SUMMER TRAINING REPORT

ON

MARKETING AND OPERATIONS

AT

LUNEBLAZE

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD

OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION IN COMPUTER AIDED
MANAGEMENT.

(SESSION – 2018-20)

SUBMITTED TO: SUBMITTED BY:

CONTROLLER OF EXAMINATION NEHA JHA

M.D. UNIVERSITY, ROHTAK BBACAM: 5TH SEM

REG. NO: - 17F02028

ROLL NO:-

D.A.V. INSTITUTE OF MANAGEMENT

DECLARATION
1
I hereby declare that the Summer Training Report entitled “ Marketing and operations” at
LUNEBLAZE(INDIA) submitted in partial fulfillment of the requirements for the degree of
Bachelors Of Business Administration(BBA CAM) is my original work and not submitted for
the award of any other degree, diploma, fellowship, or any other similar titles or prize.

(NEHA JHA)

INDEX

2
 CHAPTER TOPIC PAGE NO.
CHAPTER - 1 INTRODUCTION TO
INDUSTRY.

3
 CHAPTER – 1

EDUCATION INDUSTRY

Education is widely recognized as the foundation of a progressive society. The recent trends in
globalization underscore the importance of ‘market ready’ trained human resources. This trait of
being ‘market ready’ is not attainable without quality education. While India is recognized for its
humongous human capital, the current industry feedback suggests that there is an urgent need to
improve the skill base of the educated youth in India

Traditionally, the government focus, in the education sector, has been towards delivering
primary and secondary/higher secondary education and enhancing infrastructure to reach the
broader populace. However, the drive to upgrade the quality within these levels has also met
with limited success due to conflicting demands on the state/Centre budgets for more priority
programmes or issues.

The opening up of the Indian economy and its subsequent implications make a very strong case
for enhancing the higher and technical education infrastructure in the country. With the
emergence of service sector as one of the fastest growing economic drivers, the focus is now
clearly on being able to cater to the burgeoning demand for professionally/technically trained
graduates. Only 39.5 per cent of graduates in India are employable and the challenge is to bridge
the human resources gap by providing skills training to the other 60 per cent, says a
4
Confederation of Indian Industry-Aspire report released at the 'Skills World 2008' summit
organized by the CII and Aspire on the 16th of May 2008. If higher and technical education
needs improvement, the improvement will have to come about from a grass-root level. It is
imperative that we ensure that children have access to quality education both at the school level
and at the higher and technical levels.

INSTITUTIONAL FRAMEWORK

The institutional framework for the education sector has evolved into a complex structure with
responsibilities spread across various offices. The overall direction is provided by the
Department of Education, while the implementation is undertaken by various offices designated
with specific aspects of the overall education system of the state. The administration and
development of the education sector is governed by the Department of Education headed by the
Minister of Education. A Minister of State oversees the primary, secondary and adult education.
The Principal Secretary directs the overall administration and development programmes in the
education sector.

LET’S TALK ABOUT IT GLOBALLY:

Education is widely accepted to be a fundamental resource, both for individuals and societies.
Indeed, in most countries basic education is nowadays perceived not only as a right, but also as a
duty – governments are typically expected to ensure access to basic education, while citizens are
often required by law to attain education up to a certain basic level.1

In this entry we begin by providing an overview of long run changes in education outcomes and
outputs across the world, focusing both on quantity and quality measures of education
attainment; and then provides an analysis of available evidence on the determinants and
consequences of education.

5
From a historical perspective, the world went through a great expansion in education over the
past two centuries. This can be seen across all quantity measures. Global literacy rates have been
climbing over the course of the last two centuries, mainly though increasing rates of enrollment
in primary education. Secondary and tertiary education has also seen drastic growth, with global
average years of schooling being much higher now than a hundred years ago. Despite all these
worldwide improvements, some countries have been lagging behind, mainly in sub-Saharan
Africa, where there are still countries that have literacy rates below 50% among the youth.

Data on the production of education shows that schooling tends to be largely financed with
public resources across the globe, although a great deal of heterogeneity is observed between
countries and world regions. Since differences in national expenditure on education do not
explain well cross-country differences in learning outcomes, the data suggests that generic
policies that increase expenditure on standard inputs, such as the number of teachers, are unlikely
to be effective to improve education outcomes.

6
Regarding the consequences of education, a growing body of empirical research suggests that
better education yields higher individual income and contributes towards the construction of
social capital and long-term economic growth.

