Professional Documents
Culture Documents
In partial fulfillment
The subject
Tecnoprenuership
Submitted to:
Prof.Rowena Hebron
Submitted by:
Capada, Julio C.
Abajar, Jesse T.
1
I. Title Page
II. Table of Contents
III. Executive Summary…………………………………………………………………3
IV. Background of the Business Venture
a. Name of the business………………………………………………………….....3
b. Business logo……………………………………………………………………...3
c. Type of business………………………………………………………………...3,4
d. Mission and Vision………………………………………………………………...4
e. Value Proposition………………………………………………………………….4
f. Description of the product or service (Features and Benefits) ………………5
V. Marketing Strategies and Industry Analysis
a. RISK MANAGEMENT PLAN………………………………………………...5,6,7
b. SWOT Analysis…………………………………………………………………….7
c. TOWS Analysis…………………………………………………………………….8
d. Marketing Strategy…………………………………………………………………9
Services………………………………………………………………………….....9
Process……………………………………………………………………………..9
Application……………………………………………………………………….....9
Payment………………………………………………………………………….....9
e. Target Market Profile……………………………………………………………..10
Area coverage…………………………………………………………………….10
f. Advertising………………………………………………………………………...10
sample poster……………………………………………………………………..11
Section A: Marketing Strategy………………………………………………13,14
Section B: Target Market Profile………………………………………………..14
Customer profile……………………………………………………………...15
Market segments……………………………………………………...15,16,17
Demographic………………………………………………………………17,18
Business model canvas………………………………………………19,20,21
Section C: Advertising………………………………………………………..21,22
VI. Management and Organizational Plan
Section A: Business Location and Office Layout………………………………….22
Section B: Equipment and Start-up Needs…………………………………23,24,25
Management Structure………………………………………………………………25
Duties and Responsibilities………………………………………………………….26
VII. Financial Plan
1. Identify the sources of your technopreneurial enterprise’s capital and
revenue………………………………………………………………………………..27
2. Develop a pricing policy for your intended technopreneurial enterprise.
Costing…………………………………………………………………………27,28,29
2
Exclusive Summary
Electronics that have been used in the past but returned to the vendor or
manufacturer for a variety of reasons are referred to as refurbished equipment. Then, to
make sure they are in good functioning order, these gadgets are extensively examined
and fixed. Refurbished electronics are frequently more affordable to buy than brand-new
ones, making them a desirable alternative for consumers trying to save money. It's crucial
to purchase from a respected manufacturer or vendor who gives a warranty or guarantee
when buying a reconditioned gadget. This will give you assurance and protection if there
are any problems with the equipment. When selling a refurbished device, it's important to
accurately describe the condition of the device and any repairs or upgrades that have
been made. This will help attract potential buyers and ensure a smooth transaction.
Overall, buying and selling refurbished devices can be a cost-effective and
environmentally friendly option for those in need of electronics.
Type of business
The type of business we have chosen is the “refurbished device buy & sale” where
we will buy or receive devices that can be repaired and can still be sold and used. That’s
why we chose this type of business that is not only for us to grow but we can also to help
people who can’t afford expensive devices or gadgets. We will make sure that the products
we sell that you like are well made so, that everyone can benefit from them.
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Mission
As a company that buys and sells refurbished devices, our mission is to be the best
choice for producing high-quality devices that are virtually indistinguishable from brand-
new, ones but at a much lower price. These devices will be meticulously inspected to
ensure that they are aesthetically. Pleasing as well as technically proficient which will be
guaranteed to function perfectly from a technical standpoint.
Vision
Our vision is to be the world’s leading, most profitable, and most trusted service
provider for manufacturing the most innovative refurbished devices in the world.
Value proportion
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Description of the product or service (Features and Benefits)
Refurbished devices buy & sale is the best option if you want a device with updated
technology for a reasonable price. These mobile devices are low price than other new
models. You can get your preferred old or more modern mobile device from any brand at
a very low cost as a result. Refurbished devices undergo a comprehensive process
involving several tests to ensure flawless operation. The reason manufacturers and
authorized dealers don’t sell damaged or broken devices are that they respect their
reputation. You can be confident that you will receive a fully functional device when you
buy a refurbished device from a reliable vendor like refurbished buy & Sales. Refurbished
electronics are available with warranties. The warranty or money-back guarantee is
another advantage of purchasing a reconditioned device. When you purchase refurbished
devices from an authorized dealer or vendor like refurbished device buy & sales, you often
receive a good warranty period. You will often get a warranty card that is good for 90 to
180 days. Some sellers also provide a money-back guarantee. That indicates that you
have a specific number of days to return it to them. If you are dissatisfied with your
purchase, you may potentially be eligible for a full refund.
