GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

GREATER NOIDA

Minor Project Report (PG 34)

On

INVESTORS CLINIC

Post Graduate Diploma in Management

Term-1

BATCH: 2019-21

Submited By Submited To

DEEPA SOLANKI Dr. Arpita Srivastava

Roll No. GM19055 (Assistant Professor )

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 GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

GREATER NOIDA

CERTIFICATE

This is to certify that Ms. Deepa Solanki (GM 19055) PGDM 2019-21, Term – I,
work exemplified in minor project report (PG34) on Investors clinic under my
mentorship in GL Bajaj Institute of Management and Research, Greater Noida (U.P).

Mentor Section Incharge Faculty Incharge

Dr. Arpita Srivastava Dr. Arvind Bhatt Ms.Sunita Chowdhury

(Assistant Professor ) (Assistant Professor) ( Professor)

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CONTENT
CHAPTER -1 INTRODUCTION TO COMPANY

1.1 Brief profile of the industry

1.2 Introduction of the company
1.3 History of investors clinic
1.4 Achievements of the investors clinic
1.5 Vision & Mission of the company
1.6 Investors clinic subsidieries
1.7 Size of the company
1.8 Service range of the company
1.9 Structure of the company

CHAPTER -2 MARKET SHARE AND POSITION OF THE COMPANY IN THE

INDUSTRY

2.1 Market share

2.2 Real estate market segment

2.3 Competitors of investors clinic

2.4 Major strategies for competitive advantages

CHAPTER-3 PESTLE ANALYSIS OF INVESTORS CLINIC

CHAPTER -4 SWOT ANALYSIS FOR THE ORGANISATION

CHAPTER -5 FINDINGS

CHAPTER -6 RECOMMENDATIONDS

CHAPTER -7 REFERENCES

CHAPTER -8 ANNEXURE

CHAPTER -9 EXECUTIVE SUMMARY

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CHAPTER -1
INDUSTRY SECTOR
 Real estate consulting is simply a better way to do business. A consultant
is a professional who provides expert advice in a particular domain or area of
expertise such as accountancy, information technology, the law, human
resources, marketing, medicine, finance, real estate (1) or more esoteric areas
of knowledge

 It’s not limited service, although it can include it.

 It’s not specifically flat fees or fee-for-service although it can include
them.
 It’s not about commissions although it can include them.
 Most importantly, true consulting is not a gimmick. And it’s not simply a
title that an agent puts on their business card because it sounds better.

At it’s heart, consulting is about offering quality, transparent choices, both in

the types of services that you can receive and how those services can be paid
for. A true consultant is trained to provide a thorough needs analysis and then
offer responsible options in how those needs can be addressed. Let’s look at the
major differences between consulting and sales:

The Real Estate Consultant is compensated for their expertise, time and/or the
task. If they’re paid contingent on a guaranteed outcome (a traditional
commission), it is understood by the consumer that will be paying a premium to
have this guarantee.

The Real Estate Salesperson is only paid for a guaranteed outcome (one they
can influence but not control).

The Consultant is often retained and compensated the way other professionals
providing a service are, such as CPA’s or most Attorney’s.

The Salesperson is compensated the way other salespeople selling a product are.
(By the way: this doesn’t mean that a consultant can’t offer commissions if
that’s what right for their client – the essence of consulting is providing choices.
It’s just essential that the consumer understand what it is they’re paying for).

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Consulting covers a variety of skills and can be used to reach a variety of
outcomes.

Selling has one single focus – to SELL something.

Sometimes the best choice for a consumer is not to buy or sell at all! (Or not
now). The Consultant is retained to provide the counsel to help them reach that
decision.

A Salesperson, when there’s no transaction, has nothing to offer (and no way to

get paid).

The real estate salesperson usually has only one way of being paid: a
contingent-on-a-sale commission. Consultants, on the other hand, can offer a
variety of compensation alternatives such as hourly consulting, a flat fee, as
well as traditional commissions, so that the consultant can tailor their services
based on what the consumer needs to reach their goals.

