Professional Documents
Culture Documents
PRESENTED BY:
EXECUTIVE SUMMARY
1. BUSINESS CONCEPT:
We have selected the water park as our project topic as this concept is new in our
city, RANCHI, and also in our state of JHARKHAND.
2. CURRENT SITUATION:
As we know there, there are not a many recreation and entertainment centers in
our city, RANCHI.
There is fun castle which has a playground providing rides, boating, etc. Then we
have dams and waterfall areas which amuse us, but they hardly provide any safety
assistance.
So our water park project is one that provides you water amusement as well as
safety.
3. FINANCIAL NEEDS:
Easy access
The park system will be sustainable, well-maintained and safe and meet the
amusement needs of individuals, families and communities. The focus on
preserving the land will continue with a strong emphasis on connecting people to
the land and each other.
By 2030, we have viewed this park as a premier destination that welcomes and
captivates residents and visitors from different places.
MISSION:
Our sole purpose is to establish a profitable and well-managed company while at
the same time creating an atmosphere of fun and excitement for the entire family
with activities designed to please the visitors.
We shall permanently preserve, protect, maintain, improve and enhance its natural
resources, parkland and recreational opportunities for current and future
generations.
2. An
modest increase in our gross margins within the second year of
operation
3. An increase in our market share by a minimum of 10% for each of our
first five years.
The company believes that by entering the marketplace first and by
establishing quality facilities, it will become, and remain, a leader in the
FEC industry.
Our fundamental objective is to realize how we impact the community that
we do business in, knowing that we will stand the test of time if the local
residents approve and support our center.
.Our project is named ACQUA DIVERTIMENTO, these are two ITALIAN words in
which “acqua” means “water” and “divertimento” means “amusement”.
This project is located on the outskirts of the city in the RING ROAD area. Where it
is far from huge traffic and is even convenient for people.
It is purely an entertainment based project requiring huge capital investment and
land. The waterpark promises excitement, entertainment and lots of water.
SWOT Analysis:
Running a standard amusement park requires that all influencing factors be
looked into. In determining if we were best suited to run an amusement park
business, we hired business consultants who had the responsibility of looking
through our business and determining if the odds were in our favor in running this
business.
A SWOT (Strength, Weakness, Opportunity, Threat) analysis was used to
determine what would become of our business and if it was worthwhile expending
the huge amount of resources – financial and labor in starting this business.
Even though this area is deemed a tough area for any entrepreneur to embark on,
the analysis assured us that our strengths and the opportunities available to us
would give us leverage over our weaknesses and threats as well as our
competitors as well. Below is the result from the SWOT analysis conducted:
Strengths
Our strengths lies in the various other services added to our core unique services
that we intended to introduce to our wide range of customers. We have hired
competent employees who know the value of work ethics and are well attuned to
our corporate culture in delivering excellent services to our customers.
Our management teams all have several years of experience in running an
amusement park and therefore have what it takes to run this business from the
ground up to an enviable position in the industry.
Weaknesses
The amusement park business is a tough industry to break into especially as
strong competitors abound in this field, also, the fact that we are located in rural
area of the city might be a weakness for us but we have plans in place to combat
this weakness and turn it into strengths.
area of the city might be a weakness for us but we have plans in place to combat
this weakness and turn it into strengths.
Opportunities
People seek entertainment on a daily basis, some want a sense of adventure,
others are looking for something dreamy, and others want something fun, whilst
some are on the lookout for challenges. We know how perfectly poised we are in
ensuring that we tap into the many available opportunities by ensuring that
customers have their needs met.
Threats
The threat we are likely to face in this business is the threat of new competitors
launching a similar business in the location we would be operating from. Another
threatening factor might be a downturn of the economy which would mean that
people would spend less than they usually do to come to amusement parks. We
however have strategies in place to combat these threats.
PRODUCT:
Our project focuses on one goal i.e. - to make play experiences which amazes the
public. The whole thing is a combination of services and products working
together in unison to produce successful entertainment solutions and beautiful
destinations. The products and services cannot exist without the other.
