Business Plan

February 12, 2020

 Business Partners:

Agripa, Myra – 09552189765

Alejandro, Arvin – 09552192709

Adriano, Jerryco – 09667790173

Alipio, Rolfe Matthew – 09654672769

Benedictos, Aaron Joshua – 09089222732

Claro, Angel Elizabeth V. - 09558140308

Dela Cruz, Kurt Jericho - 09455432061

Dela Cruz, Paolo - 09387351105

Estrella, Dom – 09486704072

Gallego, RJ – 09665413243

Street address:
Integrated Bldg. km41 McArthur Highway, Malolos City Bulacan
 Table of Contents
Executive Summary……………………………………………………………….1

Product Description………………………………………………………………1

Cost Materials……………………………………………………………………..2

Variable Cost………………………………………………………………………3

Capital Share………………………………………………………………………4

Mission……………………………………………………………………………..4

Vision……………………………………………………………………………….4

Business Problem…………………………………………………………….........5

Goal/Principles………………………………………………………………….....5

Business Model…………………………………………………………………....6

Target Market………………………………………………………………….......7

Social/Consumer Behaviour……………………………………………………..7

Marketing Plan

Market Distribution……………………………………………………..9

Competition/Market Share……………………………………..............9

Projected Demand……………………………………………………….10

Projected Sales…………………………………………………………...10

Production and Technical Plan

Value Proposition………………………………………………………..12

Operating Strategies…………………………………………………….12
 Critical Risk………………………………………………………………13

Expansion of the Target Market……………………………………….13

SWOT Analysis………………………………………………………….14

Marketing Strategies……………………………………………………15

Organization Plan………………………………………………………16-17

Work Flow……………………………………………………………….18

Performance Target…………………………………………………….19

Sustainability

Financial Plan…………………………………………………………..21

Total Cost of Production………………………………………………22

Capital Share and Profit Share……………………………………….23

Income Statement ……………………………………………...………24

Social Impact……………………………………………………………25

Capital of Capital Source ……………………………………………..26

Posters……………………………………………………………………27

Addendum………………………………………………………………28

Monitoring and Evaluation…………………………………………...29

Business Logo…………………………………………………………..30
 EXECUTIVE SUMMARY

Chocolate Truffles are sweet treats that can easily made and experiment with
different twist and flavors. Chocolate truffles are perfect to sell especially during
holidays, people are willing to order because chocolates are popular for gifts. The
quality of our ingredients will bring out the best taste which people are looking for.
Our business plan aims to gather customers so that we can introduce our product to
the community, and also to satisfy their cravings with different variants of chocolate
truffles and contribute to their Instagram posts.

PRODUCT DESCRIPTION
Chocolate Truffles is a bite-sized chocolate confectionery, traditionally made with
chocolate ganache center coated in chocolate, cocoa powder or chopped roasted nuts.
In our case, our Chocolate Truffles consists of milk chocolate, heavy cream (all purpose
cream), dark chocolate and white chocolate for coating. It is a melt-in-your-mouth
chocolate truffles and they are an economical way to make gift-worthy treat or set this
beauty treats out at a gathering, and watch them fly away off the platter!

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 COST OF MATERIALS

Unit Quantity Unit cost Total

amount
Packaging Box
Pcs 20 ₱9.50 ₱190

Baking Paper
Pcs. 1 ₱50 ₱50

Scoop
Pcs. 1 ₱70 ₱70

Total:
₱129.50 ₱310

VARIABLE COST
2
 Ingredients Unit Quantity Unit cost Total
amount
Semi-sweet pcs 1 ₱240.00 ₱240
Chocolate Bar
Carat Black
Chocolate pcs 2 ₱80.00 ₱160
Coating
Carat White
Chocolate pcs 2 ₱80.00 ₱160
Coating

Margarine pcs 1 ₱29.00 ₱29

All-purpose
Cream 250 ml 1 ₱59.00 ₱99
All-purpose
Cream 125 ml 1 ₱35.00 ₱35
Alkalized pack 1 ₱51.00 ₱51
Cocoa Powder
Sprinkles pack 1 ₱15.00 ₱15
Total Variable
Cost: 10 ₱589.00 ₱789