By the way, consultative service is not limited to transactions. As an example,

wouldn’t it be great to be able to receive (and pay for) just a couple of hours of
objective counsel on the real estate market when you’re not sure what you want
to do?

Who might be interested in Real Estate Consulting?

 Any homeowner who’s trying to decide whether to “move or improve”

and wishes they could get objective counsel…

 Any buyer who isn’t sure they’re ready to buy but would like some
guidance on the market…

 Any consumer who really doesn’t WANT to play Realtor but feels forced
to go it alone if they need to save money…

 Any consumer who’s ever resorted to a discount broker or a discount

commission and found out too late that they got discount service which
didn’t get the job done, or didn’t get it done right – thus losing money
and valuable market time.

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INTRODUCTION OF THE
COMPANY
Investors Clinic is a real estate consulting company serving all over the globe.
Honeyy Katiyal, Founder of the company has practically transformed the face
of the real estate industry in India by bringing professionalism in this sector.

Investors Clinic has a proven track record of working with more than 100
leading developers. The company is committed to provide best-in-class
customer service through latest technology, processes and response
mechanisms. We offer up-to-the-minute updates of the Indian real estate
starting from property value appreciation to new launches.

The strong and efficient customer care division and one-stop property helpline
number 8010101010 for all the realty needs has brought the real estate
developers closer than ever to our customers and that too on a single platform.
Customers are readily provided with relevant information, best options, enticing
deals, practical solutions, as well as expert service professionals to deal with
their loan requirements. The company also help their clients in answering their
property related apprehensions with the help of efficient Vastu experts.

It is a known fact that Investors Clinic is a front settler amongst the professional
real estate consulting companies in India. As per the latest reports, Investors
Clinic’s brand value is reckoned at more than 2000 Cr with a turnover of Rs
200 Cr annually. The company is also known to be the highest tax payer in the
primary real estate services industry.

HISTORY OF INVESTERS CLINIC:

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On December 7, 2006, Honeyy Katiyal a sought-after name in reality today;
entered into the real estate retail arena with a full bang and launched Investors
Clinic — a real estate consultancy firm. With a 250 sq. ft. office, 25
professionals, Rs 60 lakh revenue, 3 developers and 5 projects in hand, the stage
was set to revolutionize the real estate arena.

Whether the customer is looking or searching for a property, Investors Clinic

has completely entrenched itself within this unique space of providing complete
property related concerns. From more than a decade, Investors Clinic has
garnered an image to offer succesful real estate solutions to the prospects.

Today, with a strong network in 18 Indian cities and international presence

in Dubai and Singapore, Investors Clinic is strengthening its reach and
presence very rapidly.

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ACHIEVEMENTS OF INVESTORS
CLINIC:
Investors Clinic has been conferred with the prestigious

“Glory of India Award, Certificate of Excellence”

The company has won several other awards for its achievements that include

1. Most Innovative Broker of the Year Award (North India),

2. Best Real Estate Agent, Entrepreneur of the Year,

3. Indian Property Broker of the Year (North & East),

4. Best Real Estate Consultant of the year.

Later in 2015, Investors Clinic was also conferred with ‘The World Greatest
Brands 2015 Asia and GCC’ by URS International Asia One.

In 2018, Investors Clinic bagged Real Estate Broker of the

Year Award in ‘Realty India Expo’ held in Dubai.

VISION AND MISSION OF THE

COMPANY:
VISION:-
 With its focus towards enabling availability of real estate solutions,
Investors Clinic was established, keeping in mind the need to create a
trustworthy partner in wealth creation.

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  Being India's largest real estate services organization, at Investors Clinic,
our vision is to facilitate asset creation for our end customers and enable
peace & prosperity for them.

MISSION:-
 Our mission is to enable wealth creation for our customers and help them
benefit from burgeoning opportunities in the real estate segment. In
continuation to our effort in this direction, Investors Clinic offer
distinctive experience to the clients for making real estate investments.
We are deeply engaged towards driving our customer priorities in the
right direction.

In order to realize our vision and mission, we are equipped with more
than 1,00,000 sq ft. of office space. This includes 30,000 sq. ft in Noida
with a seating capacity of 700 people and an additional 10,000 sq ft in
Gurgaon. Rest of 60,000 sq ft. is situated in Mumbai / Bangalore /
Chandigarh etc.