2. Water slides
3. Tubes
6. Kids playground
The entrance of the park is kept starting from Rs 500/- and would also provide
additional package.
For use of excess of water and electricity we need to get a proper legalization
from the GOVERNMENT of the STATE.
Our design team have worked on the swimming pool projects throughout. These
projects are varied in complexity, shape, size, but the principles have
fundamentally remained the same.
SERVICES:
Our FEC's will provide customers with a wholesome environment that provides
amusement, entertainment, excitement, year round activities, souvenirs and great
food all while forming lasting memories at affordable prices.
Several local surveys have been reviewed and provide valuable information about
a vast list of requirements that need to be met for an FEC to attract the local
residents. We will strive to meet these desires and we will take future surveys with
our customers to make sure that we are ahead of the curve.
The high standards set by our company and our location are going to make it very difficult for
competitors to enter and survive in the market area.
Our research shows that the opportunity exists to provide a high-quality service in a family-
oriented environment, where we can offer competitive pricing to our customers and still make an
outstanding profit in this demanding market.
The keys to our competitive edgeThere are several critical issues based on the lifestyles of the
area for our business to be accepted and survive.
Great food
Repeat customers/tournaments/enjoyment
Marketing Strategy
Our customers can come from all age groups, male and female, all races, every income level and
can be local residents or tourists to the area. That is why our marketing plan started at the
construction phase; by keeping in mind, if it looks fun people will come. Thus the main factor
to our success is simply that a person can enjoy themselves at our center while participating in an
activity they choose.
activity they choose.
Our full-time public relations manager is a vital part of our management team, by assuring that
customer satisfaction is provided and gathering information from the public about the types of
entertainment most desired. This can provide our company with the means to stay in touch with
the community and ready to meet their desires.
Promotion Strategy
In every business it is a well-known fact that word-of-mouth advertising is any businesses' best
friend or worst enemy. Yet, this does not preclude the fact that announcements, placing
advertisements in the local newspapers and our future planned website are not just as important
in reaching new customers and will be employed as follows:
AdvertisingGetting our positioning message to the public, "family recreation," where fun and
customer service is paramount.
1. SLIDES
3. POOLS
4. GENERATORS
5. PLAYGROUND SETUP
6. LIGHTINGS,etc
? We will require experienced personnel for handling such equipments for which the personnels
hired will be trained in order to gain knowledge about how to use the equipments.
? SUPPLY CHAIN:
? There will be a proper check on the quality of the products and regular and continuous check on
the equipments running.
? ASSETS:
2. Furniture
4. Land
5. Buildings
5. Buildings
6. Patents,trademarks,etc.
? Ofcourse our most important asset will the CUSTOMER and their SATISFACTION.
Being locally owned, you can design and operate your facility to be connected
with the community and fine-tune to meet their needs.
Our first choice of locations is superior and offers us an edge against future FECs
or similar services. We will create our niche in the market place by being the first
FEC in the surrounding area, but to keep our competitive edge we know we have
to choose the right location.
Market Trends:
Amusement parks have a constant demand that changes depending on the
season, however, changes are not unusually low for this kind of business as it is
for other businesses. However, any amusement park that intends to be in
business for a very long time and favorably compete with other established
amusement parks will need to stay creative in bringing forth new ideas and also
be unique for the overall benefit of the business. This includes continually
exploring ideas that will be fascinating for the wide range of customers who visit
the amusement parks.
Another trend for amusement parks is the fact that most amusement parks do not
only sell admission rates for visitors who intend to gain entry into the park to see
the various attractions that the park has to offer; it also sells spaces to shops,
restaurants, event places and other commercial outlets. Also, huge amusement
parks also have accommodation on the site like resorts for people who like to
stay for a while and experience all the pleasures and attractions that the park has
to offer.
Lastly, technology through the internet has played a major role in ensuring that
more people are aware of the various services an amusement park can offer.
Amusement parks can now interact with potential and existing customers via
their websites which have been uniquely designed to showcase all the attractions
that the amusement park has to offer. In this industry, one has to network with a
whole lot of people in the entertainment industry so that sales can be increased
for the overall healthy bottom line of the business.
