RSRCH Finale

LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
A STUDY ON THE STANDARDS IN CHOOSING A SOCIAL MEDIA

PLATFORM AS AN INFORMATION SOURCE OF SELECTED GRADE 12
HUMANITIES AND SOCIAL SCIENCES STUDENTS OF LYCEUM OF THE
PHILIPPINES UNIVERSITY CAVITE A.Y 2018-2019
A Research Submitted to
The Faculty of International School
Lyceum of the Philippines University Cavite
In Partial Fulfillment
of the Requirements for the subject
Inquiries, Investigation and Immersion
CAJOCSON, FERSSHIA LYNNE

DELGADO, ROXANNE FATE
DERIADA, PATRICIA DIANE
LIBOT, MICAH ANGEL
MACAPAGAL, MARIA JULIA
SEVILLE, KRYSTAL GYLE
SOSA, LEANA MARI SOFIA
TRADEL, LAWRENCE
May 2019
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INTERNATIONAL SCHOOL, SENIOR HIGH SCHOOL PROGRAM
APPROVAL SHEET
This thesis entitled A STUDY ON THE STANDARDS IN CHOOSING A SOCIAL

MEDIA PLATFORM AS AN INFORMATION SOURCE OF SELECTED GRADE 12
PHILIPPINES UNIVERSITY CAVITE A.Y 2018-19 prepared and submitted by
FERSSHIA LYNNE L. CAJOCSON, ROXANNE FATE B. DELGADO, PATRICIA
DIANE DERIADA, MICAH ANGEL E. LIBOT, MARIA JULIA O. MACAPAGAL,
KRYSTAL GYLE A. SEVILLE, LEANA MARI SOFIA S. SOSA, AND LAWRENCE
A. TRADEL has been reviewed and recommended as partial fulfillment of the
requirements for the Humanities and Social Sciences Strand of the Academic Track of
the Senior High School.
ROSELYN M. GAAC
Research Adviser
Accepted and approved by the panel of examiners following a successful Oral Defense
on (May 14, 2019).
MS. REBEKAH JAIRAH A. MENDOZA MR. DUSTIN RICHIE S. FLORES

Panelist Panelist
MS. HAYDEE V. PINZA

Assistant High School Coordinator
Ms. MICHELLE-CHUNG WU-CRUCIDO

Senior High School Coordinator
Accepted and approved in partial fulfillment of the requirements for the Humanities and
Social Sciences of the Academic Track of the Senior High School Program.
MR. MHAR ANGELO A. BAYOT

Headmaster, International School
Date: May 31, 2019
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CERTIFICATE OF ORIGINALITY
We hereby declare that the research paper entitled:

is our own work and that, to best of our knowledge and belief, it contains no
material previously published or written by another person except where due
acknowledgement is made in the text.
We also declare that the intellectual content of this research is the product of our
own work, even though we may have received assistance from others on style,
presentation and language expression.
FERSSHIA LYNNE L. CAJOCSON

ROXANNE FATE B. DELGADO
PATRICIA DIANE DERIADA
MICAH ANGEL E. LIBOT
MARIA JULIA O. MACAPAGAL
KRYSTAL GYLE A. SEVILLE
LEANA MARI SOFIA S. SOSA
LAWRENCE A. TRADEL
Proponents
Date of Completion: May 31, 2019
Attested by:
MS. ROSELYN GAAC

Research Adviser
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ACKNOWLEDGEMENT
This study is a great opportunity for learning and personal development. The
researchers are grateful to have been given the chance to meet many wonderful people
and professionals who, in one way or another, contributed in the accomplishment of this
study.
At the very outset, the researchers would like to express their deepest gratitude to
almighty God for giving them the strength and the composure to accomplish the purposes
of this study.
The researchers would also like to express their sincere thanks to the following
people:
Our family and friends, who gave us their utmost support and understanding into
finishing our paper, to their never ending cheers and moral support we received form
them.
To our groupmates, who were responsible enough to participate and sacrifice their
time to finish our paper and also to our respondents, HUMSS 121, 122 and 123 who gave
their time and cooperation to answer our survey questionnaire.
Senior High School Teachers and our validators, Ms. Betty Ann Estrada and Ms.
Divine Bautista who in spite of their extraordinarily busy schedule and duties, took time
to give their unceasing support and encouragement.
Also a special thanks to Mr. Ivan Kim Villanueva, who despite not being our
validator, also despite his busy schedule, he gave time to us and help us answer our
questions and explain to his best what was unclear to us
Deepest sense of gratitude is also dedicated to our Research Adviser, Ms. Roselyn
Gaac, for enlightening us, for lifting our spirits and for being the most patient among us.
FERSSHIA LYNNE L. CAJOCSON

ROXANNE FATE B. DELGADO
PATRICIA DIANE DERIADA
MICAH ANGEL E. LIBOT
MARIA JULIA O. MACAPAGAL
KRYSTAL GYLE A. SEVILLE
LEANA MARI SOFIA S. SOSA
LAWRENCE A. TRADEL
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ABSTRACT

Fersshia Lynne L. Cajocson 1, Roxanne Fate B. Delgado 2, Patricia Diane Deriada 3,

Micah Angel E. Libot 4, Maria Julia Macapagal 5 , Krystal Gyle A. Seville6 , Leana Mari
Sofia S. Sosa7 , Lawrence A. Tradel8 , and Ms. Roselyn Gaac9
This study was designed to determine the Standards in Choosing a Social Media
Platform as an Information Source of the Selected Grade 12 Humanities and Social
Sciences students. Since the rise of technology in today's generation increases and more
people are creating their own accounts in different social media platform it is significant
to be aware about the posts they see online to avoid misleading information. It is very
essential to set certain standards when it comes to the sources of information they are
exposed to; for which it could guarantee that they are getting factual information in their
social media platform. This study aimed to get the standards and information needed of
the chosen participants to get possible outcomes. In order to achieve the purposes of the
study, survey questionnaires were distributed with the use of convenience sampling in the
selected Grade 12 Humanities and Social Sciences students and in there the researchers
would be able to identify the answers to problem of the study. The results is based on the
highest percentage of standards under Infrastructure and Operation of Facebook and
Twitter.
Keywords: Social Media Standards, Information, Infrastructure, Operation
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TABLE OF CONTENTS
Page
TITLE PAGE........................................................................................................................i
APPROVAL SHEET...........................................................................................................ii
CERTIFICATE OF ORIGINALITY..................................................................................iii
ACKNOWLEDGEMENT .................................................................................................iv
ABSTRACT.........................................................................................................................v
TABLE OF CONTENTS...................................................................................................vi
LIST OF TABLES...........................................................................................................viii
LIST OF APPENDICES.....................................................................................................ix
INTRODUCTION.............................................................................................................10
Background of the Study................................................................................................10
Objectives of the Study..................................................................................................12
Statement of the Problem ..............................................................................................12
Conceptual Framework .................................................................................................13
Theoretical Framework..................................................................................................13
Significance of the Study ..............................................................................................13
Scope and Delimitation .................................................................................................15
Definition of Terms........................................................................................................15
LITERATURE REVIEW..................................................................................................17
Synthesis.........................................................................................................................28
METHODOLOGY............................................................................................................30
Research Design.............................................................................................................30
Participants of the Study................................................................................................30
Locale ............................................................................................................................30
Sampling Technique ......................................................................................................31
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Data Gathering...............................................................................................................31
Research Instrument.......................................................................................................32
Data Analysis ................................................................................................................32
RESULTS AND DISCUSSION........................................................................................34
SUMMARY, CONCLUSION AND RECOMMENDATIONS........................................48

