NAGA COLLEGE FOUNDATION, INC.

COLLEGE OF ENGINEERING

TECHNOPRENEURSHIP 101

MORII DREAMSCAPE STUDIO

BUSINESS PLAN

PREPARED BY:

BAGASINA, CHRISTELL YUNGCA

HABANA, JOSHUA
IBO, MARY LOUISE
SANTIAGO, CARLOS JOHNREY
VILLANUEVA, DINAH
TABLE OF CONTENTS PAGE

Executive Summary………………………………………………………………………….

Vision ………………………………………………………………………………….
Mission………………………………………………………………………………...
Value Proposition…………………………………………………………………….
Mission Statement……………………………………………………………………
Slogan/tagline…………………………………………………………………………

Section 1: Marketing Plan……………………………………………………………………

Section 2: Production Plan…………………………………………………………………..

2.1 Production Process………………………………………………………………

2.2 Fixed Capital……………………………………………………………………...
2.3 Life of Fixed Capital………………………………………………………………
2.4 Maintenance and Repairs………………………………………………………..
2.5 Sources of Equipment……………………………………………………………
2.6 Term and Conditions of Purchasing Equipment………………………………
2.7 Business Location and Layout………………………………………………….
2.8Labour and Cost of Labour………………………………………………………

Section 3: Organization and Management Plan……………………………………………

3.1 Form of Business………………………………………………………………….

3.2 Organizational Structure………………………………………………………….
3.3 Business Experience and Qualifications of Entrepreneur…………………….
3.4 Pre-Operating Activities…………………………………………………………..
3.5 Pre-Operating Expenses………………………………………………………….

Section 4: Financial Plan………………………………………………………………………

4.1 Project Cost and Financing Plan…………………………………………………

4.2 Start-Up Funding…………………………………………………………………..
4.3 Return of Investment (ROI)……………………………………………………….
 EXECUTIVE SUMMARY

Having to pose in front of someone you barely know can feel incredibly daunting,
especially when you also have the added stress of locating a suitable studio with the necessary
equipment while staying within a limited budget. The technical aspects of a photo-shoot can be
completely relieved with a self-shoot studio, Morii dreamscape, is a self-shoot studio where it
allows people to experience that it is possible to have a great and quality photo by the click of
your fingers without spending too much money. Our studio is your safe spaces where you can
be confident and express your creativity by being yourself.

Morii Dreamscape self-photo studio revolutionizes the photography experience by providing

individuals with the tools used by professionals. Our core business involves setting up self-shoot
studios equipped with state-of-the-art technology, enabling users to capture high-quality images
independently. Designed for simplicity, our studios ensure that even those with minimal
photography knowledge can effortlessly produce visually stunning images.

Despite their limited experience and knowledge in photography, Engr. Joshua E. Habana, Engr.
Christell Yungca Bagasina, Engr. Mary Louise Ibo, Engr. Dinah Villanueva, and Engr. Carlos
Santiago, all graduates in Civil Engineering, are committed to pursuing the business venture
with Morii Dreamscape Studio. We the entrepreneurs possess a range of competencies and
qualifications, including expertise in basic photography skills such as camera skills, lighting, and
composition. Moreover, having solid business knowledge is necessary for managing finances,
implementing effective marketing strategies and providing excellent customer service. Creativity
is crucial for offering innovative photo concepts, while adaptability ensures keeping up with
industry trends and technological advancements. To maintain excellence across all aspects of
studio operations, attention to detail is a must. These competencies, along with a strong passion
for photography and a dedication to providing exceptional customer service, are the foundation
for success in the self-photo studio industry.

The project's impact on the local and national economy depends on several factors, including its
size, scope, and accomplishments even though it is led by people with degrees in civil
engineering rather than photography. If Morii Dreamscape Studio effectively taps into the
photography market and attracts customers, it could generate revenue, potentially creating job
opportunities locally and contributing to the economy through taxes and consumer spending. If
the studio relies on local materials or services, it could boost economic activity in the community
even more. The extent of these contributions will vary based on various factors such as
competition, market demand, and business strategies.