Every benefit
A refurbished device buys & sells can have many advantages over a brand-new
one, including the possibility to insure your gadget. Most third-party phone sellers
guarantee the phones if you buy them directly. Another common feature of refurbishment
is a warranty. It will be guaranteed to protect your gadget in the event of a problem. All
devices bought from the internet come with a warranty as usual and a return policy in case
the customer changes their mind.
ENTREPRENEURIAL IDEA
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➢ The cause of these risks will be stoppage of operation, low
PROBABLE
income, and loss of business.
IMPACT
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the reason for the collapse of my business. So as long as
I can prevent such risks I will do so immediately.
MONITORING ➢ we will create a risk plan so that we can monitor the risks
from not occurring again or reduce them.
PROCESS
SWOT ANALYSIS
STRENGTHS WEAKNESSES
SWOT
OPPORTUNITIES
THREATS
❖ Social media presence
❖ Identity theft
❖ Influence in the industry
❖ Cost of raw materials
❖ Physical store
❖ Poor Feedback
❖ Hire employees.
❖ Fast-moving devices
7
TOWS Analysis
- High-security standard
*Social media presence - Expand social media presence - Increased social media
*Cost of raw materials prevent identity theft and hacking. sufficient expertise to
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significantly in type and
quantity as gadgets advance
quickly.
MARKETING STRATEGY
Services
Refurbished devices buy & sale we do manually which are the devices that are
broken that can be repaired and we buy the right price based on the quality of a device
and we also sell it with high quality and the right price to customers who cannot afford
high-priced devices.
And we aim to restore the devices to their original condition instead of throwing them
away, which will further help our ecosystem.
Process
These are the processes that customers need to do to find information on how to
reach us if they are coming in person or if they have questions about our business.
Application
They just need to click this link www.RDB&SShop.com this means Refurbished
device buy & sale so that they can see all our information on how to talk to us or if they
want to come in person so they can understand what kind of business we have and what
products we make.
In case they fell in love with the service of our business, and they were satisfied with
the products we sold or repaired and in case they were still lacking. they can give feedback
so that we can change things, even more, be more alert, and provide what needs to be
done with sincere service.
Payment
For refurbished devices buy & sale we choose to have a downpayment first to avoid
scams and to have an installment basis. Customers will only pay 30% of the full payment
and this will be paid based on the quality of the product.
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TARGET MARKET PROFILE
Area coverage
Refurbished devices buy & sale target area coverage is Binan City along with its
districts. We chose this area because it has a big population and as a start-up business,
Refurbished devices buy & Sale decided to begin with the location where it was located
so that the locations of the customers will be familiar and easy to find for the delivery
services. Hence, Binan City is one part of Laguna province. So, this can lead to a higher
number of potential customers.
ADVERTISING
We chose internet advertising to promote our business and for the customers to know our
services offered. We decided to make a poster that we will post on our social media
accounts. Hence, we could also use it for outdoor advertising since the poster we will be
making could be a leaflet at the same time. Moreover, internet advertising will help us find
the right audiences because it targets the ones who are more likely to be interested in
what we are offering. Here is the
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sample poster
11
Create personas for our proposed business.
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Section A: Marketing Strategy
A. Define and analyze your Marketing Objectives. Follow the S.M.A.R.T. framework
when choosing.
Specific: I will reduce spending while increasing revenue. Operational expenditures will be
decreased by moving to a more cost-effective location that will result in a 7% rent
reduction.
Attainable: I will strengthen my existing client ties and advertise the company online, in
person, and through social media. This will assist me in generating more leads, which will
boost business income.
Time-bound: By the conclusion of the upcoming three months, I will have increased my
profit.
All marketing efforts center around the consumer. The goal of marketing is to create
fulfilling interactions that benefit both consumers and marketers. Understanding our
customers is essential to our market focus. This entails being aware of our rivals and
foreseeing their upcoming moves. Understanding the general dynamics and forces at play
in the market and how they could impact our firm are all part of our market focus.
