Pacific Industries

1.
1 INTRODUCTION:
The organization study is the experience to provide students working towards certificates and
Associate in business Administration or Corrections with an opportunity to develop insight into
the practical application of academic knowledge. Through observing the work activities of the
members of a Business Administration or Manufacturing industries and by working under
supervision students will be better prepared to assess their own interest and potential for a career
in Start Ups or in business activities. The student practical learning experience will be most
beneficial if he/she has a general knowledge of the present scenario of market and business. This
understanding will be forthcoming from the completion of the required number of hours of Master
of Business Administration course work prior to enrolment in the organization study.
Objectives of the organization study:

The organization study program is designed to help students maximize their understanding of the
Business Administration process through the integration of theoretical classroom learning with
practical learning experiences. More specifically, the internship experience is designed to help
each student integrate and apply the theory and research skills derived from his/her business
administration.
Gain first-hand knowledge and a greater understanding of a Business, including the administrative
functions and the community forces which affect its organization and administration.
Develop techniques and skills common to the present business system (e. g.
Observing, planning, and data collecting).
1
Benefits of Organization Study to students:
1. Career Advancement
 Build up your resume.

 Confirm your career decision and major.
 Explore career tracks within your line of work.
 Experience different work cultures.
 Gain a competitive advantage over non interest.
 Develop a network of business contacts. Studies have found that intern are more
Readily employed after graduation.
2. Professional Growth
 Expand oral and written communication, teamwork, and leadership skills.

 Cultivate present and expand additional professional skills.
3. Personal Development
 Gain self-confidence.
 Gain motivation to continue to learn.
 Discover your strong and weak points.
 Expand skills essential to cooperate and interact with a diverse workforce.
Study at Pacific industries Pvt. Ltd.
An organization INTERNSHIP was conducted at Pacific industries Pvt. Ltd. Bengaluru,

Karnataka, as a part of academic requirement of MBA programme of ANNAMALAI
UNIVERSITY, RAMAIAH INSTITUTE OF MANAGEMANT SCIENCE, for a period of
3months, starting from 11th December 2019 to 9th March 2020.
A detailed study was undertaken the overall functioning of the organization and individual
functional departments such as Production, Human Resources, Finance, Purchase, Marketing &
Sales.
RAMAIAH INSTITUTE OF MANAGEMENT SCIENCES
Scope of the study:
 The study is limited to Pacific industries Pvt. Ltd. Bangalore, Karnataka.

 The study focuses on the organizational structure of Pacific industries Pvt. Ltd.
 It concentrates on the functioning of different departments in the organization.
 It is purely based on the information obtained from the departmental heads and other staff
of the organization.
 The organization study incorporates the structure, products, policies, the different
activities and a SWOT analysis of the organization.
 It also sheds light on the organizational atmosphere and the challenges and the
opportunities for the industry in general.
 This study aims at generating the practical awareness about the management.
 This study helps to understand different management activities.
 This study helps to make a comparison between the classroom knowledge with the
Real situation in the organization.
 This study helps to interact with the organizational executives of the company.
Methodology of the study:

The organization study at Pacific industries Pvt. Ltd is descriptive in nature. For the purpose of
this study, data were collected from primary and secondary sources. The main tool used for the
study was observation. Interaction with the company personnel also revealed an ample of
information.

Primary data:
The primary data were obtained by observation and structured or semi-structured interviews with
the department heads and was obtained directly by interacting with the concerned personnel in
various departments and also by observing the work flow.
Secondary data:
Secondary data were obtained from the company's process documents, training room, reports,
books, journals, and company official website, newspaper articles, cyberspace information
and all reference material available during the period of study

2.1INDUSTRY DETAILS:
Description of the Granite and Marble Industry
INDIAN MARBLE, GRANITE AND NATURAL STONES INDUSTRY
India has a remarkable variety of natural stones that include granite, marble, sandstone, limestone,
slate, and quartzite, spread out all over the country. India is also amongst the largest producer of
raw stone material, with superior quality, low prices and the most advanced technology for
quarrying and processing of stone.
The Indian natural stone industry is evolved in the production and the manufacturing of
dimensional stone blocks for monumental and building purposes, in all forms of structural slabs,
flooring slabs, structural slabs, calibrated – ready to fix tiles, in processed monuments and tomb
stones, in cobbles, cubes, kerbs and landscape garden stones, etc.
The most serious contender of the Indian natural stones industry is China, especially in the granite
trade due to its lower prices. Spain is an important contender too. Spanish industries investing
mainly in the infrastructure and machineries increase their production capabilities to a greater
extent.

Marble was used for building tombs, temples and palaces. For a long time it was considered as
Royal Stone. It is, however, now used in hotels and homes too.
Federation of Indian Granite and Stone Industry (Formerly Known as All India Granites and
Stone Association).
It is established with a commitment to serve India’s Ornamental Stone Industries specialized in

granites, marbles, sandstones, slates, limestone, quartzite etc.
Federation of Indian Granite and Stone Industry (FIGSI) has been working since 1983 for their
progress and scientific development as well as in removing obstacles to achieve rapid and
constant growth.
The principal objective of FIGSI is the promotion of the Natural Stone Industry, acting as a bridge
between Industry and the Government in bringing constant improvement in mineral regulation,
policies, processes, systems and procedures.
FIGSI also promotes the gradation of technology aimed at mine safety, productivity, cost
efficiency and quality improvement. It is initiating to start an Institute for Research and
Development as well as training to benefit the industry.
The major committees in which FIGSI has been given a chance to serve are:
1. Granite development Council
2. Group of Marble Development
3. Planning Commission
4. FIGSI is in the Executive Committee of SMI, EC (Sustainable Mining Initiative) which is
formed by the FIMI.
5. FIGSI has submitted memorandum on various issues and problems faced by the Industry
with respective State governments and Central Government.
6. FIGSI has made several representations to Commerce Ministry, Government of India and
also DGFT to bring both the Granite and Marble blocks import under OGL scheme.
Granite Market: Overview
Granite is an igneous rock which is developed due to the interlocking between crystals of
feldspar, quartz, and mica. Other minerals are also present in minor quantities. Granite constitutes
about 70% to 80% of the Earth’s crust. It is majorly found as large mountain ranges.
Different theories about the origin of granite have existed for more than 150 years. The two most
prominent theories that exists currently are the hyper-metamorphic theory and the magmatic
theory.
The colour of granite depends on its mineral composition. It is predominantly found in white, grey
or pink colour.
The term granitic is used for granite as well as such igneous rocks that have similar texture to that
of granite, but somewhat different origin and composition. Granite-like rocks primarily comprise
quartz, feldspar, and mica with some amphibole minerals. Their interlocking structure is slightly
equigranular matrix of quartz and feldspar, with mica and amphibole scattered in between. This
scattered presence of mica and amphibole minerals can be majorly observed in light-coloured
granites.
Granite Market Trends

Granite is a hard stone and entails skill to hand-carve it. It is utilized for making sculptures,
memorials, and gravestones. It has also been widely employed as flooring tiles and dimension
stones. In modern architecture, granite slabs and tiles are used to make countertops, bar tops,
fireplaces, staircases, murals, paving stones, and curbings. They are also utilized as building
stones for bridges, memorials, monuments, and buildings. A form of granite, known as azurite
granite, is primarily employed as a gemstone and also for construction purposes.
The usage of granite in household construction is increasing; however, there is concern regarding
the radiations from granite being harmful to health. Granite is also a natural source of radiation
similar to most natural stones. The concern regarding radiation has been raised due to reports of
higher radioactivity in some granites. Alkali feldspar is a common constituent of granite.
Potassium-40 is a radioactive isotope of weak emission and is abundantly present in alkali
feldspar. Uranium and Thorium are also found in granite. Concern about granite building
materials being health hazard arises due to these factors.
In the construction industry, the granite is employed in either the crushed form or dimensional
form. Granite rock climbing is also popular as a sport, because of its soundness, steepness,
friction, and crack systems. Consequently, artificial rock climbing walls in many theme parks and
gyms are given the appearance and feel of granite.
Granite Market Segmentation
In terms of colour, the granite market can be segmented into black, white, and colour. In terms of
application, the market can be segmented into architecture, construction, and others.
Granite Market: Region-wise Outlook
Granite and related industries are considered to be some of the oldest industries in the world. The
U.S., China, India, Brazil, Italy, Sweden, Germany, and Spain are major exporters of granite.
According to the U.S. Geological Survey, domestic production of granite in the U.S. was
estimated to be 1.48 billion tons in 2016. The granite was found in crushed stone form and was
said to be valued at more than US$ 16.2 billion.

