Employability skills

Employability skills means being dependable, easy to get along with, open to
learning new things. Although, these skills are not listed in position descriptions,
they are common skill needed for most kinds of jobs.
Employability skills can be described in many ways but they can be grouped in
eight categories: communication, teamwork, problem solving, initiative and
enterprise, planning and organizing, self-management, learning, technology.

1. Communication
Communication means being transparent about what you mean and what you
want to achieve when you speak or write. It involves paying attention and being
able to understand where someone else is coming from. Communication skills
also include non-verbal communication, such as the body language you use.
2. Teamwork
Teamwork means being able to get along with the people you work with. It
involves working together to achieve a common goal.
3. Problem solving
Problem solving means finding solutions when you’re confronted with difficulties
or setbacks. It involves being able to use a logical process to figure things out.
4. Initiative and enterprise
Initiative and enterprise means looking for things that need to be done and doing
them without asking. This can also involve thinking creatively to make progress to
the way things are done.

5. Planning and organising

Planning and organising means exercising what you need to do, and how you'll do
it. Planning and organising include things like developing project timelines and
meeting deadlines.
6. Self-management
Self-management means:
 being able to do your job without someone having to examine on you all
the time
 meeting your own deadlines
 assigning tasks to other people to make sure things get done on time
7. Learning
Learning is about wanting to understand new things and memorising quickly. It
also involves facing new tasks and being able to adapt to changes.
8. Technology
Technology skills mean being able to use a computer for word processing and
sending email, or knowing how to use office equipment like a photocopier.
They also include using social media, working with design or video editing
software or knowing programming languages. Other technology skills relate to
hardware, like knowing how to use a cash register, a camera or a recording
studio.

Source : https://www.monash.edu/career-connect/explore/develop-employability
 Personal skills

Personal skills are related to expressing yourself. You can easily tell the level of an
individual’s personal skills by observation on how they interact with others in the
workplace and daily life.
Examples of Personal Skills:
Goal Setting: Making a decision about what is required and outlining a way to
accomplish it. Staying dedicated to achieving the goal and navigating setbacks.
Motivation: Showing a desire to succeed and improve at tasks. Showing
confidence in one’s abilities and expects to complete all jobs to a high standard
Dependability: Showing reliability, responsibility, and can be depended on to act
in a particular fashion. Is willing to work longer to ensure all details of a task have
been considered before completion.
Independence: The ability to complete tasks with minimal assistance or hand-
holding.
Initiative: The capacity to find opportunities by yourself or make decisions to
influence events.

Source: https://www.jobs.ie/job-talk/personal-skills/
 Interpersonal Skills

Interpersonal skills are the behaviors and tactics a person uses to interact with
others effectively. In the business world, the term refers to an employee's ability
to work well with others. Interpersonal skills range from communication and
listening to attitude and deportment.
KEY TAKEAWAYS
 Interpersonal skills help us interact with others effectively, on the job and in
the larger world.
 Some people are born with such skills but everyone can improve them with
practice.
 Expressing appreciation, resolving disputes, and listening well are all
interpersonal skills worth practicing.
Interpersonal Skills in the Workplace
Strong interpersonal skills such as negotiating, problem-solving, and knowledge-
sharing are the main requirements for many jobs. Other skills are seen as
essential qualifications for all employees, including: Teamwork, Verbal and
written communication, Dependability, Responsibility, Empathy.

Personal Skill Audit

A personal skills audit is a very good way for a person to recognize his/her
strengths and must develop in a healthy atmosphere. It has been proven very
useful for folks to keep themselves on the job track mainly ambitious
professionals and entrepreneurs.
Here we will realize the whole idea from the prospective of an individual that how
one can assess himself in the light of some of major personal characteristics and
skills required for a better and bright career.
The entire personal skills area can be sent out in few parts under which come few
questions figuring out the presence of this particular skill in your personality
through the reactions you give against those questions.

Source: https://www.ukessays.com/essays/english-language/personal-skill-
audit-and-self-assessment-english-language-essay.php
Example of personal skills audit form:
https://www.exeter.ac.uk/media/level1/academicserviceswebsite/studentandsta
ffdevelopment/documents/pdp/Personal_and_Key_Skills_Self_Assessment_Audit
.pdf

The role of a brand manager

A Brand Manager is responsible for adapting a brand strategy for a company's

target market.
As the 'brand guardian', brand managers maintain brand integrity across all
company marketing initiatives and communications, and may manage a portfolio
of products.
What activities are part of the brand manager role?
Brand strategy, including the setting of style guides, brand guidelines, brand vision
and value proposition for short as well as long term.
Planning and execution of all communications and media actions on all channels,
including online and social media.
Assisting with product development, pricing and new product launches as well as
developing new business opportunities.
Creating and managing promotional collateral to establish and maintain product
branding.
Managing the budget for advertising and promotional items.
Competitor and customer insights analysis.
Analysis of sales forecasts and relevant financials and reporting on product sales

What key attributes do brand managers typically have?

Key personal attributes for a successful brand manager include:
 Brand awareness - a clear understanding of brands and the marketing mix
 Determination and perseverance
 Relationship management skills
 A strong focus on results
 A high degree of business acumen

Sources:
https://www.robertwalters.com.br/en/career-advice/the-role-of-a-brand-manager.html

https://targetjobs.co.uk/careers-advice/job-descriptions/667965-brand-manager-job-description