CHAPTER III

TECHNICAL STUDY

This technical study of a feasibility assesses the details of how you will

deliver a product or service. It determines the feasible combination of

manufacturing process, labor requirements, machinery designs, materials to be

used, utility requirements, plant location and layout, and other technical factors

that will enable a project to operate at minimum cost and/or maximum profit. In

some regards, it serves as a flow chart of how products and services evolve and

move through the business to physically reach the market.

Product Description

KingFC is a brand of fish cake that will satisfy customer’s cravings for fish

and potatoes. It is named KingFC (king fish cake) because it aims to bring

delicious fish cake fit for a king and at the same time affordable delights for

everyone.

The product is mainly composed of boiled potatoes that are mashed to

make a base that will serve as the patty of the cake. Fish flakes and corn kernels

are then added to the potato base to form a mixture. This mixture is then molded

into tiny ovals and then dipped into a battered egg and bread crumbs. These tiny

ovals are deep fried until golden brown. KingFC will offer different tastes and

variations of this fishcake. The original fish cake recipe can be modified with

different ingredients, either by using bangus, tilapia, tuna or galunggong as part

of its filling. It will be served with variety of sauces and refreshments.

 These fish cakes are made for the consumption of the customers to

relieve them from their hunger in a very convenient and affordable way.

Students, kids and regular persons are the ones that are mainly targeted by this

product since they comprise a large part of the society.

I. Fish Cake:

Figure 31
Fishcake

A. Ingredients

1. Base (potato patty)

• 500 grams of mashed potato
• Salt
• Pepper
• 225 grams of corn kernels

2. Filling
• Bangus flakes
• Tilapia flakes
• Tuna flakes
• Galunggong flakes
• Cooking oil for deep frying

B. Cooking Instructions

1. Base (potato patty)

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 • Boil potatoes until forked tender (about 15 to 25 minutes)
• Mash boiled potatoes
• Add salt and pepper
• Add Corn kernels
2. Filling
• Boil boneless bangus (relleno style) then flake when
ready
• Fry tilapia then flake when ready
• Fry tuna then flake when ready
• Fry galunggong then flake when ready

3. Main preparation
• Mix base with filling
• Refrigerate for about 15 minutes
• Take about 2 tablespoon of the mixture then mold it into
a patty shape
• Dip molded mixture in egg then cover it with
breadcrumbs
• Deep fry until golden brown

II. Drinks

A. Juice Drink
1. Iced tea
2. Red tea
3. Blue Lemonade
 Pour the drink mix in the water and stir.

B. Bottled Water

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Product Costing

This includes the cost of the product Fish Cake and Drinks:

Table 39
Raw Materials

No. of unit per

Ingredients Price per unit** Amount
serving
Fish Cake
Rice ₱60 per kilogram 90 grams ₱5.40
Potato 110 per kilogram 46 grams 5.06
Butter 50 per pack (250g) 8.25 grams 1.65
Eggs 6 per piece Half an egg 3.00
Bread crumbs 23 per 100 grams 6 grams 1.38
Salt 21 per kilogram 6 grams 0.13
Pepper 15 per kilogram 6 grams 0.09
Corn kernels 33.5 per can (425g) 30 grams 2.36
Oil 80 per liter 5 milliliters 0.40
Paper Bowls 2 per bowl 1 per serving 2.00
Plastic Sporks .50 per spork 1 per serving 0.50
Bangus 120 per kilogram 66 grams 7.92
Tilapia 100 per kilogram 66 grams 6.60
Tuna 175 per kilogram 66 grams 11.55
Galunggong 140 per kilogram 66 grams 9.24
Drinks
Iced tea ₱240 per pack (360g) 9 grams ₱6.00
Red tea 240 per pack (360g) 9 grams 6.00
Blue lemonade 240 per pack (360g) 9 grams 6.00
Sugar 54 per kilogram 6 grams 0.33
Paper Cups .75 per serving 1 per serving 0.75
Purified Water 35 per container (20l) 350 milliliters 0.61
Bottled Water 6.75 per bottle 500 milliliters 6.75
TOTAL
 Bangus fish cake ₱29.89
 Tilapia fish cake 28.57
 Tuna fish cake 33.52
 Galunggong fish cake 31.21
 Iced tea 7.69
 Red tea 7.69