Granite Market: Key Players
Key players operating in the granite market include Ablegroup Berhad, American Marazzi Tile
Inc., CaesarStone, Cosentino S.A., Craig Baker Marble Co. Inc., Levantina y Asociados Minerals
SA, Dakota Granite, Daltile, Duracite Inc., JNR Granite Import & Export Ltd, Precision
Countertops, Granite Transformations, American Marble & Stoneworks Inc., and Vangura
Surfacing Products Inc.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative
insights, historical data, and verifiable projections about market size. The projections featured in
the report have been derived using proven research methodologies and assumptions. By doing so,
the research report serves as a repository of analysis and information for every facet of the market,
including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
 Market segments and sub-segments
 Market trends and dynamics
 Supply and demand
 Market size
 Current trends/opportunities/challenges
 Competitive landscape
 Technological breakthroughs
 Value chain and stakeholder analysis
The regional analysis covers:
 North America (U.S. and Canada)
 Latin America (Mexico, Brazil, Peru, Chile, and others)

 Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium,
Netherlands, and Luxembourg)
 Eastern Europe (Poland and Russia)
 Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
 Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys,
and observations of seasoned analysts) and secondary research (which entails reputable paid
sources, trade journals, and industry body databases). The report also features a complete
qualitative and quantitative assessment by analysing data gathered from industry analysts and
market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic
indicators, and regulations and mandates is included under the purview of the study. By doing so,
the report projects the attractiveness of each major segment over the forecast period.
THE INDIAN CONSTRUCTION MARKET
An extended survey, by Hina Latif, prepared for The Big 5 Construct India about the construction
market of India is presented in Thebig5hub.
The report states: $1.3 trillion India’s current GDP, the economy is predicted to grow by 10% per
annum by 2020, with a savings rate of 37% India’s domestic savings fuel most of its investment
requirements, 10% of India’s GDP is based on construction activity, 7-8% construction industry
growth in the next 10 years, $1 trillion – investment in infrastructure (2012-2017), $ 650 billion –
investment in urban infrastructure in the next 20 years, $ 250 billion- investment in the power
sector (2015-2020), Indian stock market has generated investment returns of over 15% per annum
for the last 10 years and experts expect this rate to increase in the next decade.

Size of the Industry: 100 manufacturers in India for Granites and there are also a few trading
companies.
Geographical distribution: Tamil Nadu, Andhra Pradesh, Karnataka, Maharashtra, Assam,

Bihar, Rajasthan, Odisha, Meghalaya and Madhya Pradesh.
Output per annum: The total industry size is estimated to be approximately US $ 85 million.
Market Capitalization: An average container has a price of US$ 18000 to US$ 24000,
depending on the materials used and the complexity of the designs, thus the total industry size is
estimated to be approximately US $ 85 million.
History :
India is one among the leading countries in mining and export of granite and is rich in granite
reserves. Geologically, the southern and eastern belts of the Nation are abundant in granite
deposits. Different shades of granites are available in abundance in Tamil Nadu, Andhra Pradesh,
Karnataka, Maharashtra, Assam, Bihar, Rajasthan, Odisha, Meghalaya and Madhya Pradesh.
Indian Granite Stone has become the most sought-after and extensively used stone material in
building construction and massive structural works throughout the world, and it is well known in
the International market, not only for its elegance and aesthetic quality, but also for its durability.

The Granite Industry has received a wider publicity and corporate importance in the last few
years. The industry is emerging now as a thrust-export-area with several corporate houses,
supported by expert professionals trained in all aspects, entering the sector with sophisticated
world-class machinery and making it an organized one. Many overseas buyers, including the
Japanese, are the regular importers of the Jet Black Material, which is considered to be the world's
best variety and is found in abundance in Tamil Nadu, Andhra Pradesh and Karnataka. Bu they
have, of late, lost confidence in the supply of materials owing to its interrupted schedule. This was
because of inconsistent policies of the Governments towards the industry, together with political
interference in mining lease and other procedures.
India is one of the leading nations in the production and export of Granite and other stones.
Granite is a very hard crystalline, igneous or metamorphic rock primarily composed of feldspar,
quartz and lesser amounts of dark minerals. India has vast resources of granite with about 110
varieties of different colours and textures such as black, grey, pink, multi coloured, etc. These
varieties are used to produce monuments, building slabs, titles, surface plates etc. However,
popular varieties are mainly found in South India.
Brief Introduction:
Granite in the form of slabs and tiles has several attractive features, which, inter alia, includes
extra-fine mirror-polish, scratch-free glossy surface and durability. Granite can be compared very
well with other floor and wall application materials such as ceramics and marble. Mining for
granite is done manually. For drilling and channeling hand chisels and hammers are used. There
are very few quarries that have mining machinery, such as compressors and drilling machines for
drilling and blasting, cranes for lifting big blocks, and dampers and trucks for transport.
Operations that are involved in the processing of granite are:
 Dressing
 Cutting/Sawing
 Surface Grinding and Polishing
 Edge-Cutting-Trimming
Granites are now mined in most of the Indian states for use as construction material and road
metal but production of dressed granite blocks and slabs from Andhra Pradesh, Karnataka,
Rajasthan and Tamil Nadu are highly priced. In India there are 43 granite processing units of
which 12 are in Andhra Pradesh, 13 in Karnataka, 3 in Rajasthan, 14 in Tamil Nadu and 1 in
Odisha. During the last five years exports have grown steadily by about 10% a year but this
growth rate may increase even more in the near future. New companies may not be entering the
industry but many existing companies are steadily increasing their production capacity to meet
demand.
New technology investments are being made with the aim of increasing sales and reducing costs.
In the last few years CNC machines have been employed in many factories for making
complicated designs. Usually the diamond tools and other consumables are imported, to the extent
of 80% of total demand, and amounting to between 5 and 6 million US dollars per year.
Size of the industry :
There are 100 manufacturers in India for Granites and there are also a few trading companies. In
the last 5 years the capacity of these companies has increased by about 10% annually, suggesting
a certain stability and sustainability. Big companies are considered to be those that have the
capacity of manufacturing seven or more containers per month- and there are about 20 such
companies. On an average about 75 workers are employed in a company. Total the direct
employment in the Indian Granite industry is about 10000 people. Indirect employment comes to
another 10000 people. About 80% of the manufacturers are located in the state of Tamil Nadu
while the rest are located in the neighbouring states of Karnataka and Andhra Pradesh. The entire
gravestone industry is located in the south of the country which is where most of the granite
quarries are to be found.
Total contribution to the economy/ sales:
Total Granite production in the Indian industry is estimated to be about 350 to 400 containers a
month. (A curious unit - when referring to blocks the normal term used is cubic metres, in slabs,
the measurement unit is square metres or square feet, while in the gravestones the reference point
tends to be containers). As mentioned before, the entire production is exported. Presently about
180 to 200 containers are exported to Europe, approximately 50 containers a month are exported
to United States, 40 containers to Japan while the rest are sent to Australia, New Zealand, South
Africa and other countries. The months of November, December and most of January are
considered to be the low season when monthly production drops to about half. An average
container has a price of US$ 18000 to US$ 24000, depending on the materials used and the
complexity of the designs, thus the total industry size is estimated to be approximately US $ 85
million.
Domestic and Export Share :
Granite importing countries such as the US, China, Italy have reduced their requirements. India's
granite and natural stone exports could be down by 15-20 per cent per year according to
CAPEXIL (formerly Chemicals & Allied Products Export Promotion Council).