The Evolution of Education Outcomes

Literacy

Context

Literacy is a key skill and a key measure of a population’s education. UNESCO operationalizes
the measurement of literacy as the ability to both read and write a short, simple statement about
one’s own life. Literacy rates are determined by literacy questions in a census or sample survey
of a population, in standardized tests of literacy, or via extrapolation from statistics about school
enrollment and educational attainment2.

Statistics of literacy rates for recent decades are published by statistical offices. For earlier
periods, historians have to reconstruct data from other sources. The most common method is to
calculate the share of those people who could sign official documents (e.g. court documents).

Our entry on Literacy contains further in-depth information on the topic.

How has global literacy evolved in the last two centuries?

While the earliest forms of written communication date back to about 3,500-3,000 BCE, literacy
remained for centuries a very restricted technology closely associated with the exercise of power.
It was only until the Middle Ages that book production started growing and literacy among the
general population slowly started becoming important in the Western World.3 In fact, while the
ambition of universal literacy in Europe was a fundamental reform born from the Enlighten, it
took centuries for it to happen. Even in early-industrialized countries it was only in the 19th and
20th centuries that rates of literacy approached universality.

The following visualization presents estimates of world literacy for the period 1800-2014. As we
can see, literacy rates grew constantly but rather slowly until the beginning of the twentieth
7
century. And the rate of growth really climbed after the middle of the 20th century, when the
expansion of basic education became a global priority. You can read more about the expansion
of education systems around the world in our entry on Financing Education.

How is literacy distributed across the globe?

The following interactive map shows literacy rates around the world, using recent estimates
published in the CIA Facebook. As it can be seen, all countries outside Africa (with the
exception of Afghanistan) have literacy rates above 50%.

Despite progress in the long run, however, large inequalities remain, notably between sub-
Saharan Africa and the rest of the world. In Burkina Faso, Niger and South Sudan – the African
countries at the bottom of the rank – literacy rates are still below 30%.

School enrollment and attendance

Context

School enrollment and attendance are two important measures of educational attainment. Here
we focus on enrollment and attendance rates specifically at the primary level.
8
The rate of primary school enrollment is typically measured through administrative data, and is
defined as the number of children enrolled in primary school who belong to the age group that
officially corresponds to primary schooling, divided by the total population of the same age
group.

The rate of attendance, on the other hand, is typically measured through household survey data,
and is defined as the percentage of children in the age group that officially corresponds to
primary schooling who are reported as attending primary school.

Primary school enrollment around the world increased drastically in the last
century

The following visualization shows estimates of primary education enrollment rates for a
selection of 111 countries during the period 1870-2010. You can add countries, or switch to the
‘map’ view, by selecting the corresponding options at the top of the chart.

The plotted series for the UK typifies the experience of early-industrialized countries, where
enrollment in primary education grew rapidly with the spread of compulsory primary schooling
in the late 18th and early 19th centuries.

And the case of Colombia is representative of the pattern observed across many developing
countries, where primary education enrollment rates grew particularly fast in the second half of
the 20th century.

The growth in access to primary education across developing countries was achieved through an
important increase in government expenditure on education in these countries (you can read
more about this in our discussion of global expansion in education expenditure).

Primary school attendance remains a challenge in many developing countries

The previous visualization showed the important progress that countries around the world have
made regarding access to education, as measured by enrollment rates. Here we focus on evidence
of access to education, as measured by school attendance. The difference lies in the source of

9
information regarding participation: enrollment figures come from official records, while
attendance estimates comes from asking households directly.

In the majority of developing countries, net enrollment rates are higher than attendance rates.
This reflects the fact that many children, who are officially enrolled, do not regularly attend
school. The following visualization, from the UNESCO report Measuring Exclusion From
Primary Education (2005), shows the relationship between these two measures. The source
reports that “among the 59 countries with comparable data, in 24 countries participation rates
drop by five percentage points for the primary school-age group when household surveys are
used instead of administrative data.”4

Children in school: administrative data compared to household survey data, primary school ages
– Figures A1 and A2 in UNESCO (2005)5

10
ON NATIONAL BASIS:

The education in India has a rich and interesting history. It is believed that in the ancient days,
the education was imparted orally by the sages and the scholars and the information was passed
on from one generation to the other.

After the development of letters, it took the form of writing using the palm leaves and the barks
of trees. This also helped in spreading the written literature. The temples and the community
centers formed the role of schools. Later, the Gurukul system of education came into existence.