CAPITAL SHARE

3
 Owners Percent % Capital
Mr. Arvin Alejandro 10% ₱200
Mr. Kurt Dela Cruz 10% ₱200
Mr. Jerryco Adriano 10% ₱200

Ms. Myra Agripa 10% ₱200

Mr. Paolo Dela Cruz 10% ₱200

Ms. Angel Claro 10% ₱200

Mr. Rolfe Alipio 10% ₱200

Mr. Aaron Benedictos 10% ₱200

Mr. Dom Estrella 10% ₱200

Mr. Rj Gallego 10% ₱200

Total 100% ₱2,000

MISSION

4
We are passionate about the art of chocolate-making and we are continuously striving
to create a premium chocolates that will put a smile on our customers’ face.

VISSION
Our vision for the future is to become a leading international chocolatier that
emphasises on excellence and perfection by creating the finest and the most indulgent
chocolates with our spirit innovation.

BUSINESS PROBLEM

We are aware that our product is simple to make because the ingredients are
mostly available in nearby markets. The common problem that our business may
encounter is the competition, it is inevitable and an integral part in doing business.
However, competitors have different selling strategies in order to sell their products.
The problems of our business is the deficiency of materials in making the truffles and
the proper storing of the truffles in order to preserve its quality.

GOALS/PRINCIPLES

5
 To test the business, we should focus on the goals of our business to easily gain
the trust of our customers.

These are the goals of our business.

1. To earn more money

2. To produce gift-worthy goods for any occasions.

3. To become competitive in our community

BUSINESS MODEL

Customer
Partners Relationship

Value Distribution Customers

Capabilities Cost Channel Satisfaction
Proposition

Supply Sources or
Revenues
chain Failure

TARGET MARKET

6
Our objective market is our school, our underlying objective clients are students,
instructors and school staffs of all ages. These individuals are inclined to strain and
weakness so they need pressure relievers and one approach to ease pressure is to eat.
We will acquaint our business with our kindred students, our instructors and in the
other school staffs by serving them our item and giving them the fulfilment that they
need. Our pastry item could be a solace nourishment that they can appreciate while
unwinding. Not just that, it can likewise help in animating their worn out brain and
body since sugary items, and chocolate items are known as acceptable energizer. So on
the off chance that our business will be fruitful inside our school. We intend to extend
our business and fabricate our own slowdown in various.

SOCIAL/CONSUMER BEHAVIOR

The target market will be the students, employees, instructors and other school staffs.
Fundamentally the market that will be very reliable with respect to their ability. The
target persons of Chocolate truffles will be the couples in the School. Since the
Valentine’s Day is near, our product will be more effective for gifts and surprises for
their special one. The school is the best spot for us to start our business, since we are
likewise a students and many students love chocolate for gifts.

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MARKETING PLAN

MARKET DISTRIBUTION

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 25%

45% Students
Nearby Communitive
Others

30%

The figure above shows the total population of our target consumer in school, nearby
communities and others. Our first priority are the students because they have largest
percentage of population. Second is the nearby communities which has 30%
population and lastly others have 25% of population.

COMPETITION/MARKET SHARE

Competitors Market Share Target Market

Competitors A 40% 45%
Competitors B 60% 30%
Oreoham Ball 25%

Our business target to get or to capture the 10% for the market share of
competitor A and 15% of competitor B, a total of 25%.

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 PROJECTED DEMAND

As you can see in our projected demand the 30% of the students in grade 10 buy our
product in our first day, also 30% of grade 11 students want our product. 30% of grade
12 students avail our product. In our second day we have also 30% of the students
from grade 10 to grade 12 avail our product. In our third day we presented the same
product Chocolate truffles and 35% of the students avail our product and also we have
a maximum of 100 person who avail our product from others.

