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Humanomics Spans the Two Worlds of Adam Smith: Sociality and Economy
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Vernon L. Smith
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Vernon L. Smith
Chapman University
Here is a quotation that hints why Smith’s first great book would be left in
the philosophical shadows by his second: “Smith was highly taken with Pitt, and
one evening when dining with him, he remarked to Addington after dinner, ‘What
an extraordinary man Pitt is; he understands my ideas better than I do myself.’”
Rae (1895, p 405, quoted from Pellew, 1847, p 151)
The ideas that Smith is quoted as saying that Pitt understood “better than I
do myself” provided the intellectual foundation for the political economy that
would nurture what economic historians tell us is the unprecedented takeoff of
two centuries of growth in human economic betterment; for the first time in
human history per capita income and wealth would begin its astonishing
acceleration. But as Smith would be the first to emphasize, he was only the
messenger—albeit a deeply insightful one—of transformations that grew out of
1
Jan Osborn and Bart Wilson of the English and Economics Departments teach a Freshman Foundations Course at
Chapman University entitled “Humanomics: Exchange and the Human Condition.” Their readings from Adam Smith
help define humanomics as a merging of the humanities with economics.
2
John Rae imaginatively describes the context for us: “…Kay, standing in his shop over at the corner of the
Parliament Close, must often have seen Smith walk past from his house to his office in the morning exactly as he
has depicted him in one of his portraits, in a light-coloured coat, probably linen; knee-breeches, white silk
stockings, buckle shoes, and flat broad-brimmed beaver hat ; walking erect with a bunch of flowers in his left hand,
and his cane, held by the middle, borne on his right shoulder---.” (Rae, 1895, p 329)
1
Northern European human experience. McClosky (2010) has taught us that what
mattered most in this reformation was a change in attitude at ground levels: the
widespread acceptance of liberal ideas respecting the dignity of people whose
origins were the plainest and most ordinary. The rhetoric of prudence came to
include “allowing every man to pursue his own interest his own way, upon the
liberal plan of equality, liberty and justice” (WN, IV.ix.3, p. 664). These liberal
principles fueled Smith’s opposition to slavery, mercantilism, empire, colonialism,
taxation without representation, and his belief that “…the fortune of every
individual should depend as much as possible upon his merit, and as little as
possible upon his privilege.”3 (Mossner and Ross, 1977, Letter number 143, p
178.)
I became acquainted with Mr. James Watt in the year 1757 or 1758, at
which time I was professor of medicine and Lecturer of Chemistry in the
University of Glasgow. About that time Mr. Watt came to settle in Glasgow
as a maker of mathematical instruments; but being molested by some of
the corporations, who considered him as an intruder on their privileges, the
3
More fully, “That in every profession the fortune of every individual should depend as much as possible upon his
merit, and as little as possible upon his privilege, is certainly for the interest of the public. It is even for the interest
of every particular profession, which can never so effectually support the general merit and real honour of the
greater part of those who exercise it, as by resting on such liberal principles.”
4
Smith left the care of his literary papers to his executors, Black and James Hutton the famous geologist. Earlier, in
1773, Smith had asked his dear friend David Hume, the greatest of British philosophers, to serve in this capacity,
but Hume died in 1776. Smith’s instruction to Hume concerning his surviving papers were that “there are none
worth publishing” (Mossner, E. and I. Ross (1977, letter number 137), although he implied that perhaps an
exception could be made for his History of Astronomy. In fact at the urging of Smith on his deathbed, Black and
Hutton destroyed all his papers except the one on astronomy. (See Dugald Stewart’s account in Ross, 1982, pp
327-328)
2
University protected him by giving him a shop within their precincts, and by
conferring on him the title of Mathematical Instrument Maker to the
University.
I soon had occasion to employ him to make some things which I needed for
my experiments, and found him to be a young man possessing most
uncommon talents for mechanical knowledge and practice, with an
originality, readiness, and copiousness of invention, which often surprised
and delighted me in our frequent conversations together. (Muirhead,
1858, p 58)
But Smith’s liberal principles that would so capture and leverage the
thinking of William Pitt, foreshadowing 19th century western economic
development, began with his first book; the two books together, Sentiments and
Wealth define what I shall call Adam Smith’s two worlds. 6 In both of these worlds
Smith’s emphasis is on process and fair play, not on outcomes and equilibrium, as
in modern economics beginning most prominently with the long rise of marginal
utilitarianism in this 150th anniversary of its beginning. 7
5
Even in Kay’s case, apprenticed as a barber at age 13, his earlier expressed skill as an artist would eventually
define how he would leave a monumental mark on Scotch history. (Paton, 1837, p 2)
6
Hayek (1988, p18) contrasts the rules of the extended order of exchange with the “instinctual responses, such as
“solidarity and altruism,” of the small group, but as I hope to show Sentiments treated the latter at a deeply social-
scientific level that provides the property right foundations for the extended order of markets.