11
The Gurukuls were the traditional Hindu residential schools of learning which were typically in
the teacher's house or a monastery. Even though the education was free, the students from well-
to-do families paid the Gurudakshina which was a voluntary contribution after the completion of
their studies. At the Gurukuls, the teacher imparted knowledge on various aspects of the religion,
the scriptures, the philosophy, the literature, the warfare, the statecraft, the medicine astrology
and the history. This system is referred as the oldest and the most effective system of education.

In the first millennium and the few centuries preceding, there was a flourishing of higher
education at Nalanda, Takshashila University, Ujjain, and Vikramshila Universities. The
important subjects were mainly the art, the architecture, the painting, the logic, the grammar, the
philosophy, the astronomy, the literature, the Buddhism, the Hinduism, the arthashastra, the law,
and the medicine. Each university specialized in a particular field of study. For instance, the
Takshila specialized in the study of medicine, while the Ujjain laid emphasis on astronomy

The Nalanda, being the biggest center, had all the branches of knowledge, and housed up to
10,000 students at its peak. The British records reveal that the education was widespread in the
18th century, with a school for every temple, mosque or village in most regions of the country.
The main subjects were the arithmetic, the theology, the law, the astronomy, the metaphysics, the
ethics, the medical science and the religion. The school had the student representatives from all
classes of the society.

The present system of education was introduced and founded by the British in the 20 th century,
by the recommendations of Macaulay. It has western style and content. The British government
did not recognize the traditional structures and so they have declined.

The present system of education was introduced and founded by the British in the 20 th century,
by the recommendations of Macaulay. It has western style and content. The British government
did not recognize the traditional structures and so they have declined. It is said that even Gandhi
described the traditional educational system as a beautiful tree which was destroyed during the
British rule.

The first medical college of Kerala was started at Calicut, in 1942-43, during World War II. As
there was a shortage of doctors to serve the military, the British Government opened a branch of

12
Madras Medical College in Malabar, which was under Madras Presidency then. After
independence, the education became the responsibility of the states and the Central Government
coordinated the technical and higher education by specifying the standards.

In 1964, the Education Commission started functioning with 16 members of which 11 were
Indian experts and 5 were foreign experts. The Commission also discussed with many
international agencies, experts and consultants in the educational as well as scientific field. Later
in 1976, the education became a joint responsibility of both the state and the Centre through a
constitutional amendment.

The central government through the Ministry of Human Resource Development's Department of
Education and the governments at the states formulated the education policy and planning. NPE
1986 and revised PoA 1992 envisioned that free and compulsory education should be provided
for all children up to 14 years of age before the commencement of 21st century. Also, the
Government of India made a commitment that by 2000, 6% of the Gross Domestic Product
(GDP) will be spent on education, out of which half would be spent on the Primary education.

In November 1998, Prime Minister Atal Behari Vajpayee announced setting up of Vidya Vahini
Network to link up universities, UGC and CSIR. The general marks-based education system is
now being replaced by the grades-based system.

13
PRESENT STATUS OF EDUCATION INDUSTRY

India’s education sector offers a great opportunity with approximately 29 per cent of India’s
population being between the age group of 0-14 years. India’s higher education segment is
expected to increase to Rs 2, 44,824 crore (US$ 35.03 billion) by 2025. The education sector in
India is estimated at Rs 6, 40,891.3 crore (US$ 91.7 billion) in FY18 and is expected to reach Rs
7, 06,587.9 crore (US$ 101.1 billion) in FY19. As of December 2018, internet penetration in
India had reached 46.13 per cent. Increasing internet penetration will help in education delivery.

India has over 250 million school going students, more than any other country. It also has one of
the largest networks of higher education institutions in the world. Number of colleges and
universities in India reached 41,901 and 993, respectively in 2017-18. India had 36.64 million
students enrolled in higher education in 2017-18. Gross Enrolment Ratio in higher education
14
reached 25.8 per cent in 2017-18. In December 2018, the government of India published that
3.43 million candidates had enrolled in the Pradhan Mantri Kaushal Vikas Yojana (PMKVY)
2016-20 scheme. Up to January 24, 2019 as many as 2.52 million candidates were trained under
under the scheme’s Short-Term Training (STT).

