Ola has recently launched a ‘OLA bike’ campaign to expand OLA bikes service to 450 new cities and

towns targeting from existing 150 towns and cities. We the members of Team 8 intend to do a
Market Research study on the feasibility of this campaign. A primary research will be conducted in
the Mumbai city understanding the problems faced by daily commuters and understanding their
responses to TVC and digital campaigns. A secondary research would also be conducted by floating
survey forms in the small towns where Ola Bikes doesn’t exist with the help of friends/ contacts. We
would also use data, statistics from Marketing research platforms like Euromonitor to gain insights of
the two-wheeler service performance across various providers and other relevant information.
Based on the finding, suitable recommendations would be suggested.

MDP

1. Should OLA launch the ‘OLA bike’ campaign on such a large scale? Is it feasible?
2. Is the mode of campaigning sufficient to attract enough people considering the big
expansion dream?

MRP

1. What proportion of people are active on digital platforms?

2. How effective have been the digital campaigning in India?