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401329792-Nirmal-Sip-Report-2-Docx Suraj
401329792-Nirmal-Sip-Report-2-Docx Suraj
at
SKNSSBM
AMBEGAON,PUNE
(2018-19)
TITLE
“MARKETING AND SALES
STRATEGIES OF QUICK RIDE”
ACKNOWLEDGEMENT
Introduction
Vision:
Values:
We aim to work towards our vision, driven by our values of AIR - Alive,
Inclusive & Respectful.
MAJOR PLAYERS
COMPETITORS TILL NOW
S RIDE: S ride is one of the major
competitors for Quick ride S ride is a way
to efficiently provide basic mobility for all
segments of the population, resulting in a
positive impact on economic growth and a
positive impact on economic welfare. It is
also a carpool and bike pool application
and targeted on employees But in this
application, the app decides the price of the
ride per seat and according to the distance
(in kms).
CHAPTER -3
PROJECT METHODLOGY
1. The research technique used by psychology & they have amply used
sociologists being of considerable relevance to marketing researchers.
2. The concept & the theories of these behavioral sciences are also proved to be
relevant to market researcher.
CHAPTER -4
CONCEPTUAL BACKGROUND
WHAT IS PROMOTION ?
Why is it important?
CHAPTER -5
DATA PRESENTATION, DATA
ANALYSIS,DATA INTERPRETATION
• Price: Employees can install the app freely from Google play
store or App store. The person who is offering the ride can decide the
fare how much he want to keep per kilometer. Default it is Rs 3.25/km,
offerer can increase it upto Rs 6/km. There is a wallet in the app and
ride taker need to recharge the wallet through Paytm or net banking.
The ride offerer will get money into wallet after completion of ride.
Segmentation:
Positioning:
STRENGTHS:
4. Decreases traffic
WEAKNESS:
1. Depending on others.
2. Having to be punctual.
1. Networking
3. Less accidents.
THEARTS:
1. Cabs
5. Bad reputation.
CHAPTER -6
FINDING,SUGGESTION,UTILITY OF
PROJECT TO
ORGANISATION,LEARNING,FROM
PROJECT AND CONCLUSION
Objectives