The Central Government plans to disburse US$ 1 billion to states for introducing skill
development initiatives. In November 2016, Ministry of Skill Development and
Entrepreneurship launched Pradhan Mantri YUVA Yojana, at a cost of Rs 521.93 crore (US$
74.68 million) for providing entrepreneurship education and training to students in the country.
Skill India Mission 2015 aims at skilling 400 million Indian youths by 2022. As of December
2018, there were 15,044 Industrial Training Institutes in the India. In October 2017, in order to
boost the Skill India mission, two new schemes, SANKALP and STRIVE were launched with an
outlay of Rs 6,655 crore (US$ 1.02 billion). Revitalizing Infrastructure and Systems in
Education (RISE) by 2022 was announced in union budget 2018-19 with an outlay of Rs 1 lakh
crore (US$ 15.44 billion) for four years. Skill India program has benefitted more than one crore
(10 million) youth annually. Under the Union Budget 2019-20, government provided Rs 400
crore (US$ 57.23 billion) for ‘World Class Institutions.’

Education sector in India remains to be a strategic priority of the government. The Government
of India has allowed 100 per cent Foreign Direct Investment (FDI) in the education sector
through the automatic route since 2002.The sector has received cumulative FDI worth Rs
17,262.83 crore (US$ 2.47 billion) up to March 2019. Indian education sector witnessed 18
merger and acquisition deals worth Rs 342.4 crore (US$ 49 million) in 2017. In May 2018, the
Ministry of Human Resource Development, Government of India launched Samagra Siksha
scheme with the aim of achieving holistic development of school education in the country. As
per Government of India, New National Education Policy to transform India’s higher education
system to one of the global best education systems very soon. In August 2019, Maharashtra
International Education Board (MIEB) has signed a collaboration agreement with Google India

The Government of India is working on the draft of the New Education Policy to address the
changing dynamics in the education industry of the country as per the requirement of the
population. According to Mr. Prakash Javadekar, Minister of Human Resource Development,
Government of India, New National Education Policy draft is ready and would be given to the
15
central government. Institutions of national importance', NIDs will have rights that they will be
able to establish public-private partnerships and collaborate with research labs across the
country. As per the Union Budget 2019-20, under the Pradhan Mantri Gramin Digital Saksharta
Abhiyan (PMGDISHA), over 2 crore rural Indians have been made digitally literate.

EDUCATIONAL PLATFORM

Online Education Platforms & Apps by

Education Technology Solutions for All

Our education technology platforms work to improve every aspect of the education experience.
From universities to professional training and fully online learning environments, we have the
technology and expertise to help you and your students succeed.

Blackboard Ally

16
Making Course Content Accessible

Blackboard Ally is a revolutionary product that focuses on making digital course content more
accessible. Using inclusivity, sustainability and automation as its key pillars, Blackboard Ally
helps you understand and tackle content accessibility in a way that benefits all students.

Blackboard Intelligence

Actionable Data Analysis & Reporting

Blackboard Intelligence is a comprehensive solution for unlocking your school's data and
organizing it into dashboards, reports and information you can use.

17
Blackboard Collaborate

Collaborative Learning Creates Engaged Students

Blackboard Collaborate provides unmatched synchronous online collaborative learning. On its

own or within our Personalized Learning Solutions, our web conferencing solution enables K-12
schools to take learning to the next level with flipped classrooms, blended learning and
professional development.

Blackboard Instructor

A Powerful App Designed Specifically for Instructors

18
Blackboard Instructor is Blackboard's brand new mobile application that gives instructors a
quick and easy way to manage courses, interact with students and view content.

Blackboard Learn

A New Flexible, Efficient Way to Learn

Your learners are constantly evolving. And you need a learning management system that moves
as fast as they do, while making it easy for educators to foster learning. With Blackboard Learn,
you’ll have the foundation to deliver an unmatched education experience and an established
partner to help you achieve your goals now, and into the future.

Blackboard Mass Notifications

19
Create Once, Publish Everywhere

Create your message once, and let Blackboard Mass Notification publish it across all your
communication channels. Broaden your reach and save time while ensuring a consistent message
is delivered.

Blackboard Open LMS

20
A Better e-Learning Experience

Blackboard Open LMS provides a strong foundation for personalized, competency-based, open
learning. With this proven and reliable open-source platform, teachers save precious time and
energy, while schools save money and prevent the headaches that come with supporting an LMS
on their own.

Blackboard Transact

Campus Commerce & Security

Blackboard Transact's one-card system enables students and faculty to pay for meals, operate a
vending machine or copier, open their dorm and classroom doors or attend the big game.