VISSION

To be the leading business in photography, renowned for exceptional quality, creativity,

and ensuring customer satisfaction. We constantly explore new techniques to push the
boundaries of visual storytelling, all while staying true to our core values: honesty, integrity, and
professionalism. Ultimately, Morii Studio hopes to inspire you to see the magic in everyday
moments and celebrate the fullness of life's experiences.
MISSION

To use creative photography to turn your special moments into cherished memories that
last a lifetime. We combine high-quality service with artistic flair to tell your unique story and go
above and beyond your expectations.

VALUE PROPOSITION

We held our Local customers to capture moments with their friends, family, and lovers
by providing them a quality and affordable photography studio.

MISSION STATEMENT

To create a utopia that brings euphoria to the local customers.

SLOGAN/TAGLINE

Morii Dreamscape Studio: Capturing the moments that capture your heart and creating a
beauty in your journey.

SECTION 1

MARKETING PLAN
 SECTION 2

PRODUCTION PLAN

2.1 PRODUCTION PROCESS

Choose your
package

Take your own picture

using a remote control

Once you’re done!

You have a time to
select your photos

Sit down, relax, and

Leave the printing to
us

Reservation and Booking:

- Book an appointment via our booking site, we also accept walk in.

Preparation:

- Be at the studio 10 minutes before your slot. If you are walk in wait for your
turn.
- Choose your package and then get ready for the shoot.
- Staff will give an instruction.
 Shooting Session:

- Use a remote to take photos of yourself

- You can use different props/ accessories inside the studio
- See yourself through a tv screen

Post-Production:

- Check your photos after your shoot

- You are given a time to select photos for your printed copy
- After the staff will prepare your photo for printing

2.2 FIXED CAPITAL

Fixed capital in a self-shoot studio business refers to the long-term assets required for
operations. This includes the physical studio space, which may require initial costs for upgrades
or alterations to meet photography requirements, such as lighting installations and backdrop
setups. Furthermore, fixed capital includes photography equipment such as cameras, lenses,
and lighting, all of which are required for high-quality image capture. Fixed capital includes
computer systems equipped with editing software, administrative and client area furnishings and
fixtures, props and set materials, security systems, and studio management software. While
these assets require considerable initial investments, they serve as the backbone of the studio's
operations, allowing it to deliver professional services, attract clients, and earn money in the
long run.

Items Amount
Fixed assets
Camera Equipment & Gears ₱ 46,498.00
Computer , Printer , TV ₱ 36,595.00
Furniture & Fixtures ₱ 5,000.00
Total Fixed Assets ₱ 88, 093.00
Other Assets
Licenses & Permits ₱ 2,000.00
Office Supplies ₱ 2,000.00
Cash on Hand ₱ 15,000.00
Total Other Assets ₱ 19, 000.00
Total Assets ₱107, 093.00
A total of ₱107,093.00 is needed to acquire the listed items. A large portion of the amount (81%)
will be spent to purchase equipment, furniture & fixtures and software. Meanwhile, the
remaining amount will be invested into different assets that will contribute to the success of Morii
Dreamscape Studio’s operations. The distribution is being presented using the pie chart as
shown below.

2.3 LIFE OF FIXED CAPITAL

The life of fixed capital in a self-shoot studio business relates to how long the assets
contribute to the studio's operations and generate value. Fixed capital assets in a self-shoot
studio often last several years. For example, the actual studio space, once constructed and
equipped with the essential fixtures and equipment, can serve the company for many years if
properly maintained. Photography equipment, such as cameras, lenses, and lighting, normally
has a usable life of several years, though they may need to be upgraded or replaced on
occasion to keep up with technological breakthroughs or changing client expectations. Similarly,
furniture, props, and set materials can last for a long time with careful care. Investments in
developing a website, branding, and marketing materials may last longer, especially if they are
regularly revised and changed to reflect the changing demands of the business and its target
market. Regular maintenance, periodic renovations, and strategic planning are critical for
extending the life and value of the studio's fixed capital assets.

