TABLE NO.

1
OCCUPATION OF RESPONDENTS AND FAMILIARITY WITH
BRAND “CRAZY PUNCH”

P- value

0.178

Occupation of Familiarity with the brand Total Chi- Degrees of

Respondents
square freedom
value
yes no maybe

4.922 3
Student 10 40 1 51
Employed 11 19 0 30
Self 4 10 0 14
Employed
Home maker 1 1 0 2
Total 26 70 1 97
Ho: There exists an association between occupation of respondents and familiarity of “Crazy
Punch” brand among them.
Fig 1. Familiarity with the brand.

Inference :- Since p value is 0.178 which is greater than 0.05, Ho accepted.

 Ho: There exists an association between age of respondents and familiarity and
frequency of wearing t-shirts.

TABLE NO. 2
AGE OF RESPONDENTS AND FREQUENCY OF WEARING T-SHIRTS

Frequency of wearing t-shirts Total Chi- Degrees of P-

square freedom value
Age Of value
Respondents Daily 2-3 Times Whenever Rarely
a week

Below 3 6 3 0 12
18 6.211 6 0.400
18-25 25 21 24 4 74
26-34 2 4 6 2 14
Total 30 31 33 6 100

Fig. 2. Frequency of wearing t-shirt

 Inference:- Since p value is 0.4 which is greater than 0.05, Ho accepted.

Ho: There exists an association between age of respondents and preference of price
range of t-shirts
TABLE NO. 3
AGE OF RESPONDENTS AND PREFERENCE FOR PRICE RANGE

Preference for price range for t-shirt Total Chi- Degrees P- value
square of
Age of Respondents value freedom
less than 300- 500- above
299 499 699 699

below 18 3 5 3 1 12 5.105 6 0.503

18-25 17 41 13 3 74

26-34 4 4 4 2 14

Total 24 50 20 6 100
 Fig. 3 preference for price range

Inference: Since p value is 0.530 which is greater than 0.05, Ho accepted.

Ho: There exists an association between age of respondents and preference of

round neck t-shirts.

TABLE NO. 4
AGE OF RESPONDENTS AND TYPE OF ROUND NECK T-SHIRT PREFERRED

Type of round neck t shirts preferred Total Chi- Degrees P- value

square of
Age of Respondents value freedom
Plain Chest Striper All
Print Over
Below 18 7 4 1 0 12 10.748 6 0.096
18-25 32 20 9 12 73
26-34 1 6 4 3 14
Total 40 30 14 15 99

Fig. 4 type of round neck t-shirt preferred.

Inference: Since p value is 0.096 which is greater than 0.05, Ho accepted.

TABLE 5
FREQUENCY OF WEARING T-SHIRTS AND PREFERENCE FOR PRICE RANGE
Preference for price range for t-shirt Total Chi-square Degree of P-
value freedom value
Frequency of wearing
t-shirts less than 300-499 500-699 above
299 699
Daily 9 13 6 2 30

2-3 Times a 7 18 5 1 31 10.591 6 0.102

week
whenever 7 17 9 0 33
Rarely 1 2 0 3 6
Total 24 50 20 6 100
Ho: There exists relationship between frequency of wearing t-shirt and preference
for price range.
 Inference: Since p value is 0.102 which is greater than 0.05, Ho accepted.

Fig. 5 frequency of wearing t-shirt and price range preference.

Ho: there exists association between preference for price range and type of round
neck t-shirt preferred.
TABLE NO. 6
PREFERENCE FOR PRICE RANGE AND TYPE OF ROUND NECK T-SHIRT
PREFERRED

Type of round neck t shirts preferred Total Chi- Degree P-

square of valu
value freedom e
Preference for price
range of t-shirt Plain Chest Striper All
Print Over

Less than 299 9 7 3 4 23 0.682

300-499 19 13 9 9 50 6.963 9

500-699 8 9 1 2 20
Above 699 4 1 1 0 6
Total 40 30 14 15 99
Inference: Since p value is 0.682 which is greater than 0.05, Ho accepted.
 Fig. 6 preference for price range and type of round neck t-shirt

TABLE NO. 7
FREQUENCY OF WEARING T-SHIRTS AND PREFERENCE OF PRICE RANGE
Preference for price range for t-shirt Total
less than 300-499 500- above Chi- Degree P-
Frequency of wearing t- square of value
shirts 299 699 699
value freedom
Daily 9 13 6 2 30
2-3 Times a week 7 18 5 1 31
25.801 9 0.02
Whenever 7 17 9 0 33
Rarely 1 2 0 3 6
Total 24 50 20 6 100
Ho: there is an association between frequency of wearing t-shirt and
preference of price range.
 Fig. 7 frequency of wearing t-shirt
Inference: Since p value is 0.002 which is less than 0.05, Ho rejected.

