ADVISION PHOTOGRAPHY

PROPOSAL

Client: HSEB Pty Ltd

UEN: 2600495266

Prepared: 06 December 2023

Contact: advisionphotography@gmail.com | 6599 6604 |

Ateeqah Parveen Binte Mohamed Siddiq (34516062)

Assignment 3: Written Proposal

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Tables of Content

Introduction………………………………………………………………………………….3

Service offerings……………………………………………………………………………..3

Objectives and deliverables…………………………………………………………………5

Timing/Schedule……………………………………………………………………………..5

Professional fee/cost of services……………………………………………………………..6

Liability/IP .………………………………………………………………………………......7

Sample client………………………………………………………………………………….7

Terms and conditions………………………………………………………………………..8

Reference……………………………………………………………………………………..9

Appendix…………………………………………………………………………………….10

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Introduction
Background
AdVisions Photography is a specialist freelance advertising photography company that will

cater to the unique needs of Singapore's hospitality industry. We offer high-quality

photography ads for businesses, to stand out in this competitive market and give exceptional

visual content that showcases the elegance, style, and amenities of hotels to entice guests to

book in, which overall will help in boosting the company’s online presence.

The owner of ADVisions Photography, Ateeqah Parveen Binte Mohamed Siddiq, is an

award-winning commercial photographer. For her previous eight years, she has been a lead

photographer for an advertising firm, shooting commercial images for over 200 clients.

Remarkably, Ateeqah has collaborated with large corporates such as the Pan Pacific Hotel

Group, Fairmount Hotel Group, and Raffles Hotel on numerous interior and cuisine

photography projects.

The fundamental aim of ADVision Photography is to bring forth strong cutting-edge

photography technology to hospitality advertisements and marketing, that will help your

business to boost sales. Providing something uniquely catered to this field of business will aid

businesses that are looking to beat their competitors.

A boutique hotel like yours, which is starting new, needs a photography service if it is to

attract discerning customers and stand out. Moreover, the visual narrative of your hotel is

enhanced by our high-resolution photos, modern lighting techniques, and creative

composition, which will highlight the hotel's distinctive design and atmosphere. Furthermore,

360-degree photographs provide a view of the spaces in an immersive manner (watermarking

photography, n.d.). By utilizing cutting-edge photography technology, the boutique hotel can

establish an extremely strong online presence and attract potential guests with visually

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captivating content that showcases the uniqueness and sophistication of your brand. This will

boost bookings and strengthen your standing in the hospitality sector.

Service Offering
Our business will provide 3 types of photography services, namely Interior photography, food

& beverage photography, and event photography. We also provide additional service if the

client requests, using a 360-degree camera for a virtual tour of spaces, drone tech, and video

production.

Interior Photography
Our team comprises experienced photographers with a good eye for capturing the character

of hotel interiors. In order to present your rooms in the most welcoming and visually

appealing way possible, we are aware of the importance of lighting, angles, and composition.

We also capture outstanding photos of room spaces highlighting the smallest details with

360-degree Virtual-Tour Photography. 360-degree photographs are commonly included in

virtual tours, which capture every angle of a room or area. Because of the seamless stitching

of these photos, viewers may wander about and explore the place as though they were

physically there in person.

Food and Beverage Photography

Our food and beverage photography service, specifically designed for hotels, skilfully

documents dining events in eateries, pubs, room service, and function spaces. Essential for

internet platforms and marketing, it features expert menu highlight shots with close-ups

highlighting all of the details. While event and banquet photography emphasizes unique

occasions, lifestyle and ambiance images highlight dining locations. In keeping with the

hotel's concept, collaborative styling and composition guarantee a visually appealing

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presentation. These web-friendly photos will help to increase social media visibility for your

business. Moreover, accurate food portrayal is ensured by coordination with the culinary

staff. By spending money on this service, your business can highlight your food choices and

invite visitors to discover and enjoy distinctive dining experiences.

Event Photography -Drone Photography / Video Production

Our all-inclusive event photography service is designed to capture every memorable moment of your

events. ADVision Photography is adept at capturing candid moments, and lively group images,

guaranteeing a visual story that perfectly captures the distinct essence of your events. In addition to

gorgeous photos, we provide an additional video production service as well. This includes a

professionally edited highlight reel that captures the essence of the event by showcasing pivotal

events, interviews, and settings. The supplementary movie gives your memories a dynamic touch that

makes it ideal for sharing with attendees, using on social media, or for promotional purposes.

Objectives and deliverables

The objective of the project is to do an interior and food & beverage photography shoot, of

the boutique hotel before the opening of the hotel to the public. The photoshoot session will

be conducted within a span of 3 hours. The deliverables will consist of 100 high-resolution

photos and 360-degree virtual tour photographs of selected rooms and amenities by the client.