21
Blackboard Mobile Apps

PRODUCTS

Learning Anytime, Anywhere With Our Blackboard App for Students

Our student-specific mobile app gives learners the information they want, the connections they
crave, and the personalization they demand, on the go.

BASIC OBJECTIVES WHILE STARTING AN ONLINE

EDUCATIONAL PORTAL

Set Goals
The first thing you'll want to think about is what you're trying to achieve with this online course.
Consider whether the entirety of the course will be on online teaching platforms, if it meant as a
supplement to a course, or is meant as a prerequisite before joining a future course, e.g. an online
course on basic math skills which might be required before taking an advanced live class, etc.

22
Create a Course Plan
Just like a face-to-face course, courses on online learning platforms need to have outlines or
course plans for what you'll cover each week. If these are courses that you've previously offered
live, you're one step ahead of the game. Your course plans will be your maps for what kinds of
materials you will need to create for your lessons.

Gather Your Equipment

After you've considered what lessons you want to teach and what online learning platform you
want to use, think about what types of equipment, software, and other tools you have at your
disposal. Do you have a video camera or other device capable of capturing HD video? Do you
have a screencasting software program? If not, sign up for a free trial of Camtasia Studio, or
check out screencasting programs such as Screencast-O-Matic or Jing. Will you need to create
PowerPoints? Do you have a microphone to capture audio? Once you figure out what your
technological capabilities and limitations are, you'll know what kinds of content you'll want to
create.

Set Aside Time for Creation and Editing

If you're going to create videos and screencasts for your lessons, consider not only the time it
takes to record these, but also how long it takes to edit them, create title slides, render and upload
them to online teaching platforms, etc.

Get Started!
Once you've completed all of that planning, jump right in and start building your online course.
It's really only through experimenting on online learning platforms that you'll know what you're
doing wrong and what's working. Ask for feedback from your friends and social networks and
get started teaching online!

23
LEARNING PLATFORMS FOR TEACHING ONLINE:

Have you thought about teaching an online course or simply supplementing your face-to-face
course with an online component? Whether you're considering sharing your expertise via a
completely online course or creating a hybrid, you now have a universe of options available for
online teaching platforms to you. Here are some of the best online learning sites available.
Educators will want to explore these platforms and all of the features they offer.

Udemy

This is a massive online teaching platform with over 2 million students worldwide and 13,000
courses. It lets instructors design robust classes including video lectures, PowerPoint files,
screencast videos, documents, audio files, text, and mashup videos. The platform is completely
free for instructors to create their courses which they may offer either for free or for a fee. If

24
there is a fee involved, Udemy takes a percentage of that. This is a very professional-looking
platform that has a lot to offer.

RCampus

One of several online learning platforms, RCampus can be used to create courses, student
assignments, keep grades, hold class discussions, and post many types of educational content
such as videos, links, images, etc. It can also be used as an ePortfolio management system in
which both students and faculty can "build multiple, fully-functional presentation portfolios for
demonstrating their skills and knowledge or for career development".

Learnopia

This free online learning platform enables instructors to design and offer courses consisting of a
combination of videos, audio files, PowerPoint presentations, and documents such as PDF files,
as well as tests consisting of multiple choice questions. Instructors can choose to make their
courses freely available or charge a fee for them. Learnopia takes a percentage of all for-fee
courses.

Peer 2 Peer University

P2PU is a grassroots open education project that offers free university-level courses. It is run by
volunteers. Instructors can create courses and offer curriculum in the form of slideshows, videos,
documents, and discussion boards. Enrollment in courses is limited to provide the best
experience for the learner, making it one of the best online learning platforms.

Teachers Pay Teachers

Rather than a place to teach students, this is a website where instructors can either sell or share
freely their teaching materials. Teachers may post videos, learning kits, lesson plans, study
guides, clip art, and much more that they can choose to give away or charge for. If there is a
charge involved, teachers earn royalties on the money earned.

Thinkific
25
Thinkific is a mostly free online teaching platform that allows you to create and distribute online
learning materials. Designed with a variety of different industries and needs in mind, the
platform works on a freemium model, with the basic free subscription including the vast majority
of the tools you need to offer and distribute online lessons. With support for online sales of
lessons, student assessments and more, the Thinkific platform offers a robust set of features for
students and teachers alike.