2.4 MAINTENANCE AND REPAIRS

Maintenance and repairs in a self-shoot studio business are important activities that
maintain the functionality, safety, and overall appearance of the studio's physical space,
equipment, and other assets. This includes a variety of tasks, like routine maintenance to
prevent problems and ensure equipment runs smoothly, as well as repairs to handle any
damage or malfunctions that may arise over time.
Equipment Maintenance

Morii Dreamscape will conduct regular maintenance to ensure optimal performance of

the cameras, lighting equipment and computers. The regular maintenance includes cleaning the
lenses, checking for wear and tear, calibrating equipment, and replacing faulty parts as needed.
To avoid unplanned malfunctions, scheduled maintenance procedures including computer
software updates, studio light bulb replacements and camera sensor cleaning should be carried
out on a regular basis.

Backdrop and Set Maintenance

At Morii Dreamscape, backdrops and sets may require periodic cleaning, repair and
replacement to keep them looking fresh and appealing for client use. Rotating and updating
backdrops and set periodically can provide clients with fresh options and keep the studio
environment dynamic and versatile.

Furniture and Fixtures

For the studio furniture and fixtures, such as workstations, seating areas and storage
units should be inspected regularly for signs of wear and damage.

Safety and Security

Regular inspections of safety equipment, such as fire extinguisher, smoke detectors are
crucial to ensure compliance with safety regulations.

2.5 SOURCES OF EQUIPMENT

Purchasing new equipment from authorized stores or manufacturers is a usual choice,

as it provides access to the latest technology and warranties for security assurance. Morii
Dreamscape Studio will purchase camera and tripods at Cannon Philippines since the quality
and performance are guaranteed. The computer set will be purchase from 3Gx. For the
backdrops we will procure from photography stores or online retailers. In addition, the studio
lights will come from online shops.

2.6 TERM AND CONDITION OF PURCHASING EQUIPMENT

To ensure clarity regarding ownership, usage, and potential future disputes, Co-Owners
drafted a formal co-ownership agreement outlining the terms for their joint purchase of the
equipment in the Morii Dreamscape Studio. Every co-owner will have equal percentage of share
in purchasing equipment also they have equal ownership of that equipment. They can also sell
the equipment and equally divide the amount of that equipment

2.7 BUSINESS LOCATION AND LAYOUT

 Morii Dreamscape Studio will be strategically located in a vibrant and accessible area.
We aim to situate the studio in a 60 sq.m commercial space at Penafrancia Ave. Naga City
between BISCAST and NCF gate 2. The space will be leased at 5000 pesos per month. The
chosen location offers convenient access to major transportation routes, ensuring ease of travel
for clients. Customers’ will enter a public area with a receiving desk, photo wall and a
customer’s lounge.

(layout)

2.8 LABOUR AND COST OF LABOUR

Morii Dreamscape Studio is a partnership business that is run by passionate individuals

who are dedicated to providing a dreamy and inspiring space for you to capture stunning self-
portraits. For now, we are pouring our hearts into getting things started by ourselves and
allowing focusing on building the brand and client base. We are confident that we can manage
the workload on our own. But we also discussed the possibility of hiring a full-time employee in
a year's time, as Morii Dreamscape flourishes.

(COST OF LABOUR)

Section 3

ORGANIZATION AND MANAGEMENT PLAN

This section presents the form of business, pre-operating activities and expenses, office
equipment, administrative expenses, and organizational structures, showing the structure of
“Morii Dreamscape Studio." It shows the roles and responsibilities and also the qualifications of
each staff member, including the studio owner or manager, administrative manager,
photography manager, post-production manager, marketing manager, and finance manager.

