Job  Description  
Director  of  Business  Development  
 
Reporting  to:   Chief  Executive  

Responsible  for:   Directly  managing  three  positions:  

• Head  of  Investment  Relations  
• Head  of  Marketing  and  Communications  
• Head  of  Franchising  
which  in  turn  oversee  a  broader  team  of  14  positions  and  three  consultancies  

Role  overview:   The  primary  purpose  of  this  role  is  to:  
• Raise  the  profile  of  Reall  
• Develop  and  grow  Reall’s  enterprise  network  through  the  development  of  a  
franchising  model  and  capacity  building  Housing  Development  Enterprises  
• Increase  financial  investment  into  the  network  
Reall  is  a  fast-­‐paced  and  ambitious  international  development  organisation  with  
shifting  requirements.  We  are  at  a  pivotal  point  in  our  development,  and  therefore  
the  successful  candidate  will  be  strategic  with  an  entrepreneurial  mind-­‐set,  adaptable  
and  able  to  juggle  competing  and  changing  priorities.  

Other:   The  post  holder  will  be  part  of  the  Executive  Team.  

Key  responsibilities:  

1. Strategy  
• Develop  and  execute  the  Reall  Network  market/network  development  strategy  
• Develop  the  brand  strategy  across  the  global  Reall  Network  
• Identify  and  develop  Reall’s  unique  selling  propositions  and  differentiators  

2. New  Business  Development  

• Understand  the  development  finance  and  overseas  low-­‐income  housing  market,  and  monitor  the  market  
for  information  and  creative  trends  e.g.  network  with  key  industry  influencers  and  stakeholders,  attend  
functions  and  events,  and  monitor  publications  and  research  
• Research  and  prospect  for  new  investors  to  ensure  a  robust  pipeline  of  engagements  within  the  market  
• Build  relationships  with  the  decision  makers  within  potential  investor  organisations  
• Plan  deal  approaches  and  pitches  
• Participate  in  the  negotiation  of  terms  and  deal  closing  
• Develop  the  systems  and  procedures  to  enable  the  effective  execution  of  new  business  development
 3. Management  
• Manage  programmes,  projects  and  budgets  
• Monitor,  analyse  and  forecast  investment  raising  targets/progress  against  targets  
• Prepare  analytical  and  performance  reports  as  required  for  management  and  Board  purposes  
• Ensure  the  efficient  and  effective  administration  of  data  and  information  relating  to  marketing  
• Prepare,  negotiate  and  manage  contracts  related  to  the  team,  ensuring  compliance  with  strategic  
objectives,  internal  policies  and  legal  obligations  
• Identify,  monitor  and  manage  risks  related  to  the  team  

4. Client/Investor  Management  
• Work  with  technical  staff  and  other  internal  colleagues  to  meet  customer/investor  needs  
• Manage  investor  relationships  to  ensure  ongoing  mutual  benefit  
• Arrange  and  participate  in  internal  and  external  client  debriefs  

5. Leadership  
• Develop  and  inspire  a  team  to  implement  the  strategy  and  to  achieve  objectives  and  targets  
• Ensure  all  team  members  represent  Reall  in  the  best  light  
• Undertake  training  and  mentoring  to  business  developers  and  other  staff  

Additional  expectations:  
• Contribute  to  the  development  and  continuous  improvement  of  Reall’s  services  and  products  
• Participate  in  strategy  reviews,  strategy  development  and  the  operationalisation  thereof  
• Serve  cross-­‐functionally  in  the  execution  of  programmes  and  projects  
• Carry  out  such  other  reasonable  duties  as  may  be  required  by  the  Chief  Executive  

Changes  to  responsibilities:  

The  Chief  Executive  may  amend  responsibilities  from  time  to  time  in  line  with  changing  organisational  strategy,  
structure  and  roles  

Compliance:  
• Observe  the  letter  and  spirit  of  Reall’s  Staff  Policy  Manual  
• Adhere  to  Reall’s  Development  Principles  
• Adhere  to  the  requirements  of  Reall’s  Intellectual  Property  Policy  and  relevant  Data  Protection  
legislation  
• At  all  times  to  work  in  a  manner  that  ensures  the  health  and  safety  of  the  post-­‐holder,  other  staff,  
colleagues  and  visitors  to  Reall’s  premises  

Other  requirements:  
• The  post  is  based  in  Coventry,  and  involves  travel  both  within  the  UK  and  internationally  
• The  post-­‐holder  will  work  as  part  of  a  team  where  constructive  co-­‐operation  and  communication  are  of  
particular  importance
Compensation  package:  
 
Salary   Competitive,  negotiable  depending  on  experience  
Location   Coventry    
Normal  office  hours  are  9:00am  to  5:00pm,  Monday  to  Friday.    Additional  work  is  normally  
Hours  
arranged  in  line  with  job  responsibilities  
25  days  plus  Bank  Holidays  
Annual  leave  
A  TOIL  (time  off  in  lieu  of  travel)  policy  is  in  place  to  compensate  for  overseas  travel  
Pension   Company  pension  scheme  available  
Contract   Permanent  
Probation   Six  months  
Notice  period   One  week  during  the  initial  six  month  period,  thereafter  two  months  
 Person  Specification  
Director  of  Business  Development  

Education:  

Essential:     A  Bachelor’s  degree  or  equivalent      

Preferable:     An  MBA,  or  equivalent  market/business/franchise  development  qualification  

Experience:  

Essential:     Consolidated  experience  working  in  a  senior  marketing,  sales  or  franchising  role  within  
start-­‐up,  social  or  commercial  enterprise  organisations,  managing  teams  engaged  in  
marketing,  sales,  investment,  fundraising  and  communications  
Preferable:     The  above  including  a  thorough  knowledge  of  the  social  enterprise,  development  and  
impact  investment  context  and  market,  the  relevant  international  influencers  and  
stakeholders,  policies  and  potential.  A  proven  track  record  of  raising  significant  
value/income.  

Key  skills  and  competencies:  

Essential:  
• Excellent  marketing  strategy  skills  with  a  proven  track  record  of  success  
• Excellent  prospecting,  networking,  persuasion,  negotiation  and  closing  skills  
• Excellent  communication  skills,  both  written  and  oral  (including  presentations)  
• High  level  of  computer  literacy,  including  word-­‐processing,  spreadsheets,  presentations,  databases  and  
the  Internet  
• Excellent  project  management,  logistics  and  customer  relations  skills  
• Highly  numerate  with  strong  ability  in  financial  analysis,  forecasting,  project  costing,  and  preparing  and  
monitoring  budgets  
• Excellent  planning,  organisational  and  administrative  skills  
• Excellent  people  management  skills  with  a  track  record  of  successful  team  management  
• Ability  to  establish  and  maintain  effective  relationships  with  people  at  all  levels  in  a  wide  range  of  
organisations  

Desirable:  
• Knowledge  of  the  development  finance,  impact  investment  and  grant-­‐making  sectors  
• Understanding  of  the  Impact  Investment  Development  sector  
• Understanding  of  the  UK  housing  sector  
• Knowledge  of  built  environment  development
Perspective  and  values:  
The  post-­‐holder  will  need  to  be  in  agreement  with  Reall’s  vision,  mission  and  methods.  

Personal  qualities:  
• Impact/development  empathy   • Presentable  and  confident  
• Mission  focused   • Great  communicator  
• Organised,  systematic  and  thorough   • Inspiring  motivational  team  leader  
• Agile  /  adaptable   • Proactive  and  enthusiastic    
• Conscientious  and  responsible   • Works  well  under  pressure