of
Company
XII
KFC Corporation, based in Louisville, Kentucky, is the
world’s most popular chicken restaurant chain, specializing
in Original Recipe ®, Extra Crispy TM, and Colonel’s Crispy
Strips® chicken with home style sides and five new freshly
made sandwiches. Every day, nearly eight million customers
are served around the world. KFC’s menu everywhere
includes Original Recipe® chicken—made with the same
great taste Colonel Harland Sanders created more than a
half-century ago. Customers around the globe also enjoy
more than 300 other products—from a Chunky Chicken Pot
Pie in the United States to a salmon sandwich in Japan.
KFC
KFC specialized in chicken and they says,
Pricing Issues
XIV
Pricing Policy for “Zinger Burger” new product from
KFC
Manufacturing cost RS.180/-
Project Report
XV
On
Chapter No # 2nd
Situation Analysis
XVI
KFC History
Company’s Overview
When the colonel was six, his father died. His mother was
forced to go to work, and young Harland had to take care of his
three year old brother and
baby sister. This meant doing much of the family cooking. By the
age of seven, he was a master of a score of regional dishes. Ate
age 10, his first job working on a nearby farm for $2 a month.
When he was 12, his mother remarried and he left his home near
Henryville, Ind., for a job on a farm in Greenwood, Ind.
XVII
He held a series of jobs over the next few years, first as a 15-
year-old streetcar conductor in New Albany, Ind., and then as a 16-
yearold private, soldiering for six months in Cuba.
As more people started coming just for food, he moved across the
street to a motel and restaurant that seated 142 people.Over the
next nine year, he perfected his secret blend of 11 herbs and spices
and the basic cooking technique that is still used today.
KFC Pakistan
XVIII
Its signature dishes include the “crispy outside, juicy
inside” Hot and Crispy Chicken, flavorful and juicy Original
Recipe chicken, the spicy, juicy & crunchy Zinger Burger,
Toasted Twister, Chicken Bucket and a host of beverages
and desserts. KFC also has great tasting vegetarian offerings
that include the Veggie Burger, Veggie Snacker and Veg
Rice meals. In Pakistan, KFC is growing rapidly and today
has presence in 10 cities with close to 60 restaurants.
Values of KFC
Work as a team.
Project Report
On
Chapter No # 3rd
XX
Company & Branches
Situational Analysis
Current Products
XXII
four or five, drop the covered chicken pieces into the
shortening and lock the lid. When pressure builds
up cook for 10 minutes.
Islamabad
.
11 - United Bakery
Building, F-6/2, Super
Market, Islamabad.
For Delivery:
Ph: 111-532-532
Chicky Fun Area
Karachi
…
SA-2, See Breeze Centre,
F1-17, Block - 5,
Kh-e-Roomi, Clifton,
Karachi.
For Delivery:
Ph: 111-KFC-KFC
XXIII
(111-532-532)
Chicky Fun Area
Peshawar
.
University Road,
Burjaman Plaza
Near Shadman Chowk,
Peshawar.
For Delivery:
Ph: 111-532-532
Chicky Fun Area
Lahore ……………………………………………………
160/2, Block 2,
Phase-1 LCCHS,
Lahore
For Delivery:
Ph: 111-532-532
Chicky Fun Area
Hyderabad
.
Unit No. 1,
Shah Latifabad,
Thandi Sarak, Hayderabad.
For Delivery:
Ph: 111-532-532
Chicky Fun Area
Project Report
On
XXIV
Chapter No # 4th
KFC’s Mession & Philosophy
XXV
Champs stands for our belief that the most important thing
each of us can do is to focus on the customer. It stands for
our commitment to provide the best food and best experience
for the best value.
The CHAMPS
These are:
Cleanliness
Hospitality
Accuracy
Maintenance of Facilities
Product Quality
Speed of Service
XXVI
Mission of Statement
Goals of KFC
XXVII
Project Report
On
Chapter No # 5th
Product Issues
XXVIII
Department of Business Administration
Preston University
Peshawar
Product Issues
General description:
Features:
XXIX
by KFC.
Packaging
We are asked as many questions on our packaging as our
products by our customers. The packaging for KFC products is
chosen according to performance against three key criteria:
Heat Retention
Moisture removal
Grease absorption
Recycled Paper
All our clamshells and chicken boxes contain as much recycled
material as it is legally allowed. By law we are required to have
virgin fibre board in any part of the packaging that is in contact
with food. Any virgin fibre comes from board suppliers who use pulp
bought from managed forest in Scandinavia. This ensures that any
wood cut for paper production is replaced with new plantings.