7
We learn from the careful scholarship of Howey (1989, pp 16–18) that In September of 1862, W. S. Jevons
records sending the paper “Notice of a General Mathematical Theory of Political Economy” to the British
Association for the Advancement of Science; the paper was read, but only a short abstract was published in the
Report of the Proceedings. This was Jevons’ first articulation of the marginal utility and general equilibrium
theories of economic equilibrium that created the modern era of (neo-classical) equilibrium economics.
3
Sentiments, Smith’s World of Social Commerce
Decisions are judged in terms of conduct and are disciplined by what other
people will go along with, or not go along with. In Sentiments Smith uses the
phrase ‘go along with’ forty-one times in his text, to bring home to us the
sympathetic mechanism by which people—men, the spectator, the fair and
impartial spectator—interactively forge the rules of fair play that shape individual
behavior. In Sentiments ‘fair’ behavior always means ‘not foul’ as in the sports
metaphor. These rules define ‘propriety rights’ known more commonly as
‘property rights’ by the eighteenth century but Smith clearly is always speaking of
rules governed by ‘propriety,’ although adhering to the then-current customary
use of ‘property.’9
4
human sociality to an analysis based on utilitarian concepts. For Smith ‘social
preference’ is a contradiction in terms. The rules that emerge must have the
feature that anti-social—bad, destabilizing, inimical to efficient—actions do not
drive out social—good, stabilizing, efficiency promoting—actions, and Sentiments
is concerned to enquire as to the mechanisms of evaluation (what is ‘bad’ or
‘good’), the filtering responses that allow order to prevail, and the impediments
that might disallow its emergence. The hypothesis of ‘social preference’ finesse’s
all these considerations, accepts the end result, and instills it in a supposed
human utilitarian nature.
I have come to believe this is bad social science, and that it is the step child
of the 19th century turn from understanding process to modeling outcomes in
terms of the concept of maximize-U equilibrium in outcomes. Worse, it does not
enable us to see how the rules that emerged from disinterested social commerce
were a natural, widely acceptable, basis for property. 10
The nature and cause of wealth creation is specialization across far flung
communities made possible through long distance (beyond community and even
nation) market exchange. Theorem: the division of labour is limited by the extent
of the market. This exchange-specialization nexus required a civil order founded
on rules of property and therefore upon justice; otherwise the game of ‘steal’
would overwhelm the game of ‘trade’ with anti-social actions in the former
driving out social actions in the latter and preventing nations from achieving
escape momentum into ever expanding levels of wealth creation.
5
that we had read it, simply did not understand that it was a book-length
prolegomena to Wealth.
But that ‘liberal order’ was alone not enough to fuel human economic
betterment. Smith needed a fundamental axiom of human behavior and he
enunciated it in the form of a Discovery Axiom: “the propensity to truck barter
and exchange, one thing for another.” This defining characteristic of humans, an
integral part of our language-social behavior already embedded in Sentiments, is
what enabled specialization, innovation and wealth creation to emerge without
intention or constructivist reason. Property was only a necessary, not a sufficient
condition, for launching Western or any society on a path of wealth creation.
What closed the circle was the propensity to trade one thing for another. This
discovery axiom was essential because—played out in a property environment—it
defined a process that would generate prices. But once you had public prices,
private opportunity comparisons were inevitable; and private comparisons in turn
would lead people to question whether whatever they were doing and however
they were spending their time and effort were in their own interest and
constituted what they should be doing and spending. Thus were they guided to
specialize, re-form and innovate, and no one at the heart of that process had to
understand the process for it to wrought miracles.
“…the certainty of being able to exchange all that surplus part of the
produce of his own labour, which is over and above his own consumption,
for such parts of the produce of other men's labour as he may have
occasion for, encourages every man to apply himself to a particular
occupation, and to cultivate and bring to perfection whatever talent or
genius he may possess for that particular species of business…the very
different genius which appears to distinguish men of different professions,
when grown up to maturity, is not upon many occasions so much the cause,
as the effect of the division of labour…without the disposition to truck,
barter, and exchange, every man must have procured to himself every
6
necessary and conveniency of life which he wanted. All must have had the
same duties to perform, and the same work to do, and there could have
been no such difference of employment as could alone give occasion to any
great difference of talents.” (WN, I.ii. 3-4, pp 28-9)
11
“That whole account of human nature, however, which deduces all sentiments and affections from self-love,
which has made so much noise in the world, but which, so far as I know, has never yet been fully and distinctly
explained, seems to me to have arisen from some confused misapprehension of the system of sympathy.” (TMS, p
317)
7
Sentiments is devoted to understanding these connections and the bi-directional
pathways between the individual and culture.