Summary .......................................................................................................................48
Conclusion .....................................................................................................................49
Recommendations .........................................................................................................49
REFERENCES..................................................................................................................51
APPENDICES...................................................................................................................53
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LIST OF TABLES
Table Page
1 Percentage of Twitter under Infrastructure.........................................................35

2 Percentage of Facebook under Infrastructure.....................................................36
3 Percentage of Twitter under Operation ..............................................................38
4 Percentage of Facebook under Operation...........................................................40
5 Percentage of Trends, Educational, News under Twitter Infrastructure.............41
6 Percentage of Trends, Educational, News under Facebook Infrastructure.........42
7 Percentage of Trends, Educational, News under Twitter Operation..................43
8 Percentage of Trends, Educational, News under Facebook Operation...............44
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LIST OF APPENDICES
Appendix Page
1 Communications ................................................................................................51
2 Survey Questionnaire .........................................................................................61
3 Curriculum Vitae ...............................................................................................65
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CHAPTER I
INTRODUCTION
Background of the Study

In this generation, people are expose to the world of technology. It can be seen
everywhere from the houses, to schools and even in offices. Everyone is using
technology especially social media in regular basis. It was said that people probably can't
imagine living without it now, expect for the last few decades, everyone did.
The birth of social media in 1997, Six Degrees is the first social media site it was
named after the 'six degrees of separation' theory and lasted from 1997 to 2001. It
authorized users to create a profile and then send friend request to other user and it also
allowed those who don’t register to the website as users to confirm friendships and
connected to a few people. After Six Degrees, the internet moved to the era of blogging
and instant messaging. The word "blog" is form in the phrase “weblog" which was
invented by Jorn Barger. He is an early blogger and was an editor of the site 'Robot
Wisdom’.
The internet is everywhere during 2000s, in that year, over 100 million people had
access to the internet and they engaged in socially online. It looked odd but in that time it
was said to be the best. Massive people began to utilize the chat rooms for making
friends, dating and such but there's a best to come.
There was a first social media surge during 2003. In this year, there's a website
called MySpace it was the popular place to make a profile and make friends in the early
2000's. It has small user based compared to Facebook and Twitter. The musicians used
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the MySpace to promote their music.
Mark Zuckerberg launched Facebook, around 2005, which became a
phenomenon because over a billion users have used it.
The most popular photo sharing sites since around 2010 and up until now is Flick
but others include Photobucker and Instagram. Instagram has been gaining popularity
ever since it was created and one of the top social media sites right now.
There's a thousand of social media platform to this current day, all serving the
same but has varying uses. Some of the social media platforms however have different
levels of popularity due to whom the platform is catered to. For example: Instagram
caters to the type of people who likes to communicate others through photographs best
while the Twitter are for those people who communicates in a short burst of information.
It is difficult to know what the future of social media will be. People are the
social animals and they have an ability to communicate with others and are creative
which maybe they can invent a new social media anytime soon and it will be interesting
if they create one (Merrell, 2018).
Social Media is utilized as a data source of information, it indicates news and
information that are currently happening in our society right now. Social media shows
category of applications that shows specific contents. It is increasingly available for
information seeking. A channel that shows or provides more opportunities for this is the
internet. Compared to traditional forms of social media, it have provided a newer
platform for people to use in seeking such information that they need and it seem to be
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intended to provide to those who want information in real time (Westerman, 2013).
Objectives of the Study
1. The study aims to state the standards according to Infrastructure in choosing
social media as an information source of the participants.
2. The study aims to state the standards according to Operation in choosing social
media as an information source of the participants.
3. The study aims to know the needed information of the participants.
Statement of the Problem
This study seeks to state the Standards in Choosing a Social Media Platform and
the information needed of the Selected Grade 12 Humanities and Social Science students
of Lyceum of the Philippines University-Cavite. It specifically aimed to answer the
following questions:
1. What are the standards of the selected Grade 12 Humanities and Social
Sciences students of Lyceum of the Philippines University Cavite in choosing
social media platform as an information source according to Infrastructure?
2. What are the standards of the selected Grade 12 Humanities and Social
Sciences students of Lyceum of the Philippines University Cavite in choosing
social media platform as an information source according to Operation?
3. What information is needed by the selected Grade 12 Humanities and Social
Sciences students of Lyceum of the Philippines University Cavite from the
social media platforms according to Infrastructure and Operation?
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Conceptual Framework
INPUT PROCESS
OUTPUT
Identifying the The following are
the methods on A Study on the
criteria when
choosing a social how the Standards in
media tool: researchers will
conduct the study: Choosing a
performs as
advertised, stay Social Media
relevant, must be In order for the
researchers to Platform as an
intuitive and cost
effectiveness know the needed Information
information, the
researchers would Source of
Social Media
Standards first accomplish an Selected Grade
assessment related
to literature 12 Humanities
and Social
The researchers
will determine the Sciences
approximate Students of
number of
participants per Lyceum of the
section of the Philippines
Grade 12 HUMSS,
who are available University –
afterwhich the Cavite A.Y.
researchers will
then prepare the 2018-2019
questions for the
survey
Figure 1. Conceptual Framework on the Standards in Choosing Social Media Platform as
an Information Source of Selected Grade 12 Humanities and Social Sciences Students of
Lyceum of the Philippines University Cavite
Figure 1 illustrates the conceptual framework of the research wherein the input
shows the following criteria in choosing social media tool and the standards of the chosen
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participants. In order to get the needed information, the researchers would first execute an
assessment of related literature and process to conduct a survey to the selected strand
which is the Grade 12 Humanities and Social Science students of the Lyceum of the
Philippines University – Cavite. The output would be the standards of the said
participants in choosing social media as an information source.
Theoretical Framework
Uses and Gratification theory seeks to understand why people seek out the media
that they do and what they use it for. It differs from other media effect theories in that it
assumes individuals have power over their media usage, rather than positioning
individuals as passive consumers of media. It explores how individuals deliberately seek
out media to fill certain needs or goals such as entertainment, relaxation and socializing.
(David L. 2016)
Significance of the Study
This study would be a significant endeavor for the students of Lyceum of the
Philippines University – Cavite about their Standards in Choosing Social Media Platform
as their Information Source.
Furthermore, the beneficiaries of this research would be the following:
 The Community
This study would help the community to become aware if the information they get
in social media is factual or not and they would be aware of their own standards in
choosing social media as an information source.
 Students
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The results of this study would provide students of the Lyceum of the Philippines
University – Cavite or of any school who would get a hold on this study would
benefit as well. The standards, reliability and legitimacy of the information they
see in social media will be discussed in this study which they can use as their
reference for school works.
 Educators
This research is helpful for educators, which they can use for powerpoint
presentation and share with their students about what type of social media source
they should look and get information from.
 Future Researchers
This study would serve as a reference and basis to the future researchers whom
would like to conduct a related study about the Standards in Choosing Social
Media as an Information Source.
Scope and Delimitations
The researchers will only conduct a study about the Standards in Choosing Social
Media Platform as an Information Source. The study is limited to the students of the
Grade 12 Humanities and Social Science strand of the Lyceum of the Philippines -
Cavite. This study uses quantitative research design for determining the standards of the
said participants in choosing media as their information source.
Definition of Terms
Information. It is consists of knowledge of specific and timely events or situations
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(Collins Dictionary).
Social Media. This refers to the forms of electronic communication through social
platforms and networking sites which users create to share information, ideas, personal
messages and other contents such as photos and videos (Merriam Webster).
Standards. The terminology standard used in this research is the certain trait or
characteristic of something a person or an individual wants to meet or see on a certain
thing.
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CHAPTER II
LITERATURE REVIEW
Social Media
Social media is the collection of online platforms and tools that people use to
share profiles, ideas, information, insights and etc. Social media sites starts from year
1997-2001 and those sites are: Friendster, this is the very first social media site that was
invented and created by Peter Chin, Jonathan Abrahams, and Dave Lee. In January 2004
Gmail was created to be Google’s first service email. February 2004, Facebook was
launched by Mark Zuckerberg. In 2005, Youtube was born on which the platform allows
users to watch, upload, and share videos. In the year 2018, fake news and virtual reality
are invented. Fake news is a crack down throughout social media platforms like
Facebook, Twitter, Instagram, and etc. (Ahmad, 2018).
In an article, “What is Social Media?” by Daniel Nations (2018), he describes the
uses of different social media sites such as Facebook, Twitter, Instagram, Snapchat and
others as a way of individuals to communicate with other users to get information they
