Mexx Case Study Analysis

Answer #1

SWOT analysis of Mexx

SWOT analysis include strengths, weaknesses, opportunities and threats for the business

or individual characteristics analysis. For this study, the analysis can be summarized in the

significant changes in the strength and opportunities those could be a source of managing the

weakness and threats for Mexx. The company was developed in the 2001 and later one acquired

by the Liz Claiborne.

Strengths

The competitiveness and innovation according to the external environment to match the

needs of customers. Mexx is also supported for looking issues and gap in current and required

level of performance. Eight values are the key strength of organization including passion,

proactive, responsive, inspirational, entrepreneurial, Nonconformist, fun and conscious for the

community respect. Diversified products brand are the primary name of the Liz Brand, but the

Mexx is also the supportive and lively in managing their target market. The Customer related

focus strength provides them evidence for managing entire process in the more efficient way.

The customers are targeting the critical decision making and organizational ability to manage

their financial situation for selection of Mexx.

Weaknesses

The primary flaws are arising due to the increasing competition. The enhanced level of the

challenges and their critical perspectives are mostly related to the technology. The assessment is
possible for the innovation management in an organization, but the management must be ready

to work for the organizational objectives. Closure of the major branches, the lack of jobs, the

failures to satisfy the stakeholders and lack of planning are significant internal level weaknesses

those affected the corporate reputation. Mexx was unable to manage their strengths of

uniqueness that turned into the issues (Washburn, Rustogi, & Dearth, 2009).

Opportunities

The Mexx opened its store in the USA for the 9 th location that turned out in the target

market definition in the more efficient way. The stores provided that the woman is looking for

the brand like this as they deem it has more concern for them as compared to the other main

brands. The increasing competition has also provided the outlook for the business to move on

further in the information technology, clear information system and the human resources

integration with the other departments. The company can also call for the human strength in their

organization through their value communication as sustainability and value proposition is more

important in business nowadays.

Threats

There is no working yet on the sustainability that will cause the loss for the organization.

The increasing trend of the changes is more problematic in the form of information technology

and customer satisfaction through community development. The Mexx has provided value for

the community development, so it is necessary for them to ensure different activities for their

investment in the sustainability. Inability to compete with the major brands including Zara and H

& M is encompassing the critical changes in the activities and their assessment by the brand; The

Mexx failed to assess its uniqueness that resulted in the issues from major competitors.
Answer #2

Significant Influence from Mexx

The working and major areas to change the fashion market are UK and USA. The

company can include the key regions with the effects and innovation-based strategies in their

internal operations. The designers are the first significant domestic assets who are daring for the

better and more useful results as compared to the other major competitors (Washburn et al.,

2009). The people are looking for the changes in their dressing, designing and the merger of the

information, beauty and the integrity of the single organization. This is the key area for the group

to influence their target market. The marketing and the supply chain management are stronger

areas from the competitors so the organization must change their current issues in the supply

chain management.

The human resources management and the employee effectiveness is more concerned in

the USA, so there are also the primary rules developed for employee management in the USA.

Mexx must open up their two branches in the USA and target the workers as the first major base

for the customers. A satisfied employee can lead for the client in the market. There must be the

further comprehensive changes in the values of the organization for their supplier department.

The supply chain management and marketing case is high for the Zara whereas the significant

other brands are also targeting the market in the same way as that of Zara.

The next significant trend has pertained to the marketing and promotions for the Zara.

The development for target must be,

a. Unique to the target market

b. Cost effective
 c. Within the limited budget and innovation control

d. Re-organization chances must be available

e. Target group must assess and inform about the last dealing for assessment of the products

and customer services.

Answer #3

Competitive Advantage and Sustainability

Competitive advantage can be defined as the superior qualities and organizational

success that is unique in nature. The primary emphasis over the organizational ability to manage

the aspects, the employee satisfaction through value proposition and targeting the customer

according to their desire are major competitive edge factors in Mexx. The organization is not

only focusing on their values for the internal and external stakeholders but also they are planning

for the management. The analysis present that they are focused on the designing, customer

satisfaction and critical management of the resources in time (Washburn et al., 2009).

Sustainability is pursuing the quality in the long run with no changes or decline from the

current level. The company is facing issues after their boom period. After the continuous changes

in their profitability and maximum benefits for the resources, they started declining. The

sustainable competitive edge is the mindset or intellectual property from Mexx. The employees

can design the most efficient models those are creative and viable in the long run. The pricing is

also active a premium pricing is adopted by the Mexx. The issues for organizational change

management and uniqueness identification must be uprooted to provide key benefits for internal

and external parties. The sustainability is only possible in the system through sorting and sustains

the rules in long.

Answer #4

Business Model

Best business models are including franchising, partnerships, licensing and the

arrangements. The franchising is most effective marketing strategy available for the firm. One

major way to compete in the Zara and H & M market is to use the new retailing techniques for

the proven retail models (Washburn et al., 2009). In the earlier time periods, the Mexx stated for

the program featuring names as Innovation Partner Store in the Ireland and the UK. This model

was particular in terms of the advantages and support for the franchising through the reduction in

the principal risks to the partners in the organization whereas they should also provide the know-

how and full support for the stores owned by them.

Answer #5

Brand Strategy and Image in markets

The brand strategy is measured from the organization to promote their brand. The Mexx

has the lack of uniqueness that influenced their name in a negative way. It not only computed

major flaws in the organizational changes but also communicated the loopholes in management

strategies of Mexx. Mexx is required to start the corporate image planning from the initial stages.

The corporate image is differing in the markets of USA, UK, Germany and other as there are

fewer issues in the USA market but UK market faced more winding up from Mexx. The

consistent behavior for a change is only possible from the brand strategy perspective if Mexx

will call for acceptance for direct competition from Zara and H & M or introduce unique brand

statement for Mexx.

 References

Washburn, J., Rustogi, H., & Dearth, R. (2009). Mexx-An Attitude, A Lifestyle, A Kiss: A Case
Study In Global Strategy. Journal of Business Case Studies, 5(6), 87.