Timing/Schedule
The project will begin on 15 March 2024 and will be completed by 23 March 2024. The

photoshoot event will commence on the 15 th of March from 2 pm to 5 pm. The photographer

will arrive 30 minutes before to set up and confirm the rooms and spaces to photograph. The

communication between us and the client after the shoot will mainly be either over

WhatsApp or direct phone calls. The first draft of the photo edits will be sent to the client on

the 18th of March, about 2 days after the event. Based on client satisfaction if there is a need

for a second draft, it will be sent around 20 th-21st of March and the final one by the 22 nd of

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March. Lastly, the invoice will be sent out on the 23 rd of March and the client will have one-

month deadline to complete the payment transaction.

Professional Fee
Consultation Fee: $25

Interior Photography $400 ($200/hour) – 2 hours

Food & Beverage Photography $150 ($150/hour) – 1 hour

360-degree Virtual Tour package $300

TOTAL :

Exclusive of 8% GST: $875

Inclusive of 8% GST: $945

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Liability
Insurance

As part of our dedication to providing excellent photography services, we place a high value

on protecting our work and your peace of mind. This commitment includes our Professional

Indemnity Insurance as a crucial element. Our commitment to giving you a worry-free

experience and our trust in the capability of our work are both demonstrated by our

Professional Indemnity Insurance. It represents our dedication to openness, responsibility,

and the well-being of our collaboration.

Copyright
Watermark and Metadata

We will also use the photographs taken for clients on our social media pages. As such, to

safeguard the photos captured by ADVision Photography from unauthorized use by third

parties, watermarks and metadata containing copyright information will be incorporated. This

serves as a visible deterrent against unauthorized usage and aids in identifying ownership.

Sample clients
Quincy Hotel

ADVision Photography has worked with Quincy Hotel, which is a local boutique hotel and

they required an interior photography service to increase their online presence. We provided

an extensive amount of quality photographs that captured the hotel’s uniqueness and essence.

The client was extremely satisfied with our service, as their online visibility significantly

increased based on their social media followers count which increased 30% after uploading

photographs provided by our company. They even became a repeat customer for various

events they hold every year.

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Fairmount Hotel

ADVision Photography has also collaborated with Fairmount Hotel for a 2-day event

photography service requested by them. We made sure to expertly capture on camera the

lively mood and unscripted moments without disturbing the flow of the events, providing

meticulous attention to detail, from the gorgeous decoration to the guests. We worked closely

with the event organizers to ensure our service was satisfactory to them. The clients were

very happy with the results as the final edits, as they said “exceeded our expectations”.

Terms and conditions

 Clients are allowed to ask for changes to the photo edits twice during the drafts. Any

more changes after that, there would be an extra charge of $50 for each draft.

 ADVision Photography retains the copyright ownership of the photographs taken

during the service provided. A non-exclusive permission to use the photos for hotel-

related marketing and promotions is given to the customer. Any usage that goes above

the agreed parameters needs to be discussed and may result in extra costs as well.

 The service will only commence once the 20% deposit fee for the service is provided,

and the deposit should be made within 7 days after the contract has been signed by the

client. Failure to sign the contract within the allocated timeframe will result in

nullifying the proposal and could be shifted to a different date.

 Requests for rescheduling or cancellations must be made at least 10 days before the

planned session. If cancellations are made during this time, the deposit can be lost.

 ADVision Photography will not be liable for any misuse of the images that result in

losses, damage, or any type of injury. By using the photos, the client is agreeing to

indemnify and keep ADVision Photography from liabilities.

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Reference

CANVA: Visual suite for everyone. Canva. (n.d.). https://www.canva.com/

https://www.canva.com/design/DAF2dCr9ih8/BmR_bkDo_BPHKI03M58Ehg/edit

Watermarking photography: How to protect your photos | adobe. (n.d.).

https://www.adobe.com/sg/creativecloud/photography/discover/watermarking-
photography.html

Professional Indemnity Insurance from John Heath (UK). John Heath. (2022).

https://www.johnheath.com/professional-indemnity-insurance/photographers-professional-
indemnity-

Hayes, A. (n.d.). What is Indemnity Insurance? how it works and examples. Investopedia.

https://www.investopedia.com/terms/i/indemnity_insurance.asp

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APPENDIX

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Cover Letter

Dear HSEB Pty Ltd,

ADVision Photography is interested in working with you, regarding attaining quality

photographs of your new hotel boutique's rooms and spaces. To have a successful start on
your new hotel, you will have to establish your brand uniquely and stand out from your
competitors. At ADVision Photography, we specialize in providing commercial photography
ad services specifically targeting hospitality businesses like yours, and we will make sure to
exceed your expectations.

We will make sure to capture impressive shots of your hotel from the best angles and bring
forth the usage of cutting-edge photography technologies to make virtual tours of your
beautiful rooms and amenities.

ADVision Photography is hoping to collaborate with HSEB Pty Ltd to capture the high-
quality and glamorous looks of your hotel Boutique that will help you attract more people
from the online space to start your business.

We look forward to your review regarding this proposal.

Best Regards,

ADVision Photography

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