Days Product Grade 10 Grade 11 Grade 12 Others

Chocolate
1 Truffles 75 100 150
Chocolate
2 Truffles 100 150 150
Chocolate
3 Truffles 100 150 200 100

PROJECTED SALES
Day 1 Day 2 Day 3
425x10=4,250 500x15=7,500 550x20=11,000

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PRODUCTION AND
TECHNICAL PLAN

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 VALUE PROPOSITION

Consumer buy products not only because of its affordability but also for the benefits
that they could get from it. Sweet Delicacies product are not only for gift but also a
great source of nutrients. Its product ingredients are milk, it is a source of calcium that
can help in making consumers bones and strong and body healthy. Sugar, which is
also a main ingredients in making these product makes people preserve longer and
keeps them focused based on studies. Dark chocolate is loaded with nutrients that can
positively affect your health. Dark chocolate is rich in minerals, such as iron,
magnesium, and zinc. The cocoa dark chocolate is also contains antioxidants called
flavonoids, which may provide several benefits.

OPERATING STRATEGIES

We can make our product a hit by the use of different tools and strategies because
these are the ways of ensuring that a business will be known and become profitable.
We can promote our product by way of introducing it to other people through verbal
and the use of other promotional tools. Telling and recommending something to a
friend or someone you know about a great food is proven to be a good way of
promoting a new product to others we can also use online posters because it is also one
way to advertise especially today, almost many people used social media so when
these are posted on internet many people can easily see it.

CRITICAL RISKS
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There are many risk inherent in this business. The most basic dangers is the clients
evolving taste. Undeniably, clients taste frequently change relies upon his/her stomach
needs. What's more, individuals these days reluctant to eat sweet nourishment since it
produce and give more fats that can influence their healthy lifestyle.

EXPANSION OF THE TARGET MARKET

The Chocolate truffle product can possibly develop in the next years since individuals
consistently search for flavorful yet reasonable nourishments and it's incredible for any
event. If we succeed in this business, selling it to the students, teachers and other
people, online selling our group plan to upgrade our selling skills and we will product
to different places. In any case, its items will likewise remain low cost since the
ingredients and materials needed on making these could be easily purchased on
nearby market.

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 SWOT ANALYSIS

Strength

-The trend of desserts and

Weakness
delicacies is in the peak.
-Too much existing competitors.
-Online selling strategies is very
desirable to our consumer. -Lack of personnel popularity

-The Chocolate Truffles will lasts

a 6 months (frozen).

Threats
Opportunities
-The trend of the Chocolate
-The Chocolate truffle business is
truffle business may copied by
very trend in this generation.
the other people. So we need to
Because of the internet they will
set certain standards and also for
be attractive to the instagramable
ourselves to make our product
look of our product that makes
more popular to the Filipino
the consumer to buy it.
Market.

As you can see in the figure above, it shows the possible strength, weakness,
opportunities and threats that our business could encounter.

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 MARKETING STRATEGIES

Having an attractive and instagramable design is a must.

Discounts

-in our opening day we are selling Chocolate Truffles ₧15 each. But if they buy
two dozen they will save ₧20

Advertising

- We are using online posters as a flier to introduce our product by posting it

in online groups.

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 ORGANIZATION PLAN

Team Leader

Marketing Personnel

Production Personnel Finance Personnel

Selling Personnel

16
A team leader or team lead is someone (or in certain cases there may be multiple team
leader) who provides guidance, instruction, instruction, direction and leadership to a
group of other individuals for the purpose of achieving a key result or group of
aligned results.

Marketing personnel are people who deal with product marketing.

Production personnel in charge of all the materials needed in the production. Also
liable in the technical necessities of the business.

Finance personnel in charge of auditing and accounting.

Staff in charge of selling products all the school.

WORK FLOW
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Planning

Completion of
Production Making of Product
Ingredients

Food Test
Fail

Pass Selling Product

PERFORMANCE TARGET

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 Day 1 Day 2 Day 3

Production Chocolate Chocolate Chocolate

Truffles Truffles Truffles

Sales We will We will sell it We will sell this

sell it in school through online product for
by referring this posting in some everyone.
product to buy.
students.

In our 1st day of business we would be selling our product inside the school.

In our 2nd day of business we would be selling the Chocolate Truffles inside the School
and through online posters.