needed. Since social media is all about interaction and communication, it helps the
individual users to reach out and be updated with current events, news, and issues around
the world. To get a better understanding of the term “social media”, Nations gave two
separated meanings to the term. The word “social” is the way people communicate with
other people just by sharing information with them either on the internet or in real life.
While “media” refers as a tool which is used to communicate with users on the internet
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(examples like televisions, radio, and newspapers are way more traditional forms of
media). He also added that social media is easier for people to use because it is a two-way
street where users can communicate and share thoughts and opinions about a certain
matter.
Social Media Applications/Sites
Using social media sites has shaped our society over the years. In just one click
we can already connect with other people from across the world. Social media helps us
instantly interact with our friends, families and loved ones. Facebook, Twitter, Instagram
are some of the most popular social media sites right now. According to Price in his
article ’The Top 20 Social Media Apps and Sites in 2019’, he stated the top 20 social
media sites that has been widely used by people and how easy it is to access them.
Facebook was founded on February 4, 2004 by Mark Zuckerberg and still is the
biggest social media network on the Internet. From its 2 billion users this application is
an easy way to connect with the people you are close with your life. On the other hand,
Twitter is one of the leading social media platform in 2019 wherein it allows users to
send and receive short posts called tweets. Tweets has only a character limit of 280
(formerly 140 characters) but with this character limit users can creatively share their
thoughts and opinions in such things and can also include links to relevant websites and
resources. If you want breaking news, instant reactions, and access to your favorite sports
stars, celebrities, and journalists, Twitter is a good resource.
Other popular social media sites right now are Instagram perfect for its sharing
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images and short video clips. LinkedIn provides social networking for professionals.
Snapchat revolves around sharing images and videos as well. Tumblr a social networking
and blogging collide; text, photos, videos and other media content are all in one in this
application. Pinterest is an image bookmarking site. Sina Weibo, China’s answer to
Twitter with more than 400 million users. Reddit, a place to find like-minded people.
TikTok is the newest social media application which was the most downloaded app in
2018 and quiet similar to Vine for its short-form video. Ask.fm is a question-and-answer
site. VKontakte is the Russian equivalent of Facebook; it is the most popular site in the
country. Flickr is primarily a photo-hosting site. Meetup an online tool to find groups and
events that match your interests, then turn up to the group’s next meetup. InterNations a
site that lets you find other people in your city who match your language, interests, or line
of work. XING is a popular alternative to LinkedIn in mainland Europe. Nextdoor is a
neighbourhood-based social network. Tinder is full of single users looking to meet up and
spend a few hours together. Foursquare is a location-based social media app. Last but not
the least, Myspace a music-themed social network. (Price, 2019)
According to Maina (2016), the most popular social media is Facebook with 1.5
billion monthly active users. Facebook has helped to create a brand for many individuals
and businesses. Using a Facebook fan page, you can increase your social media presence
for your business. If used properly, Facebook can help you find new leads and clients. It's
also a major source of entertainment for people around the globe and you can easily
connect with people using wall updates, private messages, and video chats. The second
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most popular social media is Twitter. One of the vantage points of using Twitter is its
simplicity, which wins over other social media app. Twitter's potential for expanding
your business or website's audience is hard to deny. Creating an account on Twitter is
free, making it easy to get started tweeting to promote your work or share your ideas and
thoughts.
In the article of Moreau (2019), ‘The Top Social Networking Sites People Are
Using’ he stated that almost all of us has Facebook because it is one of the most popular
and easiest social media app to use and there have been 2 billion active users monthly.
What users like about this app is because of its massive community, easy to find long lost
friends, integrated messenger and interesting groups and pages to join. On the other
hand, Twitter is known as the real-time, public microblogging network where news
breaks first. Users can only form tweets with the limit of 280 characters and show
unfiltered feed where they can see everything in tweets. Just like Facebook, Twitter has a
very large community where it is easy to use and access and you can also get updates
from major brands and integrates with third party services
Social Media As An Information Source
The Egyptian government journalists explore the adaption and use of social media
as a source of information. In an article written by Mansour (2016), there are a total of
386 journalists representing the three official newspapers of Egypt based on applied
survey. In the findings of survey it showed that 27.2% of journalists were found to not
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use social media, mostly males (69.7%), age of 40 years (77.7%) and mostly with a
Bachelor of Arts (80.4%). Meanwhile there's 72.8% of them who were found to use these
platforms and they were also males (59.1%), younger than 40 years (65.9%) and mostly
with a Bachelor of Arts degree (93.2%). 69.9% were rather old users whose experienced
ranged from seven to ten years, and more than two-thirds (73.5%) have used these media
platforms heavily from four to more than six hours a day. A large number (95.7%) of
users were found to be advanced users were confirmed by the results. It was also stated
that the home and work are the most significant places to access the social media
platforms and where it is found to be more useful.
Media sharing, micro blogging, finding information, social networking sites,
communication and research, for keeping up to date, sharing information, blogs and
comments and forums are the most types of social media used. Enormous number of
users are tend to accept these social media platforms as a sources of information not just
because technology and internet influenced us but it is accessible, have linked references,
updated sources, precise, endorse the current work, suitable, protected, and etc.
However, there are disadvantages when using social media platforms like lack of
know-how to cite sources, lack of authority of the news source, lack of quality of
information sources and lack of time needed to access social media were at least
important to the journalists (Mansour, 2016).
A highly interactive technology is what new media is frequently distinguished as.
In Robert Logan’s book, “Understanding New Media”, he stated that new media is “very
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easily accumulated, handled, transformed, retrieved, hyper-linked and the most thorough
of all, easily searched for and accessible.” New media can be viewed as a cultural process
which reflects societal values and societal changes. The five types of new media that
illustrate the new media are the following: Blogs, Virtual Reality, Social Media, Online
Newspapers and Digital Games (Neese, 2016).
In Markozashvili (2017) report, “Digital News Report 2016” it was found that
51% of those interviewed (more than 50,000 individuals in 26 nations) utilized ‘internet
based life’ as a wellspring of news every week. For one out of ten of those utilized
internet based life as their fundamental wellspring of news. It shows the development of
web-based social networking as a primary wellspring of news (chose nations) just from a
year ago. As per from the report, in Brazil, the development of web based life as a
primary wellspring of news expanded from 10% to 18%, while in Denmark it multiplied
from 6% to 12%. Other chose nations likewise experienced critical increment. In Greece,
27% said internet based life was their principle wellspring of news, more than televisions
(21%) and print (3%).
Web-based life is only one of the ways individuals everywhere throughout the
world access news, notwithstanding television, radio, news site, and different sources. In
any case, in this specific report when we take a look at the news utilization practices
considering the age of the buyer, it turns out to be certain that for "each gathering under
45, online news is presently more imperative than television news. For 18-24 web-based
life (28%) beats television (24%) out of the blue with print falling behind at only 6%."
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The infographic exhibits that while 64% of 18-24s expressed that their fundamental news
source was "web-based" (counting internet based life), this number was 25% for 55+.
Then again, 53% of 55+ said that television was their primary news source, while just
24% of 18-24s expressed television as their fundamental wellspring of news.
The Four Criteria That Matter The Most When Choosing A Social Media Tool:
First step, the social media performs as advertised. The advertised social media must
contain the promised function that the tool is offering. For example the liking, sharing
and following button, it must obtain the exact functions that the person will press. The
second one is the social media should stay relevant. Social media applications like
Facebook, Instagram, Twitter and other application must be updated in order to have new
updates of the software. Third is that social media must be intuitive. It is significant that
the social media tool is easy to learn in just a matter of time, it also caters steps and
provide tools that have solutions to problems that users might encounter. The fourth one
is the cost effective of the social media tool. Some applications provide subscription
tools, paid subscriptions and the free trial. In paid subscriptions, the users are able to
navigate all the tools with no limitations once you paid for it. The user can choose how
long want to purchase the application such as months or year. While in free trial, the user
has a limitation of days to use the application free of charge. The purpose of free trial is
so the user can decide to purchase the application or not and the user can cancel it
anytime (Bullock, 2016).
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Chowdhury (N.D), identified the roles of media in society. Social Media as an
information source is the major role. Advertisements and promotions are also mainly for
information purpose. Unlike library sources, social media provide information
contributed by users whose trustworthiness is often unknown and difficult to evaluate.
Education is the most essential role of media. Media can provide learning’s to students.
Entertainment, instead of watching television, social media is considered a form of
entertainment by many people. Persuasion, media can also persuade and motivate people.
An example of persuasion is advertisement, it persuades people to purchase a product
from a shops, company, etc.
According to Coleman (2013), many research guides made by scholastic
administrators for students characterize a primary source as an original object or
document—firsthand data that was composed or made amid the time under examination
in which the aide incorporate precedents of different sorts of pre-digital age assets, for
example, journals, news film, and meetings. Also, traditional primary source archives
have a tendency to incorporate open voices as records of authentic occasions. Signs