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and develop, and I am confident that if I put in the necessary effort and commitment, I can
succeed in my professional endeavors.
The objective is time-bound for the upcoming three months. The individual expects to
achieve these objectives by the end of that period.
The responsibility of attaining the objectives falls on the person or team that is responsible
for managing the company's finances and operations. This may be the business owner,
CEO, CFO, or other designated individual or team.
To achieve these results, the person or team responsible may need to conduct market
research, develop a marketing plan, negotiate with landlords, and track progress toward
the goal regularly. It may also be helpful to set specific targets and milestones along the
way to stay on track and ensure that progress is being made toward the overall objective.
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Creating customer profiles and market segments
Customer profile
Date:
PHOTO
Last name, first name, middle
name
Age:
Gender:
Location:
Contact #:
signature
Market segments
AGE 15 – 70
GENDER Female
Male
15
LOCATION in case the customer wants to be
delivered after the product is finished
and if the customer wants home service
16
content, email campaigns, and
paid advertisements
Agree 4
Disagree 2
Very disagree 1
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1. I am satisfied with the service I have received from Refurbished Device Buy and Sale.
2. I am satisfied with the products I have bought from Refurbished Device Buy and sale
6. The product I bought from Refurbished Device Buy and Sale is well working despite
being second-hand/used.
7. I didn't encounter any problems with the products I purchased from Refurbished Device
Buy and Sale.
8. I didn't encounter any problems with the unit I got fixed from Refurbished Device Buy
and Sale.
9. The products and services offered by Refurbished Device Buy and Sale are affordable.
Interview Questions:
1. How likely are you to suggest our business to a friend or a coworker, taking into account
your overall experience with us?
2. Which three features of our product/service are the most important to you?
4. Do you think the location of our shop is the best place to operate?
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Business Model Canvas
19
Key resources challenge is Channels
to ensure
• The reliable • Manufactur
that these
supply er
refurbished
chain for Refurbishe
devices are
used d Store
safe,
devices
reliable, and • Online
• Skilled meet the Marketplac
technicians same quality es Retail
for standards Stores
refurbishm as new
• Third-Party
ent devices,
Refurbishe
while also
• Quality s
educating
control
consumers • Carrier
team
about the Refurbishe
• Strong benefits and d
logistics risks of Programs
and purchasing Auctions
distribution refurbished
network devices.
• Marketing
and sales
team
After-sales
support team
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Cost structure Revenue Structure
Section C: Advertising
https://www.facebook.com/profile.php?id=100091473399082&mibextid=ZbWKwL
https://www.tiktok.com/@refurbisheddbands?is_from_webapp=1&sender_device=pc
21
Build your personas through public relations.
https://www.facebook.com/profile.php?id=100091473399082&mibextid=ZbWKwL
22
Section B: Equipment and Start-Up Needs
https://shopee.ph/product/67422
291/2076543346
7?utm_source=google&utm_medi
um=seller&utmcampaign=s674 22291_SS_PH_
P
GMAX_150223_
Laptop/computer P 50,000 4 200,000
gshpbyshopee- HP-PMAX-
s
MSA&is_seller=true&gbraid=0AA
AAApLnlWtR0C GomUB- 8Xw7EWb5krzG
o&gclid=CjwKCA jwge2iBhBBEiw AfXDBR5ntQHS
CCMz_SuEH76
uL3cClm66sFBd
dbYkuDt7pP1XZRwL3_9dCAxoC
MBQQAvDBwE
https://shopee.ph/Honor-X7-(4gb-128gb)-
Smartphone P 9,990 4 P 39,960
Smartphone-i.66540358.16388350654
https://shopee.ph/2pcs-12v-9ah-lithium-ion-
battery-pack-li-ion-battery-12v-rechargeable-
18650-9000mah-for-LED-lights-
23
https://shopee.ph/15in1-original-AD-220V-
60W-soldering-iron-temperature-adjustable-
1,196
soldering 299 4 set-
equipment i.53214036.20136254624?sp_atk=9c5d59cd-
b05c-47bb-a98f-
dd23bf0b9627&xptdk=9c5d59cd-b05c-47bb-
a98f-dd23bf0b9627
https://shopee.ph/Deli-(12-13-14-15-Inch)-
Tool-Box-Heavy-Duty-Double-Layer-Plastic-
