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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2020 EXAMINATION

Business Communication
1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age bias,
Disability bias. How can they be avoided?
2. Amazin.in has put up billboards across the main, arterial roads of Mumbai. The billboards advertise the
Mega Independence Day Sale coming up. They hope their billboards can grab the attention of drivers and
pedestrians on these busy roads. List the 8-steps in the Basic Communication Model and apply the model
to Amazin.in’s billboard ad. (10 Marks)
3. a. You have just finished drafting a proposal for a coveted project. You want to make sure that you
haven’t overlooked anything. What are the different proofreading techniques?
you’d employ to make sure your proposal is error-free? (5 Marks)
3. b. You’ve been shortlisted for an interview at your dream company. What are the different common
types of Interviews you should mentally prepare yourself for? (5 Marks)

Business Law
1. Explain the statement “All Contracts are Agreement but all Agreements are not Contract” and provide
two (2) examples demonstrating this statement
2. Explain in details two (2) real-life instances or cases dealing with any or all “Rights of Consumer”
under Consumer Protection Act, 1986. (10 Marks)
3. Jack and Jill are two individuals who have passed out from engineering college in Mumbai. Jack and
Jill both have attained 18 years of age. Now both want to start a startup for robotic services. Can you
advise them:
a. What are (i) the different form of business, (ii) their pros and cons and (iii) what is best suited form of
business which will be applicable to their start-up? (5 Marks)
b. Assuming that Jill lost both her parents when she was 5 years old and a court appointed a guardian for
her. Then would there be any challenge in opening a start-up? (5 Marks)

Essentials of HRM
1. “Abhushan” is a Gems and Stones company which is in a rapid expansion mode. You have newly
joined in as Head of HR. You realize that organization may need some re-structuring with regards to job
role and responsibility allocation. You need to explain the concept and importance of Job Analysis to the
top management. Write down the concept and importance of job analysis and in conclusion mention any 2
methods in data collection process of job analysis. (10 Marks)
2. Explain why recruitment is said to be a positive process and selection a negative one. List and explain
some of the recruitment methods in the digital age. (10 Marks)
3. True Wanderer is a decade old leisure and travel company. As a part of the strategic decision to achieve
its vision, it decides to conduct training for its call center and other staff selling over the counter
products/offers. The company does a thorough research and decides to conduct trainings on the topic of
‘customer centricity’, realizing that giving importance to customers will be the only way to sustainable
business. The company hires outside trainers to conducts training based on the outline created by the
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L&D department of the company. Almost 700 customer care executives and first line staff members are
trained and after a year the company sees no effect on sales/ revenue.
a. What do you think is the reason behind failure of the above initiative? (5 Marks)
b. Elaborate on the concept of training need analysis with reference to the above case. (5 Marks)

Operations Management
1. List down briefly the various inventory management techniques prevalent in the industry. Discuss how
some of these techniques would be applicable to a Medical Store in effective management of their
inventories, i.e medical supplies. (10 Marks)
2. In the competitive business environment, there is a lot of strategic pressure on established companies to
compete with the cheaper substitutes as well as maintain quality at the same time. Also there is a recent
trend amongst consumers for "first copy/ duplicates" of branded products. Why do you think that these so
called "Chinese manufacturers" are able to make products cheaper than most other products available?
Also how do you think can competing and maintaining quality be achievable for companies for original
branded products like Cadbury, Rayban, etc to tackle the other duplicate products? (10 Marks)
3. ABC Ltd is a leading corporate in India in FMCG. After an extensive research by their Marketing
department they found out they should diversify into Foods & Beverages. The top management decided
to get in the manufacturing of a coconut flavoured soft drink and a coconut flavoured milk based drink.
Pumping capital in the venture into the business is not a major concern for the company as they have
many regular investors on hand. The company would like to have a major presence with a pan India
distribution network
a. Do you think the idea of getting into the business of a coconut flavoured drinks a feasible business/
product on for a FMCG company? Give your views with reasons. (5 Marks)
b. Assuming that the business idea would have a very encouraging response, suggest a suitable plant
location to set up the beverage manufacturing. Give reasons for the same. (5 Marks)

Strategic Management
1. Godrej & Boyce has announced plans to set up a “Smart Factory” at Khalapur, a small town
surrounded by villages at Raigad district about 60 kms from Mumbai? Perform a Stakeholder analysis
comprising of 3 steps & outline all the processes that you shall follow as a consultant to Godrej to satisfy
the needs of all stakeholders. (10 Marks)
2. Délifrance is a bakery company that produces "French style" bakery, savoury and snacking products
that wishes to enter India’s Retail market. Conduct a PESTLE analysis for Délifrance in India & suggest
whether Délifrance should enter India or otherwise. (10 Marks)
3. Pertamina is an Indonesian Oil & Gas corporation that wishes to enter India & is competing against
Reliance Industries Limited.
a. As a consultant you are required to recommend whether backward integration or forward integration is
a superior strategy to compete against RIL in India? Which one of the alternatives would you choose to
your client & why? Justify with reasons. (5 Marks)

Decision Science
1. Identify the type of the variable in the following table
Variable
Data Type
a
Gender
b
Education Background
c
Satisfaction
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d
Motivation
e
Exchange Rate
f
Gold price
g
Preference of cars
h
Teachers Feedback
i
Grades in post-graduation
j
Marital Status
k
Quality of services
l
Age group
m
GDP
n
Interest rate
o
Twitter comments
p
Facebook pictures
(10 Marks)
2. Following data of performance scores is available of employees working with a company. You are
required to perform the following:
a. Make the frequency distribution, Calculate the frequency and the Cumulative frequency
b. Calculate the mean, median, quartiles and Mode
c. Calculate the variance and the standard deviation
Table: Performance score of the employees:
TABLE BELOW
52 33 70 95 57 61 47
60 57 64 54 94 38 61
89 48 50 39 94 63 59 31
88 46 68 88 93 48 82
82 72 73 74 70 92 76
98 91 80 68 32 33 31
75 54 48 62 53 36 64
63 66 92 98 91 42 36
54
71
86
84
55
33
43
91
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34
64
67
89
78
47
62
97
92
53
56
68
55
36
67
93
42
51
77
36
93
51
66
44
66
63
33
68
79
92
76
83
53
86
76
35
40
43
46
55
41
36
39
42
96
42
77
60
53
38
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51
95
56
93
63
48
69
49
33
95
37
83
64
83
62
96
34
85
32
40
85
39
59
77
62
35
34
39
92
54
89
36
45
83
34
86
90
39
61
88
86
55
33
77
40
69
54
30
38
79
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77
44
59
95
34
38
91
80
90
58
40
88
45
95
71
80
43
89
53
61
40
31
61
58
53
88
94
91
63
60
94
98
53
53
45
50
34
75
74
90
98
87
66
(10 Marks)
3. a. In continuation with the data of performance scores of employees in previous example, perform the
following:
a. Calculate the range and interquartile range
b. Calculate the z scores
c. Calculate the skewness and Kurtosis (using excel)
d. Comment on the distribution of the data
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(5 Marks)
3. b. In continuation with the data of performance scores of employees in previous example,
perform the following:
a. Make the histogram
b. Plot the box-plot diagram
c. Plot the frequency polygon
d. Plot the Ogive diagram
(5 Marks)

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