demonstrate that the exploration guides are being reworked to oblige the effect of online
networking on enlightening assets.
Internet-based life extends a user’s achievement all the more rapidly, substantially
further, and at a more remarkable scale through words, pictures, and recordings. Online
life devices, for example, Twitter, Facebook, YouTube, and Instagram enable people to
share their voice in a media-driven model, with correspondence of data in a general sense
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changing, the meaning of an essential source needs to mirror this change. Considering
that Twitter alone creates more than one million tweets day by day and that "an estimated
61% of adults and 74% of teens interact with social media sites," it is easy to see that "the
definition of event reporting is confounded with the instantaneous recording of historical
information."
A few analysts and researchers consider Twitter to be the most used platform to know
what's happening locally, broadly, and globally. In 2010, Twitter reported that it was
giving its advanced file of open tweets to the Library of Congress. "The Twitter digital
archive has extraordinary potential for research into our contemporary way of life," said
Librarian of Congress James H. Billington.
Social Media allows students, faculty, scholars, and the public to communicate and
collaborate in ways that disregard institutional boundaries. In September 2012,
journalism students at North Carolina Agricultural and Technical State University
utilized cell phones and internet based life to cover the Democratic National Convention
in Charlotte, North Carolina. The course not just enabled the understudies to acquire
viable work involvement yet additionally presented them to customary and rising
correspondence speculations and ideas related with online networking in the
computerized world.
Social Media Standards
The Marketing and Public Relations Department of Lane Community College
(2017) has published social media standards to their different social media platforms to
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provide consistency for their audience and viewers. Its department and program goals are
to build and maintain relationship with their audience both online and offline, visitors
should experience Lane as a whole and develop strategies for the community. For the
audience or visitors of Lane Community, they will ensure that these standards will serve
relevant, connected and valuable. Lane has divided social media standards into three
parts.
Infrastructure
The page structure is important for any social media profiles because it gives the
audience validity where in Facebook for example, departmental social profiles should be
in pages and provide the viewer’s analytics package to be used to improve the overall
page. Lane also stated that the Youtube channel should be regularly updated and has to
have a new content every six to eight weeks. Also under Infrastructure are; Open
Information in which officials should avoid putting information into private and requiring
membership to view information. Linking and Connection in which profiles,
departmental website, main college website and main college profile should create
between linking and connection for its goal is to leave more informed and satisfied
information for the viewers. Logos and profile images are important for it should
incorporate the official logo of Lane to any of the sites to increase brand awareness.
Titles and profile names should have identifying keywords like “Lane” in the media
profiles and the use of acronyms must be avoided. For Unique URLs, departments and
programs should create unique identifying keywords for it will be easier and accessible
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for the audience to find the link.
Operation
It was discussed that Administration under Operation is significant where Lane
has to assign two administrators from the department or program that will monitor the
safety of the social media profiles. Also under Operation are; Moderation for it is where
department and programs are responsible for the content posted online. Comments and
Conversation are important for Lane to build relationships with their viewers and should
have trust to the administrators. Ownership rights and copyright mean to give credits
whenever they borrow images, multimedia and text to the original author and writer.
Transparency in which users of social media will be more likely to see what post are
removed or changed which can give a sense of transparency. Lastly, Planning is where
departments and programs should provide a strategic plan for their media profiles.
Privacy
It is the confidential and private information of the audiences, person,
organization, or Lane and its students, employees, or alumni that must be safely kept. The
Lane Community College practice good ethical judgment.
According to the University of North Carolina at Greensboro (2018), the UNCG
employees and students created social media standards to use for the official business of
the University in where they support social media platforms in promoting the university
and engaging relationship with the people of the campus community. UNCG encourages
27
students, faculty members, departments and programs to create accounts that will be
actively present for the community.
The University stated that in order to maintain accounts it should have steps
where members of the University must have an effective strategy in order to get the
viewers attention and ensure the usage is within the stated terms be aware of terms and
services in social media. For UNCG accounts it is required to set the profiles to “public”
and for personal accounts, be mindful on posting online. Having a strong password is a
must in any social media platforms to secure all the files and information and to avoid
being hacked. It is not allowed to use the university e-mail address or password to
personal accounts or personal e-mail address for a university account, so both accounts
must be separated. Last step is the used of “UNCG” logos and trademarks which are only
for the students and member of the campus. Logos should be use for business purposes
only and not for personal or private gain.
Synthesis
The literature gathered by the researchers for this study came from validated and
reliable sources. To sum it up, the literature stated firstly, the social media where it is
defined by a prominent author. Then secondly, is the social media applications or site to
show what platform is most used by the users. Third, social as an information source
wherein it said how accessible and easier for the public to connect with social media in
just one clicking. Lastly is the social media standards which was divided into three parts,
28
namely: Infrastructure, Operation and Privacy which states that it will be ensured that
these standards will serve relevant, connected and valuable.
The findings of the study synthesized would be relevant to the study.. The
findings would help as to know what kind of standards the participants’ seek in choosing
social media as their information source and to what factor their standards would fall
into.
29
CHAPTER III
METHODOLOGY
Research Design
The researchers will use the descriptive method research in determining the
participant’s standards in choosing social media as an information source. This study
used quantitative method by the use of cross-sectional to be administered to the selected
Grade 12 Humanities and Social Sciences Students in Lyceum of The Philippines
University Cavite in obtaining relevant information and results.
Descriptive design will be used by the researchers and survey questionnaires in
collecting and gathering information or data. It is a convenient way of design for Adi
Bhat (N.D) stated, descriptive research is a quantitative research method that attempts to
collect quantifiable information to be used for statistical analysis of the population
sample which would be a great help for the researchers later on in their study.
Participants of the Study
The participants of the study are the selected Grade 12 Humanities and Social
Sciences Students of the Lyceum of the Philippines University Cavite, the researchers
will conduct a survey questionnaire about the said study. They are the chosen participants
since the researchers have much more access to the Humanities and Social Sciences
(HUMSS) Strand of the said University. The participants are two morning shifts and one
afternoon shift in Grade 12.
Locale
30
The study will be conducted in the Lyceum of the Philippines University – Cavite.
The participants will answer the given survey questionnaire about the standards of
choosing a social media platform as an information source. The researchers chose the
place of implementation because aside from it is where the researchers study, the said
University is known for having well-educated and achieving students that can surely
answer the questions and provide reliable information about the researcher’s chosen topic
for their study. It will also give the researchers the needed information for the target
outcome. The selected Grade 12 Humanities and Social Sciences students of the said
University are the chosen participants.
Sampling Technique
The sampling technique used for this study is convenience sampling.
Convenience sampling is one of the main types of non-probability methods in sampling,
wherein the subjects or respondents are easily accessible (Del Siegle, N.D) The
researchers chose this sampling method for the chosen respondents will only be surveyed
on a specific day and time, and there would be a possibility that the chosen population
would not be available at that time.
Data Gathering
The researchers would first submit a letter of approval to the headmaster to
conduct a survey questionnaire to their target participants which is the selected Grade 12
Humanities and Social Sciences students of Lyceum of the Philippines University Cavite.
If the proposed letter is accepted and approved by the headmaster, the researchers will
proceed to conduct a survey questionnaire. First off, the researchers will distribute survey
31
questionnaire to the said participants. After conducting, the researchers and their answers
will determine the outcome of the study.
Research Instrument
The researchers chose a survey questionnaire as the research instrument for the
appropriateness not only in achieving the objectives of the study but also in providing
statistical data which is a great help for the researcher’s quantitative research method.
The survey questionnaire consists of the likert scale method wherein the participants
would either answer strongly disagree to strongly agree given to the standards of a social
media platform presented in the questionnaire.
The survey questionnaires are administered to the selected Grade 12 Humanities
and Social Sciences Students of Lyceum of the Philippines University Cavite. It aims to
obtain relevant information in the standards of choosing social media platform as an
information source.
Data Analysis
The statistical formula that will be used for this study is the Frequency Percentage
Formula and the Mean and Standard Deviation, to determine the standard that mainly
contributed to the Selected Grade 12 Humanities and Social Science students of Lyceum
of the Philippines – Cavite in establishing their standards in choosing a social media
platform as an information source.
Formula:
32
Standard Deviation Formula
Frequency Percentage Formula
P= x 100
Where:
P = percentage
f = frequency
N = total number of participants
After determining firstly the total number of participants and the frequency, the quotient
of the said two givens would be multiplied to 100 then the researchers will be able to
determine the percentage of each standard that contributed most to establish the
participants’ standards in choosing social media platform as their information source.
33
CHAPTER IV
RESULTS AND DISCUSSION
This section presents the results of the study which are presented in tabular form and
discussed based on the sequence of the statement of the problem found in Chapter 1.
Statements Strongly Disagree Agree Strongly Total