Latest developments :
India has one of the largest reserves of granite in the world and exported Rs 2,600 crore (Rs 26
billion) worth of the stone in the past years. Granite exports this fiscal are expected to touch Rs
2,800 crore (Rs 28 billion) and nearly one-fourth of these exports is accounted for by monument
stones.
About 85-90 % of the total granite production in the country is for exports. So after the recession
period is over the industry will again regain its demand .This is the best time for an entrepreneur
to venture into this sector.
Last fiscal, the total exports of granite and marble from India had crossed the Rs 4,000 crore
marks with the US accounting for the bulk of the consumption (40%).
The All India Granite and Stones Association (AIGSA), which estimated a 10 % increase in
overseas sales for 2018-19, found the export market no more lucrative.
The granite industry in Rajasthan has been growing at 50% annually. But this growth has serious
social and environmental costs. As the water sources are being depleted, forcing farmers to
become laborers in the granite industry.
Rajasthan Granite mining is an approximately Rs 800 crore industry today; it forms 95% of
India's dimension stone exports.

ORGANISATIONAL PROFILE:
3.1 ORIGIN OF THE ORGANIZATION:
Pacific Industries, a flagship company of the Pacific Group, was formed in 1989 as a 100% EOU
(Export Oriented Unit). The company is one of the biggest quarry owners and processors of
natural stones in India. Its products are blocks, slabs, and tiles cut to size. The company is also a
pioneer in India to detect and explore Katni Beige marbles and has three processing units each at
Bangalore, Udaipur and Katni.
1989: Establishment of Pacific unit in Udaipur
1995: Establishment of Bangalore Unit
1998: Foundation of Ojaswi Marble in Katni (known for its Beige Color Marble in all over the
India)
2002: Establishment of Geetanjali Institute of Technical Studies an oldest engineering college in

Rajasthan.
2007: Geetanjali Hospital in Udaipur with 1100 beds was established.
2008: Opening of Geetanjali Medical College in Udaipur.

2011: Foundation of Pacific Exports at Jabalpur M.P. (Extracting of Iron Ore in the name of
Pacific Exports)
2013: Installation of Gasperi Multi Wire in Bangalore Unit.
2014: Establisment of Geetanjali Dental and Research Institue in Udaipur, Rajasthan.
Business Profile:
The company is one of the biggest quarry owners and processors of natural stones in India.
During the last one decade the company built up a solid reputation by supplying fine, high quality
material to important markets and major international projects around the world.
The company made an important investment in the dynamic extraction of maximum varieties of
granite, marble and other natural stones from their own mines spread across India. The company
has engineered a strong alliance with –– Breton Spa of Italy –– the world's largest manufacturers
of granite machinery and has built a state of the art factory at Udaipur and Bangalore for the
processing of granite and marble from its own quarries.
The Company was under expansion and made capital investment of 200cr to increase the
production capacity. The Company had also taken Term Loan from HDFC Bank Limited to meet
the fund requirement.
The Profit after tax in FY 2018–19 was 30cr in comparison to previous FY 2013–14 37cr The
profit of the Financial Year 2018–19 was declined due to Finance Charges of Term Loan and
Depreciation on new Capital Investment.
During the year under review, the Company has neither issued any shares with differential voting
rights nor granted stock options & sweat equity.

3.2 VISION, MISSION AND GOALS OF THE ORGANIZATION:
VISION:
With the passage of time we would like to translate our vision into reality by accomplishing the
following achievements. One of our primary targets is to achieve total integration by dynamically
fusing backward as well as forward integration - i.e.
 To make persistent Team efforts to establish Global Marketing penetration.

 To uphold and sustain our existing Global Goodwill and Brand Equity value.
 To become a notable Market Leader among the similar players.
 To share a part of our profits for Socially Useful Productive and Charitable ventures.
 To make new innovations happen, rather than watching how things happen
MISSION:
We are a name to reckon with in the Global Market of the Stone sector.
We have mission and passion to excel in whatever we do.
We strive to excel in the stone industry by giving our best to the customers in products and
services. We focus on constantly updating technology to deliver superior quality along with
fulfilling our social responsibility of providing education & health to the society.

TAANJ QUARTZ
Catering to high demand of quartz slab and quartz grit, and to offer best and consistent quality, we
started quartz mining, quartz beneficiation and quartz engineered stone plant under the umbrella
of "Taanj quartz".
We have installed 2 sets "state of the art" fully automated lines [Polishing and calibration line is
powered by Breton, Italy.]
Having a capacity of producing 400 slabs per day. [200 Slabs of Jumbo Size 3250 mm X 1620
mm and 200 Slabs of Super Jumbo size 3500 mm X 2000 mm]

QUARRIES
With a vision of catering to the increasing demand of white Feldspar and Quartz material, we
have procured new quarries.
At present, we are having 3 operational quarries (Rajasthan.)
Very soon we are starting a quarry of Blue Dunes.
We use state-of-the-art technology for the quarry and our emphasis is on labour safety,
conservation of natural resources and ensuring high productivity.
Our modern mining technology ensures minimal cost of mining and maximum
production, which is making certain that our customer gets blocks and slabs at the
best possible price.

3.3 PRODUCTS:
Alaska Gold 
Alaska Cream
Alpine White

 
Apple Green

Aspin White
Arctic Pearl

 
Azul Nouveau
Bianco Antico

 
Black Mariachi
Blue Dunes

 
Blue Flower Blue Night

 
Blue Pearl Butterfly Green

 
Crystal Blue
Cheema Pink

 
Crystal Yellow
Desert Brown


3.4 SWOT ANALYSIS OF THE ORGANIZATION:
The SWOT Analysis of Pacific Industries Ltd. India is as follows:
STRENGTHS:
 Dedicated staff, Key leadership, Quality employees.
 Enjoyable working condition
 Good Financial Condition.
 Young and energetic Team, right from its founders.
 Teams Led by Democratic Minds.
 Offering a product of long term use.
 Cash as well as online payment option.
 Low cost marketing involve
WEAKNESS:
 Completion on time.
 Internal controls.
 Less promotional activities
 Lack of defined goals.
 Lack of strategic planning and goal setting.
 Lack of unity among employees/leadership.
 Poor training programs.
 Weak backend team
 Lack of initiating voluntary responsibilities.
 Limited options available
OPPORTUNITIES:
 Equipment and upgrades.
 Expedition training.
 Expanding product line
 Promotional activity planning
 Joint ventures.
 Increase transaction
 New Data handling software.
 Technological factors
 To expand in other cities as well.
 Very few competitors in market of same domain.
 Opportunity to make strong hires.
THREATS:
 Employee turnover.
 Losing Merchants.
 Merchants unaware of company
 Changing buyers behaviour
 Loss of a key employee/owner.
 Changes in policies by Government.
 Profitability continuing to decline.
 Rising operational costs.
3.5 LIST OF COMPETITORS:
1. AClass Marble India Pvt Ltd