Environmental Concerns
Over and above ensuring our packaging is supplied via recycled
or renewable resources; KFC are enthusiastically complying with the
new environmental directives on recovery and recycling of packaging
waste.
Litter
We at KFC UKI are aware of our responsibilities to the
Management of Litter and all our packaging carries the ‘Keep your
Country Tidy’ signs.
Branding
XXX
This research measured and compared the brand identity of
Kentucky Fried Chicken (KFC) in Pakistan. Brand identity was
defined as the customer impressions of four different KFC
identity elements - properties, products, presentations, and
publications.
Four Forces-Analysis
Entry
For the current Pakistan market for fast food, it is not difficult for a
fast food restaurant to enter the market. However, it would be
extremely difficult to take over already running major fast food chains'
dominancy in Pakistan or even make a significant amount of profit.
While there are enough people in urban Pakistan for any restaurant to
survive, KFC holds the first-mover advantage into the 'non-veg food
specialty food segment' that gives them free reputation. Customers,
especially children who are used to going to KFC as a treat or reward
from their parents or grandparents, are not going to want to go to other
restaurants they’ve never heard of. The brand name is already
established. Also, there is already a large variety in the numerous
XXXI
western-style dining places in Pakistan , such as McDonald’s, Pizza Hut,
Domino's and Subway, and any new fast-food entrants would just be
presenting something very similar to what’s already there. While small
Neighborhood restaurants generally have low barriers to entry, these are
the barriers to entry for similar restaurant businesses to enter the fast-food
chain market.
In terms of food, KFC, upon its move into Pakistan, urged many of its
U.S. suppliers to also extend branches into Pakistan. KFC also began
helping local suppliers by giving them technological support to
improve their products. This is a brilliant strategy because the supplies
that KFC would otherwise need to import from the U.S. can now be
obtained domestically, and if the U.S. suppliers decide to raise their
prices, KFC can easily switch to the local suppliers. This gives us a brilliant
strategy.
While other fast foods serve as substitute to KFC, they can also serve
as complements for fast foods as a whole. If the general price of fast foods
goes up,KFC’s price rises as well, and the same can be said of the
quantity sold of these products, which make them complements to each
other. KFC also sets up stores located near popular tourist attractions, so
tickets to these tourist spots are also complementary goods because the
more people tour these attractions, the more customers KFC will get.
Rivalry
Unlike what one would expect, KFC has little rivalry with similar fast-
food chains in Pakistan. The primary reason is that their core products
are different, as in they sell different kinds of fast foods with very different
tastes and styles. For example, if KFC raised its price for chicken by a
small amount, Pakistan chicken lovers who may not be as accepting to
pizzas (many Pakistani people strongly dislike the taste of cheese) are
not going to switch to Pizza Hut just because the price for KFC
increased. In addition to that, these restaurants have such different target
customers that the fluctuation of price for one restaurant is not going to
affect the others. For example, a full meal at KFC ranges about Rs. 100,
whereas a full meal at Pizza Hut can cost over Rs. 300. The drastic
difference in price assures no price competition between these
restaurants.
Project Report
XXXIII
On
Chapter No # 6th
Current Target Market
Segmentation
Demographical
Behavior
Geographical
Demographical Basis
In demographics their first segment is consisted of the income
factor i.e.
high income, average income and low income.
XXXV
Behavior
In behavioral aspect they segmented the market on the basis of
quality, taste
and price. Following are the different possible segments in this
regard.
Taste conscious
Quality conscious
Class conscious
Combination of price and quality
Geographical Basis
On the basis of the geographical factor we have divided our
market in three
main segments.
Urban areas
Sub urban areas
Profile criteria:
2.Income: Everyone can use the KFC service upper and middle class .
5. Education: It has no need more education that why the person who
know something can easily enjoy with this product.
6. Family life cycle: KFC is suitable in every stage of life like single
married couple and also those who have children can use this product.
XXXVI
7. Lifestyle: This product is used in every level of social class like
upper, middle class.
8. Attitude : When the customers once buy this product after that they
can use the
product continuously.
Product positioning
Customer perceive this product as a unique product that other are not
giving .
Attitudes
The attitudes of the public is very good people like our this new product like
others.
Purchasing process:
Many people come from home to eat this , and some make impulse decision
as they saw
it .
Product usage
XXXVII
People are educated and they want variety in their diet.
Normally people of rural areas don’t take fast food. On the other hand
people of urban areas take fast food.