3.1. FORM OF BUSINESS

"Morii Dreamscape Studio" is to be a partnership self-shoot studio with five passionate

people who each contribute various viewpoints and skill sets to the board. Our founding
members, Christell Yungca, Joshua, Mary Louise, Carlos Johnrey, and Dinah, come together
with a passion for photography and videography to create an engaging artistic core. Every
member brings special skills to the table, from professional expertise through interaction with
clients and the organization of the company. Our shared goal is to create a welcoming,
cooperative atmosphere where customers feel free to express their creativity, boost their
confidence, and fulfill what they want. With a large selection of resources, backdrops, and
accessories available, Morii Dreamscape Studio provides creativity, uniqueness, and
collaboration for any self-shoot project. Together, as equal partners, we will manage studio
operations, strategic planning, and decision-making while promoting openness and
accountability. Through this partnership, we aim to empower photographers, content creators,
and artists while also providing outstanding self-shoot experiences. The goal of Morii
Dreamscape Studio is to provide clients around the nation with creativity, originality, and
memories.

3.2 ORGANIZATIONAL STRUCTURE

ROLES AND RESPONSIBILITIES:

1. STUDIO OWNER/ MANAGER

The owner's roles and responsibilities include establishing the company's vision,
mission, and strategic goals by working with the executive manager. They also include
determining the overall direction and financial performance of the business. Setting the
studio's long-term objectives and goals for the future, as well as developing the plans
required to achieve them, is your job. This entails making crucial choices about
investment opportunities, financial distribution, and corporate expansion and
development. You represent the studio's interests to customers, stakeholders, and the
 general public in your capacity as its principal manager and ambassador. In addition,
you oversee daily operations, ensuring the studio operates profitably and efficiently. This
involves maintaining an eye on the company's earnings, creating a happy work
atmosphere, and promoting creativity and innovation.
2. ADMINISTRATIVE MANAGER
The primary duty of a self-employed administrative manager is to make sure that
everything runs smoothly and effectively in the studio. Daily administrative duties,
including handling reservations, arranging scheduling, and keeping records, are under
your control. To promote efficient teamwork and ensure quick client inquiries, you will
also be responsible for managing lines of communication, both internal and external. In
addition, you can be in charge of overseeing customer connections, controlling
workplace supply, and planning logistics for studio events or photo shoots. Your ability to
multitask, pay attention to detail, and organize yourself are essential for keeping the
studio professional and well-run, which in turn helps the business succeed as a whole.
3. PHOTOGRAPHY MANAGER
A self-shoot photography manager is in charge of the studio's photography
operations and makes sure that clients receive high-quality services. You are in charge
of recruiting, training, and overseeing photographers, as well as setting up their
schedules and tasks. You also oversee the photographic staff. To guarantee that the
studio's output satisfies client expectations and is consistent with the studio's brand, your
position involves setting and maintaining standards for photography quality and style. In
addition, you can be in charge of maintaining photography equipment, planning shoot
studio layouts, and controlling post-production procedures, including editing and
retouching. Your leadership abilities, precise nature, and imaginative vision are essential
to preserving the studio's outstanding record in self-shoot photography.
4. POST-PRODUCTION MANAGER
The self-shoot post-production manager is in charge of managing each stage of
the process and ensuring that clients receive high-quality finished photographs on
schedule. You are in charge of managing a group of post-production experts, which
could include graphic designers, retouches, and editors, and making sure they fulfill
client requirements and studio standards. Setting deadlines, assigning resources, and
supervising workflow management are all part of your job description to guarantee
smooth and successful post-production processes. You might also be in charge of
quality control, which entails checking finished photos, and you may be responsible for
selecting and editing photographs, ensuring they meet the desired aesthetic and
technical standards, and making sure they adhere to the studio's requirements for artistic
vision and proficiency in technology. Your technological expertise, project management
abilities, and attention to detail are essential to maintaining the studio's excellent record
for providing self-shoot photographic services.
5. MARKETING MANAGER
Developing and executing marketing strategies that will promote the studio's
products and services and attract clients is your primary responsibility as a self-
employed marketing manager. This consists of researching target markets and industry
trends through market research and creating visually appealing marketing campaigns for
social media, email, and advertising, among other platforms. You must uphold the
 studio's brand image and guarantee that the messaging is consistent across all
marketing materials. You may also oversee the creation of visual content, such as
photographic presentations and promotional videos, to advertise the studio's offerings
and attract new clients. You need to evaluate marketing campaign performance, make
necessary adjustments, and keep an eye on statistics like website visitor numbers and
conversion rates to optimize results.
6. FINANCE MANAGER
The primary tasks you have as a self-employed finance manager are to take care
of the financial side of the studio's activities. This includes managing financial planning
and budgeting to make sure the studio stays within its limits and achieves its targets.
You are in charge of keeping correct financial records, controlling accounts payable and
receivable, and keeping an eye on cash flow. You can also be expected to prepare
financial reports, analyze financial data, and offer insights to help the studio's executive
team make strategic decisions. To manage financial relationships and negotiate
conditions, your work also entails communicating with other stakeholders, including
suppliers, vendors, and financial institutions. In the end, maintaining the studio's long-
term financial stability and success depends heavily on your proficiency in financial
administration and your capacity to maximize financial performance.