AClass Marble India Pvt Ltd was founded in the year 2005. The company is a leading importer of
world-class marble. The leading marble company is offering a range of products including
Signature, Poise, Umber, Opera, Fiandre, Pristine, Melange, Rustica, etc. It is one of the top 10
marble companies in India.
2. Classic Marble Company Pvt Ltd
Classic Marble Company Pvt Ltd was started in the year 1994. The company has a global network
spread across various countries including Turkey, Spain, Sweden, Norway, etc. The company
manufactures and supplies marble, stones, granite, natural marble, composite marble, slabs, Italian
marbles. The Company offers natural marble, exotic granite, other stones for building.
3. Indian Marble Company
Indian Marble Company was started in the year 1974. It is offering a range of products including
Marble, Granite, Sandstone, Limestone, Slate Stone, Quartzite. The company is among the top 10
marble companies in India.
4. Kushalbagh Marbles Pvt Ltd
Kushalbagh Marbles Pvt Ltd provides marbles and other stones, such as sandstone, granite and
many more. The company is into flooring, bathrooms, kitchen in making sculptures, for
construction, like tabletops and many more. The company supplies building natural stone for

commercial & residential projects, ranging from hotels, office buildings, shopping malls, pools &
gardens to fine residences. The company is one of the leading marble companies in India.
5. Madhav Marbles & Granites Ltd
Madhav Marbles & Granites Ltd was founded in the year 1989. It is one of the top 10 marble
companies in India. The company is engaged in the manufacturing, processing, and trading of
granite slabs/tiles/windmill power generation, marble slabs/tiles, and realty business. The
Company is also engaged in the generation of power by wind turbine generators (WTG), land
development, and trading of marble, granite and other stone. The Company’s segments include
Granite & Stone Division, Realty Division and Power Generation Unit.
6. Maruti Granites & Marbles Pvt Ltd

Maruti Granites & Marble Pvt Ltd was incorporated in the year 1988. It is equipped to process
imported marbles. The factory is spread over a huge area in the Industrial area of Udaipur Known
as Sukher. The company is leading name in stone Industry. The Company offers beige, colored
stone, staturio, onyx, and travertine flooring products, as well as mines granites and marbles.
7. Millenium Marbles Pvt Ltd
Millenium Marbles Pvt Ltd is one of the top 10 Marble companies in India. The company is into
the business of imported marbles and having manufacturing units in Shoolagiri, Tamil Nadu,
Hosur Road. The company is offering a range of marble, travertine, granite, and onyx products.
Millenium Marbles Private Limited provides flooring products.
8. Mumal Marbles Pvt Ltd

The company possesses quarries of Forest Green, Mercury Black, Beige Marble, PB White, Ice
Berg marble etc. Mumal Marbles Pvt Ltd is importing Marble Blocks from Italy and Turkey and
after processing, selling the same from the Indian market. The top marble company is also
exporting its product in more than 40 countries.
9. R K Marble Pvt Ltd
R K Marble Pvt Ltd is one of the top 10 marble companies in India. The company was
incorporated in the year 1989. The company’s first plant is part of a Green Field Project in
Bhatkotri Village, Tehsil-Nimbahera. The Company offers marble, flawless white, and other
allied products.

10.SPM Marbles Pvt Ltd
SPM Marbles Pvt. Ltd. is the leading manufacturer and supplier firm dealing in outstanding
quality Marbles, Travertine, Onyx, Granites, etc. The company manufactures flooring products.

3.6 ORGANIZATIONAL STRUCTURE
Mr. Deepak
Simha Agarwal
CMD
Mr.
Sagarmal Mr. Kapil Mr. Vinod
Agarwal Agarwal CEO Choudhary
Director Sales &Marketing
Head
Mr. Ineet
Mr. Jayanti Lal
Oza
CS
Singh Arora Mrs. Neela
Vice President
Chief Advisor General
Manager
Legal
Mrs. Nancy
Manager Engineers Ms, Pooja Sales Digital
Quality Team-12 Marketing
Servivor Accounts AGM Team
Team
HR &
Liasoning
team
Mr. Murthy Supervisor
D - 08
Accountant

4.1 ORIENTATION ON ALL DEPARTMENTS:
Functions of Department
Organization is made up of different department. Each department contributes to the running of

the business. The most common departments are:
 Production
 Marketing & Sales
 Finance
 Human resource
 and in some cases, Information Technology departments
Production Department
The production department is responsible for converting inputs into outputs through the stages of
production processes. The Production Manager is responsible for making sure that raw materials
are provided and made into finished goods effectively. He or she must make sure that work is
carried out smoothly, and must supervise procedures for making work more efficient and more
enjoyable.
There are five production sub-functions
 Production and planning.
Company will set the standards and targets at each stage of the production process. The quantity
and quality of products coming off a production line will be closely monitored.
 Purchasing department
This department will provide the materials, components and equipment required. An essential part
of this responsibility is to ensure that stocks arrivse on time and are of good quality

 The stores department
The stores department are responsible for stocking all the necessary tools,raw materials and
equipment required to service the manufacturing process.
 The design and technical support department
The design and technical support department is responsible for the design and testing of new
product processes and product types, together with the development of prototypes through to the
final product.
 The works department
The works department is concerned with the manufacture of products. It includes the maintenance
of the production line and other necessary repairs. The works department may also have
responsibility for quality control and inspection.
Human resource Department
The role of Human resource department is in charge of recruiting, training, and the dismissal of
employees in an organization.
 Recruitment and selection

 Training programs
Training programs are held by the HRD to improve the employs skills, as well as to motivate
them.
There are three main types of training:
 Induction training
 On-the- job training
 Off-the-job training
 Manpower Planning
The HR department needs to think ahead and establish the number and skills of the workforce
required by the business in the future. Failure to do this could lead to too few or too many staff or
staff with inappropriate needs.
 Dismissal and Redundancy (retrenchment)
Dismissal is where a worker is told to leave their job due to unsatisfactory work or behavior.
Redundancy is when the business needs to reduce the number of employees either because it is
closing down a branch or needs to reduce costs due to falling profits. It may also be due to
technological improvements, and the workers are no longer needed.
Marketing department
These are the main section of the market departments:
 Sales department is responsible for the sales and distribution of the products to the
different regions.
 Research & Department is responsible for market research and testing new products to
make sure that they are suitable to be sold.
 Promotion department decides on the type of promotion method for the products,
arranges advertisements and the advertising media used.
 Distribution department transports the products to the market.
Finance Department
 Book keeping procedures

Keeping records of the purchases and sales made by a business as well as capital spending.
 Preparing Final Accounts
Profit and loss account and Balance Sheets
 Providing management information
Managers require ongoing financial information to enable them to make better decisions.
 Management of wages
The wages section of the finance department will be responsible for calculating the wages
and salaries of employees and organizing the collection of income tax and national
insurance for the Inland Revenue.
Raising Finance
The finance department will also be responsible for the technical details of how a business raises
finance e.g. through loans, and the repayment of interest on that finance. In addition it will
supervise the payment of dividends to shareholders

HUMAN RESOURCE DEPARTMENT:
DIRECTOR
ADMINISTRATIVE
EXECUTIVE
SUPERVISORS OR
DEPARTMENT HEADS
OPERATORS AND
TECHNICAL STAFFS
EMPLOYEES
TRAINEE

To develop an organization culture where superiors subordinate relations team work and
collaboration among different sub units must be strong and contribute to the organization real
dynamism and Employees pride.
In short human resource department aims at helping people to acquire competencies required
performing their functions well and make their organization do well. Thus the human resource
department has become very popular in the last decade and especially the human resource
network of human resource development. In an organization and a profession body advancement
of knowledge skill, value and attitude in human resource development are done through education
training and sharing experience.
Humans are organization's greatest assets; without them everyday business functions such as
managing cash flow making business transactions, communicating through all forms of media
and dealing with customers could not be completed. Humans and the potential they possess drive
an organization. Today's organizations are continuously changing.
Generally, in small organization's those with fewer than a hundred employees-there may not be an
HR Department, and so a line manager will be responsible for the functions of HRM. In large
organizations-those with a hundred employees or more-a human resource manager will coordinate
the HRM duties and report directly to the chief executive officer. HRM staff in large
organizations may include human resource generalists and human resources the name implies, an
HR generalist is routinely involved with all seven HRM functions, As the HR specialist focuses
attention on only one of the seven responsibilities.
Normally the company did not employed a separate Human resource department as per the
regular disturbance of Maoist and naxalaites, even the government over here lack power to
implement any HR laws on the labour class worker or co-workers.
But any how the company do have a separate department to look after the needs and organise the
labour a low level workers who basically belongs from local. They schedule the timing of the
work as per the requirement of production. More over the workers are mainly controlled by the
union labour which consists of two major political party, normally the wages rates, incentives and
even working times are being fixed by consulting these political party factory union division head
together. The other facilities are provided by the company according to the Karnataka government
rules and regulations. Whereas the Indian counterpart supervisors·
Organizational change impacts not only the business but also its employees. In order to maximize
organizational effectiveness, human potential-individuals capabilities, time and talents-must be
managed. Human Resource Management works to ensure that employees are able to the
Organization's goals.
RECRUITMENT POLICIES
Pacific industries Pvt ltd does not possess any such specialized HR department to recruit any
employees, it follows walk in interviews for aspiring job seekers as per requirement of employees.
As for specialized engineers and technical staff the company do hire experienced employees from
other leading manufacturing companies or major engineering colleges on basis of merit of the
student. As per other administration and office staff it is normally walk in interviews.
FUNCTIONS OF HR
1) Manpower Planning: -
The HR department needs to think ahead and establish the number and skills of the workforce
required by the business in the future. Failure to do this could lead to too few or too many staff or
staff with inappropriate needs.
2) Recruitment and selection: -
One of the most important jobs HR department is to recruit the best people for the organization.
This is of crucial importance as the success of any organization depend on the quality of its
workforce.
3) Performance Appraisal / Management: -
Once the employees are recruited, the HR Department has to review their performance on a
regular basis through proper performance appraisals.