Disagree Agree
1. I verify the 2% 5% 45% 48% 100%
accounts/pa
ges of the
information
I’ve seen
online.
2. I prefer 1% 8% 47% 44% 100%
accounts/pa
ges that are
updated
daily.
3. I consider 2% 9% 46% 43% 100%
looking at
icons of
accounts/pa
ges to
determine
if it’s real
or not.
4. A. I look 4% 2% 56% 38% 100%
for
information
that are
related with
Trends
B. I look 1% 8% 48% 43% 100%
for
information
that are
related with
Educational
34
C. I look for 1% 6% 51% 42% 100%

information that
are related with
News.
5. I read the 1% 12% 44% 43% 100%
whole
content of
the
information
before
sharing it
online.
Table 1. Percentage of Infrastructure under Twitter
The table shown above is the percentage of the data gathered by the researchers from the
respondents from the first part of the questionnaire under Infrastructure of Twitter.
For the statement 1 it has the highest percentage of 48% which answered "Agree"
stating that they verify first the accounts/pages of the information they've seen online. It
follows that statement 2 got a highest percentage of 47% that answered "Agree" which
they prefer accounts/pages that are updated daily. For statement 3 it got 46% which
answered "Agree" and is being the highest stating they consider looking at icons of
accounts/pages. Lastly, statement 5 got 44% "Agree" stating they read the whole content
before sharing it online.
The results showed that the respondents of the study looks at the aesthetic of the
social media platforms before they gather information from it. They verify the
accounts/pages that provides information and prefers these accounts/pages to update
daily. Most of their standards and the information they need falls upon infrastructure for
Twitter.
Twitter under Infrastructure

35
Observation Mean Standard Deviation

Strongly Disagree 2.57 1.40
Disagree 15.14 12.51
Agree 45.14 4.95
Strongly Agree 37.14 13.70
Table 1.1 Mean and Standard Deviation of Infrastructure of Twitter
The table above shows the mean and standard deviation of data gathered by the
researchers from the respondents on the first part of the questionnaire of Twitter under
Infrastructure.
Strongly Strongly
Statements Disagree Disagree Agree Agree Total
1. I verify the
accounts/pages
of the
information
I’ve seen
online.
1% 5% 43% 51% 100%
2. I prefer
accounts that
are updated
daily. 1% 8% 47% 44% 100%
3. I consider
looking at
profile pictures
of
accounts/pages
to determine if
it’s real or not. 1% 9% 44% 46% 100%
4. A. I look for
information
that are related
with Trends. 0% 3% 52% 45% 100%
B. I look for
information that are
related with 0% 12% 46% 42% 100%
36
Educational.
C. I look for
information that are
related with News. 1% 6% 47% 46% 100%
5. I read the
whole content
before sharing
it online 3% 7% 45% 45% 100%
Table 2. Percentage of Infrastructure under Facebook
respondents from the second part of the questionnaire under Infrastructure of Facebook.
For the statement 1 it has the highest percentage of 51% which answered
"Strongly Agree" stating that they verify first the accounts/pages of the information
they've seen online. It follows that statement 2 got a highest percentage of 47% that
answered "Agree" which they prefer accounts/pages that are updated daily. For statement
3 it got 46% which answered "Agree" and is being the highest stating they consider
looking at profile pictures of accounts/pages. Lastly, statement 5 got 45% which
answered “Strongly Agree” and "Agree" stating they read the whole content before
sharing it online.
The results showed that the respondents of the study looks at the aesthetic of the
social media platforms before they gather information from it. They verify the
accounts/pages that provides information and prefers these accounts/pages to update
daily. Most of their standards and the information they need falls upon infrastructure for
Twitter.
Facebook under Infrastructure