INVESTERS CLINIC
SUBSIDIERIES:-

Loan Clinic, a subsidiary of Investors Clinic, is a team of Home Loan

professionals who assist customers on their home loan queries as well as help
them to get competitive deals on loan requirements. Loan Clinic is associated
with all leading banks and financial institutions like Axis Bank, ICICI Bank,
HDFC Bank, LIC HFL, PNB HFL, India Bulls, DHFL, Tata Capital etc.

Vastu Clinic, a joint venture by Investors Clinic and “Panchtatwa - the law of
creation”, is a super specialty entity offering Vastu solutions and remedies to
property buyers, be it residential or commercial.
 

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Investors Clinic’s Propfest is a property carnival organized by Investors Clinic
across the country as well as in Singapore and Dubai. One of the biggest
property show, Propfest comprises of reputed and accredited real estate
developers that showcase their residential and commercial projects under one
roof. 

Shubh-Aarambh, Ek nai shuruwaat : Under this Corporate Social

Responsibility, the company initiates educational and social development of
under priviledged children.
 

 Investment Guide:-
Investors Clinic lists some of the important guiding steps for those who are
interested in making real estate investment that will increase their chance of
building wealth and lessen the risk of failure.

Be Patient
Property Buying is a time-consuming process. Many real estate firms promise to
complete formalities overnight but you must not fall in the trap as patience can
help you bag a good deal. 

Property research
A real estate investment involves lots of homework as well as proper research.
With a number of projects coming up in the property market, it can sometimes
become confusing to choose the right one. For example, amenities on offer,
history of the developer, construction quality, and location of the property are
some of the important factors that play a key role in determining the returns you
get on your investment. Failing to do proper research could let you regret later.

Important papers
With RERA, these days a developer has to get different types of certification in
order to register their project before presenting it to the buyer. Also, buying a
property without clear titles can even nullify the investment. So, it’s important
that a buyer must give a check to all the necessary papers and certifications
beforehand and get it to authenticate by legal experts so that the property must
not fall into any controversy in later stages. 

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Check Property Rates
Almost all the local governments provide a guidance value/circle rate to help
investors know the rate of a property. Knowing this can help you track local
trends so that you cannot fall prey to property dealers. Researching property
rates and working out developments could help you generalize the returns you
could expect in the future.

Communication with locals

Before Zeroing in on any property, it’s important that you must talk to the
locales living nearby so as to get an idea and perspective of various pros and
cons related to it. It will also help you in getting a clear picture of various other
things like property rates and trend, infrastructural developments, etc. 

Calculate Finances
Whether you want to buy a property through a loan or by paying full price, it’s
important to have proper calculations of the finances so that you must not face
any problem in future. While it is easy to get loans from banks, calculating the
interest and EMI plan is also crucial.

Negotiate before paying

In Indian real estate, negotiation plays a key role before finalizing any property
deal. It can help you save a lot of money and get additional offers like parking
spaces, GST cut, furnishing etc.

The Risk Factor

Finally, before investing in any kind of property may be commercial or
residential, it’s important to consider any risk factor attached to it.  Hence one
must ensure that the property must be clear of all the obstacles so as to avoid
last minute hassles.

SIZE OF THE ORGANIZATION:-

Investers clinic Infrastructure Pvt ltd.

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INVESTORS CLINIC is a real estate consulting company serving all over the
globe. It´s our efficient and effective solution that has given us domestic and
global giants as satisfied clients. Investors Clinic has earned a strong reputation
in the real estate industry as we strongly work for the satisfaction of our
customers. We have catered to numerous national and international clients
belonging to various business domains. As a real estate company we have been
redefining the standards of real estate and with our years of experience, we offer
a wide range of services to fulfill our clients need. We make it our business to
understand your financial requirements. We have already served the premier
corporate houses in both domestic and international arena. We have 12 years of
collective experience in this industry. We have more than 2100 manpower
strength globally. Our expertise is to make your money work for you and
manage your investment portfolio .Our motto is customer satisfaction at any
cost.

