FEASIBILITY

STUDY
Mystic Photo &
Video
Production
12/06/20
 Table of Contents

EXECUTIVE SUMMARY ................................................................................................................................... 2

BUSINESS DESCRIPTION ................................................................................................................................ 3
MARKET....................................................................................................................................................... 5
TECHNOLOGICAL CONSIDERATIONS ............................................................................................................... 6
MARKETING STRATEGY ................................................................................................................................. 7
ORGANIZATIONAL CHART .............................................................................................................................. 8
SCHEDULE .................................................................................................................................................... 9
FINANCIAL PROJECTIONS ............................................................................................................................ 10
FINDINGS AND RECOMMENDATIONS ............................................................................................................ 10
FEASIBILITY STUDY

EXECUTIVE SUMMARY

Mystic production is a creative group that includes an objective to form a great quality to
yield and fulfill the clients' expectations. Mystic production encompasses adaptable services that
will fit the customers' needs. Nowadays, most of the industries are drastically slowed down because
of the threat of the novel coronavirus (Covid-19), resulting in the majority of the businesses are
moving online, for that reason, Mystic production took an idea and advantage of it by making all the
exchange online to avoid or reduce the chance of being infected by the covid-19. We guarantee that
our equipment is not as well costly but still able to make a good quality output. Mystic production is
confronting a few competitors; hence, Mystic production formulated a marketing strategy to grant
the production leverage. As a result, the company will develop and incline up for the predictable
future.

2
FEASIBILITY STUDY

BUSINESS DESCRIPTION

Mystic Photo and Video Production is a company of creative artists with skills, talents, and
experience that covers more than just generating a fulfilling and interesting result. The company
guarantees that the clients desired results are obtained and achieved on every service that the
company can provide. The creative artists are persistent and willing to communicate, rain, or shine,
including harsh situations that can be defied with modern technology. The Mystic Production artists
are performing with respect and open for suggestions and preferences to customers to create and
capture their moments and envision into a memorable and engaging piece of art, from concept to
execution. Mystic Productions can give services such as photography, videography, and graphic
designing for events like weddings, birthday parties, anniversary parties, debut, and also; social
media users, including streamers and online sellers, which offers a flexible and competitive package
deal that fits to the target audience' budget.

3
FEASIBILITY STUDY

4
FEASIBILITY STUDY

MARKET

Market

Online sellers - We can offer them strategical price point to promote and advertise their products
by means of creating as short video ads, designing them a logo that will identify their brand and
we can assist them to make their other creative needs to promote their business such as social
media postings like menu and album of their products that will complement to their product
theme.

Streamers - In this new normal there is a spike in digital content creation like game streaming
or other contents that is share via online. We can help them to sort their videos to make a
highlight from their gameplays to attract new followers and we can help them to edit out if there
is a funny moment that worth sharing that can grab attention of the people especially this time
that most of our time is in online.

People that needs Photo & Video Services - to provide intimate photo and video services to our
client. Even if there is a pandemic there are also events that cannot be cancelled or somewhat
re schedule like wedding and birthdays or other life event/s from our client that they want to be
covered, and we also practice health protocols while we are offering our services.

Service Delivery

• The outputs will be delivered trough clients via Google Drive (Cloud Storage)
• The mode of payment will be Gcash or bank transfer
• The outputs will be delivered to clients within 3 weeks

5
FEASIBILITY STUDY

TECHNOLOGICAL CONSIDERATIONS

Location

Caloocan

Materials
• Workstation Desktop Computer • UV Filter
• Tamron 17-50 2.8 • CPL Filter
• Nikon 50mm 1.8D • Camera storage
• Nikon D3500 • Lenses
• Canon 760 • Stabilizers
• Canon 800D • Lighting
• Weebill-S/Camera Microphone • YUNFENG3388 Portable Tripod
• Pen tablet

Technology
• Davinci Resolve 17
• Adobe Photoshop
• Adobe Lightroom
• Adobe After Effects
• Adobe Audition
• Cloud Storage

Labor
• Videographer
• Photographer
• Video Editor
• Graphic Designer
• Digital Marketer

6
FEASIBILITY STUDY

MARKETING STRATEGY

Facebook Sponsored Promotion

Given that we have the pandemic going on, so we believe what’s best is to advertise online,
and advertise where people are on the web, and it is through Facebook page sponsoring. This
method has an option to target a specific demographic to advertise our service, and serve the
advertisement to the right audience. For example, we specifically are targeting online sellers,
streamers and content creators and the people that needs Photo/Video Services for their events.

Sign Boards/or Post ads

And for a plan B of advertising, we decided to put up Sign Boards/or space ads on posts or
walls of a crowded area where the most people are during this pandemic, although we are currently
in the state of a lockdown, most of the people are still outside for work purposes, and we think this
can also be a future proof idea to advance the advertising before the pandemic is suppressed, the
time that people are already allowed to roam outdoors, the advertisements are already up. So, we
think future proofing our marketing strategy can be a great back up plan for online marketing.

7
FEASIBILITY STUDY

ORGANIZATIONAL CHART

8
FEASIBILITY STUDY

SCHEDULE

9
FEASIBILITY STUDY

FINANCIAL PROJECTIONS

ESTIMATED PROJECTED START-UP CAPITAL

EQUIPMENT PRICE
Workstation Desktop Computer ₱ 123,000
Tamron 17-50 2.8 ₱ 22,490
Nikon 50mm 1.8D ₱ 5,850
Nikon D3500 ₱ 20,200
Canon 760 ₱ 25,000
Canon 800D ₱ 26,000
Weebill-S/Camera Microphone ₱ 41,000
UV Filter ₱ 450
CPL Filter ₱ 990
Camera storage ₱ 1000
Lenses ₱ 7,000
Stabilizers ₱ 5,000
Lighting ₱ 6,800
YUNFENG3388 Portable Tripod ₱ 699
Pen tablet ₱ 1,600
Editing Software License ₱ 100,000
TOTAL ₱ 387,079

Findings and Recommendations

Mystic production business can compete against competitors because of the adaptable
bundles that we have. We made a comprehensive and competitive bundle that will fit the
requirements of our target audience. We select the less costly equipment because the business
might not work if we invest too much in equipment. We are going to confront a few competitors
since they already exist within the industry, but, because of Covid-19, many businesses that are
offering services are moving online, by that, we took advantage of it by moving all the transaction
online, and with the help of our adaptable bundle service and social media, we can get clients. The
business will develop very slow due to a lack of creative artists, and maybe we should consider hiring
more creative artist.

10