37

Disagree 7.14 2.91
Agree 46.29 2.93
Table 2.1 Mean and Standard Deviation of Infrastructure of Facebook
researchers from the respondents on the first part of the questionnaire of Facebook under
Infrastructure.
Strongly Strongly
Statements Disagree Disagree Agree Agree Total
1. I check the
publication dates
of the
information I’ve
seen on Twitter. 1% 11% 44% 44% 100%
2. I visit an
accounts/pages
that has massive
followers. 5% 36% 39% 20% 100%
3. I check the
post on accounts
that has massive
tweets, retweets,
and likes. 3% 29% 49% 19% 100%
4. A. I follow
accounts that
contains
information
about Trends. 2% 7% 52% 39% 100%
B. I follow
accounts that
contains
information
about
Educational. 3% 13% 45% 39% 100%
C. I follow 3% 8% 48% 41% 100%
accounts that
38
contains
information
about News.
5. I prefer
following
accounts/pages
that post relevant
information. 1% 2% 39% 58% 100%
Table 3. Percentage of Operation under Twitter
respondents from the first part of the questionnaire under Operation of Twitter.
For the statement 1 it has the highest percentage of 44% which answered "Agree"
and “Strongly Agree” stating that they check the publication dates of the information
they’ve seen on twitter. It follows that statement 2 got a highest percentage of 39% that
answered "Agree" which states that they visit accounts/pages that has massive follower.
For statement 3 it got 49% which answered "Agree" and is being the highest stating they
check the posts on accounts that has massive tweets, retweets and likes. Lastly, statement
5 got 58% "Strongly Agree" stating they prefer following accounts/pages that posts
relevant information.
The results showed that the respondents looks mostly on the publication dates of the information
they’ve seen from the social media platform, twitter, they also mostly check on the accounts that has
massive followers and posts that has massive likes, and retweets. Lastly, the respondents not only use
Twitter for entertainment but they also prefer following pages or accounts that posts relevant information.
Most of their standards and the information they need falls upon operation.
Twitter under Operation

Disagree 15.14 12.51
39
Agree 45.14 4.95

Table 3.1 Mean and Standard Deviation of Operation of Twitter
researchers from the respondents on the second part of the questionnaire of Twitter under
Operation.
Strongly Strongly
Statement Disagree Disagree Agree Agree Total
1. I check the
publication
dates of the
information
I’ve seen on
Facebook 3% 4% 42% 51% 100%
2. I visit an
accounts/pages
that has
massive
followers. 6% 27% 54% 13% 100%
3. I check the
post on
accounts/pages
that has
massive shares,
likes and
comments 1% 17% 62% 20% 100%
4. A. I follow
accounts that
contains
information
about Trends. 2% 4% 55% 39% 100%
B. I follow
accounts that contains
information about
Educational. 3% 7% 50% 40% 100%
C. I follow 2% 8% 48% 42% 100%
accounts that contains
40
information about
News
5. I prefer
following
accounts/ pages
that post
relevant
information. 1% 2% 46% 51% 100%
Table 4. Percentage of Operation under Facebook
respondents from the second part of the questionnaire under Operation of Facebook.
For the statement 1 it has the highest percentage of 51% which answered
"Strongly Agree" stating that they check the publication dates of the information they’ve
seen on Facebook. It follows that statement 2 got a highest percentage of 54% that
answered "Agree" which states that they visit accounts/pages that has massive followers.
For statement 3 it got 62% which answered "Agree" and is being the highest stating they
check the post on accounts/pages that has massive likes, shares and comments. Lastly,
statement 5 got 51% which answered “Strongly Agree” stating they prefer following
accounts/pages that posts relevant information.
The results showed that the respondents looks mostly on the publication dates of
the information they’ve seen from the social media platform, facebook, they also mostly
check on the accounts that has massive followers and posts that has massive likes, shares
and comments. Lastly, the respondents not only use Facebook for entertainment but they
also prefer following pages or accounts that posts relevant information. Most of their
standards and the information they need falls upon operation.
41
Facebook under Operation

Disagree 9.86 6584.16
Agree 51 6.61
Table 4.1 Mean and Standard Deviation of Operation of Facebook
researchers from the respondents on the second part of the questionnaire of Facebook
under Operation.
Strongly Strongly
Statement
4A 4% 2% 56% 38% 100%
Statement
4B 1% 8% 48% 43% 100%
Statement
4C 1% 6% 51% 42% 100%
Table 5. Percentage of Trends, Educational, News under Twitter Infrastructure
respondents from the Statement 4A, 4B, and 4C part of the questionnaire under
Infrastructure of Twitter.
The table stated the percentage of Statement 4A (Trends), 4B (Education), and 4C
(News). For statement 4A, 56% as the highest percentage answered “Agree” stating that
they look for trendy information on Twitter. For statement 4B, 48% as the highest
percentage answered “Agree” on searching for educational content/information on
42
Twitter. Lastly, for statement 4C, 51% as the highest percentage answered “Agree” on
searching for news/news reports on Twitter.
Over all, the results showed that the respondents looks for trendy information
more from Twitter.
Twitter under Infrastructure

Strongly Disagree 2 1.73
Disagree 5.33 3.06
Agree 51.67 4.04
Strongly Agree 41 2.65
Table 5.1 Mean and Standard Deviation of 4A(Trends), 4B(Educational), 4C(News)
researchers from the respondents on the statement 4A, 4B and 4C, first part of the
questionnaire of Twitter under Infrastructure.
Strongly Strongly
Statement
4A 0% 3% 52% 45% 100%
Statement
4B 0% 12% 46% 42% 100%
Statement
4C 1% 6% 47% 46% 100%
Table 6. Percentage of Trends, Educational, News under Facebook Infrastructure
Infrastructure of Facebook.
43
they look for trendy information on Facebook. For statement 4B, 46% as the highest
Facebook. Lastly, for statement 4C, 47% as the highest percentage answered “Agree” on
searching for news/news reports on Facebook.
Over all, the results showed that the respondents looks for trendy information more from
Facebook.
Facebook under Infrastructure

Disagree 7.00 4.58
Agree 48.33 3.21
researchers from the respondents on the statement 4A, 4B and 4C, first part of the
questionnaire of Facebook under Infrastructure
Strongly Strongly
Statement
4A 2% 7% 56% 39% 100%
Statement
4B 3% 13% 45% 39% 100%
Statement
4C 3% 8% 48% 41% 100%
Table 7. Percentage of Trends, Educational, News Under Twitter Operation
44
Operation of Twitter.
they follow for trendy information on Twitter. For statement 4B, 45% as the highest
Twitter. Lastly, for statement 4C, 48% as the highest percentage answered “Agree” on
following for news/news reports on Twitter.
Over all, the results showed that the respondents looks for trendy information more from Twitter.
Twitter under Operation

Disagree 12.67 5.51
Agree 48.33 3.51
researchers from the respondents on the statement 4A, 4B and 4C, second part of the
questionnaire of Twitter under Operation
Strongly Strongly
Statement
4A 2% 4% 55% 39% 100%
Statement
4B 3% 7% 50% 40% 100%
Statement
4C 2% 8% 48% 42% 100%
Table 8. Percentage of Trends, Educational, News Under Facebook Operation
45
Operation of Facebook.
they follow for trendy information on Facebook. For statement 4B, 50% as the highest
Facebook. Lastly, for statement 4C, 48% as the highest percentage answered “Agree” on
following for news/news reports on Facebook.
Over all, the results showed that the respondents looks for trendy information more from
Facebook
Facebook under Operation