In our 3rd day of business we would be selling the same products for everyone.

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SUSTAINABILITY

FINANCIAL PLAN
20
As we invested in our business we knew and learned that as we create and produced
more products the more we earn our profit and our capital had bring back to us
increase more. But as the business get more popular to the customers also our target
market will grow and the potential that we see in the risk to be a big hit in the industry
all over the country.

TOTAL COST OF PRODUCTION

21
 Unit Total
Product/Ingredient Unit Quantity Price Amount
s
Cupcake Liners
₱1.2 ₱24
Pcs 20
Packaging Box
Pcs 20 ₱9.50 ₱190
Baking Paper
Pcs. 1 ₱50 ₱50
Scoop
Pcs. 1 ₱70 ₱70

Total:
₱130.7 ₱334

Variable Cost
Semi-sweet Chocolate pcs 1 ₱240.00 ₱240
Bar
Carat Black Chocolate
Coating pcs 2 ₱80.00 ₱160
Carat White Chocolate
Coating pcs 2 ₱80.00 ₱160
Margarine pcs 1 ₱29.00 ₱29
All-purpose Cream
250 ml 1 ₱59.00 ₱99
All-purpose Cream
125 ml 1 ₱35.00 ₱35
Alkalized Cocoa Powder pack 1 ₱51.00 ₱51
Sprinkles pack 1 ₱15.00 ₱15
Total Variable Cost:
₱589.00 ₱789

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 CAPITAL SHARE AND PROFIT SHARE

Capital Share % Share Profit Share

(in php) (in php)
Owners

Mr. Alejandro 200 pesos 10% ₱540.00

Mr. Alipio 200 pesos 10% ₱540.00

Mr.Adriano 200 pesos 10% ₱540.00

Mr.Benedictos 200 pesos 10% ₱540.00

Mr. K. Dela Cruz 200 pesos 10% ₱540.00

Mr. P. Dela Cruz 200 pesos 10% ₱540.00

Mr. Estrella 200 pesos 10% ₱540.00

Ms. Agripa 200 pesos 10% ₱540.00

Ms. Claro 200 pesos 10% ₱540.00

Mr. Gallego 200 pesos 10% ₱540.00

Total 2090 pesos 100% ₱5400.00

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 INCOME STATEMENT

Income Statement

Chocolate Truffles
Income Statement
For 3 days Entrepreneur Fair Period
February 15, 22, &29 2020

Total Sales ₱5,400.00

Less: Operating Expense

Ingredients/Raw Materials & Packaging
-₱3,369.00

Net Profit ₱2,031.00

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 SOCIAL IMPACT

LONG TERM DESIRED OUTCOME

We envisioned after the operation of our business within the first to second years we
could establish a strong business with a unique dessert product to the customer.

We desired to be one of the strong leading producers of unique dessert in the

Philippines and we want to be known by our own product (Chocolate Truffles) in the
future. There are so many producers known by their own characteristic of the product,
that why we believe that our product will be successful because of its uniqueness.

SOCIAL IMPACT FROM EACH ACTIVITY

We become more socially active after the business. We use our mission and vision
statement to make us more determined and motivated to continue our business.
Through our marketing activities we become close to our customers. Our product
offers a very sweet and delicious dessert that brings joy to the customers and attainable
by the average level of population.

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 CAPITAL OF CAPITAL SOURCES

1st Day Operation:

2nd Day Operation:

3rd Day Operation:

Sweet Projected Daily

Delicacies Volume Revenue
Costing Daily
Chocolate Truffles
p/pcs 12 boxes P1,800
Mark-up

P/pc
Selling Price

P150/box

ONLINE POSTER

26
27
ADDENDUM

28
 MONITORING AND EVALUATION

We will conduct a monitoring process to our business to know that all members of the
group will work and cooperate to evaluate the quality of our product we will conduct
a survey. The survey sheets will give if there is a meeting.

Groups

Group Mentor & Monitoring Distribution of

Member evaluation Survey sheets

Group Mentor &

Member

BUSINESS LOGO
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