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  Blue lemonade 7.69
 Bottled Water 6.75
*One serving bowl consists of 1 cup of rice and two pieces of fishcake
*One cup of Juice Drink is 350 milliliters
**Prices above are based on prices given on the following links http://www.bfar.da.gov.ph/; http://www.dti.gov.ph/
Table 40
Product cost

Raw Labor Product

Items Overhead*
Materials Cost* Cost
Bangus Fish Cake ₱29.89 ₱0.95 ₱0.69 ₱31.53
Tilapia Fish Cake 28.57 0.92 0.67 30.16
Tuna Fish Cake 33.52 0.94 0.68 35.14
Galunggong Fish Cake 31.21 0.94 0.68 32.83
Iced Tea 7.69 1.11 0.30 9.10
Red Tea 7.69 1.12 0.30 9.11
Blue Lemonade 7.69 1.11 0.31 9.10
Bottled Water 6.75 - 0.29 7.04
**For more details, please refer to the Schedule 3 Cost Plan of this undergraduate feasibility study.

Product Pricing

Table 41
Product Pricing

Products Offered Product Price

Fish Cakes:
 Bangus fish cake ₱ 63
 Tilapia fish cake 60
 Tuna fish cake 70
 Galunggong fish cake 66
Drinks:
 Iced tea ₱ 15
 Red tea 15
 Blue lemonade 15
 Bottled Water 10
*This is computed according to the pricing strategy that proponents used. For more
details, please see Chapter 2 Market Strategy - Pricing of this undergraduate
feasibility study.

Business Process

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 King FC, being engaged in a business which starts from purchasing raw

materials, then processing the raw materials before cash collections, operates as

a manufacturing entity.

Purchase of Serving the

Cooking of
Raw Sanitation Final
Fish Cake
Materials Product

Figure 32
Business Process

Raw materials will be purchased at Farmers Plaza, a market near

Araneta-Center LRT Station. This will be done by pick-up and will be paid by

cash upon buying. Purified water and bottled water will be delivered by Aqua

Best a Water station near the business location and paid by cash on delivery.

After the raw materials (ingredients) are made available, sanitation is necessary.

All staffs are required to wear complete, proper and clean kitchen wears. All

equipment and machineries to be used must also be kept clean to comply with

strict sanitation policies. Cooking of food comes next. Food will be prepared

according to the daily demand. Before the fish cake is served, it must be

presented in good form. There will be a daily 20 safety stocks of fish cakes to

avoid waiting time of the customers. First-in, First-out (FIFO) inventory will be

maintained.

Business Location

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 The food stall shall be located in Araneta Center-Cubao LRT station which

is in Epifanio de los Santos Avenue, Barangay. Socorro, Cubao, Quezon City. It

will be placed along with existing stalls, before the passenger’s entrance to

platform and ticketing booths. The proponents choose Araneta Center-Cubao

LRT station due to its location at Araneta Center which is home to popular

shopping malls such as Gateway Mall, Ali Mall and Farmers Plaza. The Araneta

Center complex is also home to the Philippines' biggest stadium and concert

venue, the Smart Araneta Coliseum. The station is also the transfer point for

commuters riding the Manila Light Rail Transit System Line 2, or LRT-2. LRT

commuters can drop by at KingFC stall to ease their hunger in a convenient way.

Figure 33
Vicinity Map

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 Figure 34
Surrounding Area

Business Layout

The total area of the space in LRT Araneta-Center Station is measured by

8 by 9 feet. The proponents rent the space and customized it to a food stall. The

stall has storage cabinets for the supplies for the business and a glass food

display for effectively presenting the fish cake for sale and keeping it in good

condition. Also, the water and electrical system of the stall was also included in

the design of the stall since some of the equipment will use electricity to function.

