Forecast: (last year segment demand)(Segment's Growth Rate)(Last years Market Share) = Forecast for next ye

Actual Industry Demand Growth rate Industry demand Market Share

Baker 8809 9.20% 9619.428 11%
Bead 11180 11.70% 12488.06 20%
Bid 3448 16.20% 4006.576 27%
Bold 2749 19.80% 3293.302 27%
Buddy 2776 18.30% 3284.008 42%

Production Schedule: (Forecast)(1.15) - Inventory on Hand

Buy/Sell Capacity
Buy if 2nd shift production > 50%, Sell if 2nd shift production < 20%

Promo Budgeting
Name Segment Rd. 2 Awareness Rd. 3 Awareness start
Baker Trad 61% 0.406666666666667 63%
Bead Low 54% 0.36 58%
Bid High 91% 0.606666666666667 104%
Bold Pfmn 89% 0.593333333333333 102%
Buddy Size 89% 0.593333333333333 102%

Each year, start with 1/3 less than round before.

($ in thousand 1000 22% 1500
2000 43%
3000 48%

Sales Budgeting
Name Segment Rd. 0 Accessibility Rd. 1 Accessibility start
Baker Trad 41% 0.273333333333333 49%
Bead Low 30% 0.2 42%
Bid High 52% 0.346666666666667 67%
Bold Pfmn 37% 0.246666666666667 57%
Buddy Size 41% 0.273333333333333 59%

Each year, start with 1/3 less than round before.

($ in thousand 1000 7% 15%
2000 22%
3000 32%
4500 35%

Production Schedule:
Name Segment Forecast Inventory on Hand Production Sch.
Baker Trad 1060 0 1187.2
Bead Low 2500 0 2800
Bid High 1080 0 1209.6
Bold Pfmn 890 101 895.8
Buddy Size 1400 0 1568
 ket Share) = Forecast for next year
New Demand Forecast
1058.13708 1060
2497.612 2500
1081.77552 1080
889.19154 890
1379.28336 1400

Spend on promo
1000
1000
1650
1650
1650

0.325

2000
2000
3000
3000
3000

duction Sch.
Traditional: Baker Ideal Range = Ideal -> E
1 Age 2
2 Price 20 30
3 Performance 5
3 Size 15
4 MTBF 19000 14000

Low End: Bead

1 Price 15 25
2 Age 7
3 Performance 1.7
3 Size 18.3
4 MTBF 17000 12000

High End: Bid

1 Performance 8.9
1 Size 11.1
2 Age 0
3 MTBF 25000 20000
4 Price 30 40

Performance: Bold
1 MTBF 27000 22000
2 Performance 9.4
2 Size 16
3 Price 25 35
4 Age 1

Size: Buddy
1 Performance 4
1 Size 10.6
2 Age 1.5
3 MTBF 21000 16000
4 Price 25 35
Marketing Forecast:
Market Product Actual Industry Demand Growth rate Industry demand
Traditional Baker 7387 9.20% 8066.604
Low End Bead 8960 11.70% 10008.32
High End Bid 2554 16.20% 2967.748
Performance Bold 1915 19.80% 2294.17
Size Buddy 1984 18.30% 2347.072
Low End New Bell

Production Schedule:
Market Product Forecast Inventory on Hand Production Sch.
Traditional Baker 1050 189 987
Low End Bead 1672 39 1833.64
High End Bid 425 40 436
Performance Bold 380 78 347.6
Size Buddy 365 62 346.8
Low End New Bell
PotentialMarket Share New Demand Forecast
13% 1048.65852 1050
17% 1671.38944 1672
14% 424.387964 425
17% 378.53805 380
16% 363.79616 365

Input
1000
1840
436
350
350
Marketing Forecast:
Market Product Actual Industry Demand Growth rate
Traditional Baker 9619 9.20%
Low End Bead 12488 11.70%
High End Bid 4007 16.20%
Low End New Bell 12488 11.70%
Traditional New Bear 9619 9.20%
BigBoy 4007 16.20%
Production Schedule:
Market Product Forecast Inventory on Hand
Traditional Baker 2100 186
Low End Bead 3100 0
High End Bid 850 0
Low End New Bell 1700 0
Traditional New Bear 420 393
High End New BigBoy 630 0

Round 3 (Prior year) Awareness Accessibility

Traditional Baker 100% 87%
Low End Bead 100% 80%
High End Bid 100% 57%
Low End New Bell 92% 80%
Traditional New Bear 70% 87%
High End New BigBoy 0% 0%
Industry demand PotentialMarket Share New Demand Forecast
10503.948 20% 2100.7896 2100
13949.096 22% 3068.80112 3100
4656.134 18% 838.10412 850
13949.096 12% 1673.89152 1700
10503.948 4% 420.15792 420
4656.134 14% 628.57809 630