Income of the people of urban areas is normally high and they can
afford to
purchase such products, which are slightly higher in price as
compared to
prevailing prices of local food in the market.
People of Urban Areas are more quality conscious than the people of
Rural Areas.
In Urban Area there lived people from every walk of life and profit
generation is easier than in Rural Areas.
Macro environment
KFC operates in a larger macro environment of forces that creates
opportunities, but also
threats. (Kotler et al 2003). A company such as KFC usually cannot
influence trends in
the macro environment, as they affect people and organisations on a
larger scale.
Micro environment
The microenvironment consists of all forces that are close to KFC, and
on
which KFC has an impact. They directly affect KFC’s ability to serve
its
customers. (Kotler et al 2003). Three major components influence
KFC’s micro
XXXIX
environment:
Competitors
Because the fast food market in India is highly competitive, KFC faces
a wide number of direct and indirect competitors. KFC’s main
competitors are fast food chains such as McDonald’s and Domino’s,
which are already well established throughout Pakistan .
McDonalds’s in particular is a direct competitor, as they have already
successfully
introduced their Salads plus line , which directly targets ‘healthy food’
conscious Pakistanis. But, there are a number of other competitors
that is also focusing on ‘chicken’ types products. All this competition
makes it quite difficult for KFC to maintain or even broaden their
customer base. However, with the introduction of a new and healthy
product range, KFC can differentiate itself from most competitors and will
gain a competitive advantage.
Customers
KFC’s customer market consists solely of the consumer market (Kotler
et al 2003).
KFC’s products are bought by individuals (males, females, singles,
and families).
Therefore, the product range KFC offer should appeal to as many
people within this
consumer market as possible, to ensure that the maximum amount of
products can be sold. The characteristics of these individuals and a
segmentation of them are discussed later in this report.
Governments also control the license given for open the fast food
restaurant and other business regulation need to follow such as
for a franchise business. Good relationship with government in
giving mutual benefits such as employment and tax is a must for the
company to succeed in any foreign market.
Economic:
Though for last 1 year their was economic slowdown all across
the globe but
XLI
the sales of KFC and other fast food chains did not slow down to
that extent
that of other sectors in. The GDP (Purchasing Power Parity) is
estimated at
2.965 trillion U.S. dollars in the year 2010. The GDP- per Capita
(PPP) was
2700 U.S. dollars as estimated in 2008. The GDP- real growth
rate in 2007
was 8.7%. Pakistan has the third highest GDP in terms of
purchasing power
parity just ahead Japan and behind U.S. and China. Foreign
direct
investment rose in the fiscal year ended March 31 2007 to about
$16 billion
from just $5.5 billion a year earlier. There is a continuous growth
in per
capita income; Pakistan’s per capita income is expected to reach
1000 dollars
by the end of 2007-08 from 797 dollars in 2006-07. This will lead
to higher
buying power in the Hands of the Pakistani consumers. So taking
into
considerations the economic factors of Pakistan KFC is safe. The
only danger to
it will be if there is a terrorist attack in Pakistan and the victim is
KFC.
Socio cultural:
Pakistan’s population is divided in the following age structure: 0-
14 years – 31.8%, 15- 64 years – 63.1% and 65 years and above –
5.1%.
XLII
Technological:
The Pakistani fast food Industry is heating up with a lot of
foreign players entering the Pak market. The technological know how
and expertise will also enter the Pak market with an increase in
competition. With the lower rates and increase technology the fast
food counters are attracting youth by giving them attractive deals. For
e.g. KFC and Domino’s pizza. For a fast food restaurant, technology
does not give a very high impact on the company and it is not a
significant macro environment variables.
Environmental:
As one of world largest consumer of beef, potatoes and chicken,
KFC always had been critics for world environmentalist. This is
because high consumption of beef causing the green house effect by
methane gasses coming from the cow’s ranch. Large-scale
plantation has effect the environment and lost of green forest opening
for plantation activities.
Vegetarian environmentalist criticizes the fast-food giant for
cruelty to animals and slaughtering.
XLIII
Our world is getting concern on environment issue and business
operating here should not just care for profit, but careful usage
of world resources for sustainable development and care for
environment safety and health for our future generation. Critics
and concern from all public or activist should be review and support if
necessary to ensure we play our social responsibility better.
Legal factors:
As a certified fast food operator, there are many regulations and
proceduresthat KFC should follow. For example is the Halal
certification that becomes a concern to Muslim consumers. KFC
should protect its integrity and consumer confidence by ensuring
all materials and process are as claimed or must followed.