Set Goals
The first thing you'll want to think about is what you're trying to achieve with this online course.
Consider whether the entirety of the course will be on online teaching platforms, if it meant as a
supplement to a course, or is meant as a prerequisite before joining a future course, e.g. an online
course on basic math skills which might be required before taking an advanced live class, etc.

Create a Course Plan

Just like a face-to-face course, courses on online learning platforms need to have outlines or
course plans for what you'll cover each week. If these are courses that you've previously offered
live, you're one step ahead of the game. Your course plans will be your maps for what kinds of
materials you will need to create for your lessons.

Gather Your Equipment

after you've considered what lessons you want to teach and what online learning platform you
want to use, think about what types of equipment, software, and other tools you have at your
disposal. Do you have a video camera or other device capable of capturing HD video? Do you
have a screen casting software program? If not, sign up for a free trial of Camtasia Studio, or
check out screen casting programs such as Screencast-O-Matic or Jing. Will you need to create
Power Points? Do you have a microphone to capture audio? Once you figure out what your
technological capabilities and limitations are, you'll know what kinds of content you'll want to
create.

Set Aside Time for Creation and Editing

If you're going to create videos and screencasts for your lessons, consider not only the time it
takes to record these, but also how long it takes to edit them, create title slides, render and upload
them to online teaching platforms, etc.

26
Get Started!
Once you've completed all of that planning, jump right in and start building your online course.
It's really only through experimenting on online learning platforms that you'll know what you're
doing wrong and what's working. Ask for feedback from your friends and social networks and
get started teaching online!

27
CHAPTER - 2

COMPANY’S PROFILE

LUNEBLAZE

(CONNECT, ORGANISE, LEARN)

A Knowledge-Sharing Network
Luneblaze facilitates online as well as physical interactions for Knowledge-Sharing and Learning
purposes. We believe that Physical interactions are the most significant interactions and have a
long-lasting impression on us. So, what does we basically do is we provide students a sessional
knowledge on any of the topic in which he is not interested much because he is no able to
understand that subject or any particular topic in that. By taking session on that particular topic,
he will have his clarity on that topic.

Learning via Sessions

We believe that human learns through negotiations which are possible only in an environment
conducive to learning. Through the Sessions, we facilitate an environment conducive to learning,
by arranging all the things.

28
We work on basically three mantras:

Connect
To connect with the people of your interests, follow interest/ topics and get notified
about each content and sessions. So, that you will be able to know about it and keep
yourself updated about every event.

Organize
Organize session’s hassle free and we are here to take care of everything, including
venue, management and logistics. The date and time will be as per your comfortness.
You just need to inform us and leave the rest on us.

29
 LEARN

Interact with people with same interests. Then attend/ conduct sessions of your choice and
ask questions on that topic without any hesitation even after the sessions. We are here to clear
your doubts and answer your questions. Because our main motive is to clear your concepts and
make you understand the topic. This is what for we are, this is what we do and this is what we
want.

30
 CHAPTER – 3
TRAINEE’S PROFILE

NEHA JHA

A 31, ASHOKA ENCLAVE PART 1

SECTOR 35, FARIDABAD

HARYANA

E MAILID: nehajha188@gmail.com

CONTACT NUMBER: 9910493125

OBJECTIVE:

To contribute to the organization’s goals with best of my efforts and to the work for continuous
growth at both personal and professional fronts by way of learning and exposure through new
assignment.

ACADEMIC QUALIFICATIONS:

INSTITUTE DEGREE CGPA(%) YEAR

DAVIM PURSUING BBA 2018-21
CAM
DAV PUBLIC 12TH 8.45 2017
SCHOOL
DAV PUBLIC Secondary(10th) 9.6 2015
SCHOOL,
FARIDABAD

31
 HOBBIES-

1. Reading novels
2. Listening music
3. Walking

PERSONAL DETAILS

FATHERS NAME- Sanjay Kumar jha

MOTHERS NAME- Meenu jha

DOB- 21/1/2000

EMAIL ID- nehajha188@gmail.com

DECLARATION

I hereby declare that all the information mentioned above is true to the best of my knowledge
reference can be given whenever required.