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 Figure 35
Floor Plan

Figure 36
Cross Section A

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 Figure 37
Cross Section AA

Figure 38
Longitudinal Section AA

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 Figure 39
3D Model of Stall

Figure 40
Perspective View
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Production Schedule

Production of fish cake patties is presented in this section. Ingredients

play an essential role in the production. Fish serves as the main ingredient of our

fishcake so it is very important to maintain and preserve its freshness. Since we

want what’s best for our highly-valued customers, production of fish cake patties

will be every Saturday of the month as well as fishes buying time to make sure

that it is fresh. Other ingredients that are not perishable and could last longer will

be bought every first Saturday of each month. Other steps in the production of

patties are presented in the figure 41. After patties are made it will be stored in

the freezer to preserve it until ordered. It will be deep fried and serve to our

valuable customers.

Saturday
Production Activities A.M P.M
6 7 8 9 10 11 12 1 2 3
Buying of ingredients
and/or fishes.
Boiling of fish
Peeling of potatoes
Making other
ingredients ready
Boiling of potatoes
Break time
Mashing of potatoes
Making of Base (Potato
Patty)
Mixing base and filling
Molding into patties
Covering of Patties
Store in the Fridge
All the ingredients are bought monthly while fishes are bought weekly to make sure it is fresh because we want best
for our customers.
Figure 41
Weekly Production Schedule of Fish Cake Patties Gantt Chart

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Raw Materials

Table 42
Annual Supply of Ingredients

Buying
Description Specifications Quantity Unit Cost Total Cost
Time
Source: Farmers Market
Address: General Araneta, Every
Cubao, Quezon City, Saturday ₱60 per
Metro Manila 22,586 ₱1,355,160
of the kilogram
Type: White Rice Month
Rice Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City, Saturday ₱110 per
Metro Manila 11,544 ₱1,269,840
of the kilogram
Po Type: Russet Potatoes Month
tatoes Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
₱ 50 per
Cubao, Quezon City, Saturday
Metro Manila 8,281 pack ₱414,050
of the
Type: Salted Butter (250grams)
Month
Butters Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City,
Saturday ₱6 per
Metro Manila 125,478 ₱752,868
Type: Standard White of the piece
Eggs Month
Eggs Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City,
Saturday ₱23 per
Metro Manila 15,057 ₱346,311
Type: Regular Bread of the 100 grams
Bread crumbs Crumbs Month
Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City, Saturday ₱21 per
Metro Manila 1,504 ₱31,584
of the kilogram
Sa Type: Regular Table Salt Month
lts Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City,
Saturday ₱15 per
Metro Manila 1,504 ₱22,560
of the kilogram
Pepp Type: Refined Black Month
Pepper
ers Mode: Cash upon buying

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 Buying
Description Specifications Quantity Unit Cost Total Cost
Time
Source: Farmers Market
Address: General Araneta, First
₱33.5 per
Cubao, Quezon City, Saturday
Metro Manila 17,714 can ₱593,352
of the
Type: In-can Corn Kernels (425grams)
Month
Corn kernels Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City, Saturday ₱80 per
Metro Manila 1,255 ₱100,400
of the liter
Type: Regular Cooking Oil Month
Oil Mode: Cash upon buying
Source: Farmer’s
Address: General Araneta, Every
Cubao, Quezon City,
Saturday ₱120 per
Metro Manila 4,902 ₱588,240
Type: Fresh Boneless of the kilogram
Bangus month
Bangus Mode: Cash upon buying
Source: Farmer’s
Address: General Araneta, Every
Cubao, Quezon City,
Saturday ₱100 per
Metro Manila 4,207 ₱420,700
Type: Fresh Boneless of the kilogram
Tilapia month
Tilapia Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, Every
Cubao, Quezon City,
Saturday ₱175 per
Metro Manila 5,466 ₱956,370
Type: Fresh Boneless of the kilogram
Tu month
Tuna
na Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, Every
Cubao, Quezon City,
Saturday ₱140 per
Metro Manila 1988 ₱278,320
Type: Fresh Boneless of the kilogram
Galunggong month
Galunggong Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City, ₱240 per
Saturday
Metro Manila 545 pack ₱130,800
Type: Nestea Houseblend of the
(360grams)
Ice tea Mix Month
Iced tea Mode: Cash upon buying
Source: Farmers Market First 328 ₱240 per ₱78,720
Address: General Araneta, Saturday pack
Cubao, Quezon City,
Metro Manila of the (360grams)
Type: Nestea Strawberry Month