“These first perceptions (of right and wrong), as well as all other
experiments 12 upon which any general rules are founded, cannot be the
object of reason, but of immediate sense and feeling. It is by finding…that
one tenor of conduct constantly pleases…and that another…displeases the
mind, that we form the general rules of morality...reason cannot render any
particular object either agreeable or disagreeable to the mind for its own
sake.” (TMS, VII.iii.2.7, p 320)
Smith argues that the mature individual learns insensibly from experience to
examine his own conduct from the perspective of others as would a “fair and
12
In Smith, ‘experiments’ constitute the trial-and-error contextual encounters of each person interacting with
others, from which each learns while jointly fashioning the rules of just conduct. Also see TMS, p 152 and 195.
8
impartial spectator.”13 In this way we are able to judge our conduct
sympathetically and approved or disapprove of it. In effect we screen our actions
to insure their compatibility with social norms. (TMS, III.1.2, p. 110) While
sympathy is based on feelings and passions the resulting judgments cannot be
made independently of the particular context—“the situation that excites it.”
(TMS, I.i.I.10, p 12) Smith carefully distinguishes between the situation, context,
or cause that excites our evaluation or judgment of actions, and the outcomes or
effects that result from the actions. Our own conduct and that of others, as
expressed in actions, can only be read by simultaneously taking account of these
two dimensions of human interaction. (TMS, I.i.3.5-8, p 18) In reading the conduct
of others and in examining our own conduct we follow general rules. (TMS, III.4.7,
p159)
Smith offers an incisive “mental experiment” to establish the proposition that
there is no cognitive individual psychology in the absence of a cognitive social
psychology: “Were it possible that a human creature could grow up to manhood
in some solitary place, without any communication with his own species, he could
no more think of his own character, of the propriety or demerit of his own
sentiments and conduct, of the beauty or deformity of his own mind, than of the
beauty or deformity of his own face.” (TMS, III.1. 3, p 110) He can experience
none of these sentiments because he has no “mirror” to view them. The process
of growing up within society provides him with the needed mirror, as people
reliably mark their approval or disapproval of his conduct when they encounter
him. His mature social mind is achieved through self-command, in which he has
learned to “…humble the arrogance of his self–love, and bring it down to
something which other men can go along with…” (TMS, II.ii.2.1, 83)i.e., we
“…become the impartial spectators of our own character and conduct ” (TMS,
III.2.3, 114)
13
Shakespeare expresses a form of this sentiment when Polonius advises his son:
This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not then be false to any man.
Hamlet Act 1, scene 3.
9
Beneficence, Gratitude and Trust Games.
Beneficence Proposition 1:
Actions that are both beneficent and intended alone call for reward
because of the “sympathetic gratitude” that they invoke in others. (TMS,
II.ii. 1.1, 78)
Not part of the traditional theory is how people come to the state of common
knowledge—a topic which is the substance of Sentiments because Smith is
concerned with the underlying drivers of human social commerce. Consequently,
what Smith finds is that in choosing actions, what people ‘know’ (i.e., experience)
is gratefulness for beneficent acts, and by implication that the facilitators of
beneficent action can reasonably expect others to feel gratitude, depending
10
always on circumstances, and therefore with some prediction uncertainty. Against
this background, suppose Player 1 passes to Player 2. From Beneficence
Proposition 1, the latter can see that Player 1 has given up ‘a,’ incurring the costly
risk of ending up at ‘d’ but enabling both to do better at ‘c,’ surely a praise worthy
action, while the choice of ‘d’ almost surely would be blame worthy. 14 Thus Player
2 can interpret Player 1 as having acted intentionally and beneficially, feel
corresponding gratitude and reward that action by choosing ‘c,’ the Cooperative
outcome. Player 1, capable of seeing how Player 2 will interpret the action if she
passes to Player 2, will be motivated to choose this option, albeit with more
uncertainty than for Player 2.
In this analysis we note that Smith also makes use of the common knowledge that
people are self-loving, but for an entirely different end: such knowledge is
necessary for both players to know that Player 1 acted to benefit Player 2.
