MANAGEMENT SYSTEM

Author: Juvie Tadlip

BSBA-M61
Background of the company.

Puregold Price Club, Inc. or simply Puregold (stylized as PUREGOLD) is a chain of supermarkets in the
Philippines, founded in September 8, 1998 by Chinese Filipino businessman Lucio Co and opened its first
branch in Mandaluyong City on December 12, 1998. It has grown into a retail chain with more than 300
stores nationwide.

Puregold Price Club, Inc. (“Puregold” or “the Company”) was incorporated on September 8, 1998 and
opened its first Puregold hypermarket store in Mandaluyong City in December of the same year. In
2001, it began its expansion by building 2 additional hypermarket stores in Manila and Paranaque. It also
launched its loyalty program, which was eventually renamed as “Tindahan ni Aling Puring” in 2004.
Between 2002 to 2006, Puregold continued its expansion at an average of 3 new stores every year and
established operations in North and South Luzon.

In 2008, Puregold was recognized by Reader’s Digest Asia’s as the Most Trusted Brand in supermarket
category. To expedite market coverage, a new format called “Puregold Jr. Supermarket” was introduced
in the 4th quarter of 2008. By mid-2009, the Company gained market leadership being the second
largest hypermarket and supermarket retailer in the Philippines in terms of net sales. By 2010, it was
already operating 62 stores, and launched another format called, “Puregold Extra”. In the same year and
henceforth, Puregold was recognized by Retail Asia Pacific as one of the top 500 retailers among the 14
economies of the region