PROJECT REPORT ON

“ A Study on Brand Loyalty of Consumers Towards

Frito Lay Products.”
SUBMITTED TO
BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES
(Government of Delhi)
Shakarpur-92

( Affiliated To Guru Gobind Singh Indrapastha University, Delhi )

IN PARTIAL FULFILLMENT OF
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
(SIXTH SEMESTER -2016-2019)
GUIDED BY: SUBMITTED BY:
Mrs HARVINDER KAUR SANCHIT SAGAR

Lecturer BBA (6th SEM)

BPIBS, BBA - Department 03111401716

 CERTIFICATE

This is to certify that the dissertation entitled “A STUDY ON BRAND

LOYALTY OF CONSUMERS TOWARDS FRITOLAY PRODUCTS” Is
the bona fide research work carried out by Mr. SANCHIT SAGAR student of
BBA at BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES,
Department of Business Administration during the year 2016-2019. In partial
fulfilment of the requirements for the award of the degree of Bachelor of Business
Administration and that the dissertation has not formed the basis for the award
previously of any degree or diploma of the best of any knowledge and belief.

MRS. HARVINDER KAUR

(i)
 ACKNOWLEDGEMENT

I, Sanchit Sagar would like to take this opportunity to acknowledge all those
people who have helped me a lot in assembling this project. There has been a
great contribution of some people because of whom this project has reached
successful completion. I am deeply grateful to my project guides MRS
HARVINDER KAUR who have helped me in completion of this project. They
have been a constant guiding force and source of illumination for me. It entirely
goes to there credit that this project has attained its final shape. I would like to
thank them for valuable advice and guidance , they helped me to solve problems
which occur during the making of project.

I am also thankful to all the respondents who spared their valuable time for filling
up the questionnaire and helped me out with this project.

SANCHIT SAGAR

03111401716

BBA

(ii)
 EXECUTIVE SUMMARY

The purpose of this research is to know the consumer loyalty towards frito lay
products. In order to identify the brand performance. A questionnaire has
designed to know the loyalty of the consumers. The descriptive study comprised
feedback/ loyalty of the consumers. Questionnaire consist ten questions with
focused to find out the brand performance of frito lay products with the help of
consumers loyalty . The responses were collected and analysed , that shows -

Respondents/people were agreed that they like frito lay products. Also they were
really happy with the overall performance by the brand Frito lay. They rated Frito
lay quality, price, quantity, availability as 4 on linear scale or majority of the
respondents rated it as 4 (very good). Majority of the respondents prefers to eat
frito lay products because of their taste, quality , quantity ,price and availability .
Majority of the people were to choose Frito lay products over other brand because
of their taste, and rated Frito lay products higher than the other brands products
or its competitors. Majority of the respondents have no complains related to Frito
lay products quality , quantity, price , availability . But minor no. of respondents
thinks that they should have more quantity in their products . overall after
collecting all the responses we can say that frito lay products are liked by most of
the respondents and have no complains with their overall performance in terms
of quality, quantity , price and availability.

(iii)
 TABLE OF CONTENTS

S.NO. TOPIC PAGE NO.

1 CERTIFICATE (i)

2 AKNOWLEDGEMENT (ii)

3 EXECUTIVE SUMMARY (iii)

4 INTRODUCTION 1-9

5 PROFILE OF THE ORGANISATION 10-20

6 REVIEW OF LITERATURE 21-24

7 ANALYSIS & INTERPRETATION 25-39

8 CONCLUSION & RECOMMENDATION 40-42

9 REFERENCES 43-44

10 APPENDICES 45-48