1 Company Name: IKEA

2 Profile: Furniture retailer

3 Company belongs to which sector Manufacturing And Service Industry

4 Establishment Year 1943

5 Brief of the Company
6 Name of the CEO/MD/VP of Company
The overall purpose of Inter IKEA Group is to secure
continuous improvement, development, expansion and a
long life of the IKEA Concept. It consists of three core
businesses: Franchise, Range & Supply and Industry.
Jesper Brodin

7 Is it a multinational Company Yes

8 Head Office/Corporate Office Leiden, Netherlands

9 Is it NSE/BSE listed? No

10 What is their current share price? Rs 178

11 How many branches/ unit across World? >300 stores
30 franchised units
12 How many branches/ unit across India? 2

13 Total turnover in (US $)/Indian Rupees 43,83,04,20,000.00 United States Dollar

30,89,90,61,07,580.00 Indian Rupee
14 Products and services offered Furniture Manufacturing

15 Major Competitors (Products Specific) Wayfair

Sears
Pepperfry
Tesco
American woodmark

16 Customer Segments Geographic

Demographic
Behavioural
Psychographic
17 Brand Endorsement Sustainable Living Program

18 Understanding of the Job Optimize the IKEA shopping experience in your shop and
store to secure satisfied customers and increase sales.
Motivate and inspire department team using knowledge of
the IKEA product range and services, the local market and
IKEA customers.
 Understand the different IKEA sales and communication
channels and IKEA know-how in order to make the best
commercial use of this information for different customers.

IKEA CSR POLICY

IKEA Corporate Social Responsibility (CSR) efforts are led by Chief Sustainability Officer,
Steve Howard. The home improvement and furnishing chain started to research CSR reports
under the title People & Planet Positive starting from 2012. IKEA CSR efforts and activities
comprise supporting local communities, educating and empowering workers and addressing
the issues of gender equality and Minorities within the company. Moreover, the global furniture
retailer works to reduce it energy consumption and derive energy from alternative sources.

IKEA Supporting Local Communities

 IKEA Group operates 340 stores in 28 markets around the world. The home improvement
and furnishing chain aims to cause positive impact on local communities, where its stores are
located.
 Packing event organized by all IKEA stores in Sweden involved customers and
representatives from Save the Children to prepare more than 37,000 welcome backpacks filled
with toys and other products for children
 In UK, IKEA has planted one million trees in communities across the country
 In Australia, IKEA Perth and IKEA Adelaide employees contribute to the improvement of
the environment in which children live and develop.

IKEA Educating and Empowering Workers

 Starting January 2015, IKEA has introduced a new hourly wage structure that concentrates
on the needs of its employees, rather than market standards.
 The company organized a global Talent Focus Week in April 2016 to provide employees
worldwide with an opportunity to have a dialogue around the many ways to grow and develop
within IKEA.

IKEA and Gender Equality and Minorities

 The majority of IKEA employees are women. Moreover, 48 per cent of IKEA managers and
33 per cent of Group Management team are women. Women also represent 54 per cent of all
IKEA employees.

Energy Consumption by IKEA

 Energy consuming products offered by IKEA are on average 50 per cent more efficient
compared to 2008.
 Energy efficiency of IKEA-owned buildings increased by 15 per cent in FY2015 compared
to FY2010
 There are about 700,000 solar panels installed in buildings owned by IKEA.
 IKEA owns and operates 327 wind turbines around the world and have invested in 730,000
solar panels on its buildings worldwide.
 IKEA Group has invested EUR 1.5 billion into renewable energy since 2009, and in 2015 the
furniture seller committed another EUR 600 million for investments in wind and solar energy.
 In FY2016 the company produced renewable energy equivalent to 71 per cent of the energy
it uses in its operations
 Waste Reduction and Recycling by IKEA
 Skarpo Chair sold by IKEA is made of 100 per cent recycled plastic.
 The IKEA catalogue is the largest print production ever to be printed on 100 per cent Forest
Stewardship Council certified paper

IKEA and Sustainable Sourcing

 All cotton used by IKEA comes from more sustainable sources
 In FY2016 61 per cent of wood came from more sustainable sources. IKEA aims to source
wood from 100 per cent sustainable sources by 2020
 The company has committed to source the fish and seafood it sells and serves in restaurants
and Swedish Food Markets from fisheries and farms certified by the Marine Stewardship
Council (MSC) and the Aquaculture Stewardship Council (ASC).
 IKEA serves more than 100 million cups of coffee every year. The company’s PÅTÅR coffee
range is certified by UTZ, as well as, EU Organic

IKEA other CSR Initiatives and Charitable Donations

 EUR 7.7 million has been denoted by IKEA foundation to Brighter Lives for Refugees
campaign.
 76 per cent of cotton used by IKEA is gained from sustainable sources
 In 2014, IKEA committed to EUR 1.34 million investments to help about 100,000 farmers
around the world to produce cotton with using less chemicals and water.
 IKEA enforces Supplier Code of Conduct that prohibits the use of child labour, the use of
forced or bonded labour and discrimination at work. The Code of Conduct also requires the
freedom of association for employees and the provision of a safe and healthy environment.
 IKEA Foundation as an independent charitable body has donated EUR 1 to Save the Children
for every soft toy sold in IKEA stores in November and December since 2003. Total donations
by IKEA Foundation in 2014 equalled to EUR 104 million.
 The company sold 79 million LED bulbs in FY2016

Corporate Governance
The structure of Inter IKEA Group was changed during 2016 and the business was divided.
There are now two separate groups: one for the IKEA related business and one for the
investment businesses. The two groups each have their own holding company, board and
management. Inter IKEA Holding B.V. in the Netherlands is the holding company of the
IKEA related businesses. Interogo Holding AG in Switzerland is the holding company of the
investment businesses.The change was made to enhance business focus and efficiency. This
will also increase simplicity and transparency towards our stakeholders.

The governance structure of Interogo Holding AG has been formed to stimulate growth and
development opportunities. A Board of Directors oversees Interogo Holding AG. The Board
consists of six Directors. The Board of Directors assigns an Audit Committee to oversee
financial reporting and disclosure, and to oversee regulatory compliance and corporate
governance. The Audit Committee reports to the Board of Directors of Interogo Holding AG.
The work within the Board is guided by a documented working process. The business model
is decentralised and the business areas each have a far-reaching responsibility for their own
operations. The governance and supervision of the business areas are based on structures
including Boards of Directors, Supervisory Boards and Investments Committees. Interogo
Holding AG is owned by Interogo Foundation in Liechtenstein.