Professional Documents
Culture Documents
Questionnaire
The purpose of this questionnaire is to identify the comparative personality between iPhone and Oppo user as a student of this
school. Please take some moments to reflect on each question addressed and try to be as sincere and specific as possible. Your
answers will be treated with confidentiality and they will be used for the additional knowledge of the researcher regarding on
the topic.
Name: __________________________________
Age: _________
Gender: _______
Monthly Allowance
1-Strongly Disagree
2-Agree
3-Neutral
4-Disagree
5-Strongly Disagree
What characteristics would you associate with your Brand (iPhone/ Oppo)? 1-SA 2-A 3-N 4-D 5-SD
Down-to-earth (family oriented, small-town)
Honest (sincere, real)
Wholesome (original)
Cheerful (sentimental, friendly)
Daring (trendy, exciting)
Spirited (cool, young)
Imaginative (unique)
Up-to-date (independent, contemporary)
Reliable (hard-working, secure)
Intelligent (technical, corporate)
Successful (leader, confident)
Upper class (glamorous, good looking)
Charming (feminine, smooth)
Outdoorsy (masculine, Western)
Tough (rugged)
Quality Design
Camera Popularity of a brand
Battery Durability Storage
Availability of different color/size Other (Please Specify)
Easy to use _____________________________
Guaranteed and after sales
Maintenance Service
Price
Descriptive Statistics
Descriptive Statistics
Lower Upper
Bound Bound
ANOVA
F Sig. t df Sig. (2-tailed) Mean Std. Error 95% Confidence Interval of the
Difference Difference Difference
Lower Upper
Equal variances assumed 1.486 .224 1.221 355 .223 .08580 .07026 -.05238 .22398
Mean_ASO Equal variances not
1.230 354.989 .219 .08580 .06975 -.05138 .22298
assumed
Equal variances assumed .759 .384 .206 355 .837 .01577 .07664 -.13496 .16650
Mean_PER Equal variances not
.205 344.641 .838 .01577 .07689 -.13547 .16701
assumed
Equal variances assumed .219 .640 .558 355 .577 .06397 .11458 -.16137 .28932
Group Statistics
Mean_CON Equal variances not
Sex of the Respondents N Mean Std. Deviation
.556 341.823Std. Error Mean
.579 .06397 .11511 -.16245 .29039
assumed
Male 189 2.0310 .69970 .05090
Mean_ASO
Female 168 1.9452 .61821 .04770
Male 189 2.0533 .70363 .05118
Mean_PER
Female 168 2.0375 .74380 .05739
Male 189 4.0380 1.03966 .07562
Mean_CON
Female 168 3.9740 1.12491 .08679
Group Statistics
Lower Upper
Equal variances
2.513 .114 -.942 355 .347 -.06630 .07034 -.20464 .07204
Mean_AS assumed
O Equal variances not
-.940 344.367 .348 -.06630 .07056 -.20507 .07247
assumed
Equal variances
9.376 .002 -2.094 355 .037 -.15956 .07620 -.30943 -.00969
Mean_PE assumed
R Equal variances not
-2.065 317.429 .040 -.15956 .07729 -.31162 -.00750
assumed
Equal variances
2.878 .091 -.156 355 .876 -.01790 .11467 -.24341 .20761
Mean_CO assumed
N Equal variances not
-.157 354.973 .875 -.01790 .11378 -.24167 .20587
assumed
Descriptives
N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimum Maximum
ANOVA
Dependent Variable (I) Phone brand of the (J) Phone brand of the Mean Difference Std. Error Sig. 95% Confidence Interval
Respondents Respondents (I-J) Lower Bound Upper Bound
N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimum Maximum
1000 and below 113 1.9038 .58932 .05544 1.7940 2.0137 1.00 3.27
10000 and above 13 2.0821 .99672 .27644 1.4797 2.6844 1.33 4.27
10000 and above 13 4.2378 .27408 .07602 4.0721 4.4034 3.91 4.55
ANOVA
Sum of Squares df Mean Square F Sig.
Multiple Comparisons
Tukey HSD
Dependent Variable (I) Monthly Allowance of the (J) Monthly Allowance of the Mean Difference Std. Error Sig. 95% Confidence Interval
Respondents Respondents (I-J) Lower Bound Upper Bound
10000 and above 1000 and below .29006 .30548 .933 -.5853 1.1654