Breath for IT Solution Services

September 10, 2019

BY: HISHAM ALHEMYARI

 Contents

Breath Description .......................................................................................................................................................................................................... 3

Our Mission............................................................................................................................................................................................................................... 3
Our Goal....................................................................................................................................................................................................................................... 3
Work Mechanism ............................................................................................................................................................................................................. 3

Breath Strengths ............................................................................................................................................................................................................... 4

• True partners ..................................................................................................................................................................................................... 4
• Great communication ............................................................................................................................................................................. 4
• Dedication .............................................................................................................................................................................................................. 4
• Experience ............................................................................................................................................................................................................. 4
• Rock-star-team............................................................................................................................................................................................... 4
• Always on time ................................................................................................................................................................................................ 4
• Flexibility................................................................................................................................................................................................................... 4
• Advisory.................................................................................................................................................................................................................... 4

Weaknesses of Others............................................................................................................................................................................................... 4
• Identify financial weaknesses ........................................................................................ 4
• Quality of services .......................................................................................................... 4

Opportunities .........................................................................................................................................................................................................................5
Threats...........................................................................................................................................................................................................................................5

Market Analysis ..................................................................................................................................................................................................................5

A) Costumer Analysis ......................................................................................................................................................................................5
B) Market Size and Trends ........................................................................................................................................................................ 6

Marketing Mix ........................................................................................................................................................................................................................ 7

• Products ........................................................................................................................... 7
• Price.................................................................................................................................. 7
• Place................................................................................................................................. 7
• Promotion ........................................................................................................................ 7

Conclusion ................................................................................................................................................................................................................................. 7

© 2019 Breath, Hisham Al Hemyari 2

 Breath Description

Breath is a technical company that provide full-services development in IT

Solutions, web & mobile apps and custom systems to those people who has technical
issues in their systems, servers, software, hardware, devices, networks, and etc.

In 2019 Breath was established by Hisham Al-Hemyari who is specialist in IT based in

Yemen, Sana’a.

Our Mission

Our mission is not just to deliver what we are ordered to, but also to advise and
search for more optimal solutions for your business. If we only see something can be
done in more optimal and scalable way than requested, we always suggest the solution.

Our Goal

We not only believe, but know that many things in IT can be dealt better – from
design and management to development and support. Seeing these and other
problems that can be dealt better and still searching for improvements on every field,
we united to taking care of every step of your project, from working out the scope,
through designs, development and testing, to finally releasing your product in the best
shape and without worries that something will put the shade on the shine of your
success.

Work Mechanism

Breath mechanism of work is summarized as:

1. You just request for Breath services through our website (breathit.com), or
Breath App (it’s available for iOS & Android) and describe you needs and select
your location.
2. One of our specialists will visit you and discuss the service(s) you requested.
3. Our team will start work on your request and give you the optimal service(s) on
time.
4. After we done you can get a regularly visits in the whole month to check if things
are going well with you.

© 2019 Breath, Hisham Al Hemyari 3

 Breath Strengths

The advantages of our company are:

• True partners: Doesn’t matter if you’re a small startup or big corporation - we

always build long-term partnerships. While others’ goal is to squeeze as much
money as they can out of you, ours is to save you as much as possible.
• Great communication: Communication is the key to success in every project
and even the best Technicians will fail without it. That’s why a great reaction time
and transparency over what we’re doing have always been appreciated by our
partners.
• Dedication: To every project, we always assign a dedicated team which is 100%
focused on you and being distracted of other tasks. Our dedication is what our
clients always tend to highlight.
• Experience: Albert Einstein once said, that experience is the only source of
knowledge. Following that rule, you can count on our 5 years of experience,
which always turns into our great advantage when compared to others.
• Rock-star-team: Only battle-tested warriors, only true, experienced soldiers you
can always rely on - for your success. We don’t hire everyone, but because of
that everyone wants to hire us!
• Always on time: As our clients confirm, deadlines are important to us. Because
of our strong-standing project management we always finish on time.
• Flexibility: We understand that each project is different and there is no standard
matching everyone. That’s why we are able to adjust to multiple circumstances
to create a perfect partnership.
• Advisory: We not only do what you order, but also advise if we see it can be
done better in terms of performance, cost or time. Whatever you will come to us
with, we will advise the most optimal approach, solutions and technology stack.