However, such rudimentary ‘common knowledge’ is modified by common social
experience, captured in his proposition 1 above.
a. 10; c. 11; d. 6.
Many scholars, however, have explained the choice observations from trust
games as a consequence of people’s utility maximizing social preferences. In the
above game Player 2 is hypothesized to choose c. ($25, $25) rather than d. ($15,
$30) because she ‘prefers’ to give Player 1 $10 more while taking $5 less for
herself; option ‘c’ yields higher utility for her than option ‘d,’ because the loss in
14
Hoffman et al (1994) and many others have reported experiments under a ‘double blind (or anonymity)’
condition in which no one, including the experimenter, can identify which subjects made the recorded decision
choices. Hence, only the individual subject knows if her action is praise (or blame) worthy. Compared with the
standard anonymity of players with respect to each other, subjects choose more self-loving payoffs. Results for
double anonymity trust games are reported by Cox and Deck (2005)
11
‘own reward’ utility is less than the gain in utility from ‘other reward’ in the range
of her choice opportunities.
Comparing the decision results of the two games, the utility maximizing
‘social preference’ prediction is falsified. The experimental results contradict all
outcome based models of decision; in Sentiments, however, actions signal
conduct, and therefore context and intentions always matter: “To the intention or
affection of the heart…all praise or blame, all approbation or disapprobation, of
any kind …must ultimately belong.” 15(TMS, II.iii.3, p 93)
Beneficence Proposition 2:
Beneficent actions are freely given, and cannot be forced or extorted; the
failure of someone to show benevolence may disappoint but does not
15
There are other experimental means of controlling for the expression of intentions as a means of testing the
predictive content of Beneficence Proposition 1. For example, Coricelli et al, 2000, pp 253, 288) report trust game
results (the payoffs are different than in McCabe et al, 2003) in which both players are humans versus Player 1’s
choice is made by the computer, while Player 2 is a human. Thus human intentionality is present in the first
condition but not in the second. The human-player condition data (N = 18) are a. 5; c. 8; d. 5. The computer-player
condition data (N = 18) are a. 0; c. 2; d. 16.
12
justify resentment or punishment that people will go along with.
(Sentiments, II.ii.1.3, p 78)
In the context of the trust games discussed above, this proposition predicts that
Player 2 will not feel resentment if Player I chooses Equilibrium rather than to
“trust” Player 2 to choose Cooperation instead of Defection. How might we test
this prediction? In the voluntary trust game above, suppose we modify Player 1’s
options so that if she wishes to choose Equilibrium, this is accomplished by
passing play through Player 2, who then chooses between Equilibrium and
incurring a cost to punish Player 2. If resentment is felt, we know from the
argument in Sentiments that it will find expression in the form of costly
punishment. For example, the game moves and outcomes could be:
If Player 1 chooses option ‘a’ and Player 2 resents that ‘b’ was not chosen he can
take $2 less, award Player 1 $2 less and thereby punish Player 1 for not choosing
beneficently.
Injustice Proposition: Actions that are both intended and hurtful alone deserve
punishment because they alone invokethe sympathetic resentment of others.
(TMS, II.ii.1.2, p 78)
13
The significant lesson we learn from Sentiments about justice is that it is
secured by punishing injustice not by rewarding acts of justice. Justice is your
duty, and duty neither requires or commands reward. Particularly important is
the implication that ‘justice’ is not pusued directly as an end, but is what is left
over after you have instituted rules discouraging injustice: “Though the breach of
justice …exposes to punishment, the observance of the rules of that virtue seems
scarce to deserve any reward.” (TMS, II.ii.1.8, pp 81-2)
No one expects or receives a reward for driving through a green light; you get
a citation only for failing to stop appropriately for a red light. To appreciate
Smith’s vision think of rules of propriety based on resentment as going ‘global’
beyond the close-knit community in an extended civil order; imagine an emmense
playing field whose boundries are defined by specific acts of injustice—murder in
its various forms, theft and robbery, violation of contract, bearing false witness,
etc.—acts discouraged by making them punishable, where the punishment is
proportioned to the severity (resentment) of the infraction; within those bounries
there is freedom to pursue your own interest in your own way. Imagine the large
number of ways in which you are free to drive through a green light, but only one
way to receive a citation and fine—not stop for a red light. The red light infraction
defines a boundry, the green light, an emmense region of freedom to explore and
create.
