Market plan outline

1) Introduction
A) Information about our company
i. What industry is the company in?
ii. The size of our company?
B) Information about our goals
i. Overall Goals for growth
ii. Short term
iii. Long term
2) Products
A) What are we products?
i. Kinds
ii. function
B) Why the purchasers buy it?
C) What are the benefits?
3) Customer
A) Who will need our products?
B) How is it used?
C) How is it sold?
4) Competition
A) Who are the competitors of our company?
i. Brand
ii. Market share
B) What are the strength and weakness of these companies?
C) What are the strategies of these company?
i. Price
ii. Product
iii. Promotion
iv. Place
D) Life cycle analysis
E) Distribution
5) Market analysis
A) Market size
B) Market growth
C) Market trends
D) Industry background
i. Tariffs
ii. Barriers
iii. Bureaucracy
6) Market entry
A) Entry modes
B) Distribution
C) Pricing
 D) Promotion

7) Schedule
A）Sales forecast
i. Short term
ii. Long term