A champion is the one who embrace challenges, tackles them head on and rise

above all.
SCENE INT. CRICKET STADIUM. Stadium lights from all sides are reflecting on the ground. Sound of
crowd cheering. On the 22 yard, the tyre is rolling and hitting the wickets. All lights are focusing on the
tyre. Nylon light is reflecting from the tyre.

VO NARRATOR: FIRST TIME IN INDIA, OUR EXPERTS ARE INTRODUCING A TYRE…

POV shot of four tyres rotating on the ground, assembling the tyre. In 3D, the nuts and bolts are tying
together as the taxi is prepared for its ride.

Visual shot of Taxi max tyres in the centre of the screen.

Shot of a cricket ball getting hit out of the stadium. In the air, the ball turns into the tyre and as it lands
out of the ground, it is assembled into a Taxi.

Extreme close up shot focusing on the tyre as tyre is revolving on the road with speed.

Yellow traffic light turns into green. Front view of the taxi, crossing the smooth road. (Flashing on
screen: High Mileage)

VO NARRATOR: TO CATER ALL THE NEEDS OF THE TAXI DRIVERS. PROVIDING MAXIMUM
SATISFACTION TO CUSTOMERS. FIRST OF ITS KIND, TAXI MAX IS THE WINNER ON THE ROAD.
PROMISES TO COVER MORE THAN ONE LAKHS KMS.

Visual showing the taxi picking up the customer, focus on the tyre. With pace, Taxi max tyres start
moving. Side shot of taxi with focus on the tyre as it crosses cheerleaders chirping for it.

Cut to

360 degree rotation of the camera focusing on the taxi tyres. (Flashing on screen: Smooth ride at high
speed.)

VO NARRATOR: THE CHOSEN ONE. IT MOVES WITH PURPOSE.OFFERING SMOOTH AND

COMFORTABLE RIDE FOR THE PASSENGERS

Cut to next shot

Visual location: Near India Gate. Close up shot of Taxi max tyres zooming past through the wet road.
Leaving splashes of water on the camera, taxi moves ahead. (Flashing on screen: excellent grips and
braking.)

VO NARRATOR: SPECIALLY DESIGNED TO GRIP ON THE ROAD. BE IT ANY CHALLENGES, IT SURPASSES

THEM WITH BRAVERY.
Visual Location: Noida, Construction of the metro is going on. Close up shot of Taxi max tyres dribbling
ahead in a road full of potholes, cracks and patches. (Flashing on screen: Less Puncture/ Failure)

VO NARRATOR: TACKLES PROBLEMS. EQUIPPED WITH LATEST TECHNOLOGY, IT SOAKES PRESSURE

AND LESS VULNERABLE TO OBSTRACLES ON THE ROADS.

Visual of Taxi Max tyres moving through unmetalled road. Close up shot of tyre navigating through the
path.

Shot of taxi passing through the flyover. Focus on the tyre dribbling through the flyover, leaving its trail
behind on the road. (Flashing on screen: On time services due to efficiency.)

VO NARRATOR: CRAFTED IN SUCH A WAY THAT IT UNDERSTANDS THE IMPORTANCE OF HAVING A

HAPPY CUSTOMER.

Cut to next shot

Visual Location: Saket road near Garden of five senses. Bird eye view of taxi moving across the huge
trees and greenery surrounding each side of the road. In slow motion, Tyre is moving past the beautiful
scenery. (Flashing on the screen: High performance and stable rides.)

VO NARRATOR: RELIABLE PARTNER ON THE ROAD. OFFERS STABLE RIDE. LEADS TO INCREASE IN
PERFORMANCE AND EFFICIENCY. MAINTAINS BALANCE BY HAVING EVEN PRESSURE ON ALL THE
TYRES.

Cut to next shot

Medium shot of taxis ahead on the road. Taxi max is passing them one by one, leaving all behind. Long
shot of the smiling taxi driver standing in front of the taxi, folding his hands.

VO NARRATOR: JK TYRE IS LAUNCHING TAXI MAX TO SUPPLY TO THE NEEDS OF 21 ST CENTURY TAXI
DRIVERS. EQIPPED WITH HIGH MILEAGE, LATEST TECHNOLOGY, BRAKES AND GRIPPING, SMOOTH
RIDE, LOW NOISE. A LONG TERM PARTNER FOR TAXI DRIVERS. THE ROAD TO EXCEL, WITH THE
ULTIMATE ALL ROUNDER, TAXI MAX.