SERVICE RANGE OF THE

COMPANY:-
Established in the year 2006, by its visionary founder Honeyy Katiyal, Investors
Clinic Infratech Private Limited is the largest real estate services company of
India. With a strong network of 34 offices across India, over 1.5 lac sq ft of
office space and international presence in Dubai and Singapore, the company is
strengthening its reach year-on-year. Backed by more than 2100 professionals,
Investors Clinic is known for its best-in-class customer service through hi-tech
response mechanism. Investors Clinic is counted among the first few companies
that transformed the real estate industry of India and shaped it into a more
professional and organized market. Mr. Katiyal apprehended the need for a
reliable professional channel between builders and buyers and stepped into the
arena with Investors Clinic which later came to revolutionize the entire real
estate market. The company now has an influential presence in offline as well as
online real estate space. With a turnover of 200+ Cr, it is the highest tax payer
in the primary real estate services industry of India. Investors Clinic’s brand
value is reckoned at 2000 Cr. The company has touched the lives of over 3
million families and helped them find the home of their dreams. The company is
also a one stop destination for home loan facilities, documentation formalities
etc. Investors Clinic has made home buying easier for the people of India. For
its exemplary contribution to the real estate industry, Investors Clinic has also
received several awards and recognitions. Some of them are Best Real Estate
Agent Award by Builders Council of India (2012), Best Real Estate Agent

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Award in Delhi/NCR by Big Brands Research (2011), Most Innovative Broker
of the Year Award (North India) by Estate World (2011) and The World's
Greatest Brands 2015 Asia and GCC’ Award by URS International Asia One
(2015), Real Estate Broker of the Year (2018, Dubai).

To be digital, companies today must have organizational velocity approaching

light speed while serving up individualized offerings that result in fanatical
levels of customer satisfaction—all with laser-focused cost control.

And from applications to infrastructure, processes to operational models and

interfaces to experiences, there are digital forces driving change in every part of
your organization.

At Cognizant, our consultants orchestrate the capabilities to truly change the

game—across strategy, design, technology and industry/functional knowledge
—to deliver insight at speed and solutions at scale.

Our approach is built around elevating business understanding of the aspirations

and unique abilities of customers and employees and by building these
relationships based on trust and value.

Our diverse team of deep digital and industry experts focus on:

Insight: We put real, direct, live research of the target audiences at the center of
every project and engagement. This starts with ethnographic and
anthropological research, and takes those insights as the north star for any
project.

Customer Experience: We ensure that our approaches, products and

deliverables all use human-centered design principles. This starts with Design
Thinking as core process to everything we do.

Employee Experience: We are helping clients understand how to build the

right teams, encourage the right skill sets and make the necessary organizational
adjustments to make human ability a cornerstone for a permanent cultural
change.

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STRUCTURE OF THE COMPANY:

CHAPTER -2
MARKET SHARE AND POSITION
OF THE COMPANY IN THE
INDUSTRY:-

MARKET SHARE :-
The urban sector of Indian contributes more than 60% of India’s total GDP.
Rapid urbanization in the country is the link between the economic performance
of cities and the national economy, which is an important factor for the growth
of Indian property market. Moreover, the trend towards greater organization and
transparency in the policies has significantly contributed to the development of
reliable indicators of organized investment in the real estate sector by domestic

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and international financial institutions and investors and has also pushed the
greater availability of financing for real estate developers. In past years,
favorable regulatory changes have permitted foreign investment, which is
expected to further increase investment in Indian real estate sector.  
Goldstein Research analyst forecast the India property market to grow at a
CAGR of 11.1% during the forecast period 2016-2024. Further, the market is
anticipated to reach USD 272.0 Billion by the end of forecast period owing to
favorable government policies and rising number of startups in India.
The report covers the present ground scenario and the future growth prospects
of the India property market for 2016-2024 along with the total revenue of real
estate sector in every region. We calculated the market size and revenue share
on the basis of revenue generated per segment and region on the country level.
The revenue forecast is given on the basis of the number of real estate
developers and current growth rate of the market.