Disagree 6.33 2.08
Agree 51 3.61
Table 8.1 Mean and Standard Deviation 4A(Trends), 4B(Educational), 4C(News)
researchers from the respondents on the statement 4A, 4B and 4C, second part of the
questionnaire of Facebook under Operation.
46
CHAPTER V
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
This chapter presents the summary or the research work undertaken, the conclusions
drawn and the recommendations made as an outgrow of this study.
Summary
47
This study was conducted in the Lyceum of the Philippines University Cavite,
with a total of 100 respondents with the use of convenience sampling technique from the
selected Grade 12 Humanities and Social Sciences students. The research design was
used is descriptive. The researchers used a likert scale survey questionnaire in order to
reveal the standards in choosing social media platform as an information source
according to Infrastructure and Operation and the information needed by the participants.
The special problem was conducted to determine the Standards in Choosing
Social Media Platform as an Information Source of Selected Grade 12 Humanities and
Social Sciences at Lyceum of the Philippines University Cavite. It aims to find out the
appropriate answers to the following questions: 1.) What are the standards of the
Humanities and Social Sciences students of Lyceum of the Philippines University Cavite
in choosing social media platform as an information source according to Infrastructure?
2.) What are the standards of the Humanities and Social Sciences students of Lyceum of
the Philippines University Cavite in choosing social media platform as an information
source according to Operation? 3.) What information is needed by Humanities and Social
Sciences students of Lyceum of the Philippines University Cavite from social media?
Conclusion
This research investigated the Standards in Choosing a Social Media Platform as
an Information Source and what information is needed of selected Grade 12 Humanities
of Social Sciences students. Therefore, the results of the problem of the study will be
discussed in this.
To conclude the researchers found out what the respondents most likely to
48
consider in their standards when finding social media as an information source and the
information they needed from social media. As the results the current study distinguished
the respondents’ standards in choosing their social media platform as an information
source, as social media becomes a more heavily and increasingly used information source
even when searching for trendy, educational or news related information. The results
showed that the respondents’, with the highest percentage shown, under Twitter’s (48%)
and Facebook’s (51%) Infrastructure, verifies the accounts/pages to check whether if it’s
are fake or not. It also showed that the respondents’, under Twitter’s Operation, they
prefer following accounts/pages that posts relevant information with highest percentage
of 58%. For Facebook’s Operation it has the highest percentage of 62% which they prefer
checking the post on accounts/pages that has massive likes, shares and comments. Lastly,
the results also showed that the information that they mostly look and follow for are
Trends/Trendy information in Facebook (52%) and Twitter (56%).
Recommendations
Social Media has been increasingly used as an information source, especially by the
millenials. The following are the recommendations for this study:
 This study would serve as a beneficiary, not only for the students but all to those
who uses the internet, the netizens.
 This study will also serve as a guide for the netizens to determine or to
distinguish the standard they fall in to whenever they look for an information.
 This study was only limited to a small population of people, and/or respondents, a
broader population or sample is recommended for better results, to also determine

49
whether or not netizens have a pattern to their standards in choosing a social
platform as an information source (e.g. fast searching, recent updates or do they
pick the top results that shows).
 The study is not exclusively for social media platforms but also for sites or
websites as well.
 This study can also serve as a reference for future related studies that will be
conducted.
 The study will focus more on the gaps of the research which are the standards of
the respondents whenever they look for social media networks as their
information source.
REFERENCES
Ahmad, I., (2018, April). The History of Social Media. Retrieved from
https://www.socialmediatoday.com/news/the-history-of-social-media-
infographic-1/522285
Baker-Dodwell, J., (2013, October). Understanding How Social Media Is Used As A New
Source During Crisis Events. Retrieved from
https://eprints.utas.edu.au/17452/1/Social_Media_as_a_News_Source_Thesis.pd
f.pdf.pdf
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Bhat, A., (N.D). Descriptive Research: Definition, Characteristics, Methods, Examples

and Advantages. Retrieved from https://www.questionpro.com/blog/descriptive-
research/
Bullock, L., (2016, January). What Criteria Matter Most When Choosing a Social Media
Management Tool. Retrieved from https://www.thesocialmediahat.com/blog/what-
criteria-matter-most-when-choosing-social-media-management-tool
Chowdhury, V., (N.D). Role of Media in Indian Society. Retrieved from

http://www.academia.edu/7304606/Research_Paper_-
_Role_of_Media_in_Society
Coleman, V., (2013, December). Social Media as a Primary Source: A Coming of Age.
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primary-source-a-coming-of-age
David, I., (2016, January). “Uses and Gratification Theory”. Retrieved from
https://www.learning-theories.com/uses-and-gratification-theory.html
Lane Community College (2018), “Social Media Standards”

https://www.lanecc.edu/sites/default/files/mpr/socialmediastandards.pdf
Maina, A., (2018, June). 20 Popular Social Media Sites Right now. Retrieved from
https://smallbiztrends.com/2016/05/popular-social-media-sites.html
Mansour, E., (2016, September). The Adoption and Use of Social Media as Source of
Information by Egyptian Government Journalists. Retrieved from
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fbclid=IwAR0fwZ8NWy2fwOi0WrqlihxYs8ajJy6081fpFjmc9TtoYjo6x4Au7OHh0UM
Merrell, K., (2018, December). The History of Social Media: Networking Evolution!.
Retrieved from https://historycooperative.org/the-history-of-social-media/
Moreau, E., (2019, February). The Top Social Networking Sites People Are Using.
Retrieved from https://www.lifewire.com/top-social-networking-sites-people-are-using-
3486554
Nations, D., (2018, August). What is Social Media? Retrieved from

https://www.lifewire.com/what-is-social-media-explaining-the-big-trend-
3486616
Neese, B., (2016, February). 5 Types of New Media. Retrieved from

https://online.seu.edu/new-media/
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Siegle, D., (N.D). Educational Research Basics. Retrieved from

https://researchbasics.education.uconn.edu/convenience-
sampling/
Price, D., (2019, March). The Top 20 Social Media Apps and Sites in
2019. Retrieved from https://www.makeuseof.com/tag/top-
social-media-apps-sites/
University of North Carolina (2017, July), “Social Media Standards”

https://uc.uncg.edu/social-media-standards ds/?
fbclid=IwAR0250PEtsd3n4RASTkgcjyafMaOrGBQvdbQtdk8eqJmoMWjxGDgK0tZbFs
52
APPENDIX 1
Communications
53
54
55
56
57
58
59
60
APPENDIX 2:
Interview Guide/Survey Questionnaire
Good day!
We humbly ask for your time to answer our survey questionnaire for our research
entitled A Study in the Standards in Choosing a Social Media Platform as an
Information Source of Selected Grade 12 Humanities and Social Sciences
Students of Lyceum of the Philippines University Cavite A.Y 2018-2019.
This study aims to state the standards in choosing social media platform as an
information source of the students and hopefully formulate findings that would
further broaden the field of academia.
We guarantee that your answers will be treated with the utmost confidentiality.
We thank you for time and cooperation.
Name (Optional): Section:
GENERAL INSTRUCTION: Put a check mark on your corresponding answer.

