Cold Call Script in English

Hello, ___ {name of person}, I was looking to speak to the person that is responsible for
making decisions at the establishment.

Hi {Prospect} my name is {name} from Deals for Tourists, how are you doing today?
Excellent!
Qualifying
I understand you are the business owner of {prospect’s business name}, is that correct?
{name of person}, I didn't catch you at the wrong time, did I?

Excellent!
Currently we are looking for business owners of local restaurants, cafes, and bars around
{Medellin} who want to improve their online presence, to attract more tourists to their
businesses, to increase sales, and overall… to improve their revenue generation.
So I wonder {prospect}, if achieving any of these an area of priority for you?
Probing and Matching
I would love to get acquainted with your business to see how we can help, so I would love to
know;
● Do you presently have an online presence?
● When having promotional sales, is there a way you let customers know about that?
● Are you currently advertising via any marketing channel?
● (Ask more related questions)
I completely understand…
Summary Pitch
This is why I am calling to show you a more efficient way to attract local customers and
tourists to your business without the need for advertising.
We’ve created a successful platform known as Deals for tourists that will help local
businesses create attractive deals to attract more tourists and local customers to their
business to boost sales. It is a platform that will connect your business to tourists that are
coming into the city. We have generated an email list of more then 1,000 tourists who are
ready to take advantage of savings.
So we are giving you an opportunity to come onboard to the platform for FREE. We will
guide you each step of the way… from registering as a vendor to creating your first deal and
getting sales. Alongside this, we will also provide you with 24/7 online support.
Sounds interesting for you?

Pricing Pitch
One last thing I must mention to you is that coming onboard to the platform as a merchant
is free. But we only collect 30% of each coupon sold as opposed to 50% that our competitors
offer. We only get paid if you are successful.
So this is basically a win-win situation and you have nothing to lose. You sell more and sell
faster.
Fair enough?
Excellent!
Urgency Pitch
Right now we have just a few spaces for businesses in your industry. This is to eliminate
excess competition and give you a better chance of boosting sales. Right now, we are down
to the last few spaces.
If you sign up between now and {insert timeline}, you will gain the following;
● Your business will be featured in one of our upcoming blog posts.
● Your business will be referred to one of our online partners to have their promotional
item advertised to tourists visiting Medellin.
● Free onboarding and consultation on how to accommodate tourists.
Let me go ahead and submit an application to have you as a merchant right now
{prospect}?
Once approved, a member of the sales team will get in touch with you to schedule an
appointment with you to guide you through the registration process and help you create
your first deal.
OK great! I just need to collect some basic information to get started.
Objections and Rebuttals:

Objection 1: I need more information

[If the client says “send me more information”]

[Collect the email… then you say…]

(Insert prospect’s name)… after I send you the information, what happens next?

(If the client says I will speak to someone, then you say…)

Who is involved in that? (Collect the name and contact of the other person involved)

Excellent {name of owner}, I will send you more information to your email in a couple of
minutes, which will show you how businesses in your industry can benefit from our online
platform.

Objection 2: I am not interested

Respond with Empathy

It is fair enough that you aren’t interested, and I understand that. But what could be the
reason for that?

1st rebuttal

This is a free campaign for a handful of businesses. There are no obligations, contracts and
we only get paid when you do. What would help you to feel more confident about moving
forward? {Continue from Features/Benefits}

OBJECTION 3: Let me discuss with the Business Owner

Respond with Empathy:

I appreciate you taking the time to carefully evaluate decisions like this with the business
owner…
Isolated Question

“(prospect's name), is this the only issue right now, which is preventing us from moving
forward?” If approved, will you be moving forward?

Clarifying Questions:

● Is it just the business owner that would be involved while making a decision?
● {Prospect’s First name} hypothetically, if this was just your decision and your
boss did not need to be involved, would you want to go ahead?
● Seeing that you might not explain the benefits I showed you to your boss, don't
you think I should come around and explain to him/her the way I explained to
you?
● Assuming the boss asks you to make the decision, will you be going ahead with
this idea? (Anything outside a YES shows that he isn't entirely convinced)

“{prospect’s name}, if I can have just a 5 minutes discussion with your colleague, he will get
to see how other lucky business owners are tripling revenue with our strategies. We have
just one space for a business owner in your industry and we have come a long way for you
to lose the opportunity”

Let’s speak with the “business owner” on Thursday/Friday by 10 am, then allow him to
make a decision for himself. I will gladly answer any questions or concerns he may have at
that time. How does that sound?