Retail & Buying Spring 2019

Retail Analysis: Women & Young Women

Valentine's Day Intimates

Hunkemöller
Alternative lilac and coral colourways drive newness, while retailers refocus their attention on Valentine's Day sleepwear
Key Takeaways
A l t ern at i ve co l o urways d ri ve n ewn ess f o r
carryo ver i t ems: r eta iler s shift a w a y fr om
tr a d itiona l r ed s a nd p inks, a nd use v ib r a nt lila cs
a nd cor a ls to d r iv e extr a fa shion inter est a cr oss
Va lentine' s intima tes a ssor tments.

Ret ai l ers f o cus o n V al en t i n e's Day sl eep wear

o p t i o n s: sleep w ea r is incr ea sing ly b ecoming a
key p a r t of the Va lentine' s offer ing . WGS N
Instock d a ta show s tha t UK luxur y r eta iler s ha v e
incr ea sed new -in sleep w ea r v olumes fa ster tha n
ling er ie (+2 8% v s +11% YoY), w ith r eta iler s
offer ing a n a r r a y of themed p yja ma sets for the
occa sion.
Hunkemöller Victoria's Secret
Ch eeky mo t i f s an d al t ern at i ve V al en t i n e's
messag i n g un d erp i n a mo re p l ayf ul p ri n t
d i rect i o n : tong ue-in-cheek nip p le p la cements
a nd p r o-feminist slog a ns offer a n imp or ta nt p r int
a nd p a tter n d ir ection for youth ma r kets.
Ga lentine' s Da y continues to g r ow in p op ula r ity.

Harn esses, cut o ut s an d wai st - co n t o uri n g

p an el s amp up t h e sex ap p eal : b ond a g e-style
str a p p ing tr a cks thr oug h a s a sta nd out d ir ection
for ling er ie. R ev ea ling cutouts up d a te the cla ssic
b a b yd oll slip , w hile w a ist-d efining p a nels g iv e
b od ysuits a n ub er -feminine r ev a mp .

Le BHV/Marais

Asos
 Lilacs increase, while traditional reds and pinks downtrend
While tr a d itiona l r ed (-2 5% UK , -4 2 % US ) a nd p ink (-2 9 % UK , -16 % US ) ling er ie op tions ha v e d eclined YoY, lila cs offer a new a nd exciting
p a lette for Va lentine' s a ssor tments. Alr ea d y esta b lished w ithin a p p a r el, lila c ling er ie new -ins ha v e incr ea sed b y 4 8% UK , 54 % US YoY in the
six w eeks to F eb r ua r y 14 . Wor king w ell a cr oss a g e g r oup s, sha d es r a ng e fr om w ea r a b le p a stels to electr ic lila cs for a youthful a p p r oa ch.

American Two Shot Victoria's Secret

Boux Avenue Debenhams Love Stories Urban Outfitters

 Novelty motif details inject a playful feel for Valentine's Day
Cor e b r a a nd b r ief styles g et a p la yful r ev a mp , a s r eta iler s exp er iment w ith nov elty p r ints a nd emb r oid er ies for a cheeky Va lentine' s tw ist.
B r a nd s focus on b a sic b r a sha p es, includ ing the soft tr ia ng le a nd und er w ir ed T-shir t b r a , w ith a p p lica tions r a ng ing fr om sub v er siv e nip p le
p la cements to a p p liq uéd slog a ns a nd lov e hea r ts. Op t for intr ica tely emb r oid er ed motifs to ta p into hig her -p r ice p oints, a s seen a t B HV.

Le BHV/Marais

Urban Outfitters Monki Galeries Lafayette Monki

 Pro-feminist and Galentine's messaging gains popularity
Alter na tiv e Va lentine' s sentiments a p p ea r a cr oss w ind ow d isp la ys a nd p r od uct offer ing s, a s p r o-feminist messa g ing r ema ins a n imp or ta nt
theme for youth r eta iler s this sea son. The continued inter est in Ga lentine' s is noted a t a sos. com, w hile Top shop a nd Missg uid ed ta ke a
ha r d er -line a p p r oa ch w ith ' Wha t b oyfr iend ?' a nd ' Not your b a b e' slog a ns emb la zoned a cr oss p yja ma sets a nd b r iefs.

Undiz

Missguided Topshop Asos

 Retailers focus their attention on the sleepwear category
Not just limited to ling er ie, Va lentine' s Da y a lso extend s to sleep w ea r , w ith r eta iler s p ushing a n a r r a y of themed p yja ma sets for the occa sion.
WGS N Instock d a ta show s sleep w ea r new -ins in the UK incr ea sing fa ster tha n ling er ie (+12 % v s +10% YoY), a s b r a nd s a cr oss a g e-g r oup s use
lov e hea r ts, lip s a nd slog a ns to p ush the Va lentine' s Da y messa g e. Pink-ca st leop a r d p r ints lend a fa shion tw ist a t John L ew is.

