Professional Documents
Culture Documents
Type Public
BSE: 500182
Traded as
NSE: HEROMOTOCO
BSE SENSEX Constituent
ISIN INE158A01026
Industry Automotive
Products Motorcycles, Scooters
Contents
Equity Investments[edit]
In July 2013, HMC acquired 49.2%[18] shareholding in Erik Buell Racing, a motorcycle
sport company which produced street and racing motorcycles based in East Troy, Wisconsin,
United States. EBR filed for bankruptcy in 2015[19] and Hero Motocorp proceed to acquire certain
assets for ₹182 million (US$2.6 million).[20]
HMC invested US$30.5 million (₹2.05 billion) as Series B round of funding in October 2016 and
gained a 32.31% stake in Ather Energy, a startup company manufacturing electric scooters. It
invested a further US$19 million (₹1.3 billion) in 2018. [21][22]
Operations[edit]
Hero MotoCorp has five manufacturing facilities based at Dharuhera, Gurgaon, Neemrana,
Haridwar and Halol under Green Field stage. These plants together have a production capacity
of over 7.6 million 2-wheelers per year.[23] Hero MotoCorp has a sales and service network with
over 6,000 dealerships and service points across India. It has a customer loyalty program since
2000, called the Hero Honda Passport Program which is now known as Hero GoodLife Program.
[24]
It is reported that Hero MotoCorp has five joint ventures or associate companies, Munjal Showa,
AG Industries, Sunbeam Auto, Rockman Industries and Satyam Auto Components, that supply a
majority of its components.[25]
The company has a stated aim of achieving revenues of ₹640 billion (US$9.0 billion) and
volumes of 1 million two-wheelers by 2016–17. This in conjunction with new countries where they
can now market their two-wheelers following the disengagement from Honda. Hero MotoCorp
hopes to achieve 10 per cent of their revenues from international markets, and they expected to
launch sales in Nigeria by end-2011 or early-2012.
Company performance[edit]
The company has sold over 70 million 2-wheelers since its inception in 1984 till March 2013. [3] It
sold 6.07 million 2-wheelers in 2012, out of which 5.5 million were motorcycles. Hero Motocorp
sells more two wheelers than the second, third and fourth placed two-wheeler companies put
together.[3] Its most popular bike Hero Honda Splendor sells more than one million units per year.
[26]
In 2013, Hero MotoCorp registered best ever calendar year performance of more than 6.1 million
unit sales. By selling 625,000 units in the month of October, it became the first-ever manufacturer
to cross landmark 600,000 unit sales in a month. In the last quarter of the year (in the festive
season), the company sold more than 1.6 million units, while in non festive time in April–May
2013, it managed to sell 1.1 million units.[27][28]
Others 00.60%
Total 100.0%
Employees[edit]
As on 31 March 2014, the company had 6,782 employees, out of which 66 were women (1.1%).
It also had approx. 13,800 temporary employees on that date. The company had an attrition rate
of 5.1% in the FY 2012-13.[3] The company spent ₹8.21 billion (US$120 million) on employee
benefits during the FY 2012-13.[3]
Initiatives[edit]
The company started Raman Kant Munjal Foundation (RKMF), in 1992 when it was known as
Hero Honda Motors Ltd., that looks after:
Sponsorship[edit]
Currently a Sponsor of the Caribbean Premier League Twenty-20 Cricket Franchise 2018, Hero
also sponsors both of India's top-tier men's football leagues, the I-League and the Indian Super
League, men's second tier league I-League 2nd division, women's top-tier league Indian
Women's League and also the domestic football tournament Super Cup. They are also the
principal sponsors of Indian football team's training kit and the developmental team Indian
Arrows. Since 2014, Hero has sponsored the Hero World Challenge golf tournament.
See also[edit]
Hero FinCorp
Ather Energy
List of companies of India
Companies portal
References[edit]
1. ^ "Board of Directors - Hero MotoCorp Ltd". Hero MotoCorp.
Retrieved 19 January 2014.
2. ^ Jump up to: "Hero Motocorp Profit & Loss account, Hero
a b c d e f
External links[edit]
Official website
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