TABLE NO. 8
 FREQUENCY OF WEARING T-SHIRTS WITH PRICE PREFFERED

Degree of
freedom P- F-
value value

2 1.440 0.242

N Mean Std. Std. 95% Confidence Min. Max.

Deviatio Error Interval for Mean
n Lower Upper
Bound Bound
less than 2 2.0000 .93250 .19035 1.6062 2.3938 1.00 4.00
299 4
300-499 5 2.1600 .86567 .12242 1.9140 2.4060 1.00 4.00
0
500-699 2 2.1500 .87509 .19568 1.7404 2.5596 1.00 3.00
0
above 6 2.6667 1.50555 .61464 1.0867 4.2466 1.00 4.00
699
Total 1 2.1500 .92524 .09252 1.9664 2.3336 1.00 4.00
0
0
Ho: There is no significant difference between frequency of wearing t-shirts and preferred price
range.
 Inference: Since p value is 1.440 which is greater than 0.05, Ho accepted.

Frequency of wearing t-shirts

a,b
Duncan
Preference for price range for t-shirt N Subset for alpha = 0.05

1
less than 299 24 2.0000
500-699 20 2.1500
300-499 50 2.1600
above 699 6 2.6667
Sig. .081
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 14.371.
b. The group sizes are unequal. The harmonic mean of the group sizes is used. Type I error
levels are not guaranteed.

TABLE NO. 9
FREQUENCY OF WEARING T-SHIRTS WITH CRITERIA OF PURCHASING T-SHIRTS
Frequency of wearing t-shirts
N Mean Std. Std. 95% Confidence Min. Max. P- Degree
Deviation Error Interval for Mean val. of
Lower Upper freedom
Bound Bound
Quality 51 2.1765 .95301 .13345 1.9084 2.4445 1.00 4.00
Price 17 2.0588 .82694 .20056 1.6337 2.4840 1.00 4.00 .617 3
Style 31 2.1935 .94585 .16988 1.8466 2.5405 1.00 4.00
Graphic 1 1.0000 . . . . 1.00 1.00
Total 100 2.1500 .92524 .09252 1.9664 2.3336 1.00 4.00

Ho: There is no significant difference between frequency of wearing t-shirts and criteria of
purchasing t-shirt.

Inference: Since p value is 0.617 which is greater than 0.05, Ho accepted.

 TABLE NO. 10
TENDENCY TO BUY SIMILAR TYPE OF T-SHIRTS WITH FREQUENCY OF WEARING T-
SHIRTS

N Mean Std. Std. 95% Confidence Min. Max. F- P- Degre

Deviatio Error Interval for Mean val. val. e of
n Lower Upper freedo
Bound Bound m
Yes 49 2.2041 .97851 .13979 1.9230 2.4851 1.00 4.00
No 49 2.1020 .87190 .12456 1.8516 2.3525 1.00 4.00 2 .841 2
Maybe 2 2.0000 1.41421 1.00000 -10.7062 14.7062 1.00 3.00
Total 100 2.1500 .92524 .09252 1.9664 2.3336 1.00 4.00
ANOVA
Frequency of wearing t-shirts
Sum of df Mean F Sig.
Squares Square
Between Groups .301 2 .151 .173 .841
Within Groups 84.449 97 .871
Total 84.750 99

Frequency of wearing t-shirts

a,b
Duncan
Tendency to buy t-shirt of same type N Subset for alpha = 0.05

1
Maybe 2 2.0000
No 49 2.1020
Yes 49 2.2041
Sig. .735
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 5.547.
b. The group sizes are unequal. The harmonic mean of the group sizes is used. Type I error levels are
not guaranteed.
Ho: There is no significant difference between frequency of wearing t-shirts and tendency to
wear same type t-shirt.

Inference: Since p value is 0.841 which is greater than 0.05, Ho accepted.

TABLE NO.11
TENDENCY TO BUY SAME T-SHIRT WITH FREQUENCY OF
WEARING T-SHIRTS
Tendency to buy t-shirt N Mean Std. Std. Error
of same type Deviation Mean

Frequency of wearing t- Yes 49 2.2041 .97851 .13979

shirts
No 49 2.1020 .87190 .12456

INDEPENDENT SAMPLE TEST

Levene's t-test for Equality of Means

Test for
Equality
of
Variances
F Sig t df Sig. Mean Std. 95%
. (2- Differen Error Confidence
tailed ce Differen Interval of the
) ce Difference
Lowe Uppe
r r
Frequenc Equal 2.01 . . 96 .587 .10204 .18723 -.269 .
y of varianc 9 159 545 61 4736
wearing es 9
t-shirts assume
d
Equal . 94.75 .587 .10204 .18723 -.269 .
varianc 545 0 67 4737
es not 5
 assume
d
Ho: There is no significant difference between frequency of wearing t-shirts and tendency to buy
t-shirt of same type.
Inference: Since p value is 0.587 which is greater than 0.05, Ho accepted.