3.3 BUSINESS EXPERIENCE AND QUALIFICATIONS OF THE ENTREPRENEUR

1. ADMINISTRATIVE MANAGER
An administrative manager in a self-shoot workspace will typically require a
bachelor's degree in business administration, management, or a related discipline;
experience in media studies, film, or other creative fields may also be beneficial. A lot of
expertise in administrative roles ideally as managers is required, with an emphasis on
good organization, attention to detail, and ability to communicate. To lead and motivate
staff, it is important to possess both leadership skills and proficiency with computer
software and technology. Creativity, flexibility, and a fundamental understanding of
studio operations are necessary to effectively manage administrative tasks, support the
studio's creative endeavors, and ensure client satisfaction. Also crucial is effective
customer service abilities.
2. PHOTOGRAPHY MANAGER
To work as a photography manager at a self-shoot studio, one generally
requires a bachelor's degree in photography, visual arts, or a similar field. It also requires
a significant background in studio management and professional photography. A great
asset that showcases both technical and artistic talent is essential, as is familiarity with a
variety of photographing techniques, devices, and editing software. Strong interpersonal
and client-management abilities are also crucial, as is the capacity to oversee and direct
a team of photographers, assistants, and retouches. A thorough understanding of studio
operations, including workflow management, spending control, and time management, is
required of the photography manager. This will ensure that photographic content is
created and delivered productively, meeting client expectations and upholding the
creative goal.
3. POST-PRODUCTION MANAGER
 An important background in post-production work, particularly in photography or
video editing, is often required for a Post-Production Manager at a self-shoot studio.
Those need to hold a bachelor's degree in film, media production, digital arts, or a
related profession. An effective portfolio showcasing editing and retouching techniques
is also necessary, as is proficiency with industry-standard editing software like Adobe
Premiere Pro, Final Cut Pro, Adobe Photoshop, and Adobe Light room. In addition to
having an eye for detail and originality, the post-production manager should have
excellent technical skills in color correction, visual effects, and audio editing to improve
the visual impact of projects. The ability to lead a team of editors and make sure
deadlines are fulfilled while upholding the studio's quality standards is essential. To
ensure a smooth transition of post-production procedures into the studio processes,
effective communication and coordination with other departments, such as photography
or videography teams, are also crucial.
4. MARKETING MANAGER
A position as a marketing manager in a self-shoot studio requires a bachelor's
degree in marketing, communications, business administration, or a similar field. It's also
essential to have prior marketing experience, preferably in the creative sector. Someone
with good analytical skills and knowledge of market research methodologies is needed
to understand the target market, identify trends, and develop effective marketing
campaigns. It takes imagination and artistic ability to create engaging marketing
materials, such as print and digital campaigns, social media content, and promotional
items. Managing a marketing team and collaborating with other studio divisions are
crucial, as they build relationships with clients, partners, and media outlets. It also calls
for excellent communication abilities.
5. FINANCE MANAGER
A finance manager in a self-shoot studio needs a bachelor's degree in
accounting, finance, or a similar field of study. It also helps to have prior experience in
accounting or financial management, preferably in the creative industry. Strong
analytical skills and careful attention to detail are necessary for budget analysis, financial
performance analysis, and keeping records and monitoring to produce reports and keep
accurate financial records. To support strategic decision-making and maintain the
studio's financial stability, the finance manager must have an effective comprehension of
financial principles, including cash flow management, financial analysis, and budgeting.
Strong interpersonal and communication skills are also necessary for interacting with
external stakeholders, such as clients, suppliers, and financial institutions, as well as for
working with internal teams to match financial goals with business objectives.