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 Buying
Description Specifications Quantity Unit Cost Total Cost
Time
Red Tea Iced Tea Mix
Red tea Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta,
Cubao, Quezon City, First
₱240 per
Metro Manila Saturday
Type: Nestle Blue 307 pack ₱73,680
of the
Lemonade Flavor Fruit (360grams)
Month
Blue lemonade Drink Mix
Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City, Saturday ₱54 per
Metro Manila 283 ₱15,282
of the kilogram
Sug Type: Refined Sugar Month
ar Mode: Cash upon buying
Source: Aquabest Water
Refilling Station Every
Address: 15th Ave ₱35 per
Saturday
Quezon City, Metro Manila 829 container ₱29,015
Type: Aquabest of the
(20 liters)
PURIFIED Water Month
Purified Water Mode: Cash on Delivery
Source: Aquabest Water
Refilling Station Every
Address: 15th Ave
Saturday ₱6.75 per
Quezon City, Metro Manila 15,560 ₱105,030
Type: Aquabest of the bottle
PURIFIED Bottled Water Month
Bottled Water Mode: Cash on Delivery
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City,
Saturday
Metro Manila 250,953 ₱2 per bowl ₱501,906
Type: Ordinary Paper of the
Bowls Month
Paper Bowls Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City,
Saturday ₱.50 per
Metro Manila 250,953 ₱125,477
Type: Ordinary Plastic of the sporks
Sporks Month
Plastic Sporks Mode: Cash upon buying
Source: Farmers Market
Address: General Araneta, First
Cubao, Quezon City,
Saturday ₱.75 per
Metro Manila 47,179 ₱35,384
Type: Ordinary Paper of the cups
Cups Month
Paper Cups Mode: Cash upon buying

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Machinery and Equipment

Table 43
Stall Equipment

Description Function Quantity Unit Cost Total Cost

Used to cook
and fry fish 1 ₱15,000 ₱15,000
cakes.
Deep fryer

Used for
1 ₱3,500 ₱3,500
cooking
Ga
s Stove

For storage of
ice and
1 ₱50,000 ₱50,000
fishcake patties
that will be sold
Freezer

For storage of
beverages that 1 ₱55,000 ₱55,000
will be sold
Refrigerator

Used for boiling

2 ₱1,500 ₱3,000
the ingredients

Cooking Pot

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 Description Function Quantity Unit Cost Total Cost

Used for
1 ₱10,000 ₱10,000
Cooking rice

Rice Cooker

Used to input
sales and keep 1 ₱35,000 ₱35,000
the money safe
Cash register

Table 44
Office Equipment

For recording
business
transactions 1 ₱25,000 ₱25,000
and advertising
the product
Laptop

Furniture and Fixtures

Table 45
Furniture and Fixtures

Description Function Quantity Unit Cost Total Cost

Used when
staffs are 4 ₱500 ₱2,000
resting
Chairs

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 Description Function Quantity Unit Cost Total Cost

Used as air
1 ₱5,000 ₱5,000
cooler for staffs

Ceiling Fan

Used for
storage of 2 ₱13,000 ₱26,000
kitchen supplies
Cabinet

Used for
washing the 1 ₱10,000 ₱10,000
ingredients
Sink

Used for food

1 ₱8,000 ₱8,000
display

Glass Cabinet

Supplies

The table below shows the list of supplies that the company will buy every

month.