REAL STATE MARKET SEGMENTS

By Property Type
 Residential Land
 Apartment
 Hotel
 Industrial
 Office
 Retail

By Ownership Type
 Buy
 Rental

By Investor Type
 Equity / Institutional funds Private
 Unlisted companies
 REITs / Listed companies
 Occupier
 Unknown
 Cross-Border

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By Geography
 Tier- I Cities Electric Vehicle Market
 Tier- II Cities Electric Vehicle Market
 Tier- III Cities Electric Vehicle Market

Based on property type, residential land and apartments accounted for the
largest market share of 40% in 2016, while office space segment is anticipated
to be the fastest growing segment over the forecast period attributed to high
demand for office space by IT and ITeS, retail, consulting and e-commerce
sectors.

India property Market Outlook 2016-2024, has been prepared based on an in-
depth market analysis from industry experts. The report covers the competitive
landscape and current position of major players in the India property market.
The report also includes Porter's five force model, SWOT analysis, company
profiling, business strategies of market players and their business models. India
property market report also recognizes value chain analysis to understand the
cost differentiation to provide a competitive advantage to the existing and new
entry players.

Our India property market report comprises of the following companies as the
key players in the India property market: DLF, Unitech Real Estate, Supertech,
Omaxe, Oberoi Realty, Ansal API, Jaypee Infratech, Godrej Properties,
Housing Development & Infrastructure Limited, Sunteck Realty Ltd, Kolte-
Patil Developers Ltd, SRS Real Infrastructure Ltd, Puravankara, Prestige
Group, Brigade Group, Sobha Developer and Hiranandani Developers

COMPETITORS OF INVESTERS CLINIC

STARTUPS INDUSTRY DESCRIPTION
MASHVISOR Mashvisor delivers an
automated platform that
analyzes and compares
real estate and Airbnb
_ rental income to provide
nationwide high return

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 on investment rental
properties

ABODO ABODO is a better way

for renters and property
managers to connect
online.
_

SIMPLIFY Simplifyem is a feiendly

customer focused
company that is obsessed
with property
_ management software.

DRAWBOTICS The market place for real

estate marketing
Professional services drawbotics is the first
and only one stop shop
market.

WEROOM Weroom is a community

platform to find
roommates everywhere.
_

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MY PROPERTY Buy, sell and rent
property in Zambia -
LESOTHE Buy, sell and rent real
Real Estate & estate in Zambia.
Construction

MAJOR STRATEGIES OF ALL PLAYERS &

COMPETITIVE ADVANTAGES:-
Investors Clinic in talks to raise about Rs 975 crore to fuel growth.

BENGALURU: Investors Clinic, India’s largest online real estate transactions

and services platform, is in talks with large private equity funds and foreign
banks to raise about $150 million (nearly Rs 975 crore) to fuel its growth.

“We want to expand to more than 300 cities in India and 20 locations overseas
with highest NRI population to support homebuyers through their dream home
journey” said Honey Katyal, founder and chief executive of Investors Clinic,
without disclosing the names.

Investors Clinic, which counts cricketer Yuvraj Singh among its minority
shareholders, plans to use the money for expanding its network across India and
overseas besides doubling its employee strength.

The company currently employs 2,040 people across India, up from 986 in
2011-2012.

“We have significantly invested in technology that has helped us scale up from
selling mere 100 units a month to over 15,000 units per annum,” said Nishant
Singhal, director-strategy, Investors Clinic.

Singhal said the company has been EBITDA and profit after tax positive for the
past four years and is completely debt free. The firm is expected to achieve

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annual gross transaction volume (GTV) of $3 billion (about Rs 19,500 crore) by
2017-18, he said The Delhi-headquartered company has executed real estate
transactions worth $1.5 billion in the past 18 months and is on its way to
achieving GTV of over $1.2 billion (more than Rs 7,800 crore) in 2015-16 The
real estate platform has sold over 90,000 homes in the past six years. It has one
of the largest interactive voice response platforms and it has managed over
600,000 queries per annum, generating cash flows of more than Rs 180 crore
annually for the past three financial years.
CHAPTER -3

PESTLE ANALYSIS OF INVESTERS CLINIC:-

INTRODUCTION

 It is estimated that the size of the real estate sector increase five fold to
reach USD676 Billion by 2025.
 Real estate firm DLF Ltd. Supertech Ltd.,Jaypee infratech developers
Ltd.,Unitech, Omaxe Ltd.,and so on has been playing a significant role in
shaping up the real estate since inception.
 The Make in india initiative has helped to accelerated leasing of
commercial property by the manufacturing sector.
 India’s Prime Minister Mr. Narendra Modi approved the launch of
Housing for all by 2022.