Asos Victoria's Secret

Primark Peter Jones Boohoo Galeria Inno

 Braces, straps and harnesses tap into bondage themes
Ha r d er -ed g e looks continue to p r ov e p op ula r , w ith ha r ness a nd str a p p ing d eta ils noted a cr oss ca teg or ies. Mensw ea r -insp ir ed b r a ce d eta ils
d r iv e new ness this sea son a nd g iv e b od ysuits a nd r a cer -b a ck b r a s a fa shion-led up d a te, a s seen a t Ya ma ma y a nd Ma r lies Dekker s. Multip le
str a p s a nd meta l r ing ha r d w a r e ca r r y ov er fr om la st sea son a nd g iv e b r a s, b r iefs a nd susp end er b elts a b ond a g e-style tw ist.

Marlies Dekkers

Hunkemöller Asos Yamamay Ad Hoc

 Coral shades nod to Pantone's 2019 colour of the year
Cor a l p r ov id es a nother fr esh a lter na tiv e to the tr a d itiona l r ed a nd p ink colour w a ys typ ica lly a ssocia ted w ith Va lentine' s Da y a ssor tments.
F a lling in line w ith Pa ntone' s colour of the yea r 2 019 , L iv ing Cor a l, sha d es r a ng e fr om b r ig ht a nd sa tur a ted to w a shed -out tones, a nd w or k
w ell a cr oss ca teg or ies, fr om b a sic ling er ie to sleep w ea r . Neon lev els a mp up the fa shion-fa ctor , a s seen a t Ga ler ies L a fa yette.

Galeries Lafayette Victoria's Secret Boohoo

 Waist-contouring panels give bodysuits a feminine update
The b od ysuit g ets a n ub er -feminine up d a te, a s r eta iler s use b od y-contour ing p a nel d eta ils to a ccentua te the w a istline. S heer mesh a nd la ce
ma ter ia l-mixing is noted a cr oss the b oa r d , w ith contr a st b ind ing d eta ils offer ing extr a d efinition a t Ann S ummer s. Plung ing necklines ca r r y
ov er fr om la st sea son, w hile hig h-neck silhouettes offer a less r ev ea ling op tion set to tr a ck thr oug h to A/W 19 /2 0.

Primark Ann Summers Intimissimi Rigby & Peller

 Long-line underbands make a statement on core bra shapes
Extend ed und er b a nd d eta ils g iv e tr ied -a nd -tested p lung e a nd b a lcony b r a sha p es a sta tement tw ist for Va lentine' s Da y selling . L a ce d esig ns
a r e the fir m fa v our ite, w ith g a ther ed or la ce-up cor set d eta ils a d d ing extr a fa shion inter est, a s seen a t Pr ima r k a nd Intimissimi. Hig h-a p ex
silhouettes w ith sp or ty p ow er -mesh und er b a nd s offer a p r a ctica l inter p r eta tion a t Tr iump h in Amster d a m.

Calvin Klein Underwear

Primark Etam Triumph Intimissimi

 Sexy cutout details update the babydoll slip
R eta iler s r ew or k the essentia l b a b yd oll slip d r ess w ith p la yful cutout d eta ils this sea son. Clea v a g e-r ev ea ling keyhole a nd w a istline cutouts
a mp up the sex a p p ea l, w hile a focus on the b a ck offer s a mor e d emur e a p p r oa ch, a s seen a t Hunkemöller in Antw er p . S tyles r a ng e fr om
tr a d itiona l p lung ing silhouettes to ha lter neck sha p es for the fa shion-led customer .

Hunkemöller Victoria's Secret Boohoo Hunkemöller

 Printed strap details reinforce the Valentine's Day message
S log a nned a nd b r a nd ed str a p s r einfor cing the Va lentine' s Da y sentiment a d d inter est to simp le b r a a nd knicker op tions. Wor d s includ ing
a mor e, r oma nce a nd lov e r efer ence the occa sion a nd w or k w ell a p p lied to the und er b a nd s a nd str a p s of w ir eless b r a s. L og oed w a istb a nd s
a r e noted on b oxer -style b r iefs a t Ga p , w hile L ov e S tor ies uses this d esig n d eta il a s a n op p or tunity to p lug its b r a nd na me.

Gap

New Look Forever 21 Love Stories Love Stories

 Methodology
W G SN In st o ck

– WGS N Instock d a ta b a sed on w omen’s

intima tes a cr oss 14 6 like-for -like r eta iler s (76
UK a nd 70 US ) fr om Ja nua r y 1 2 019 – F eb r ua r y
14 2 019

– Histor ica l d a ta w a s collected fr om Ja nua r y 1

2 018 – F eb r ua r y 14 2 018 a cr oss 14 6 like-for -like
r eta iler s (76 UK a nd 70 US )

– Plea se note, some r eta iler s a r e exclud ed to

ensur e like-for -like ca lcula tions a nd to a v oid
infla ted p r od uct counts d ue to the a cq uisition
of new r eta iler s on the Instock p la tfor m

– Numb er s ma y fluctua te a s w e r eca teg or ise to

help cla r ify a mb ig uous/new p r od ucts or if
r eta iler s r efa ctor their w eb site

Def i n i t i o n s

– New -in: new p r od ucts a v a ila b le online d ur ing

the sp ecified p er iod b y r eta iler , ca teg or y or
sub ca teg or y

Agent Provocateur Selfridges

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