Table 46
Office Supplies

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Description Function Quantity Unit Cost Total Cost

Used for writing

60 ₱20 ₱1,200
important data

Ball Pens

Used for
printing
12 ₱150 ₱1,800
advertising
materials
Bond Papers

Used for
compilation of 60 ₱20 ₱1,200
documents

Binder Clip

Used for
compiling
60 ₱25 ₱1,500
important
documents
Folders

Used for storing

and organizing
12 ₱250 ₱3,000
important
documents
File Organizer

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 Description Function Quantity Unit Cost Total Cost

Used for
recording
36 ₱30 ₱1,080
accounting
transactions
Columnar Notebook

Used for
signing the
12 ₱150 ₱1,800
attendance of
employees
Log Book

Used for
monitoring
12 packs ₱100 ₱1,200
attendance and
compensation

Time Card

Used for writing

reminders,
schedules,
24 ₱20 ₱480
announcements
and illustrating
White Board Markers strategic plans.

Used for
compilation of 6 ₱30 ₱180
documents
Staple Wire

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 Description Function Quantity Unit Cost Total Cost

Used for
12 ₱35 ₱420
packing

Packaging Tape

Used for cutting 6 ₱80 ₱480

Scissors

Used for
2 ₱400 ₱800
computing data

Calculator

Used for
compilation of 2 ₱270 ₱540
documents
Stapler

Used for
posting
reminders,
schedules, 2 ₱200 ₱400
announcements
and illustrating
White Board strategic plans.

Table 47
Sanitary Supplies

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 Description Function Quantity Unit Cost Total Cost

Used for floor

6 ₱200 ₱1,200
cleaning

Broom

Used for
picking 2 ₱150 ₱300
garbage

Dust Pan

Used for
collection of 4 ₱250 ₱1,000
garbage

Garbage Bin

Used for
collection of 1,200 ₱5 ₱6,000
garbage

Garbage Bags

Used for
sanitizing 24 ₱100 ₱2,400
hands

Hand Sanitizer

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 Description Function Quantity Unit Cost Total Cost

Used for
4 ₱500 ₱2,000
cleaning

Mop & Pail

Used for
48 ₱10 ₱480
cleaning

Rags

Used for
240 ₱15 ₱3,600
cleaning

Tissue Paper

Used for
48 ₱30 ₱1,440
washing Dishes

Sponge & Scrubs

Used for
48 ₱150 ₱7,200
washing Dishes

Dishwashing Liquid

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 Description Function Quantity Unit Cost Total Cost

Used for
placing dirty
4 ₱150 ₱600
dishes or for
washing dishes
Basin

Used to keep
120 ₱50.00 ₱6,000.00
hair contained

Hairnet

Table 48
Kitchen Supplies

Description Function Quantity Unit Cost Total Cost

Used to strain
off liquid from
6 ₱250 ₱1,500
food, especially
after cooking
Colander

Used for
picking hot food 6 ₱ 70 ₱420
while frying

Scalloped Tongs

Used for
chopping 8 ₱100 ₱800
ingredients

Chopping Boards

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 Description Function Quantity Unit Cost Total Cost

Used in food
6 ₱150 ₱900
preparation

Kitchen Knife

Used for
sharpening 2 ₱150 ₱300
knives
Knife Sharpener

Used for
removing the
6 ₱150 ₱900
skin from fruit
and vegetables
Peeler

Used for storing

Fish Cake 6 ₱250 ₱1,500
Patties

Large Plastic Containers

Used for storing

4 ₱100 ₱400
sauces

Divisional Plastic
Containers

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 Description Function Quantity Unit Cost Total Cost

Used as
24 ₱100 ₱1,200
container

Plates

Used for
24 ₱20 ₱480
serving sauces

Serving Spoons

Used for storing

2 ₱500 ₱1,000
drinks

Drinks Container

Table 49
Safety Supplies

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 Description Function Quantity Unit Cost Total Cost

Used for
treatment in
1 ₱5,000 ₱5,000
case of
accident
First Aid Kit

Used in case of
1 ₱2,500 ₱2,500
Fire

Fire Extinguisher

Employee Uniform

In the conduct of business, employees are provided with specific uniform

to wear. These uniforms are specially crafted for the operation of business and

outsourced from a supplier. The figure below shows the design and style of the

uniforms. They are required to wear this when they are on duty. The organization

provides a free one set for every employees and to be charged as an expense

for the year. Any request for new set of uniform will be a deduction to their salary.

