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  • Literature Review of Brand Love

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    Asad Memon
    7 views16 pages
    This literature review examines previous research on the concept of brand love and identifies its key dimensions. It discusses how brand love develops between consumers and brands as well as the consequences of brand love, such as positive word of mouth, brand loyalty, and willingness to pay higher prices. The review finds that brand love is an important concept that goes beyond simple brand preference to forge an emotional connection between people and brands.

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    LITERATURE REVIEW OF BRAND LOVE

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    This literature review examines previous research on the concept of brand love and identifies its key dimensions. It discusses how brand love develops between consumers and brands as well as the consequences of brand love, such as positive word of mouth, brand loyalty, and willingness to pay higher prices. The review finds that brand love is an important concept that goes beyond simple brand preference to forge an emotional connection between people and brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views16 pages

    Literature Review of Brand Love

    Uploaded by

    Asad Memon
    This literature review examines previous research on the concept of brand love and identifies its key dimensions. It discusses how brand love develops between consumers and brands as well as the consequences of brand love, such as positive word of mouth, brand loyalty, and willingness to pay higher prices. The review finds that brand love is an important concept that goes beyond simple brand preference to forge an emotional connection between people and brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    LITERATURE REVIEW OF

    BRAND LOVE
    by Muhammad Asad

    Submission date: 04-Dec-2019 12:15AM (UTC+0500)


    Submission ID: 1220571030
    File name: LITERATURE_REVIEW_-_BRAND_LOVE_1.docx (53.12K)
    Word count: 4301
    Character count: 22694
    LITERATURE REVIEW OF BRAND LOVE
    ORIGINALITY REPORT

    4 %
    SIMILARITY INDEX
    2%
    INTERNET SOURCES
    0%
    PUBLICATIONS
    3%
    STUDENT PAPERS

    PRIMARY SOURCES

    1
    acrwebsite.org
    Internet Source 2%
    2
    Submitted to University of Huddersfield
    Student Paper 1%
    3
    Submitted to Beacon International College
    Student Paper 1%

    Exclude quotes On Exclude matches < 4 words


    Exclude bibliography On

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