Production Sch. Input

2544
4030
1105
2210
153
819

Promo Sales
1400 2000
1400 2000
1400 2000
1600 2000
2000 2000
2000 2000
Marketing Forecast:
Market Product Actual Industry Demand Growth rate
Traditional Baker 10504 9.20%
Low End Bead 13949 11.70%
High End Bid 4656 16.20%
Low End New Bell 13949 11.70%
Traditional New Bear 10504 9.20%
High End New BigBoy 4656 16.20%
Production Schedule:
Market Product Forecast Inventory on Hand
Traditional Baker 2100 511
Low End Bead 3400 147
High End Bid 830 279
Low End New Bell 1350 503
Traditional New Bear 1700 0
High End New BigBoy 660 0

Round 3 (Prior year) Awareness Accessibility

Traditional Baker 100% 93%
Low End Bead 100% 88%
High End Bid 100% 73%
Low End New Bell 100% 88%
Traditional New Bear 92% 93%
High End New BigBoy 70% 73%
Industry demand PotentialMarket Share New Demand Forecast
11470.368 18% 2099.077344 2100
15581.033 21% 3334.341062 3400
5410.272 15% 827.771616 830
15581.033 9% 1355.549871 1350
11470.368 15% 1709.084832 1700
5410.272 12% 660.053184 660

Production Sch. Input

2219
4273
800
1252
2210
858

Promo Sales
1400 1650
1400 1650
1400 2000
1400 1650
1400 1650
1400 2000
Marketing Forecast:
Market Product Actual Industry Demand Growth rate
Traditional Baker 11471 9.20%
Low End Bead 15581 11.70%
High End Bid 5410 16.20%
Low End New Bell 15581 11.70%
Traditional New Bear 11471 9.20%
High End New BigBoy 5410 16.20%
Production Schedule:
Market Product Forecast Inventory on Hand
Traditional Baker 2000 494
Low End Bead 3000 876
High End Bid 1100 32
Low End New Bell 2100 0
Traditional New Bear 2300 0
High End New BigBoy 1200 0

Round 3 (Prior year) Awareness Accessibility

Traditional Baker 100% 93%
Low End Bead 100% 88%
High End Bid 100% 73%
Low End New Bell 100% 88%
Traditional New Bear 92% 93%
High End New BigBoy 70% 73%
Industry demand PotentialMarket Share New Demand Forecast
12526.332 16% 2004.21312 2000
17403.977 17% 2958.67609 3000
6286.42 17% 1068.6914 1100
17403.977 12% 2088.47724 2100
12526.332 18% 2254.73976 2300
6286.42 19% 1194.4198 1200

Production Sch. Input

2106
3024
1398
2730
2990
1560

Promo Sales
1400 1650
1400 1650
1400 2000
1400 1650
1400 1650
1400 2000
Marketing Forecast:
Market Product Actual Industry Demand Growth rate
Traditional Baker 12526 9.20%
Low End Bead 17404 11.70%
High End Bid 6286 16.20%
Low End New Bell 17404 11.70%
Traditional New Bear 12526 9.20%
High End New BigBoy 6286 16.20%
Production Schedule:
Market Product Forecast Inventory on Hand
Traditional Baker 2300 208
Low End Bead 3700 435
High End Bid 1250 348
Low End New Bell 3000 0
Traditional New Bear 2500 0
High End New BigBoy 1400 53

Round 3 (Prior year) Awareness Accessibility

Traditional Baker 100% 93%
Low End Bead 100% 88%
High End Bid 100% 73%
Low End New Bell 100% 88%
Traditional New Bear 92% 93%
High End New BigBoy 70% 73%
Industry demand PotentialMarket Share New Demand Forecast
13678.392 17% 2325.32664 2300
19440.268 19% 3693.65092 3700
7304.332 17% 1241.73644 1250
19440.268 15% 2916.0402 3000
13678.392 18% 2462.11056 2500
7304.332 19% 1387.82308 1400

Production Sch. Input

2782
4375
1277
3900
3250
1767

Promo Sales
1400 1650
1400 1650
1400 2000
1400 1650
1400 1650
1400 2000
Center Spots
Thrift Core Nano
Round Performance Size Performance Size Performance Size

0 6.0 14.1 7.7 12.4 9.2 9.2

1 6.5 13.6 8.5 11.6 10 8.1
2 7.0 13.1 9.3 10.8 10.8 7
3 7.5 12.6 10.1 10 11.6 5.9
4 8.0 12.1 10.9 9.2 12.4 4.8

Ideal Spots
Thrift Core Nano
Round Performance Size Performance Size Performance Size

1 6.5 13.6 8.1 12 10 8.1

2 7.0 13.1 8.9 11.2 10.8 7
3 7.5 12.6 9.7 10.4 11.6 5.9
4 8.0 12.1 10.5 9.6 12.4 4.8
 Elite Offsets Performance Size
Performance Size
Thrift 0 0
10.9 10.9 Core 0.4 -0.4
12 10.1 Nano 0.8 -1.1
13.1 9.3 Elite 1.1 -0.8
14.2 8.5
15.3 7.7

Elite
Performance Size

12 10.1
13.1 9.3
14.2 8.5
15.3 7.7