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1.

There are now other patents still active on improved methods of making Gore-Tex
fabric. To protect its patent, a company can produce many generic versions of the
breathable fabric in the market.
2. Coats, backpacks, shows and trousers.
3. One of the dangers is the need to win the price war with its newly rising competitor in
the market.
4. Whilst the employees share ownership sounds attractive, any decrease in performance
and fall in value of the shares can cause enormous resentment within the firm as they
see the value of their savings decrease. They also cannot have control of removing their
managers.
5. The Gore strategy is it has been the sole business offering certain product types through
utilizing its R&D to develop new product applications that will enable to enter new
markets. However, this is now being challenged by competitors because Gore has not
decided yet whether or not to become involved in and attempt to win a price war in the
competing markets, or to try to offer superior name-brand products.
6. W.L. Gore developed R&D (Technological research) to make new product applications
(Product creation) that will enable to enter new markets, often as a sole business
offering certain types of products, that none of their rivals would ever produce.
Employees in Gore have got the opportunity to use their judgment, select their own
projects and directly access the resources they need to be successful (scientific
exploration). The company has built a unique work environment to support it based on
a corporate culture that encourages creativity, initiative and discovery
(Entrepreneurship).

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