SOURCE-
https//:www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Do
cuments/Indian-real-estate-Opening-doors.pdf

Political Analysis

 The smart city project.

 The Make in India initiative.
 Brihanmumbai Municipal Corporation (BMC) has introduce a single
window clearance for construction.
 The securities and exchange board of india (SEBI) has proposed easier
regulation for real estate investment trusts.(REITS)

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  The Rajya sabha or the government of india has brought into forces the
real real estate ( REGULATION AND DEVELOPMENT) Act,2016

SOURCE:-

http://www.ibef.org/industry/real-estate-india.aspx

Environmental Analysis

 OKHLA BIRD SANCTUARY

As per the new draft notification, no new commercial Activity will be

allowed within the eco sensitive zone. The local economy had lost about
Rs 2000 crore in several months of the ruling. Projects of 45 developers
including Jaypee, Amrapali, ATS, Logix, Ajnara etc were impacted.
Panic among consumers. Sales Of inventories and progress of several
projects drastically effected.

SOURCE:-

http://indianrealtybytes.com/real-estate-content/okhla- bird-sanctuary-
ngt-order-impact-noida-properties.

Sociological Environment
 Demographic:
India represents 17.5% of the global population.
 Education:
The adult literacy rate in 2006 was 62.8%
 Health:
In India, 29.8% population lives below the national poverty line in 2010.
 Jobs in India

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 The employment rate in 2011 for the population aged 15 and above is
53.6%.The unemployment rate of labour force is of 3.6%

SOURCE:-

http://www.slideshare.net/loubriot/pestel-version finale?qid=7d3f7f12-563c-
4a26-856d-effcb080e4e9&v=&b=&from_search=9

Technological Environment:-
 Usage of internet for booking, renting and buying property online. Some of
the top players of web based real estate companies are 99acres,
Housing.com and commonfloor.com
 Change in construction pattern over the years which resulted in high raised
earthquake resistant buildings
 Usage of pre fabricated constructions and dry wall technology have been
introduced to India Malaysia, Thailand and China
 Studio apartments are in trend for fully automated functioning

SOURCE:-

Linkedin.com

Legal Environment:-
 Depreciation
 Consolidated Financial Statement (CFS)
 Dividend
 Financial statements authentication and board’s report Corporate Social
Responsibility (CSR)
 Restrictions on non-cash transactions involving directors
 Loans and investments by company.

Sources-

https://indiacode.nic.in>2016>201616

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 Economical Environment:-
 New investments proposed by the government such as Rs 7,060 crore to
build 100 smart cities.
 Investment friendly tax reforms can act as an economical tool to revive
almost dead India economy.
 Ease of availability of financiers will aid the government in achieving its
‘home to all by 2022’ program.
 FDI norms have been modified to attract foreign players in Real Estate
sector

Source-

Linkedin.com

Conclusion:-

 The smart city project and the make in India campaign has created a
positive image of India at international level
 The rapid urbanisation has played a key role in growth of real estate
which is not just pushing the building blocks but also introducing western
technology and machinery usage for providing the dream home to
consumers.
 Now looking overall analysis and introduction of real estate bill is a big
milestone achieved by government which would be building the gap
between consumers and developers which would result in increased GDP
contribution of real estate industry into Indian economy.

