Question 1

A business mission statement is an integral part of strategic management. It provides

direction for formulating, implementing, and evaluating strategic activities. This exercise
will give you practice evaluating mission statements, a skill that is a prerequisite to
writing a good mission statement.
Prepare a 9 × 3 matrix. Place the nine mission statement components down the left
column and the following three companies across the top of your paper. Write Yes or
No in each cell of your matrix to indicate whether you feel the particular mission
statement includes the respective component.
Mission Statements
General Motors
Our mission is to be the world leader in transportation products and related services.
We aim to maintain this position through enlightened customer enthusiasm and
continuous improvement driven by integrity, teamwork, innovation and individual respect
and responsibility of our employees.

North Carolina Zoo

Our mission is to encourage understanding of and commitment to the conservation of
the world’s wildlife and wild places through recognition of the interdependence of people
and nature. We will do this by creating a sense of enjoyment, wonder and discovery
throughout the Park and in our outreach programs.

Samsonite
Our mission is to be the leader in the travel industry. Samsonite’s ambition is to provide
unparalleled durability, security and dependability in all of its products, through leading
edge functionality, features, innovation, technology, contemporary aesthetics and
design. In order to fill every niche in the travel market, Samsonite will seek to create
strategic alliances, combining our strengths with other partners in our brands.

Question 2
a. There is always room for improvement in regard to an existing vision and
mission statement. Currently McDonald’s does not have a vision statement or
mission statement, so this exercise will ask you to develop one.
b. Write a vision statement and a mission statement for University of the Punjab.
Your mission statement should include the nine characteristics.
Question 3
In our lectures regarding Porter’s Model, we have discussed the Five-Forces Model
of Competition. You are required to select any organization/Multinational of your
choice and discuss how that company can be influenced by these forces.

Question 4
Prepare an EFE Matrix for McDonald’s Corporation. Refer back to the Cohesion
Case if necessary, to identify external opportunities and threats. Use the information
in the S&P Industry Surveys (Use internet). Be sure not to include strategies as
opportunities, but do include as many monetary amounts, percentages, numbers,
and ratios as possible. Appropriate and logical assumptions may be made if
necessary.
Question 5
Prepare a Competitive Profile Matrix that includes McDonald’s, Burger King
Holdings, and Yum! Brands, Inc.

Question 6
Prepare a Competitive Profile Matrix that includes your institution and the two
competing institutions. Include at least the following ten factors in your analysis:
1) Tuition costs
2) Quality of faculty
3) Academic reputation
4) Average class size
5) Campus landscaping
6) Athletic programs
7) Quality of students
8) Graduate programs
9) Location of campus
10)Campus culture
Question 7
Construct an IFE Matrix for McDonalds. Identifying and prioritizing factors to
include in an IFE Matrix fosters communication among functional and divisional
managers.
a. Preparing an IFE Matrix allows human resource, marketing,
production/operations, finance/accounting, R&D, and management information
systems managers to articulate their concerns and thoughts regarding the
business condition of the firm. This results in an improved collective
understanding of the business.
b. What strategies do you think would allow McDonald’s to capitalize on its major
strengths?
c. What strategies would allow McDonald’s to improve upon its major weaknesses?