Performance appraisal is the process of obtaining, analysing and recording information about the
relative worth of an employee. The focus of the performance appraisal is measuring and
improving the actual performance of the employee and the potential of the employee. Its aim is to
measure what an employee does.
Based on performance appraisal, the HR Department will set up an action plan for each employee.
If the employee needs any training then company will provide that.
4) Job Analysis and Job Description: -
HR Department is also involved in designing the Job analysis and Job description for the
prospective vacancies. A job analysis is the process used to collect information about the duties,
responsibilities, necessary skills, outcomes, and work environment of a particular job.
Human Resource:
 Teamwork was one major concern for the organization as the flow of information,
delegation of work and everything working according to a flow of systematic procedures
During the course of my internship at Pacific Industries Ltd. India, the procedures I got to observe
helped me in understanding how the modern management happens in today’s business scenario.
The management style I got to observe was a highly people-oriented process of management.
During the course of my Three months internship at the company I got to interact with the
founding members as well as the employees and learnt how the management happens in the
context of a flat organizational structure and the subtleties that are at play when the managers
need to get things without being over assertive.
I was able to perform the tasks assigned to me in a satisfactory manner. As I was involved in two
different departments of the organization, human resource and marketing, both of which posed
challenges in their own way but I was able accomplish the given tasks.

TRAINING POLICIES
Normally every new employees go through a training program under senior employees and get
the opportunity to learn the functions on practical basis as well as get ready for the particular job
in the future as per the requirement of the company, After a term of training the aspirant
employees is being offered senior of the aspirant employee.
Normally there is no salary for on the job training employees, stipend may depend on the
qualifications of the aspirant employee.
Though the company do not have a separate HR Department in the organization still the
administrative department follows certain procedures for the recruitment and upbringing of the
organizations morale they are as follows
JOB ANALYSIS
The Uses-
1. Organizational Design: Job analysis helps in taking sound decision regarding hierarchical,
positions and functional differentiation. This improves operational efficiency.
2. Manpower, planning: Job analysis determines the demands of the job in terms of
responsibilities and duties and then translate these demands in terms of skills, qualities and other
human attributes.
3. Recruitment and Selection: In order to hire a right per son for a right job, job analysis is very
essential.
4. Training and Development: Job analysis provides valuable information which is required to
identify the training needs, to design training programs and to evaluate training effectiveness.
Employee development programs such as job rotation, job enlargement, and job enrichment are
also based on the analysis of job requirements.

EMPLOYEE CODE OF ETHICS
1. Duty to, report violations.
2. Ethical Business Practices.
3. Use of company funds or property for illegal, purposes is prohibited.
4. Employees and members of their family must not receive or solicit loans, fees, services, or
monetary gifts.
5. Conflicts of interest and outside associations and activities should be reported immediately to
the superiors.
6. It is the Company's policy to protect the environment and safeguard the health and safety of
employees.
7. The company is committed to protect the integrity and privacy of personnel data and other
private information.
8. The company is committed to maintaining a professional work environment and strongly

disapproves of all forms of sexual harassment
9. It is the policy of the company to cooperate with governmental investigations or inquiries.
5.4 Team Dynamics:
 Everyone on the team both talks and listens. No one dominates the conversation.
 The interactions are energetic with a lot of face-to-face communication.
 People connect with one another directly — not just with or through the team leader.
 Side conversations are carried on within the team

 People from time to time go outside the group and bring relevant outside information back
in.
 Individual contributions/talents are less important than successful communication patterns
 Know your team.
 Tackle problems quickly with good feedback.
 Define roles and responsibilities.
 Break down barriers.
 Focus on communication.
 Pay attention.
5.5 Organizational Culture:
Pacific Industries organizational culture effectively supports the company’s endeavors in

innovation and continuous improvement. The organizational culture definition relates to the
structure of an organization such as a company or non-profit and the values, sociology, and
psychology of that organization.
 Friendly work environment
 Supportive
 Encouragement by leaders
 Dynamic and creative working environment
 Leaders are team builders

 Customer focused
 Long-term focused on competitor activity
Teamwork:
One of the company’s principles is that the synergy of teamwork leads to greater capabilities and
success. This part of the organizational culture emphasizes the involvement of employees in their
respective teams
Continuous improvement through learning:
Pacific Industries organizational culture facilitates the development of the firm as a learning
organization. A learning organization utilizes information gained through the activities of
individual workers to develop policies and programs for better results. Their organizational
culture highlights learning as a way of developing solutions to problems. In this way, the
company is able to continuously improve processes and output with the support of its
organizational culture.
Quality:
Quality is at the heart of the organizational culture. The success of the company is typically
attributed to its ability to provide good quality products.
Strategies Plan and Tactics to achieve the stated objectives:
• Introduction of new departments to the organization.
• Training and Development

• Effective Communication and coordination for speeding up the pace
• Technology advancements.
• Cutting down unnecessary costs
• Motivating the employees.
• Seeking for more opportunities
• Explore and Research

FINANCE AND ACCOUNTING DEPARTMENT:

BOARD OF
DIRECTORS
FINANCIAL
EXECUTIVE
MANAGER(ACCOUNTING MANAGER(TAX&GST)/
AND FINANCE) (ADMINISTRATION)
ASSISTANT CASH ASSISTANT

MANAGER MANAGER MANAGER
JUNIOR JUNIOR
MANAGERS MANAGERS
EMPLOYEES
STAFFS
STAFF STAFF
EMPLOYEES EMPLOYEES

Finance department manages the fund available for the operations of the business, by making a
balance between the fund inflow and fund outflow. The management of all activities related to
finance requires considerable expertise and specialized knowledge of banks, financial institutions,
the different sources of finance and ways to profitability utilizes these funds. Finance Manager
directly does the planning, organizing, directing and controlling financial activities in the society.
The finance Department is a part of an organization that manages its money. The functions of
Finance department include planning, organizing, auditing, accounting and controlling the
company finances.
The department of finance provides effective and efficient management of the financial resources
of the company. It is responsible for the collection or disbursement of revenues and all funds to be
in the custody of the treasurer.
As granite is service based company all the assets are intangible in nature however the fixed
assets of the company are recorded based on Asset tagging system. Finance department keeps a
check on all the revenues and expenses of the company. Sales team brings the business, the
operation team executes the work and Finance team ensures that money is collected, invoiced and
documented so that there are no errors in the auditing process.
Finance department is headed by Finance manager. Finance manager reports to the General
Manager and in certain situation and urgent issues they directly report to managing director and
take decisions. Finance Manager works in the coordination with chief accountant, production
manager, marketing manager.
Company’s Financial Policies
• Efficient receivable management, through acceleration of funds.