TABLE NO. 12
OCCUPATION, GENDER AND FRQUENCY OF WEARING T-SHIRT

Dependent Variable: Frequency of wearing t-shirts

Source Type III Sum of df Mean Square F Sig.
Squares
Corrected Model 1.512a 6 .252 .282 .944
Intercept 169.602 1 169.602 189.493 .000
GENDER .006 1 .006 .006 .937
OCCUPATION .901 3 .300 .335 .800
GENDER * OCCUPATION .581 2 .291 .325 .724

Error 83.238 93 .895

Total 547.000 100
Corrected Total 84.750 99
a. R Squared = .018 (Adjusted R Squared = -.046)
Ho: There is no significant difference between frequency of wearing t-shirts, gender of
respondents and their occupation.

Inference: Since p value is 0.724 which is greater than 0.05, Ho accepted.

 TABLE NO.13
OCCUPATION, MOVIE PUNCHLINE T-SHIRT OWNED AND
FREQUENCY OF WEARING T-SHIRT
Value Label N
Occupation of respondents 1.00 student 52
2.00 employed 32

3.00 self employed 14

4.00 home maker 2

Movie punchline t-shirts owned by 1.00 0-3 75

respondents 2.00 3-6 20

3.00 6 and above 5

Ho:
There is
Dependent Variable: Frequency of wearing t-shirts
Source Type III Sum df Mean F Sig. no
of Squares Square
a
Corrected Model 8.826 9 .981 1.162 .329

Intercept 103.159 1 103.159 122.284 .000

OCCUPATION .404 3 .135 .159 .923
NO_OF_MOVIE_PUNCH 2.192 2 1.096 1.299 .278
LINE_TSHIRT
OCCUPATION * 4.199 4 1.050 1.244 .298
NO_OF_MOVIE_PUNCH
LINE_TSHIRT
Error 75.924 90 .844
Total 547.000 100
Corrected Total 84.750 99
a. R Squared = .104 (Adjusted R Squared = .015)

significant difference between frequency of wearing t-shirts, gender of respondents and their
occupation.
 TABLE NO. 14
FREQUENCY OF WEARING T-SHIRTS

N Mean Std. Deviation Std. Error

Mean
Frequency of wearing t- 100 2.1500 .92524 .09252
shirts

Inference: Since p value is 0.724 which is greater than 0.05, Ho accepted.

Ho: There is no significant difference between frequency of wearing t-shirts and assumed value
for the frequency of wearing t-shirts (mean of the sample is 2.15).

One-Sample Test

Test Value = 0
 T df Sig. (2- Mean 95% Confidence Interval of the
tailed) Difference Difference

Lower Upper

Frequency of wearing t- 23.237 99 .000 2.15000 1.9664 2.3336

shirts

Inference: Since p value is 0.001 which is less than 0.05, Ho rejected.

Ho: There is no significant difference between frequency of wearing t-shirts and movie
punchline t-shirts owned by respondents and tendency to buy t-shirt of same type.

TABLE NO.15
MOVIE PUNCHLINE T-SHIRT AND TENDENCY TO BUY
SAME TYPE T-SHIRT
Value Label N

Movie punchline t-shirts owned by 1.00 0-3 75

respondents
2.00 3-6 20

3.00 6 and above 5

Tendency to buy t-shirt of same type 1.00 yes 49

2.00 no 49

3.00 maybe 2
Dependent Variable: Frequency of wearing t-shirts
Source Type III Sum df Mean Square F Sig.
of Squares
Corrected Model 5.250a 5 1.050 1.242 .296
Intercept 118.400 1 118.400 139.995 .000
NO_OF_MOVIE_PUNCH 4.932 2 2.466 2.916 .059
LINE_TSHIRT
SAME_TYPE_TSHIRT .863 2 .431 .510 .602
NO_OF_MOVIE_PUNCH .157 1 .157 .185 .668
LINE_TSHIRT *
SAME_TYPE_TSHIRT
Error 79.500 94 .846
Total 547.000 100
Corrected Total 84.750 99
a. R Squared = .062 (Adjusted R Squared = .012)
Inference: Since p value is 0.668 which is greater than 0.05, Ho accepted.