3.4 PRE-OPERATING ACTIVITIES

1. Market Analysis and Research
  Do extensive market research to determine whether your target market needs self-
shoot services.
 Analyse competitors to identify their advantages, disadvantages, and potential areas
for development.
 Choose pricing strategies based on market demand and equal prices.
2. Business Plan
 Create a comprehensive company strategy that details the goals, target customers,
advertising strategies, projected financials, and operational schedule for your studio.
 To pay for the purchase of equipment, marketing fees, start-up costs, and initial
running expenses, secure funding or an investment.
3. Compliance with Laws and Regulations
 Register the studio business and get the required licenses or permits needed to run
a photography studio in the area.
 Acquire business insurance to protect the company against legal responsibility and
unexpected problems.
 Make sure that any gathering or keeping of client information complies with data
protection standards.
4. Location and Amenities
 Choose a location for your studio that's convenient for you and the customers,
considering issues like people walking by, parking spaces, accessibility, and how
near your target market is.
 Makeover or enhance the area to provide clients with a welcoming and elegant
ambiance.
 Acquire or purchase the required equipment, including editing software, backdrops,
lighting supplies, cameras, and accessories.
5. Creating a Brand and Marketing
 Develop an appealing and unique brand identity, complete with a memorable name,
logo, and visual style that appeal to the consumers in your target market.
 Draft a marketing plan that details the approaches you'll use to promote your studio,
such as reaching out to influencers, producing content, utilizing social media, and
running local ads.
 Create a well-designed website that showcases your goods and services, policies,
prices, and reservation information.
 Produce marketing materials, such as advertisements, brochures, business cards,
and billboards, to promote your studio locally.
6. Staff and Instructions
 If needed, hire and train employees such as assistants, customer service agents,
and photographers.
 Make sure that every employee is informed about studio policies, standards for client
service, and photography skills.
7. Customer Service and Experience
 Provide a smooth online or phone booking and scheduling system on-site so that
customers can easily plan picture shoots.
  Create packages and price ranges that accommodate the various needs of
customers at affordable prices.
 Provide amenities like snacks, freebies, changing rooms, and cozy places to create a
warm and inviting studio atmosphere.
8. Quality Control and Testing
 Test-shots should be taken to make sure that the lighting is set up correctly and that
the equipment is ready for a variety of portrait situations.
 Before you formally launch, ask test clients for comments to help you find areas for
development and improve your services.
9. Protection or Insurance
 For protection of the business's finances, assets, and responsibilities, get the right
protection. This could include insurance against professional liability, property
damage, and general liability.

3.5. PRE-OPERATING EXPENSES

1. Equipment Purchases
 Cameras
 Lenses
 Lighting equipment (e.g., studio lights )
 Tripods
 Backdrops and backdrop stands
 Mirrors
 Editing software and computer equipment (e.g., computers, printers )
 Props and accessories
2. Studio Setup Costs
 Rent
 Renovations (e.g., painting, flooring, wall backgrounds )
 Furnishings (e.g., chairs, tables, shelves, display cases)
 Decor and ambiance enhancements
 Installation of necessary utilities (e.g., electricity, water, internet)
3. Legal and Regulatory Expenses
 Business registration fees
 Licensing and permits (e.g., business license, photography permits)
 Legal consultation fees (e.g., for drafting contracts, reviewing lease agreements)
 Insurance premiums (e.g., liability insurance, property insurance)
4. Marketing and Branding Expenses
 Logo design and branding materials
 Marketing expenses (e.g., business cards, brochures, flyers)
 Advertising costs (e.g., social media ads, print ads, online listings)
 Promotional materials (e.g., signage, banners, posters)
5. Administrative Costs
  Office supplies (e.g., stationery, printer, paper, ink)
 Staff training and certification costs

