3 6 0 M A R K E T I N G P L A N

MAIN GOALS

RAISE BRAND AWARENESS

SUPPORT A COMMERCIAL PLAN


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ELEMENTS
MARKET SEGMENTATION EMPLOYEE MARKETING
& TARGETING

360
INBOUND MARKETING & ACCOUNT-BASED
MARKETING
MARKETING AUTOMATION MARKETING
PLAN

OUTBOUND MARKETING 360 MARKETING AUDIT

 360 MARKETING PLAN

MARKET SEGMENTATION
& TARGETING

01 02 03 04 05
MARKET IDEAL COMPETITOR UNIQUE BUYER
SEGMENT CUSTOMER ANALYSIS SELLING JOURNEY
& TARGET PROFILE PROPOSITION
(ICP) (USP)
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INBOUND MARKETING &

MARKETING AUTOMATION
Y O U C A N W R I T E H E R E
1.ATTRACT 3.CLOSE
SOMETHING • Website page. • Workflows.

A company is an association or collection of

• Search Marketing. • Email marketing.
individuals, whether natural persons, legal • Pay Per Click. • Lead Scoring.
M O R E • Social Media Content. • CRM Generation.
• Blog. • Testimonials.
• Free Trials.
2.CONVERT
4. NURTURE
(CUSTOMER RETENTION)
• White Papers.
• Case Studies.
• Social Media.
• Calls-to-Action.
• Smart Calls to Action.
• Landing Pages.
• Email marketing.
• Forms/Contacts.
• Workflows.
• eBooks.
• Newsletters.
• Remarketing.
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OUTBOUND MARKETING
• Print advertisements (newspaper ads, magazine ads, etc.).
• Tradeshows. Y O U C A N W R I T E H E R E

SOMETHING
• Cold call prospects.
• Cold emailing.
• Sponsor events. A company is an association or collection of

• Executive events. individuals, whether natural persons, legal

• Telemarketing. M O R E

• Conferences.
• Associations
• Outdoor advertising.

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EMPLOYEE MARKETING
• Employee engagement.
• Brand ambassadors.
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360 MARKETING AUDIT

REACH ACT CONVERT ENGAGE

• Optimize existing • Content mapping. • Leads to Sales. • Customer loyalty.

content. • Optimize existing • Nurture prospects. • Content quality.
• SEO Keywords. landing pages.
• Acquisition • Content quality.
channels. • User Experience.