Professional Documents
Culture Documents
Attention
Purchase
Donation
Vote
Marketer Prospect
} Negative Demand
} Non Existent Demand
} Latent Demand
} Declining Demand
} Irregular Demand
} Full Demand
} Overfull Demand
} Unwholesome Demand
Consumer Business
Markets Markets
Government
or Global
Non-Profit Markets
Markets
Marketplace Marketspace Metamarket
} Needs , Wants and Demands !
Real Delight
Needs Needs
} Value Proposition & Value Exchange
} Positioning
} Segmentation
} Offer
} Brand
} Satisfaction – Value Consideration
} Marketing Channels
} Supply Chain
} Competition
} Marketing Environment (Micro vs. Macro)
Marketing Department
Entire Organization
Chief
Marketing
Officer
(CMO)
} Developing market strategies and plans
} Capturing marketing insights
} Connecting with customers
} Building strong brands
} Shaping market offerings
} Delivering value
} Communicating value
} Creating long-term growth