Collection Review S/S 20

Women's
Swimwear: Key
Details & Trims
Volume drivers get sophisticated updates such as
ruching, peek-a-boo elements and grown-up
spaghetti straps. Update classic shapes with modest
twists, including handkerchief ties and belting, for
wide market appeal

Vincija
 Action Points
Get inspired by our callout trends to refresh classics and
diversify old favourites for broader market appeal. Adding
trend-led trim detailing to bestseller styles keeps
swimwear on a par with the rest of the S/S 20 catwalks.
1. Classic styles get sophisticated updates. The
spaghetti strap becomes grown-up and sexy. Layered
with resort favourites, it offers wearability, as seen at
Tom Ford.
2. #Consideredcraft explores beading, fringing and
chain details for easy trim updates. For a youthful or
festival take on craft, use off-kilter fabrics for fringing,
bold beading and multi-chains for big statement
pieces.
3. Functional detailing is encouraged. Ruching is
incorporated as a flattering design detail, while belting
feeds into flattering functionality by accentuating the
waist.
4. Update bestseller silhouettes with subtle details
such as the handkerchief tie, or use elastics
and contrast pop logos to take them in a sporty or
tough direction.
5. Cover-ups reference the #prairiegirl trend for laid-
back beach-to-bar dressing. Fringing, broderie anglaise
fabrics and pulled threadwork trims are key – think
romance and beachy boho 1970s vibes.

Anaïs
 Wooden Beads

Wooden beads emulate boho vibes and

feed seamlessly into #consideredcraft

Oscar de la Renta

• Wooden beading is emerging as a key detail on

swimwear and cover-ups
• Adding one or two beads to ties, straps or tanga
sides keeps the trend subtle and wearable across all
markets and demographics
• Fully beaded straps at Rejina Pyo create maximum
impact on swimwear and cover-ups. Use multiple
beads on tassels and strapping for full 1970s boho, as
seen at Oscar de la Renta

Rejina Pyo Bananhot Poema Swim

 Elastic Updates

Elastic detailing is back with a tough-girl

attitude and sporty feel

VFILES

• Elastics are back with a bang and working as one of

the most diverse trims for S/S 20. Make them a
standout feature with bold colour, print or textures
• Elastics in neons and contrast-colour pops give looks
a sporty edge with reference to the #racerrevival trend
• Play with reflective or iridescent elastics and print
techniques to dip into the #spacerace trend
• Ladder elastic in soft block colours is key for a
feminine nod to boho and #consideredcraft

Heron Preston Vincija Kith

 Ruching

Apply ruching to styles targeting the body-

conscious or explore as a flattering fabric interest

Rose Marin

• Emerging as one of the more functional trend details,

ruching is here to shape, conceal, flatten and flatter all
body types. Use it to accentuate or create the illusion of
shape around cups or bikini bottoms
• Ruching also creates fabric interest and can be used
in panel or seam detailing as a design feature that
sophisticatedly flattens and conceals
• Subtle ruching can be experimented with as an
appliqué along hems or on straps, creating flirty
featured accents

Kore Swim Poema Swim Rose Marin

 Spaghetti Strap Update

Spaghetti straps are updated with

sophisticated and sexy styling

Tom Ford

• The classic string tie has blossomed from the

youthful, barely there strings and neon flourishes of
last season
• Update ties commercially with fine strapping that
crosses over extra-long ones that wrap around the
body, or explore halter, asymmetry and double
strapping, keeping in mind the sophisticated
#minimalfuturist trend
• Solid colours are key, but cup shapes can be
experimented with, from bandeau and triangle to less
Life by Style Swimwear conventional shapes for wow factor
Collective David Koma Oxford Fashion Studio
 Peek-a-Boo Cutout

A wearable update for the popular cutout

has broader market appeal

Cynthia Rowley

• Peek-a-boos are a universal way to wear ever-popular

cutout styles
• A single peek-a-boo in the centre adds elements of
sexiness, while keeping the style sophisticated and
demure
• Symmetrical cutouts have more skin on show, but
keep them subtle to elevate the style and give it ageless
appeal
• For swimsuits, slash peek-a-boos are an easy way to
incorporate cutouts in a flattering way
MilaKrasna Chromat Custo Barcelona
 Threadwork

Threadwork gives a
luxe feel to cover-ups

Kewalram Indonesia

Isabel Marant

• WGSNs #prairiegirl trend comes through on the

catwalks with historical threadwork. Incorporate into
swim cover-ups for a beach boho vibe
• Pulled threadwork, appliqués and ladder trims
should be experimented with on seams and hems for
elegant nods to this trend
• Broderie anglaise fabrics are seen in abundance.
Make the most of them in classic white or experiment
with unusual patterns and colours for unique beach-
to-bar layering pieces

Noyon Dentelle Gabriela Hearst Self Portrait

 Handkerchief Ties

Fluid ties bring an essence of femininity

and elegance to a swimsuit or cover-up

Moeva

• A diverse self-fabric feature adds dimension to any

swimsuit, bikini or cover-up
• Keep it retro with a high-waisted bottom and
handkerchief tie at the waist – an elegant way to cover
unfavoured body areas to make it suitable for all ages
and markets
• For younger markets, incorporate ties across the bust
to add fabric interest and texture. Use block colours or
block prints for sophisticated styles or to add an
element of graphic fun, as seen at GCDS

Sonya Swim GCDS Poema Swim

 Belting

Introduce belting on pop classic styles

that either blend in or stand out

Life by Style Swimwear Collective

• Use self-fabric belting for subtle contrasting colours

or structured belts to accentuate the waist. A belted
swimsuit will flatter and appeal to a range of markets
• Belt buckles add an element of fun and individuality.
From metals to diamanté, D-rings, buckles and
tortoiseshell, the range of possibilities lets you diversify
trims and designs depending on which market level
you target

Moeva Philipp Plein Chromat

 Chains

Chains add a tough edge and are an easy

update to elevate bestseller styles

I Love Pretty

• Chains are prominent in Brazil, Miami and across the

S/S 20 catwalks. Add #jewellerification accents on
trims or belting
• This aesthetic feeds into the #prettytough trend. It
is easily explored with chain detailing for youth
markets and social media appeal
• Diamanté lettering, golds or silvers, heavy links or
fine chains – whatever your preference, chains are a
simple addition to update classic swim shapes for luxe
markets

SageSwim Area Sonya Swim

 Fresh Fringing

Fringing adds boho chic or a fun festival

vibe to any piece

David Koma

• #Consideredcraft was a big callout trend across the

S/S 20 catwalks. Echo this look by incorporating
fringing as a subtle detail or a standout feature
• Add boho fringes in block colour as a trim to a bikini
or one-piece. Fringed cover-ups allude to boho artisans,
as seen on the Loewe catwalk
• For youth markets, jumbo fringing, rainbow
skirts and iridescent tassels pave the way for standout
festival looks and Insta appeal

Leonard Jeremy Scott Loewe

 01 02 03 04 05
Fresh Fringing Chains Peek-a-Boo Cutout Ruching Handkerchief Ties

Jeremy Scott Sonya Swim Custo Barcelona Rose Marin Poema Swim

◀ ▶

Test
Keep fringing safe with neutral tones for a craft feel, or have fun
with bold colours and fabrics to create Insta-worthy festival looks
for the fashion-forward. #Prettytough chains add attitude to swim
pieces and will elevate classic silhouettes.
Invest
Peek-a-boo cutouts make flashing skin a more demure affair, while
ruching adds fabric interest to basic pieces and creates flattering
shapes on all forms. Handkerchief ties update bestsellers with a
playful and slightly retro detailing twist.

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