• Faster sourcing of funds from Government.
Functions of Finance Department
Finance function is concerned with all aspects of business operations. It is very difficult to set
limits to the finance function. The key activities under finance department are:
• Management of firm’s assets structure.

• Financial analysis, planning and control.
• Management of firm’s financial structure.
• Estimating capital requirement.
• Determining sources of fund.
• Utilization of fund.
• Disposal of surplus.
• Management of cash
• Financial controls.
• Book keeping procedures keeping records of the purchases and sales made by a business
as well as capital spending.
• Preparing Final Accounts, Profit and loss account and Balance Sheets.
• Providing management information managers require ongoing financial information to
enable them to make better decisions.
Finance department objective
• The Financial Department of the organization is functioning to fulfil the following tasks
efficiently and effectively.
• Preparation of accounts and finance.
• Day to day maintenance of accounts.
• Preparation of Financial Statements including both projected and provisional Financial

Statements.
• Calculation of monthly profits.
• Preparation of project reports and taxation.
• Working capital management ➢ Relationship with bank.

• Preparation of stock report.
• Submission of periodical document to Bank.
• Open the letter of credit with the Bank.

Advantages and Disadvantages of Finance Department
Advantages
• The super users can manage the system administration and maintenance, without help of
costly consultants
• Reduce the costs of data processing.
• Reduce the need to employ additional resources.
Disadvantages
• Complexity: - Careers in finance require high academic achievements, which involves

learning difficult concepts. Furthermore, duties in finance management involve numerous
procedures, expertise, as they involve collecting, and consolidation of a significant amount of
information that is sometimes hard to understand. This requires extensive discussions with all
concerned parties and may call for consultation with an expert.
• Stress: - Careers in financial management may come with a lot of pressure due to strict
deadlines. A job in this field may require you to work for long hours on occasion. For
instance, accountants working for large accounting firms may have to deal with deadlines
associated with making ad hoc and monthly payments, closing books and filing tax returns.
Loans and credit officers may also find it stressful to determine customers’ creditworthiness
and determining the likelihood of a loan repayment. Investment managers also have sales
targets to meet, which may add pressure to their work.
Financial tools for analysis and interpretation of data:
Financial analysis (also known as balance sheet analysis) Assessment of the stability and
profitability of a company, a sub-operation or a project. It is generated using measures that drawn
on information from financial statements and other reports.
Finance is central to all business activities for survival and a common measure in financial terms
in the same way all comparisons with the past or with the competitors all goals, goals and

achievements measured or analyzed financial data. Tools applied for profitability analysis of the
organization: - ➢ Trend analysis.
• Ratio analysis.
Comparative balance sheet. Finance is itself quite interesting subject which conveys any firms
position can be called it as nerve of any efficiently running firm. During the stay the student as an
intern get to learn every step of their accounting process, right from the journal to consolidated
balance sheet. Though learning is a never ending process but still they must strive their best to
achieve as much as possible in this department. The following are some of my findings they
should follow during their internship.
 Understanding consolidated balance sheet of the company for the previous year.
 Paralysation of balance sheet of the previous year.
 Understanding floor accounting process.
 Company's financial strategy.
 Placing entries in the book.
 Cover up with unforeseen expenditures.
Finance is the study of funds and management. Its general areas are business, finance, personal
finance, and public finance. It also deals with the concepts of time, money risk, and the
interrelation between the given factors. It is basically focused on how the money is spent and
budgeted. It is one of the most important aspects in handling business. Finance addresses the
methods where in business entities used their financial resources on a certain period of time. It is
the application of a set of techniques used by organizations in managing their financial affairs.
The income and expenditure are emphasized in finance and its differences can easily be indicated.
Headed By Mrs Nancy. (Financial and Commercial Executive) this unit the finance part is being
looked after and accounting department too. Basically every financial decisions is being taken by
Mr. jayanti lal. The accounting department too looked by himself with help of 20 highly qualified
staffs. The department follows Karnataka standard of accounting and financial decisions are also
taken under the Karnataka government rules and regulations. Under the financial executive two
managers work one holds the position of accounting and finance manager (Mr. Murthy D) and the
other Tax manager who looks after the taxation related problems of the department
(Mr.Mnjunath) Number of Employees 20.
MARKETING AND SALES DEPARTMENT:

BOARD OF
DIRECTORS
MARKETING
SALES EXECUTIVE
EXECUTIVE
DIRECTOR
DIRECTOR
MARKETING
SALES HEAD
HEAD
MARKETING
BRANCH BRANCH
STAFF'S(FACTORY
MANAGER'S MANAGER
UNIT)
ON FIELD STAFF DEALERS SALES STAFF

The Marketing Department is the key to good marketing and sales. It promotes and establishes a
business in its niche, based on the products or services the business is offering. It identifies the
areas in which the product fits and where the business should focus its marketing strategy and,
therefore spend its budget for the maximum coverage and results. The workforce in this
department is responsible in identifying customer needs and creating tourism products to satisfy
them.
The marketing department helps business of the granite Company in following ways:
 Build relationship with the customer: Creates awareness of the business and its products
as well as provide inputs that create interest for the audience. It brings in new customers and
creates new business opportunities for the enterprise.
 Involves the customer: It engages existing customers, tries to understand them and hear
what they have to say. It monitors the competition, creates new ideas, identifies outlets, plans the
strategy to involve customers and retain them.
 Generate income: Finally, the aim of the marketing department is to generate revenue.
All its activities are aimed at broadening the customer base and finding opportunities that would
create more revenue for the enterprise.
Organization of Marketing Department

The marketing department of any Company is responsible for promoting the products, ideas and
its, finding new customers, and reminding existing customers that you are in business. It organizes
all the activities that are concerned with marketing and promotion. It consist of a group of people
working in a hierarchal system who are responsible for bringing the product of the business to the
attention of its targeted customers. Since this department is the key to your revenue and business
activity, it requires people who have the skills for dealing with people and understanding what
they require. Marketing department completely depends entirely upon the needs of the business,
its size and the amount of money that it wants to spend on marketing.

Marketing Policy
Pacific to reduce the number of intermediaries, so they have no distributors. Billing is directly
done to the wholesalers and retailers. In case of other state sales, it’s a one through the branch
office and billing directly to the customers. In the case of logistics, the supply of products is done
through company owned feet of vehicles. Same policy followed with inter-state also.
Functions of Marketing Department
The major functions are explained below:
1. Demand Forecasting
2. Marketing Research
3. Marketing Control
Demand Forecasting
Demand forecasting is the main function of marketing in Pacific. It should be done through sales
force in the company such as sales representatives‟ sales executives‟ etc. collecting information
from customers. On the basis of this information demand forecasting is to be done.
Marketing Research
Marketing research is more comprehensive composing all the functions of a marketing manager
that is it covers product, price, sales, market, promotion, distribution policies. It is commonly
saying that marketing research begins where manufacturing ends. In fact, it commences well
before the product is fabricated. It goes in to operation even before erecting the factory. It covers
analysis of competitive advantage, market share analysis and new product development. The main
objectives of market research are:
• To know buyers.
• To measure the impact of promotional effort.
• To know consumer response.
• To know market costs and profits.