Marketing Strategy and Sales Strategy:
The intention of marketing a product and or service is very straightforward;
however marketing itself serves a dual purpose for every business. The
importance of marketing for any business especially those with the intention of
making profit is to generate revenue for the business whilst also increasing
awareness about the products and or services a business has to offer and even
for the business itself as a whole.
However, the old way of marketing products which was through distribution of
fliers as well as placing adverts in print and in television might not be as effective
especially as technology has not only made it easier for businesses to gain their
customers but is also a faster way of generating income for any business,
especially amusement parks.
Without marketing, any business no matter how fantastic it looks would likely fail.
Because of how huge the amusement park project is, we were careful in deciding
Without marketing, any business no matter how fantastic it looks would likely fail.
Because of how huge the amusement park project is, we were careful in deciding
what our marketing and sales strategy would be and for this purpose we hired
marketing consultants that conducted a thorough marketing survey and feasibility
study on our behalf as regards who our target customers are and how we should
penetrate the available market so as to draw customers to our business.
The marketing experts we hired have a thorough knowledge of the amusement
park business and so would also help in drafting effective marketing strategies in
conjunction with our sales and marketing team so that our corporate goals can be
achieved.
We will also work toward establishing community involvement programs that will
demonstrate how our business can contribute to a better quality of community
life. Projects such as using the FEC facilities to help civic groups obtain their
financial goals (by offering fundraising events); working with schools, churches,
and other groups on programs for mutual benefit.
Management Team
1. Managing Partner:
? Responsibilities: Design and manage the construction phase and serve as the operations
director. Develop and implement the operation, safety, maintenance and training programs for
the center.
? Responsibilities: Participate in the company's strategic business plan; coordinate training and
operation programs; act as opening (mornings to midday) operations director; customer service
director and public relations consultant once the center is open
? Responsibilities: Ongoing review of the company's business plan and advise/consult on all
aspects of entertainment activities, assist in building design, floor layout of activities, assist with
training and explaining the general functions of our FEC.
Organizational Structure
Park Manager:
Responsible for overseeing the smooth running of all the daily activities that
goes on in the amusement park
Maps out the strategies that would be needed to lead to a better productivity
of the employees at the park
Responsible for appraisals of each employees and making decisions
affecting employees in the park
Ensures that the amusement park meets the expected safety regulations of
the authorities
Human Resources Manager:
Responsible for sourcing, recruiting and training all workers needed in the
amusement parks in conjunction with the different managers
Is responsible for the welfare of all the workers at the amusement park
Carries out induction for new employees
Defines job positions in relation to recruitment
Business Development Manager:
Responsible for developing new business ideas for the amusement park
Create strategies to ensure that the amusement park makes revenue from
other services
Sales and Marketing Team:
Constantly carries out research to determine best ways customers can be
retained
retained
Identifies new target markets and opportunities
Develops and implements new plans for increasing sales
Create and maintain a reliable database of customers
Accountant:
Handles all the financial transactions on behalf of the amusement park
In charge of employee payrolls
Carries out financial forecasting and risks taking on behalf of the amusement
park
Prepares accurate tax information on behalf of the amusement park and
submit to the tax authorities.
The capital invested by each partner is in equal ratio with each contributing Rs
10,00,000.
The partners have agreed to bear the profits and the losses equally.
In times of emergence, the partners could even lend money as loan to the project
@6%.
CAPITALIZATION:
Part capital generation from personal savings and sale of stocks
Sourcing capital from investors
Sourcing capital from venture capitalists
Apply for loan from a bank
Source for capital from wealthy friends and family members
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Important Assumptions:
2. All pricing has been set by industry standards and the local market.
3. Contract services include: payroll, pest control, trash removal, cable TV.
4. Employees needed and wages have been projected for full time and eight
hour shifts. All payrolls will be done through a payroll
company, therefore giving a flatter rate and making it easier to project.
Set forth below are the main milestones in the schedule of proposed development. We have
carefully reviewed the timelines for start-up and firmly believe that once we are completely funded
we can construct and open our initial FEC within less than one year of breaking ground.
Site preparation
Hire personnel
Train staff
Order inventory
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