NEHA JHA

32
 CHAPTER - 4

RESEARCH METHODOLOGY

OBJECTIVES

 To know the practicality of work being done

 To gain practical experience in marketing and operations
 To enhance my knowledge and skills

METHODOLOGY OF LEARNING

 Learning by doing
 Instruction by peers and seniors
 Practice
 Reading

JOB DESCRIPTION

 Data entry
 Data handling and management
 Analysis and report
 Updating social page of company
 Keeping an eye on competitors

33
CHAPTER - 5

LEARNING FROM THE TRAINING:

Internships are becoming a requirement in a lot of job fields and academic programs nowadays
in order to move onto entry positions. Whether you’re working in an office or shadowing
someone on the job, internships are a great way to gain professional experience and gain a little
insight into a field that might interest you. As a rising senior in college, I’ve had 2 internship

34
experiences so far, and here’s my top-ten list of things you’ll learn during and after you complete
an internship.

1. How to Work as a Team

Much internship, particularly office ones, can have multiple people working on a project at once.
It’s the harsh truth that no one wants to hear: group projects never end. Much like in school,
everyone on the team will be assigned different parts to complete to ultimately create a final
product, whatever that may be. DO. YOUR. PART. ‘Nuff said. Working with other people at
your internship will help you enhance your people and professionalism skills, and when you see
the finished project you’ll be able to tell how important it was for everyone to come together and
combine their skill sets.

2. Communication Skills

Communication is the key to happy internships. I cannot stress enough how important clear,
concise, and quick communication has been in all of my internship and job experiences. Between
meetings, emails, instant messaging, note-taking, and documenting, an internship will whip your
communication skills into place. A good communication channel ensures that projects get
completed on time and concerns or comments are brought up. It also makes sure that everyone is
doing their part and receiving feedback.

3. You’re going to Make Mistakes

Mistakes will happen, whether they’re minor or major. You might mess up big time. Remember
is that everyone, even the big bosses make mistakes sometimes and the most important thing is
that you understand what you did, why you did it wrong, and how to do it correctly in the future.
Internships are a learning experience and interns tend to get more leeway in mistake-making, but
remember to always bring up if you think you may have done something wrong, especially if it
could affect the outcome of a project. As always, in case of emergency, don’t cry in front of your
boss—this will only make things worse.

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4. How to Take Constructive Criticism

Because you’re going to make mistakes and how to fix them, you’re also liable to receiving
constructive criticism about your work. By nature, we don’t like to be criticized. Performance
evaluations are scary. Ultimately, remember that your boss is not picking your flaws for the
purpose of beating up your ego. Your boss merely wants the company to operate as smoothly as
possible, and telling you how you can do better will improve the quality of your work. Try not
to take anything personal and remain calm!

5. There’s a Hierarchy—And You’re at the Bottom

Some internship is amazing, but regardless of the company, interns are still at the bottom of the
food chain. You might be asked to do some really tedious work and you might now have much
of a voice, but remember that everyone else started just like you did, and promotions take time,
dedication, and experience.

6. You’re Still More Important than You Think

Even if you’re still at the bottom of the career ladder, this doesn’t mean the company doesn’t
need you! If you stay with an internship for a while, you gain networking, mentors, and
experience. Some companies may even hire you once you’re out of school because you already
know so much about the company policies. When you’re an intern, it can sometimes be easy to
get the sense that you don’t really matter. Here’s a real-life example: one time the head boss
walked into my office to ask me a question, and while my brain registered that he was speaking,
I didn’t even respond because I assumed I wasn’t important enough to be getting asked questions
about a major project. (I did snap out of it and apologized for spacing out then answer his
question though!) Even if you’re not managing projects yet, interns still play a critical role in
getting things done.

7. The 9-5 Life is What You Make of It

Not that all internships are 9-5, but because a large portion of them are, I’ll discuss what you can
learn from this. Working 9-5 Monday-Friday can make you feel a little bit like you’ve sold your

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soul to corporate America, but it doesn’t have to be that way. Set aside some time each morning
to do something that’ll relax you before and after work each day (although it’s understandable if
you’re like me and not a morning person). Another good tip is to get up and take a walk if you’re
ever feeling like you’ve been sitting at a desk too long and start going insane. Last, be sure to
make the most of casual Fridays and weekends!

8. How to Look the Part

Leave the jeans and tank tops at home, because it’s time to get professional. What you’ll be
wearing every day usually depends on the company dress code policy, but in a professional
setting, if you have to question whether or not something is work appropriate it’s probably better
to leave it at home. For guys, this might mean a nice shirt (no tank tops) or button up, a tie, and
khakis or dress pants. (For really fancy internships, perhaps even a jacket.) For girls, this might
mean shirts that do not show your shoulders, skirts that hit below or right above the knee, and in
some cases, closed-toe shoes, pantyhose, or blazers. Dress codes are a part of looking the part as

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a young professional, and dress codes in internships will prepare you to dress well in the real
world.

