GUIDELINES FOR MT601 ORAL PRESENTATIONS

For each presentation, please give a BRIEF introduction ONLY to your chosen company.

Integrate theory and critical analysis skills through practical examples of your chosen company
(product/service).

Creativity is encouraged – please include some form of class interaction in your presentation.

Please make sure that your presentation is MARKET/COUNTRY specific. For companies, with a wide
product mix (i.e. numerous different types of products/product categories, you can choose to make
your presentation specific to one product category/product line).

Below provides an OVERVIEW ONLY of key concepts/areas that should be addressed in each
presentation. Your presentation should not necessarily be limited to the information below. You are
expected to review the lecture notes, text book and relevant journal articles to your allocated
week’s topic.

WEEK 4 – MARKETING ENVIRONMENT & MARKETING RESEARCH

Identify relevant macro and micro-environmental factors that are currently affecting the industry
your company (product line) currently operates in.

Have there been any recent response by the company to these changing factors? What are your
recommended responses to the company?

What role has research played in your company’s activities/strategies? If you were to recommend
your company undertake primary research provide specific examples as to why they would/should
conduct this research and the type of research that you would recommend.

WEEK 5 – CONSUMER BUYER BEHAVIOUR

Identify relevant factors that influence consumers purchasing behaviour for the product/service of
your choice.

Justify how and why these influences would occur and assess the implications of these influences for
your company.

Examine the marketing implications of the buying decision process to your company.

Consider recommendations you would make based on an understanding of consumer thought and
behavioural processes.
WEEK 6 – SEGMENTATION, TARGET MARKETS AND POSITIONING
Identify the segmentation variables used by your company/product/service.

Develop a target market profile of primary and secondary target markets.

Create a positioning map that illustrates how your product/service is differentiated from their main
competitors. Include key competitors in the positioning map. (Your map needs to use 2 key
variables/identifiers on the axis of the map).

Consider any recommendations you would make in terms of the target market and positioning.

WEEK 7 – PRODUCT AND SERVICES STRATEGY

Identify the individual product decisions for your product/service. If you choose a service, evaluate
the additional marketing considerations that services require and examine the quality of the service
(using the 5 key variables discussed in the lecture). Note: there are many academic journal articles
that discuss quality of service.

Examine the product mix of the company and the implications for further new product
introductions.

Identify the stage of the product life cycle that your product/service is in and then include
recommendations as to how the life cycle could be potentially extended.

WEEK 8 – NO PRESENTATIONS THIS WEEK. - MID SEMESTER TEST

WEEK 9 – INTEGRATED MARKETING COMMUNICATIONS

Develop a target market profile of the primary target audience.

Identify and evaluate the promotional tools used by your company.

Determine key strengths and weaknesses of the promotional strategy.

Formulate recommendations based on your findings of the above.

WEEK 10 – SOCIAL MEDIA

Develop a target market profile of the primary target audience.

Identify and evaluate the social media/digital marketing strategy used by your company.

Determine key strengths and weaknesses of their social marketing strategy.

Formulate recommendations based on your findings of the above.

WEEK 11 – E MARKETING
Develop a target market profile of the primary target audience.

Identify and evaluate the e-marketing strategy used by your company.

Determine key strengths and weaknesses of their e-marketing strategy.

Formulate recommendations based on your findings of the above.

WEEK 12 – PRICING STRATEGIES

Develop a target market profile of the primary target audience.

Analyse the internal and external factors that affect price

Identify the major pricing strategies used by your choice of company (product/service) i.e. customer
value, company costs, competitor strategies, psychological pricing, product mix pricing etc.

Recommendations/alternatives for pricing strategies.

WEEK 13 – DISTRIBUTION STRATEGIES

Develop a target market profile of the primary target audience.

Analyse the types of distribution channel/s used. Consider the marketing logistics and supply chain
management with your answer

Identify key strengths and weaknesses of their distribution strategies

Recommendations/alternatives for distribution strategies

WEEK 14 – BUSINESS BUYER BEHAVIOUR

Identify relevant factors that influence organisational purchasing behaviour for the product/service
of your choice.

Justify how and why these influences would occur and assess the implications of these influences for
your company.

Examine the marketing implications of the buying decision process to your company.

Consider recommendations you would make based on an understanding of organisational decision

making.