Strengths
Goodwill and reputation: The company certainly has earned a
good name and reputation by its previous products and services
in the market. It is even more recognized in other markets
outside Pakistan, where the company is among the leading fast
food giants. The brand is recognized and trusted in Pakistan for
its quality products, price, and customer service. It therefore has
a good head start and enjoys a good chance of becoming a leader
in Pakistan fast food industry.
XLIV
Customer Loyalty: Despite gain by Boston Market and Chick-
fill A, KFC customer base remained loyal to the KFC brand
because of its unique taste. KFC has continued to dominate the
dinner and take out segment of the Industry.
Weaknesses
KFC has not yet invested much on R&D, and innovating new
products for Pakistan Markets. This may lead to failure of their
products as they are not in line with the Pakistan mind set,
peoples taste and preferences and their likes and dislikes. This
may prove fatal for the company.
Opportunities
New variety: Company can also come up with new variety in the
menu like Pizzas, garlic breads to attract more customers.
Threats
XLVI
look at offshore foreign markets to generate sales and keep up the
profits.
Project Report
On
XLVII
Chapter No # 7th
Marketing Strategies of KFC
Marketing
1. Production
2. Pricing
3. Promotion
XLIX
4. Placement
1st. Production:
Basically the product is anything that be offered to a market for
attention, acquisition, use, or consumption that might satisfy a
want or need. KFC is specially dealing in the chicken products;
Basically, KFC has the special raspy for chicken products that is why,
KFC known as a chicken specialist allover the glob. KFC target the
Asia and east side because they observe that they people are like the
chicken products, so they enter in the market due to the demand of
their chicken products. KFC product variety of product in the
chicken, those products are:
Products:
Brand:
There are three brands of the KFC:
1) Taco bell
2) Pizza Hut
3) Long john silvers
2nd. Pricing:
L
KFC during pricing their products keep the different points in the
mind like they adopt the cost base price strategy. Pricing of the product
includes the Government taxes and excise duties and then they come at
final stage of determine the price of their products. KFC prices of
products are a bit high according to the market segment and it is also
compatible to the stander of their products.
Calculation of the price under Cost Based Pricing Strategy:
Sales Price of per Chicken Piece = Total Retail Sales / Chicken Pieces
sold = $8.9 Billion / $5.89 Billion =$1.51 We assume that Fixed Cost is =
$6000000000
Unit Cost = Variable Cost + Fixed Cost / Chicken pieces Sold = 0.115 +
6000000000 / 5890000000 = 0.115 + 1.02 = $1.135 Now suppose
manufacturer wants to earn 25% mark up on sale. The manufacturer mark up
price is calculated:
3rd . Promotion:
Promotion is one of the necessary plates in any form of business or in
other words you can say that promotion is the key of success. If you
promote your product at the right time. KFC also known the importance
and significance of promotion so they uses the bill boards the major
source of advertisement and one of the most important thing that they uses
media especially the newspapers to promote their products. They are
also creating awareness among the masses about their existing product
range as well they tell us about the future product.
LI
Marketing efforts to be taken by the restaurant:
4th .Placement:
In the case of the KFC the placement of the product is not important
but the placement of the restaurant is important. The products of the KFC
is cooked at the sport and then served after that. KFC Cavalry branch
opened in June 1998, in the main commercial zone of Cavalry Grounds
near the Jinnah Flyover. The restaurant is a three-story building including
the basement (where the chicky play area is located). It is ideally
located in the center of a main commercial and residential area of Lahore.
The area that KFC Cavalry caters for is the residential and office area
of Cavalry Grounds and Cantt, as the main target market. Another
branch the KFC opened in the Lahore is in Garden Town (opposite to
Barkat Market). KFC also target the Faisalabad and open its branch in D
ground.
Now we can easily judge that the KFC target the place for their
restaurant, which is well known and is in the Porsche area where the
income level of the people is high then the middle class level. Because the
prices of the KFC products is high with comparison to the local products
manufacturer who are dealing in the same kind of product in which KFC is
dealing but the prices of the KFC is high due to special taste, high
quality, and due to international brand, it is the world recognized fast
food restaurant all around the world. So, for the placing strategy, KFC
chose the well income class area for their restaurants.
LII
Competitive analysis
Competitors
You cannot enjoy the business without competitors. No organization can
afford to ignore
there competitors. It is very important for a marketing managers to monitor
the activities
of there competitors, what they are doing? KFC adopted such sort of
strategy that there is
no competitor for spicy chicken, which is made by KFC.
