Professional Documents
Culture Documents
Amy Wolski
Travel Media Relations Manager
External Relations
Edmonton Economic Development Corporation
Phone: 780.969.0481
awolski@edmonton.com
www.edmonton.com
Contents:
• Media Release: Deep Freeze: A Byzantine Winter Festival 2011 (Jan 8 & 9, 2011)
• Ice on Whyte: A celebration and exchange of art and culture (Jan 13-23, 2011)
• Edmonton Symphony Orchestra Release: $20 tickets make perfect musical stocking
stuffers this Christmas (shows in Jan 2011)
• Media Advisory: Fringe Theatre Adventures presents Mozart: Ze Komplete Hystery (Jan
20-30, 2011)
Media Release
Experience midwinter merriment on January 8 & 9, 2011 as the Deep Freeze Byzantine Winter
Festival returns to Alberta Avenue (118 Ave, 92-94 Street), one of Edmonton’s most historic
neighbourhoods for a fourth year.
On Saturday, the festival will bring back the Julian calendar and celebrate the Olde New Year
with Byzantine food and entertainment including Olde Tyme Curling, Tom Fool’s Ice and Snow
Kingdom, and ice-skating. In the evening Deep Freeze presents Melt the Deep Freeze Dance
featuring Le Fuzz from 7:00-11:00pm. Le Fuzz combines rhythms and song-writing traditions of
other cultures with their own unique blend of Alberta Folk music and original lyrics. Tickets for
Melt the Deep Freeze are $10 and are available in advance at The Carrot Community Arts
Coffeehouse (9351-118 Ave) and Mhyre’s Music (8735-118 Ave), or at the door.
Sunday, revel in French Canadian Heritage with music, cuisine, and dance. Experience tourtière
(meat pie) and tarte au sucre (sugar pie), tap your spoons to the sounds of Allez Ouest, and visit
the delicious Cabane à Sucre for la tire (iced maple syrup on a stick). Patrons can also watch four
ice sculptors from Harbin, China create magnificent ice masterpieces from noon-5pm.
On the street, families can enjoy Heritage Activities including wagon rides, Baseball poche, and
competition de boucheron; Vlad’s Village Pig, a delicious fire roasted suckling pig, fresh from the
spot, served on a bun; and the Deep Freeze Street Hockey Tournament. Festival-goers can also
enjoy the Alberta Ave Farmers’ Market and the Artisan Market & Gallery Sale, where artworks
from over 50 visual and fine craft artists will be showcased and sold. Both are located inside the
Old Cycle Building (9141-118 Ave).
The festival will also feature the Alberta Ave Mummers Collective. Mummers Theatre
(Mummery), is a tradition that goes back to the middle ages when during Christmas, or just
before lent, serfs and peasants would dress up in “disguises” and present pageant style
performances to their liege lords. Mummery has always been about “by the people, for the
people,” so this year Deep Freeze is hosting a contest and inviting the public to create a
mummers play. Performances run Saturday at 2:00pm and 9:30pm, and Sunday at 2:00pm.
The two day festival is open to the public and draws in people from within the community as
well as the greater Edmonton area. Deep Freeze Festival is organized by The Arts on the Ave
Edmonton Society, a non-profit, community based, grassroots initiative engaged in development
of 118th Avenue into a community arts district. Admission is free (donations accepted).
www.artsontheave.org
www.deepfreezefest.ca
Media Contact
Ashley Buck, Bottom Line Productions
P: 780.988.8914 x 5
E: ashley@bottomlinepro.com
Join in the 11 days of interactive outdoor winter activities, including a Giant Dragon Ice Slide, Ice
Pagoda, Children's Play area and the L'il Chipper Program for school groups. There will also
be Live Nightly Entertainment and hot beverages in the heated cafe tent.
Media Release
From December 12 - 18, 2010, all tickets for the above listed concerts are $20 (plus applicable
service charges). Purchase online at EdmontonSymphony.com or through the Winspear Centre
Box Office, (780) 428-1414 or toll-free 1-800-563-5081.
Media contact:
Pamela Pecush, Publicist
Edmonton Symphony Orchestra | Winspear Centre
Direct: (780) 401-2532; Cell: (780) 952-2532
Pamela.Pecush@winspearcentre.com