• To master external forces.
• To design and implement marketing control.
Marketing Control
Various tools used for marketing control are cost control and a market share analysis. Cost control
is one task for monitoring the cost of marketing and it is compared with planned cost standard, so
as to identify deviations and take corrective action. Market share analysis is also used for
marketing control.
Objectives of Marketing
The basic objectives of marketing are to satisfy human wants. The important objectives of
marketing are briefly explained below:
• Customer Satisfaction through Quality Products Marketing activities aims at achieving

customer satisfaction by offering quality products. It is also help more increasing profit,
increasing goodwill, increasing image of the organization etc.
• After Sales Service: -
This another objective of marketing company provides after sales services to its customers. The
service of the company does not end with process of distribution the company has been waited
until good result comes by giving their products to consumer and they always rendered their
services at the time needed by the customers. The marketing and sales department keeps their eyes
and ears to open to know changes in the market. The complaint and suggestions if any are well
accepted by the company from their customers. There is any complaint about the sold product the
company will take it back at the company’s costs.
Method of After Sales Service:
For providing after sales service company may use the following methods:
• Sending special staff to the customers. •

Arranging service with dealers/agents.
• Appointing in depending service
specialists.
• Maintaining Price Leadership:
• Company’s important objective is to maintain price leadership. Company is always trying

to become a price leader. It does not like become a price follower.
• Achieving Maximum Market Share:
• Companies another objective is to achieving maximum market share. In order to achieve

maximum market share, company will spend more on advertising and offering quality
products to the customers.
Other Objectives:
• Increasing firms’ sales.
• To guarantee firms survival.
• To fortify better resource utilization.
• To meet customer needs.
Promotion
In Pacific promotion is done in the case of sale of products, in the case of dealers, and in the case
of sale force. 1. In the case of sale of products:
Sales promotion includes short term incentives like’s discounts, free gifts and contests to stimulate
sale of products. Sales promotion builds a bridge between the products and consumers. In the case
of Pacific, sales and brand promotion is done by providing information about the products through
advertisement, demonstrations, organizational shows etc. 2. In the case of sales force:
Company provides incentives to sales force. This includes the activities which induce and
motivate sales person. The aim of sales forces promotion is to make the sales men’s effort most
effective. The various schemes of sales promotion are:
• Bonus to sales force.
• Sales force contest.
• Sales meetings, convention and conferences

Marketing department of Pacific industries is organized as follows:
Marketing Director: The person in this role is responsible for all the marketing strategies that are
created and implemented. With his tasks he assists the CMO of the company.
 Vice President Marketing: Vice President Marketing is answerable to the Marketing

Director. His responsibility is the implementation of the marketing strategies of the organization.
He works with the marketing manager in determining the strategies, messages, and media to be
employed for marketing.
 Marketing Manager: Marketing Manager works under the vice president marketing and
assists him with the implementation of all marketing strategies including creating messages or
advertisements for marketing, choosing the medium of displaying the messages, which might
include print media, television, banners and hoarding, website and social media marketing, etc. A
marketing manager is also responsible for managing the other employees of the department. There
may be one or several marketing managers depending upon the size and requirements of the
business.
 Marketing Analyst or Researchers: These individuals are responsible for research and
analysis that drives the marketing department and guides its marketing strategies by finding out
about the target customers and the competition of the business. Marketing Analysts employ
marketing tools such as surveys or studies to discover information that may be useful for
marketing. They report to the marketing manager.
 Public Relations: Public Relation Officer is in charge of managing the reputation and
goodwill of the company. His job is to create understanding of the clients and try to influence
their thinking and behavior. PRO uses media management and communication to build up the
company’s profile. The PRO works under the Marketing Manager and reports to him.
 Social Media Expert/Creative services: With the internet becoming a major player in
marketing, a company benefits from the services of Social Media Experts (SME) and creative
services. While the SMEs concentrate on marketing the business and its service on the internet so
that more people become aware of it, the creative services take care of designing and presentation

part of the business, these include websites, web pages, brochures, booklets, flyers,
advertisements, mailers and e-mailers, and all other promotional material that is required by the
marketing department. The creative services and social media marketing report to the marketing
manager and work under him.
 Marketing Coordinator: Coordinates all the various sections of the marketing

department and manages the advertising and marketing campaigns. Marketing Coordinator is
responsible for tracking sales data, maintaining the promotional material inventory, planning
events, preparing reports, etc. They work with the Marketing Manager and assist him.
 Marketing Assistant: Assists and reports to the marketing manager to run the day to day
business of a marketing department. Carries out administrative work required for the smooth
running of the department.
Depending on a company size, there might be implemented a hierarchical organization of a
marketing departments within a company.
In order to succeed in its aim of creating market awareness for the business and its products, the
marketing department requires some tools to facilitate its work. It needs to discover what the
consumers want or require and provide them with it. This requires that the marketing department
has a proper direction and strategy at its disposal to study the market, create the right product, and
promote the product and the brand, towards the final aim of developing the business and
enhancing the value of the business. The tools that are employed by the marketing team are:
 Market Research − It includes understanding the environment, staying tuned with the
economic developments, knowing customer needs, and strengths and weaknesses of peer
competitors.
 Product Decisions − It is about deciding about addition or removal of a product feature in

an offering, deciding about development of new product, manipulating product features.
 Promotion Decisions − It includes informing the target market about various products
they would find interesting. Marketing department joins hands with publicity agencies

such as radio, television, and website management agency to promote the product
package.
 Price Decisions − It involves decisions about the selling cost of projects as well as
discount rates.
 Product Distribution − It pertains to which intermediary to employ and where to place

the promotional material.
Marketing and Sales department is highly dynamic in nature that is what one can experience in
this company, marketing completely depends upon the company how it would like to dominate.
What a student learn about mark ting in their class room, is completely different from what they
experience in the field, though the basic things remains unchanged but one have to react as per the
market changes its course or nature.
Marketing:
Marketing is about identifying and meeting human and social needs. One of the shortest good
definitions of marketing is meeting needs profitably. When eBay recognized that people were
unable to locate some of the items they desired most, it created an online auction clearing house.
Marketing is an organizational function and a set of process for creating, communicating and
delivering value to customers and for managing customer relationship in ways that benefit the
organization and its stakeholders. Marketing management as the art and science of choosing target
markets and getting, keeping, and growing customers through creating, delivering, and
communicating superior customer value.
The Pacific industries Pvt Ltd is one of the largest Granite manufacturing company in Rajastan
which itself gives it an extra mileage for its product that is to be marketed, the most successful
product of this company is colour and Italian marbles which holds near about 60% market share
in the stone market of the country. As we can see the company itself has a good impact in the
market regarding its brand name so there is very little space left to do in this segment regarding
brand image building, though the company has to continuously keep its presence felt in the
market through advertisement and customer support.

Sales:
Sales is an important department of the company as all selling is directly controlled by the
company from its own hand. The follows branch office as its selling point, where the all the
dealers that are appointed by the company place its orders as per the demand this provides a
proper and unbiased distribution of its produce in the market without any confusion.
As per the records the company is has a full-fledged 13 branch offices with 75 active dealers in
Rajasthan and 3 dealers in India this department follows a FIFO method of distrusting its orders
and always tries to meet its customers demand on time. As the marketing and sales department are
maintained by one executive so the employees are similar as mentioned above in marketing
department.
This department normally has one specific work that is to look after the sales of the company, the
whole process goes in this fashion firstly any kind of order or demand by the customers are
received in this section, received either directly from the customer itself or from different branch
offices or directly from the dealers appointed in various part of the market. After this part the
order is further passed to the despatch office where it is generally looked that the specified order
is available in the stock or not, if it is available the despatch department replies back to the sales
unit for further proceedings in the selling process, if not it replies back for non-availability and as
per the customers satisfaction it could be manufactured as soon as possible.
After the is being taken the details is passed to the next counter where the amount of selling goods
being noted down and the details of payment mode is been looked after, when every details is
been satisfied a voucher is notified to the despatch department the detailed

Marketing and sales:
 I was given the information to explain the project’s details.
 I had to demonstrate the prospective customers about the products .
 My duty was to report a sales executive and marketing manager about the information of
the customers who had visited the site with their names and contact details.
 It was all about going on field work and collecting the information and meeting different
prospects.
 I was given an insight of how the market is right now and how should we come over it.
 None of the information was to be given out without their permission.
The marketing manager I was taught a lot about the methods to approach a customer and the way
in which we, as representatives of the company, should conduct ourselves whilst interacting with
a customer.
I was trained on the standards of procedures and the modus operandi relating to the crux of the
marketing in action during field work. I had been trained to identify and interact with the correct
sort of people while conducting marketing procedures and also to identify potentially harmful or
negative circumstances and learn how to steer clear from them.
More specifically, I was being introduced to the practical elements of marketing and customer
relationship marketing. In the duration Three months of my internship. I got to see real world
application of marketing principles and gained a lot of information in the area of customer
retention and customer satisfaction.

