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Literature Matrix
Literature Matrix
Due to
the inherent limitation of
cross-sectional study, the
research findings are not
able to “explain why the
observed
patterns are there”
Since cross-sectional study may
the restriction of the not be able to capture the
boundary set in selecting observed changes in patterns and
the full time the causality of the online
undergraduate purchase intention (Easterby-
1. This research finding information technology Smith, et. al., 2003),
concludes that there is a positive students from a private longitudinal study is
relationship between university in Kuala Lumpur recommended in the future
perceived technology and online as the sample means that research in order to help
trust the findings cannot be researchers
generalized
2. across all different age it is also suggested to broaden
groups of shoppers who the research setting by
engage in online incorporating different age
transaction activities in groups of customers and drawing
the country more respondents from
different regions in the country
the model in this study is
only one of many that
could result in acceptable
goodness of fit. To
get the best model,
further analysis could be
made