CHAPTER- 4
SWOT Analysis For The Organization
Strengths
 Solid understanding of real estate taxation

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 Access to an affluent natural market
 Live in a desirable community with generally high real estate prices
 Well respected in the neighborhood/community/church/synagogue
 Connections with a good hard-money lender
 Expert on condominium association rules
 Willingness to do shoe-leather prospecting
 Fluent in Mandarin Chinese
 Good mentor
 Low monthly expense
Weaknesess

 Substantial economic uncertainty in local area

 Lousy computer skills
 Overweight
 Limited savings
 No interest in property management
 No family money to speak of
 Limited budget for marketing/direct mail
 Poor Spanish skills (but lots of Spanish-speaking people in my market)
 Weak back office/poor systems in place
 Managing broker is new at the job
 Mine is the only income coming into the household.

Opportunities

 Local area is gentrifying

 Local community magazine giving me a deal on advertising
 New factory opening in area, attracting many jobs
 Military base means lots of people move in and out every three years,
boosting transactions/turnover
 Become eligible for broker’s license this year

Threats
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 Interest rates on the rise
 Overpriced stock market could implode, reducing the “wealth effect”
 Major storms in South Florida have been known to impact demand
 Agencies are recruiting heavily in my area, resulting in more competition
 Cash flow problems could possibly force me out of the business if I go
more than a couple of months without a sale.

CHAPTER -5
FINDINGS

 The real estate industries of Lucknow have growing during the past few
years. Major factors that contributing in to the growth are.

 Lucknow is the state capital city of Uttar Pradesh, and Uttar Pradesh
having biggest population of country. Lucknow city is the largest urban
city of state and surrounded by many towns, by these reason Lucknow
city make attractive.

 It is added factors that show growth of infrastructural facilities and

development in term of public transport, drinking water supply, retail
sector and sanitation.

 Affordable prices of land as compared to metro cities attracted the privet

player to come into market cause the prices are affordable they opted the
for the market for the low cost projects.

 In Lucknow real estate market many market leaders are presented like
DLF, OMAX, Parth, Unitech, Ansal and Sahara and they are running
many real estate projects in various price list and in various locations.

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  Public transport system is the main factors of Lucknow city, recently
metro project work is started in city.

 The personal selling is the effective way of selling real estate products. •
The direct marketing helps significantly in personal selling.

 Sometimes it was very difficult to get sufficient help from the employees
due to their limited executive hours.

 They did not give me exact information for maintaining their secrecy.

 Unavailability of previous research work in Lucknow.

 Limitation of time.

CHAPTER – 6

RECOMMENDATIONS

1.This is meant for foreign project managers who are not familiar with real
estate and building practices in China / Asia. It is meant as a brief reference and
individual circumstances may differ immensely from what is described here.
Readers / investors contemplating pursue of real estate related project
management are advised to seek professional assistance or opinions where
required.

2. First, apart from technical competence, project managers need to be skilled in

managing people and processes.

3. Second, project managers may need to work in and deal with an environment
involving multi-cultures and even at times multi-languages and dialects.

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4. Third, building procedures, materials, equipment and documentation etc can
be vastly different from what foreign project managers are used to. For instance,
while steel frame construction is quite popular in the US as far as office
construction goes, reinforced concrete may be more popular for most projects.
Another example, while many projects in the US focus on keeping the
‘warmth / heat’ inside the premises in terms of energy conservation (in
particular the northern states), keeping the heat out is the focus in many parts of
Asia including South East Asia and the southern portion of China.

5. Fourth, the common law (based on the British legal system) system may not
be as widely applied in some Asian countries than in Europe or North America.
For instance, building contractual disputes may be settled via international
arbitration rather than through the local legal system.

6. Fifth, the sources, breadth and depth of project financing may not be as
established as Europe or North America. Notwithstanding a trend to catch up in
this aspect, project managers may be better off in allowing for fall-back
financing strategies / options to be on the safe side.

7. Sixth, pay attention to ergonomics, i.e. the study of human scales (heights,
hand to hand width etc) relative to the building components including the
interior fixtures and fittings. Using North American or European ones may not
be entirely suitable as generally Asian people are comparatively are not as tall
or big.

8. Seventh, project managers contemplating working abroad may need to have

an outgoing character, empathy for different practices flexibility, and
exceptional communication / people skills. This does not imply giving up one’s
assertiveness where required but an understanding or even an appreciation of
other cultures may help.