Toolbox 389 4 Tool-Storage-Box-Tool-Box-Organizer-
1,556
i.401244412.8295434484?sp_atk=9b077cde-
a695-44c2-af33-
2daa240ffb01&xptdk=9b077cde-a695-44c2-
af33-2daa240ffb01
https://shopee.ph/Fast-Charging-Data-Cable-
1.2m-All-In-One-100W-PD-QC-AFC-FCP-
Charging cable 841 2 1,682
SJ511-U71-Original-Usam-
i.345922499.19576763470?sp_atk=69ef9031-
abf7-485a-a329-
fc3248a35be9&xptdk=69ef9031-abf7-485a-
a329-fc3248a35be9
https://shopee.ph/For-Samsung-Galaxy-S9-
Plus-Lcd-S9-LCD-G960f-G965f-Display-
4,807
Screens 4,807 1 Touch-Screen-Digitizer-Assembly-Display-For-
Samsung-s9-LCD-WIth-Frame-Repair-Parts-
i.743835420.17960853571?sp_atk=66c02c51-
2bef-4752-a26a-
82f0b74578eb&xptdk=66c02c51-2bef-4752-
a26a-82f0b74578eb
https://shopee.ph/ANENG-ST201-Digital-
Clamp-Multimeter-Resistance-Tester-AC-DC-
2,272
Testing 568 4 Clamp-Ammeter-Transistor-Voltmeter-
equipment i.410836526.18928070221?sp_atk=3cca1d78-
2793-433e-9cfd-
0f9044a2c42a&xptdk=3cca1d78-2793-433e-
9cfd-0f9044a2c42a
https://shopee.ph/ANENG-ST201-Digital-
Clamp-Multimeter-Resistance-Tester-AC-DC-
Cleaning 4 356
89 Clamp-Ammeter-Transistor-Voltmeter-
supplies i.410836526.18928070221?sp_atk=3cca1d78-
2793-433e-9cfd-
0f9044a2c42a&xptdk=3cca1d78-2793-433e-
9cfd-0f9044a2c42a
24
Startups have a significant impact on the economy even though we are still a small
company. They increase employment by creating more jobs, suggesting the economy will
grow. In addition, a start-up encourages competition and innovation, both of which help
boost the economy. By pre-stocking your desk and workspace with all the goods you need
before you need them, you can increase efficiency and save on costly delivery costs. To
keep things running smoothly, you should take stock of all the resources your workplace
needs and replenish supplies as needed. Overall productivity can be increased by
investing in equipment that allows workers to work faster and eliminates manual labor and
repetitive tasks.
Management Structures
This is the part of our firm that determines task allocations for each employee and
organizes our management hierarchy. It also has an impact on organizational action and
serves as the foundation for standard operating procedures and routines.
Julio C. Capada
Vice -President
25
Duties and Responsibilities:
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operations. Plan and create
a manufacturing schedule,
for example.
Refurbished Devices Buy & Sales choose the revenue model “Personal Investment” and
why personal investment is our chosen revenue model we decided because we are the
ones who will build this business so we will use the money from ourselves to start or buy
the necessary equipment to build the business Another reason is that in the event that our
business goes bankrupt, we won't have much to worry about or have a big problem and
we can immediately find a way to do it, we won't bother other people at that time.
Costing
Production
Distribution
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Selling
Competitor’s price
One of the closest competitors in our market is Reebelo. Reebelo is a marketplace for
tech devices. It offers an e-commerce website where customers can find used technology
gadgets such as phones, notebooks, tablets, gaming devices, etc. Reebelo has raised a
total of $50.3 million in funding over 4 rounds. Their most recent funding was raised from
a Series A round on March 20, 2023. And Reebelo is funded by 11 investors. Cathay
Innovation and Moore Strategic Ventures are the newest investors. Their price range is
around 9800. Their top-selling products are often the iPhones because the quality is good
and cheap as their iPhone 11 costs $234 (12,725). Reebelo appears to be a decent
company on the surface, but some customers have expressed their dissatisfaction with
the company on review websites, citing several issues they experienced with the
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company, including broken and buggy ones. Products, late delivery, and even completely
unacceptable customer service. What separates us from the rebels is that our work is
clean and polished.
Pricing method
Markup pricing: The basic pricing method is to add a standard markup to the product’s
cost.
For Laptop
Cellphone
29