Twitter Strongly Disagree Agree Strongly
Disagree Agree
Infrastructure 1 2 3 4
61
1. I verify the
accounts/pages of
the information I’ve
seen online.
2. I prefer
accounts/pages that
are updated daily.
3. I consider looking at
icons of
accounts/pages to
determine if it’s real
or not.
4. I look for information
that are related with:
a. Trends
b. Educational
c. News
5. I read the whole
content of the
information before
sharing it online.
Operation
1. I check the
publication dates
of the information
I’ve seen on
Twitter.
2. I visit an
accounts/pages
that has massive
followers.
3. I check the post
on accounts that
has massive
tweets, retweets,
and likes.
4. I follow accounts
that contains
information about:
a. Trends
b. Educational
c. News
5. 5. I prefer
62
following
accounts/pages
that post relevant
information.
Facebook Strongly Disagree Agree Strongly

Disagree Agree
Infrastructure 1 2 3 4
6. I verify the
accounts/pages of
the information
I’ve seen online.
7. I prefer accounts
that are updated
daily.
8. I consider looking
at profile pictures
of accounts/pages
to determine if it’s
real or not.
9. I look for
information that
are related with:
a. Trends
b. Educational
c. News
10. I read the whole
content before
sharing it online.
Operation
1. I check the
publication dates
of the information
I’ve seen on
Facebook
2. I visit an
accounts/pages
that has massive
followers.
3. I check the post
on
accounts/pages
that has massive
63
shares, likes and

comments.
4. I follow accounts
that contains
information about:
a. Trends
b. Education
c. News
5. I prefer following
accounts/pages
that post relevant
information.
APPENDIX 3:
64
Curriculum Vitae
65
RESEARCHER’S PROFILE
Personal Information
Name: Cajocson, Fersshia Lynne L.
Sex: Female
Date of Birth: April 04, 2000
Place of Birth: Pasay City
Civil Status: Single
Citizenship: Filipino Present
Address: Blk 25 Lot 9 Phase 1 Greengate Homes , Malagasang 2-A
Imus, Cavite
Educational Background
Senior High School - International High
Lyceum of the Philippines University – Cavite

Ongoing
Other Skills and Competencies
Microsoft Office – Word, Powerpoint, Excel
66
Name: Delgado, Roxanne Fate B.
Sex: Female
Date of Birth: June 07, 2001
Place of Birth: Parañaque City
Citizenship: Filipino
Present Address: Blk 1 Lot 31 Strawberry Street, Summerwind
Village 1, Dasmariñas City, Cavite
Senior High School – AT-HUMSS
Lyceum of the Philippines University – Cavite International School
Ongoing
English Proficiency
Computer Literate
67
Name: Deriada, Patricia Diane
Sex: Female
Date of Birth: June 08, 2000
Place of Birth: Antipolo City
Present Address: Sta Maria Dasmariñas City, Cavite
Ongoing
Fast learner, Ability to Work Under Pressure, Adaptability.
68
Name: Libot, Micah Angel E.
Sex: Female
Date of Birth: August 15, 2000
Place of Birth: Pasig City
Present Address: 301 Lapina Compound, Panapaan 3, Bacoor City,
Cavite
Ongoing
Communication Skills – Filipino and English
69
Name: Macapagal, Maria Julia O.
Sex: Female
Date of Birth: July 10, 2000
Place of Birth: Makati City
Present Address: Blk 5 Lot 41 Duranta St. The Parkplace Village,
Imus
Senior High School- AT-HUMSS
Lyceum of the Philippines University- Cavite International School
Ongoing
Other Skills Competencies
Microsoft Office- Word, Powerpoint, Excel
RESEARCHER'S PROFILE
70
Name : Seville, Krystal Gyle A.
Sex : Female
Date of Birth : October 12, 2000
Place of Birth : Antipolo, City
Citizenship : Filipino
Present Address : Villa Luisa, Dasmariñas, City, Cavite
Senior High School – International School
Ongoing
Other Skills & Competencies
Knowledge in MS OFFICE (Word, Excel, Powerpoint)
71
Name: Sosa,Leana Mari Sofia S.
Sex: Female
Date of Birth: April 30,2001
Place of Birth: Cavite,City
Present Address: 128 Bliss , Daang Amaya 2 ,Tanza,Cavite
Ongoing
Communication Skills – Filipino and English
Trustworthiness and Ethics
72
Name: Tradel, Lawrence A.
Sex: Male
Date of Birth: May 21, 2001
Place of Birth: Amadeo Cavite
Address: 080 S. Ambat St. Amadeo Cavite
Senior High School - International High
Ongoing
Microsoft Office (Word, Powerpoint)
73
74

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LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

A STUDY ON THE STANDARDS IN CHOOSING A SOCIAL MEDIA

CAJOCSON, FERSSHIA LYNNE

This thesis entitled A STUDY ON THE STANDARDS IN CHOOSING A SOCIAL

MS. REBEKAH JAIRAH A. MENDOZA MR. DUSTIN RICHIE S. FLORES

MS. HAYDEE V. PINZA

Ms. MICHELLE-CHUNG WU-CRUCIDO

MR. MHAR ANGELO A. BAYOT

Date: May 31, 2019

We hereby declare that the research paper entitled:

A STUDY ON THE STANDARDS IN CHOOSING A SOCIAL MEDIA

FERSSHIA LYNNE L. CAJOCSON

Date of Completion: May 31, 2019

MS. ROSELYN GAAC

FERSSHIA LYNNE L. CAJOCSON

A STUDY ON THE STANDARDS IN CHOOSING A SOCIAL MEDIA

Fersshia Lynne L. Cajocson 1, Roxanne Fate B. Delgado 2, Patricia Diane Deriada 3,

Platform as an Information Source of the Selected Grade 12 Humanities and Social

highest percentage of standards under Infrastructure and Operation of Facebook and

Keywords: Social Media Standards, Information, Infrastructure, Operation

RESULTS AND DISCUSSION........................................................................................34

SUMMARY, CONCLUSION AND RECOMMENDATIONS........................................48

1 Percentage of Twitter under Infrastructure.........................................................35

Background of the Study

friends, dating and such but there's a best to come.

the MySpace to promote their music.

Mark Zuckerberg launched Facebook, around 2005, which became a

phenomenon because over a billion users have used it.

if they create one (Merrell, 2018).

Social Media is utilized as a data source of information, it indicates news and

category of applications that shows specific contents. It is increasingly available for

internet. Compared to traditional forms of social media, it have provided a newer

Objectives of the Study

1. The study aims to state the standards according to Infrastructure in choosing

social media as an information source of the participants.

media as an information source of the participants.

3. The study aims to know the needed information of the participants.

Statement of the Problem

of Lyceum of the Philippines University-Cavite. It specifically aimed to answer the

Sciences students of Lyceum of the Philippines University Cavite in choosing

social media platform as an information source according to Infrastructure?

Sciences students of Lyceum of the Philippines University Cavite in choosing

social media platform as an information source according to Operation?

3. What information is needed by the selected Grade 12 Humanities and Social

Sciences students of Lyceum of the Philippines University Cavite from the

social media platforms according to Infrastructure and Operation?

Figure 1. Conceptual Framework on the Standards in Choosing Social Media Platform as

an Information Source of Selected Grade 12 Humanities and Social Sciences Students of

Lyceum of the Philippines University Cavite

participants in choosing social media as an information source.

individuals as passive consumers of media. It explores how individuals deliberately seek

Significance of the Study

as their Information Source.

Furthermore, the beneficiaries of this research would be the following:

choosing social media as an information source.

reference for school works.

they should look and get information from.

Media as an Information Source.

Scope and Delimitations

said participants in choosing media as their information source.

Information. It is consists of knowledge of specific and timely events or situations

characteristic of something a person or an individual wants to meet or see on a certain

Facebook, Twitter, Instagram, and etc. (Ahmad, 2018).