Smith’s world of propriety was the social crucible that birthed property: The
sacred laws of justice begin with those that guard our life and call for the most
14
severe penalty; next are those that guard our property and possessions; and last
are those which guard what are due us from promises. (TMS, II.ii.2.2, p 84)
But why should punishment be greater for violating possession (robbery) than
promises (contract)? The cause of the difference originates in a fundamental
characteristic of human emotions: the asymmetry between joy and sorrow from
which Smith derives the asymmetry between gains and losses. 16 The specific
proposition, as he applies it in this context, is that “Breach of property…theft and
robbery…take from us what we are possessed of…breach of contract…only
disappoints us of what we expected.” (TMS, p 84) The general proposition on
gain/loss asymmetry is that “We suffer more…when we fall from a better to a
worse situation, than we ever enjoy when we rise from a worse to a better.”
(TMS, VI.i.4, p 213; added in 6th edition, 1790) Thus are we naturally oriented to
secure the advantages we have already attained and to avoid hazards that risk the
loss of fortune and reputation that we have attained.
Conclusion
Consequently, Sentiments is about:
(1) personal social exchange: antecedent to civil law, property rights first
emerge as conventions by mutual voluntary consent that humbles the
arrogance of self-love. 17
(2) this experience gave birth to civil law—the world of impersonal market
exchange where “Vice (self-love) is beneficial found when its by justice rapt
and bound.” (Mandeville, 1922) The civil order provides third party
enforcement of the rules of property, thereby reducing, if not eliminating,
dependence on interpersonal trust and trustworthiness. This led to Wealth;
giving life to the calculus of utility maximization and to equilibrium
economics for service in long distance markets but these concepts both
failed in (1) where experimentalists now have recourse to long lost and
forgotten principles found in Sentiments
16
The asymmetry between gains and losses is reflected in the study of decision making under risk, perhaps one of
the most important empirical findings reported by modern cognitive psychologists. (Kahneman and Tversky, 1979)
17
The idea is expressed in Hayek’s (1973, p 162) quote from the 3rd Century Roman jurist, Julius Paulus: “What is
right is not derived from the rule but the rule arises from our knowledge of what is right.” (Hayek, 1973, p 162)
Sentiments articulates a process theory of how we acquire and produce social knowledge of what is right and
fashion the rules governing our conduct under that knowledge.
15
But Smith’s system of natural liberty, as stated in Wealth, derived its meaning
from Sentiments: “allowing every man to pursue his own interest his own way,
upon the liberal plan of equality, liberty and justice…” (WN, vol 2, p 664) “Every
man, as long as he does not violate the laws of justice, is left perfectly free to
pursue his own interest his own way.” (WN, v 2, p 687)
References
Cox, James C. and Cary A. Deck. 2005. “On the Nature of Reciprocal Motives,”
Economic Inquiry, 43, 623–635.
Hoffman, Elizabeth, Kevin McCabe, Keith Shachat, and Vernon L. Smith. 1994.
“Preferences, Property Rights, and Anonymity in Bargaining Experiments,”
Games and Economic Behavior, 7(3): 346-80.
Howey, R. S. (1989) The Rise of the Marginal Utility School (Columbia University
Press, New York).
Kimbrough, Erik, Vernon L. Smith and Bart Wilson (2010). “Exchange, theft, and
the social formation of property.” Journal of Economic Behavior & Organization
74, June, pp 206–229.
Mandeville, Bernard (1922) The Fable of the Bees: or, Private Vices, Publick
Benefits. Oxford: Oxford University Press.
McCabe, Kevin, Mary Rigdon, and Vernon L. Smith. 2003. “Positive Reciprocity
and Intentions in Trust Games,” Journal of Economic Behavior and Organization,
52(2): 267-275.
16
Mossner, E. and I. Ross (1977) The Correspondence of Adam Smith. The Glasgow
Edition of the Works and Correspondence of Adam Smith. Oxford: Oxford
University Press. Letter number 143, p 178.
Paganelli, Maria Pia “Smithian Answers to Some Experimental Puzzles” The Elgar
Companion to Adam Smith. Jeffrey Young (Ed.). Edward Elgar. 2009. 181-192.
Pellew, George (1847) The life and correspondence of the right honorable Henry
Addington, First Viscount Sidmouth, Volume 1. London: John Murray.
Ryle, Gilbert (1945-1946) “Knowing How and Knowing That: The Presidential
Address” Proceedings of the Aristotelian Society, New Series, 46 pp. 1-16.
Young, Jeffery T. (2006) “Adam Smith and New Institutional Theories of Property
Rights.” The Adam Smith Review, Volume 2, Edited by Vivienne Brown. New York:
Routledge.
17