Project Charter: PAN India Cluster Business Identification & Analysis 26.03.

2020

Background
Post Covid-19 period will provide new business opportunities to all companies seeking expansion &
increased sale growth. Seeing current circumstances, next quarter will be vital in tapping new business and
to do so, channel team must be prepared with an action plan to work upon when required. Addition of new
business clusters may prove detrimental to our current CPDP model & overall channel revenue

Goals

 Explore possible avenues of cluster business opportunities

 Region/zone-wise analysis of cluster business potential

Scope
Scope of the project would encompass PAN India identification & analysis of cluster business
and their business potential. This project would consist of four phases namely, Initiation, Data
collection, Data Interpretation & Report Preparation.

Key Stakeholders
CO Project Team Pranav Gupta, Bibhu Prasad
Channel team ZPM/ZCM/RCMs
Project manager Rishabh
Channel Partners FABs/Top CPs

Project Milestones

Phase Activities involved Timeline

Requirement Analysis 24-Mar
Initiation
Project Charter Development 26-Mar
   
Extract existing CPDP clusters details 27-Mar
Data collection Identification of Existing clusters 28-Mar
Gather potential clusters data - zone wise 04-Apr
   
Categorization of identified clusters/industries 06-Apr
City/Region/Zone wise cluster analysis 08-Apr
Data Interpretation DTDC presence in identified clusters analysis 09-Apr
Cluster Business potential analysis 11-Apr
Current overall CPDP sales vs potential CPDP sales analysis 13-Apr
   
Prepare Reports & data sheets 15-Apr
Reporting
Present findings with top management -

Project Budget
N/A
Constraints, Assumptions, Risks and Dependencies

Constraints Restricted physical movement to examine on-ground situation, inadequate verified

information available online
Risks and Dependencies Dependency upon regional channel teams knowledge to cross-check certain facts