Weaknesses of Others
• Identify financial weaknesses
The high cost of doing business and limited cash flow are among common financial
weaknesses, and that’s why we give you the lower and optimal price.

• Quality of services
Some companies have services quality weaknesses. Outdated technology is a common
cause of quality issues. Obsolete technology can also inhibit innovation and keep you
from developing services that stand out from your competitors’, but we are most
interested in this and we bring the newest equipment to provide the best services.

© 2019 Breath, Hisham Al Hemyari 4

 Opportunities
We will provide different opportunities that is no one provided it yet, for example
we will make changes in technology in Yemen by providing the best great advantage
when compared to others.

We are the first company that let you request for an IT services by your phone through
our Breath App.

We will change in our costumers social life-style by making their duties easier so they
can produce a lot of work in a in less time.

Threats
Our competitors are not focusing in the modernist of systems and software, but
when you come to us, we make sure that you keep updated with the services that we
provide.

Market Analysis
A) Costumer Analysis:
“We hear you!”

In every successful business, there should be a market analysis to ensure that they have
enough customers who is willing to buy their products or offer services.

So, we make this survey to know your opinion about us and consider it to enhance our
work.

Questions Answers
What is your name?
How old are you?
What is your gender? O Male O Female
Where are you located?
What is your employment status?
What is your marital status and do you
have children?
What’s your life style?
How do you like to spend your spare
time?
How often do you use the service?
Does the services help you achieve your O Yes O No
goals?

© 2019 Breath, Hisham Al Hemyari 5

 What is your favorite thing or portion of
the service?
What would you improve if you could?
How much are you satisfied with our O Completely satisfied
services? O Satisfied
O It’s good
O Not satisfied
O Completely not satisfied

B) Market Size and Trends

IT Market

IT Market
43%

Other
Markets
57%

IT Market Other Markets

Questions Answers
What proportion of your target market
has already consumed on a similar
product to yours before?
How much of your product or service
might your target market buy? (In terms
of sales amount and/or in units of
products sold.)
How might your target market be
affected by economic events (e.g. during
stock market crash)?
How might your target market be
affected by government policies (e.g.
changes in tax rates)?

© 2019 Breath, Hisham Al Hemyari 6

 Marketing Mix

• Products: We are providing a full-services/solutions development in IT such as

IT solutions, web & mobile apps and custom systems.
We will solve the technical problem/issues that faces every institution in their
workspace.
The features and benefits of Breath services are: Making different chances that is
no one had provided it yet, for example we will make changes in technology in
Yemen by providing the best great advantage when compared to others.

• Price: Every service has a different cost value, but what important is that we are
focusing on providing the optimal solutions and services for you by the optimal
price.

• Place: Our office is in Yemen, Sana’a, but I don't expect you will need to come to
us, because our team will be there where you want and what time you want and
you can know everything about us through our website.

• Promotion: We will promote the services of our company using the following:
1. Post to Google My Business.
2. Offer Customers an Exclusive Preview: Our loyal customers are a
key part of how to promote your product, because they are most
likely the first ones who will buy it.
3. Social Media Ads.
4. Email Marketing.
5. In-Office Promotions.
6. Promotional gifts.

Conclusion

Improving your way of work is the most important step you can take as a
business owner, and I think you will agree that the value Breath will add to your business
is priceless.

Please contact us at your earliest convenience to start giving you the optimal services
that you deserve!

© 2019 Breath, Hisham Al Hemyari 7

 Thank You!

Yemen, Sana’a
breathit.com
info@breathit.com

© 2019 Breath, Hisham Al Hemyari 8