9. How to Write the Part

Professionalism is not limited to dress or in-person interactions. Nowadays, online and email
communication plays a large part in most companies. Because of this, you will learn how to
interact with others formally and what sort of language is expected of you on the job. For
example, a formal email includes an opener addressed to the person or people you are
corresponding with. The body text should not contain any “text talk” (e.x. abbreviations,
numbers instead of words, lowercase i’s), and should be more formal than conversational in tone.
Last, your closer should be short and to the point, and you might even have a professional
signature for your work emails that includes your company name and contact information. Aside
from business emails, it’s important to remember to address your superiors professionally, even
if you are friends outside of work.

10. You Will Move Onto Bigger Things

Internships can be great and you can get really comfortable in the setting that you’re in, but don’t
let this distract you from the world of opportunity that’s waiting for you after graduation.
Sometimes, you also might find yourself getting a little down about your internship because of
that “bottom of the food chain” feeling. This is just the beginning though, so take your newfound
professional skills and aim big and good luck finding and rocking an internship!

11. Involve Yourself in the Processes

Good operations managers are able to assess their processes accurately by being directly
involved in daily operations. By placing themselves on the front lines and observing personnel at
work, these managers can ensure that staff is on track to meet company objectives. Watching
how the workflow operates first-hand provides managers with a very vivid picture of how a
department is performing. Further, it’s the best way to correct mistakes, offer guidance on how
tasks can be better completed, gauge efficiency and analyze any problems that may occur. This

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also allows them to better plan for change that not only addresses problems, but identifies new
opportunities as well.

12. Cultivate Talent in Your Team

Brilliant procurement operations managers realize that everyone on your team is responsible for
maximizing your company’s overall performance, regardless of how menial some of those tasks
may be. In order to encourage your team members to buy in, you need to ensure your employees
feel valued. Consider how you can nurture the abilities of teammates before trying to lure and
groom someone new. Skilled managers are adept at recognizing outstanding talent within their
own walls, so keep this in mind when you’re trying to foster company culture and improve the
stability of your team.

13. Make Small Changes First

None of us learned how to walk before we knew how to crawl. The same metaphor applies to
operations managers looking to make changes within a company. Consider the negative effects
of large-scale changes before overhauling procedures and make smaller alterations first to test
your proof of concept. Examine the current workflow and deftly tweak the process—this could
mean giving one colleague an additional responsibility or shortening the timeline of a project.
Managers need to then assess the costs and benefits of those changes, factor in delays,
disruptions and effects on internal operations. Incremental changes that improve performance
without sacrificing quality and staff morale will indicate how adaptable a company may be to
larger changes down the road.

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14. Never Stop Learning

Leadership authority Ken Blanchard stresses that “When you stop learning, you stop leading.”
Even if operations managers are already experts in their field, they should always look for new
ways to improve their performance. In particular, managers should always be exploring how new
technologies can speed up company workflow and increase efficiency. For example, by using
software from Procure, managers can automate their purchasing workflow, leaving them with
more time to focus on managing their team and identifying new opportunities.

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15: Take Calculated Risks

It can be comfortable to rest on your laurels, but if you want to push your team and grow your
company, you need to put your experience to the test and take risks. Calculate the probability of
failure and weigh that against opportunities for success. This will help to mitigate any fears of
failure and keep any reckless ventures in check. Regardless of the outcome, the results can serve
as valuable learning experiences that can benefit the well-being of an organization in the long
run.

Good employees recognize that they can learn important lessons from other members of their
team, regardless of what department they’re in. With their wealth of knowledge and focus on
streamlining your processes, operations managers are fantastic teachers. Apply what you’ve
learned from any of these lessons in your day-to-day operations and see how small changes can
make a big difference to your bottom line and company morale.

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REFRENCES

https://images.search.yahoo.com/yhs/search;_ylt=AwrVrN7phKBdTFYA4Q8PxQt.;

https://www.luneblaze.com/

https://www.mheducation.com/blog/product-updates/5-digital-platforms-leading-future-ed-
tech.html

https://oedb.org/ilibrarian/6-free-platforms-teaching-online/

https://educationplatform.co.za/

http://www.businessdictionary.com/definition/research-methodology.html

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