The cost data for a complete set of uniform is also provided below.

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 Figure 42
Employee Uniform

Table 50
Cost Data for Annual Uniform

Items Quantity Unit Cost Total Cost

Shirt 24 ₱ 300 ₱ 7,200
Black Pants 12 ₱ 500 ₱ 6,000
Shoes 6 ₱ 350 ₱ 2,100
Apron 12 ₱ 150 ₱ 1,800
Total ₱17,100

Labor Requirements

Manpower is an essential aspect of any business. People are the ones

who start and manage the proposed business. The effectiveness and efficiency

of an entity depends on how well the people involved in the operations are

designated to their respective positions. KingFC will be needing full time and on

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call employees who will do the operation processes. Total of 7 (seven)

manpower would be needed for our production namely, Store Manager (1),

Cashiers (2), Crew (4). They will be responsible in performing the following

positions:

Store manager 1
Cashier 2
Crew 4
Total number 7

Work Schedule

 Store Hours: the stall is open from 6:00 AM to 10:00 PM, Mondays up to

Sundays.

 Hours of operations: 18 hours

 There will be one hour allotted for preparation to open and to close.

 Employees will work nine hours each every work day with 1 hour break.

 Employees will have two days day off each.

 Employee must be complete during Saturdays because production of fish

cake patties will be done every Saturdays and stored in the fridge, so that it

will be ready for deep frying when customers order.

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 Figure 43
Daily Work Schedule of Crews and Cashiers

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Utility Requirements

A. Electricity

Electricity plays an important role in the operation of business.

Some appliances to be used in the conduct of business are electrically

operated. The stall must be provided with good lighting in order for

customers to feel comfortable while they are in.

B. Water

In the preparation of products to be offered, the business will use

water to operate the business. Also, the business will provide a hand

washing area for employees and customers. Some of the drinks offered

by the business are crafted in the stall and it will use separate source of

water in the making of these beverages. The utilization of water also

helps to assure the maintenance of cleanliness and proper sanitation of

the stall.

C. Gas

Gas is the major utility to be used in the operation of business.

The preparation of main product is done through the use of gas

specifically in the form of Liquefied Petroleum Gas (LPG). LPGs are

outsourced from dealer around the location of the business. The cost of

gas is ₱800 each, 1 gas tank is needed every month so total annual cost

of gas is ₱9,600.

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Total Project Cost

The items included in the project costs were the fixed assets purchased at

the start of the business operation, including the input VAT paid to these assets.

Purchases of initial inventories were for two weeks, purchases of kitchen and

safety supplies were for initial year, purchases of office and sanitary supplies and

payments of operating expenses were for two month operation of the business

and the input VAT corresponding to these purchases and payments. Working

capital was used as the revolving fund of the company.

Table 51
Total Project Cost

Project Cost
Acquisition of Fixed Assets
Purchase of Machinery and Equipment ₱196,500
Purchase of Furniture and Fixtures 51,000
Input VAT on Acquisition 29,700
Total Cost on Fixed Assets ₱ 277,200
Payment of Operating Expenses
Licenses and Permits Fees* ₱ 10,368
Initial Inventory 319,863
Initial Office Supplies 3,260
Initial Sanitary Supplies 5,050
Initial Kitchen Supplies 9,400
Initial Safety Supplies 7,500
Initial Utilities 25,600
Advertising and Promotion 3,250
Prepaid Rent 60,000
Employees Uniformsm 9,600
Input VAT on Pre-Operating Expense 45,633
Total Cost on Pre-Operating Expenses 499,524
Working Capital 123,276
Total Project Cost ₱ 900,000
*For more details, please refer to the schedule 15 of this undergraduate feasibility study.

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