CONSUMER

BEHAVIOR
IN
GO PRO

•
GROUP MEMBER
• RISHAB SAPKOTA.
• JAYSON SHRESTHA
• DIWAKAR SUBEDI
• NABIN KHATIWADA
Overview
• An action camera , mobile application and editing software
• Nick woodman founded ( 2002 )
• Quadcopter drone named “ KARMA ‘’ ( 2016 )
• GoPro helps the world capture and share itself in immersive
and exciting ways.
 HISTORY

2002 2003
Nick woodman struggled to capture surfing trip nick sold belts with seashells glued on out of his VW
with a regular camera so he came up with the idea van to build up the money inorder to get his idea off
to create a wereable camera the gorund

2004
2012
gopro sold their first camera in 2004 . A 35mm film
video camera gopro release their 6th camera

https://www.youtube.com/watch?time_continue=1&v=5BE6m
untFq0
Product
Company

Go pro
Company motto: Be a HERO… GoPro

Selling life experience, not camera.

Versatile action camera

 Types of consumer
focused by Gopro

Thrill seeker Gadget fans Flim makers extreme

Wants to sport
Wants to share Wants to give
his awesome purchase new that little extra enthusiast
videos on the cameras creativity Adventurous
internet , attract dreamer
companies in Adrenaline
hope of being junkies
sponsored
Factors that influence
consumer purchasing
behavior

Culture factor
•Set of beliefs value moral perception learned
by the person in a society from family.
 FAMILY ROLES AND
Social STATUS

Factor

REFERENCE
GROUP
 OCCUPATION AGE ECONOMIC
Personal CONDITION

Factor

LIFESTYLE PERSONALITY
 PERCEPTION LEARNING
Psychologi
cal factor

ATTUTIDES AND MOTIVATION

BELIEF
 Capture

Manage

Gopro focus
Share

Enjoy
 Gopro opportunity

The public itch for a spot-

peoples desire of easy
on , fast way to manage,
way to self-capture
edit and share their live
footage content.
recording.

End users replace

Public want persuasive
traditional cameras with
content on demand
mobile devices
 Gopro strategy

INVENTION OF DEVELOP EFFORTLESS MAJOR GROWING GROW IN NEW GROW GLOBALLY DEVELOP STRATEGIC INCREASE SALES
INNOVATIVE NEW CONTENT MEDIA ASSET. ADVENTURE MARKET RELATIONSHIP IN FOOTPRINT BY IN-
BETTER PRODUCT MANAGEMENT, SEGMENT MARKET. STORE BRANDING
VIDEO EDITING AND
FOOTAGE SHARING
 Why
choose
Gopro…
Consideration for Gopro
Movement

Discreet

Versatile

Professional Quality

Waterproof

Rugged design

Quality image
 • Internet

About •
•
Social media
Vlogs
Action • Word of mouth
camera • Adventure events (mountain
biking, ski, sky diving etc)
Gopro in the action camera segment
Gopro hero 7 osmo Sjcam sj8 pro Sony RX0 2 YI 4K+ TomTom bandit
black

Waterproof 10 Waterproof 11 30m in supplied Waterproof 10 Only on case Splash proof

meter meter housing meter

12mp camera 12mp camera 12mp camera 1000fps 4k 30fps 4k 15fps

4k 60fps 4k 60fps 4k 60fps

1-3hrs battery 63-135 minutes 90 minutes 35min- 1 hr 2hrs 3hrs

life

AUD 488 AUD 486 AUD 314 AUD 698 AUD 407 AUD 349
 • Portable and easy to pack
• Super tough
• Hyper smooth
Acquiring • Wide angle
Gopro •
•
Instant share by wifi
Gopro app to use in mobile
After Sales • Money back guarantee (gopro webstore
purchase with in 30 days)
Service of • Warrenty repair and replacement
Gopro
Recommendations regarding
management strategies
• a effective step by undertaking a high level of Customer Relationship
Management (CRM) which has played a vital role in analyzing
customer behavior.

• Adapting Behavioral Economics which examines how preferences,

emotions, feel and attitude of a consumer affects buying behavior.
Recommendations regarding various
factors affecting the influence of
consumer buyer behavior
From the study of personality and lifestyle we would suggest the
company to give more personalized experience.

https://www.facebook.com/GoProANZ/videos/2376409505783386/?v=
2376409505783386

• Modification as per their purpose like cycling, water-diving, sky-

diving, mountaineering, surfing as well as regular travelers and
explorers.
Recommendations regarding
future-oriented developments in
their products
• Competing with successful drone companies DJI, PARROT, etc. by
investing on and applying a high-level of Drone engineering.
• Introducing a fully efficient range of action-camera featured products
to the GoPro family.
• Customers are used to with the trend of Self-portrait photography so
the company can add feature of front-facing display.
• Focusing on and fixing their waterproof issues like few leakage cases
seen in the past by developing more highly efficient mechanical
finishing. Previously hero 5 black and hero 7 black (10m without case
60m with case)
Reference
• https://gopro.com/en/us/about-us
• https://s21.q4cdn.com/291350743/files/doc_financials/2015/GoPro_-_2015_Ann
ual_Report.pdf
• https://www.similarweb.com/website/gopro.com#social
• https://www.thrillist.com/gear/gopro-facts-history-and-trivia-things-you-didn-t-k
now-about-gopro
• https://www.t3.com/news/best-action-cameras