9. Eighth, as with all expatriates, one needs to look hard into not only the
career \ job opportunity, but also the impact on one’s immediate family and
loved ones. Nonetheless, in terms of creature comfort and enjoyment of life,

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China /Asia have much to offer these days, especially in the major urban
centers.

Conclusion:-

Own house is the basic human needs. The right to lives is one of the
fundamental rights of human and this is internationally recognized. The demand
of housing in urban areas in developing cities like Lucknow is dramatically.
change due to natural increase and its growth rate. Rural and other backward
peoples are migrating for finding jobs and many wealthy people are moving to
capital of state Lucknow city for the fulfillment of their expectations of better
lifestyle, and for enjoying the modern cultures of the city life. Due to this
increases a serious crisis all over the metro cities especially in the major cities
of Lucknow. From few years, many real estate firms have taken initiatives by
ensuring maximum utilization of land in a planned way. In this system real
estate firms try to provide residences to more people in a comparatively small
place.

The real estate industry is growing and expected future growing. The growth in
GDP and housing industries construction work is growing. These factors
indicate the best future of real estate industries. Rise in house rent, demand for
own house, lack of sanitation, lack of drinking water, easy home loan and
availabilities of housing financing institutions creating huge demand of houses.
Due to these total demands of flats, villas, plots and others type’s property
demands are increasingly. Though inadequate, supply of apartments with the
number of real estate firms also has shown rising trend and suggests for future
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growth. Regulatory body of environment has pass Real estate management
ordinance 2008, and this is very important for protection of buyers in real estate
sector. Financing policies maker easier than earlier. Strengthening the policy for
protection of buyer’s rights against the real estate developers and builders. Cost
of flats and villas are varying in different location and sizes. One time charges
are also implied on the basis of facilities those are provided by builders.

CHAPTER- 7

REFERENCES

http://www.investors-clinic.com/
• https://www.youtube.com/
• Amin S., 2008, REHAB in the Development of Society, Paper Presented at the
REHAB Week-2008 Seminar.
• http://www.statejournal.com/story/25618255/investors-clinic- crosses-75000-
active-customers-mark-in-india-and-abroad
• http://www.icicihfc.com/property_pdfs/lucknow-res-report- July2012.pdf
• http://www.assignmentpoint.com/
• http://www.asaub.edu.bd/data/asaubreview/v4n1sl18.pdf

CHAPTER – 8

EXECUTIVE SUMMARY

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Real estate investing is serious business where serious wealth is created.
Creating that wealth is not magic. It takes planning. Specifically a solid real
estate investment business plan. Solid business plans can easily run 50 pages or
longer. Serious investors first read the executive summary before diving into the
full plan to determine if the person asking for money has a reasonable idea of
how to make money in a specific marketplace.
This article provides a few short examples about how to write the executive
summary to a real estate investment business plan that will be well received by
potential investors. A well-written executive summary is an extremely
condensed version of the key points of the overall plan. The summary should
never be more than two pages and a single page is preferred.

The executive summary is an overview of your entire business plan. It needs to

convince the reader that you run a competent business and have a bright future.
Here is a short example.
“West Real Estate is a California based real estate company offering deluxe
rental units for the San Diego, California community. Our condo-style
apartments combine security, cutting edge technology, desired amenities, and a
positive atmosphere for all tenants. These rentals come with unmatched levels
of customer service and attention to details. Profits are projected to
be substantial over the next three years.”
Another important section of your business plan to be covered in the executive
summary are the details of market that you serve. After all, real estate is about
location, location, location. Here is another example.
“West San Diego is expected to face a significant shortage of apartments within
the next 18 months. As of the last financial quarter, the vacancy rate was a mere
3.5%. That’s an amount due strictly to turn over (very low turn over). Yet,
population is forecast to grow 1.2% over the same 18 months, with
approximately half of the new population becoming renters.”
“This is an exciting time for West Real Estate because the forecasted need is for
an additional 9,300 rental units but only 1,800 are currently being constructed.
Western Real Estate is convinced that our occupancy rate will remain well
above 97%, while simultaneously generating premium rents.”

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