5.6 management problem:
As per my observations the major management problem is due to the system of information and
the way in which the information flows. I could see that everyone work in their own world they
don’t bother to inform or even ask each other about the NEWS of the organization, they just
throw their blame on each other.
Lack of coordination in an organization can decrease productivity, complicate process and delay
the completion of tasks. In this organization we saw a lack of coordination among managers and
between employees improper communication. In order to coordinate the efforts of an entire
organization, the organization requires a systematic integration of a process that creates
accountability within the organization. Implementing this type of process a1lows
interdepartmental coordination throughout the organization between employees. Recognizing
early signs and symptoms of not having coordination in on organization can help it prevent further
damage.
Due to lack of coordination we were not able to achieve our targets in the given period of time
which created a lot of loses to the company and the organization structure was not proper due to
the lack of coordination these problems are connected with the systematic flow of communication
and the delegation of duties. Problems don’t arise with the entire department, they can happen
even due to an individual’s mistake and because of that specific individual the entire organization
faces a bad time. The management doesn’t take the salesperson’s mistake into the consideration
which leads to wastage of financial resources and later the organization is affected internal. The
employees don’t get their salaries on time and the company keeps on taking loans to carry out
further transactions for the labor wages, the contractor’s payments, raw materials and
transportation etc. So basically, I mean to say that there is not only one management problem
there are many and they keep on arising each and every moment as everything is entwined to each
other.

Other problems:
Poor Reporting/Communication: Timely and smart communication is ideal and non-

communication is a deal-breaker. The manager should be communicating with you regularly and
fully comfortable with all modes of communication. You don’t want them constantly hiding
behind an auto-attendant or administrative assistant. Their reports should be consistently delivered
each month and your questions answered clearly and quickly. Any deviation in reporting or a
failure to deliver reports can be a huge red flag that must not be ignored.
Expensive: There are many factors that drive the cost of property management in a given region.
The transportation cost the location of the site it all matters in this way of approach

LITERATURE OF THE ORGANISATION STUDY
I have done my three month internship in Pacific industries Pvt ltd. It is a construction company. I
learned a lot about the market strategies. I have worked under department lead my Mr. Murthy D.
It was a great opportunity and a wonderful experience for me to learn how a construction
company works, how they manage their manpower-manpower management, how different project
are handled, how private company take tender of government body
Works I have handled are:
 I got an opportunity to relate the knowledge obtained during lectures to actual field
operations.
 I created an understanding of the roles played by the different personnel during project
execution.
 It enabled me to learn how to work in a team with the different team players(casual
workers, technicians, engineers etc)
 I was able to enhance my problem solving capacity using available technology and the
surrounding condition.
 The Industrial training experience enabled me to appreciate the various challenges faced in
the field and some critical areas necessitating further research studies.
 I also had several opportunity to Handel job as assistant project head.
 I was also involved in Client meting as well as vendors meting how the transition work
how to Handel labor class work how the payment are made and various different types of
client meetings.
 The company’s overall environment and work ethics shed light on start-up efficiency and
helped me ‘get a broader idea as to how challenges were dealt.
 I was given the opportunity to gain a lot of industrial experience relating to customer
satisfaction and customer engagement.

 The hands-on experience that I have garnered will help me when understand the concept
of marketing in-depth and aid me in my future endeavors in higher studies as well as
business.
6.1 CONCLUSION
 I got an idea of how the communication process goes between two parties while making a
business presentation.
 Managing the documents as per the company’s standards.
 Organizing and maintaining the confidential information with minimal error.
 Learning with respect to approaching prospects and explaining about our project
 I had an opportunity to demonstrate the brochure.
 Applying knowledge to the task.
 Improving problem solving and creative thinking skills.
 Their future plan is to advance their service of quality and their projects with a perfect
finishing. Ultimately, to focus more on customer satisfaction.
 To handover the projects on time.
 Develop a strategy to be one of the top 5 constructers of Bangalore. To seek for more
opportunities.
 To increase Brand Value and Brand Awareness.

My 3-months internship at pacific industries Pvt. ltd was very informative and challenging.
Within the span of 3 months, I was assigned the task of both Marketing as well as the internal
department. I gained a lot of first-hand experience in the area of marketing and customer
relationship management.
Looking at the company grow I felt like contributing more for the welfare of the organization so
that in future when I learn from my everyday experiences i can apply the learnings from my
experiences and knowledge that I’ve gained.
Marketing interacts with customers to prep the market for the product before it has even
completed development. It should not be an afterthought. Ultimately, what the customer needs
and is willing to. Pay for rules a start-up.
The company’s overall environment and work ethics shed light on start-up efficiency and helped
me ‘get a broader idea as to how challenges were dealt. I was given the opportunity to gain a lot
of industrial experience relating to customer satisfaction and customer engagement.
Customer service is not only an opportunity to make your customers happy, but also your pipeline
to valuable product feedback and insights. A strong two-way communication channel can be the
lifeblood to ensuring customer satisfaction, honing your vision, and accelerating your product
development. Investing in it will ultimately help you do your job better by bringing you closer to
your customer.
The knowledge I have gathered through this internship will help me face challenges at a bigger
organization with ease. The hands-on experience that I have garnered will help me when
understand the concept of marketing in-depth and aid me in my future endeavors in higher studies
as well as business.

BIBLIOGRAPHY:
https://marbleguide.com/news/indian-marble-granite-and-natural-
stones-market/
https://www.pacificindustriesltd.com
https://www.aclassmarble.co.in
https://www.classicmarble.com
http://www.indianmarblecompany.com
https://madhavmarbles.com
http://www.srimaruthigranites.in
Company booklets

Pacific Industries

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1.

Objectives of the organization study:

Observing, planning, and data collecting).

 Build up your resume.

 Expand oral and written communication, teamwork, and leadership skills.

Study at Pacific industries Pvt. Ltd.

An organization INTERNSHIP was conducted at Pacific industries Pvt. Ltd. Bengaluru,

 The study is limited to Pacific industries Pvt. Ltd. Bangalore, Karnataka.

Methodology of the study:

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Description of the Granite and Marble Industry

INDIAN MARBLE, GRANITE AND NATURAL STONES INDUSTRY

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It is established with a commitment to serve India’s Ornamental Stone Industries specialized in

Granite Market: Overview

Granite Market Trends

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Granite Market Segmentation

Granite Market: Region-wise Outlook

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The study is a source of reliable data on:

 Market segments and sub-segments

 Market trends and dynamics

 Supply and demand

 Value chain and stakeholder analysis

The regional analysis covers:

 North America (U.S. and Canada)

 Latin America (Mexico, Brazil, Peru, Chile, and others)

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 Eastern Europe (Poland and Russia)

THE INDIAN CONSTRUCTION MARKET

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Geographical distribution: Tamil Nadu, Andhra Pradesh, Karnataka, Maharashtra, Assam,

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Operations that are involved in the processing of granite are:

Size of the industry :

Total contribution to the economy/ sales:

Domestic and Export Share :

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3.1 ORIGIN OF THE ORGANIZATION:

1989: Establishment of Pacific unit in Udaipur

1995: Establishment of Bangalore Unit

2002: Establishment of Geetanjali Institute of Technical Studies an oldest engineering college in

2007: Geetanjali Hospital in Udaipur with 1100 beds was established.

2008: Opening of Geetanjali Medical College in Udaipur.

2013: Installation of Gasperi Multi Wire in Bangalore Unit.

2014: Establisment of Geetanjali Dental and Research Institue in Udaipur, Rajasthan.

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 To make persistent Team efforts to establish Global Marketing penetration.

We have mission and passion to excel in whatever we do.

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At present, we are having 3 operational quarries (Rajasthan.)

Very soon we are starting a quarry of Blue Dunes.

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Blue Flower Blue Night

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