SECTION 4

FINANCIAL PLAN

4.1 PROJECT COST AND FINANCING PLAN

The total capital requirement of our self-shoot studio business is P175, 093. The Co-
owner of Morii Dreamscape Studio will provide the amount of ₱50,000.00 each as their own
investment. The total combined amount will be sufficient the cover the expenses to build the
business including the ₱15,000.00 cash that will be on hand for petty expenses.

A self-shoot studio's initial funding covers a variety of costs, including purchasing equipment
(cameras, lighting, backdrops), securing studio space (rental payments, renovations), marketing
(website, branding), operational (insurance, legal fees), and saving for unexpected expenses.
These costs guarantee that the studio is properly furnished, in compliance, and prepared to
draw customers. Although the precise financial requirements differ depending on scale and
location, careful planning is essential to laying a strong foundation for success.

4.2 START-UP FINANCING

 TOTAL INVESTMENT
 COST OF STUDIO SETUP:
1. Cameras= P42,998
2. Lighting equipment (e.g., studio lights) = P2,500
3. Tripods= P1,000
4. Backdrops and backdrop stand= P15,150
5. Mirrors= P1,000
6. Editing software and computer equipment (e.g., computers, printers, TV)
 Computer= P21,000
 Printer= P7,000
 TV monitor = P8,595
7. Props and accessories= P2,000
8. Maintenance / Renovations= P5,000
9. Furnishing:
 Chairs= P2,000
 Tables= P1,000
 Shelves= P1,000
 Display Cases= P1,000
 EXPENSES
 1. Studio Rental = P5,000 PER MONTH X 12 MONTHS= P60,000
2. Utilities:
a. Electric Bill= P3,000
b. Internet Bill= P1,000
c. Water Bill= P500
3. Cash on hands =P15,000
4. Office Supplies = P2,000
5. License and Permits = P2,000

START-UP REQUIREMENTS
 Start-up Expenses to Fund P 79,000
 Start-up Assets to Fund P 96,093
TOTAL FUNDING REQUIRED P 175,093
 Assets
 Camera P 42,998
 Computers & Printers & TV P 36,595
 Tripods & Lighting Equipment P 3,500
 Mirrors, Props & Accessories P 3,000
 Furniture & Fixtures P 5,000
 Maintenance & Renovations P 5,000
TOTAL ASSETS P 96,093
START-UP EXPENSES
 Studio Rental for 1 Year P 60,000
 Office Supplies P 2,000
 Cash on hands P 15,000
 License and Permits P 2,000
TOTAL EXPENSES P 79,000

4.3 RETURN OF INVESTMENT (ROI)

PACKAGE COST:

PACKAGE 1

150 X 8= 1,200 PER DAY X 30 DAYS = Php 36,000

PACKAGE 2

250 X 7= 1,750 PER DAY X 30 DAYS = Php 52, 500

PACKAGE 3

350 X 5 = 1,750 PER DAY X 30 DAYS = Php 52, 500

PACKAGE 4

499 x 2 = 998 PER DAY X 30 DAYS = Php 29, 940

ADD-ONS

COLORED BACKDROP = P150 X 5 per month = Php 750

ADDITIONAL TIME = P100 X 6 per month = Php 600

ALL DIGITAL COPIES= P150 X 5 per month = Php 750

ADDITIONAL PET= P100 X 3 per month= Php 300

4R PHOTO PRINTS=P 200 X 5 per month= Php 1,000

A4 PHOTO PRINTS=P 220 X 2= per month Php 400

BACKDROP FLOOR EXTENSIONS= P150 X 1 per month = Php 150

ADDITIONAL PAX= P 250 X 2 per month = Php 500

RETURN
ROI= X 100 %
COST OF INVESTMENT

175,390
ROI= X 100 %
175,093

ROI=1.00 %