KFC beats its competitors through the revising marketing strategy at every
movement but
the main competitor of KFC are Mc Donalds
Competitive Advantage
LIII
KFC Mc Donald’s
Spicy Product
Promotion Issues
Sales promotion
For the sales pormotion KFC introduced their goods like watches
, keychain,
e.t.c to the customers.
LIV
LV
Advertisement
I do not normally think that advertising stunts are particularly
interesting or creative, but I thought this one by KFC was…well…
inspired.
Many of the repairs are decorated with a while stencil saying the spot
was”Re-freshed by KFC” A play on KFC’s ad campaign stressing the
freshness of their chicken . KFC spokesman Russell Dayer said that
crew is using “ Regular asphalt,” not day – old biscuits .
Business sector is Fast food outlets & restaurants. One of KFC's latest
advertisements is a commercial advertising its "wicked crunch box meal".
The commercial features a fictional black metal band called "Hellvetica"
performing live, the lead singer then swallows fire. The commercial
then shows the lead singer at a KFC eating the "wicked crunch box meal"
and saying "Oh man that is hot". In 2007, the original, non-acronymic
Kentucky Fried Chicken name was resurrected and began to reappear on
company marketing literature and food packaging, as well as some
restaurant signage.
LVI
Data Analysis
The data we received is as follows:-
We did a survey on KFC on people with age group of mostly 20-25yrs. Mostly all
were open to KFC’s recipe , and following were the results. As seen below KFC
has shown a good report on all the micro factors that we considered.
We also asked questions on whether they would like KFC to start home
delivery services.
LVII
We also inquired “How close is the nearest KFC outlet from your
house?
LVIII
Questionnaire about KFC in Peshawar
LIX
1. Age………… c. Bad
2. Your occupation (Please, specify your reasons)
………………………………… ……………………………………………
3. When did you know about KFC?....................... 11. How does the KFC’s prestige affect your
4. Why do you choose KFS but other restaurants? decision
…………………………………………………… a. Very much
…………………………………………………… b. Normal
5. By what way did you know about KFC? c. Very little
a. Advertisement on newspaper/magazine 12. Does the logo attract you?
b. Internet Yes…………..No…………….
c. Family/friends/ colleagues (if yes, please specify your reasons)
……………………………………………………
d. Banner
13. How often do you come to KFC
e. People working for KFC
a. Every 3 days
f. Leaflets
b. Once a week
g. Others………………
c. Once a month
6. Do you think KFC should start Home Delivery
Service ? d. Other options………………….
a. Yes 14. What do you think about the price here?
b. No a. Very expensive
c. If Yes ( Why ) b. Expensive but still payable
7. In terms of location, why do you come to KFC? c. Reasonable
a. It lies on a main road d. Cheap
b. It lies next to a supermarket 15. How do you feel about KFC's food?
c. It looks out of 2 roads a. Delicious
d. Others……………………………. b. Good
(You can tick more than 1 option) c. Normal
8. Would you prefer order at home or dine in the d. Not Good
KFC ? 17. What are your suggestions for improving KFC's
a. Dine In service quality? (If any)
b. Order at home …………………………………………………………
c. Really doesn’t matter
9. What factors of location affect your decision? Thank you very much for your
a. Near your house cooperation!
b. On the way to work or school
c. Near shopping centre
d. Near the red light so that it’s easy to be
recognized
Reference
e. Others………………………….
Arash.N.Wared
10. What do you think about the parking area at Toronto Alum’06 peace and Conflict
KFC? studies , International Relations
a. Good
b. Normal
60
+001-647-2845838 (
an_wared@hotmail.com ) (
http://arashwared.blogspot.com/ )
Akhtar Munir
NBP , University Town Branch ,
Peshawar
Tel:+92-333-9157958
http://www.coursework4you.co.uk/essay
s-and-dissertations/analysis-of-
companies/kentucky-fried-chicken-
kfc/kentuckyfriedchickenkfc.php
http://www.scribd.com/doc/6546600/Qu
estionnaire
http://foodcourt.pk/index.php?
option=com_wrapper&Itemid=113
http://www.kfc.com/contact/
http://www.pueblo.gsa.gov/
http://www.kfcpakistan.com/
61
Conclusion
It is clear from the above report that a high number of
people actually like to order from their home or workplace
rather than coming. This may be due to more convenience,
time shortage or just not willing to come and dine. Certainly
the home delivery market is huge and KFC can take well
advantage of the situation.
_____________________________________________________________________