ASSIGNMENT 2: PROJECT REPORT

IDENTIFYING PRICING AND DISTRIBUTION MIX OF VARIOUS PRODUCTS

Purpose: The purpose is to learn the evaluation of Pricing and Distribution Mix for the given
product.

Methodology:

1. Each student will be given a company from one sector or will select a company.
2. Find the product/service company offers.
3. Find the entire range of products manufactured / services offered.
4. Identify the prices for all variety of sizes of the product in different markets.
5. Specify whether the prices are same while purchasing the product from traditional kirana
shop, retail store and ordering online.
6. Compare the prices with major competing brands.
7. State the pricing method selected by company.
8. Comment on how the company has adopted the price.
9. Mention your observations about following aspects of distribution :-
- Channel Levels: i.e. no of intermediaries used by the company for distributing the product.
- Marketing practices followed by company like – Franchising, Direct Marketing, E-
commerce.
- Identify the warehouse locations of the company.
- Calculate inventory turnover ratio and comment on the same.
- Build a logic and calculate the transportation cost per unit of product.

10. How you will analyze the desired service output level? How you will link the same with
price of a product?

Outcome: A student should be able to formulate pricing and distribution mix after completion
of the course.

Competency - Conceptual understanding, Environment scanning, Observation skill, Data

collection skill, Interpretation skills, Analyzing skills, Communication and Report Drafting
Evaluation: 20 marks Report

1. The students will submit a report .The students will be evaluated individually on the
preset parameters.

Instruction –

1) Min size 15 Pages and Maximum size 25 pages

2) No copy pasting allowed
3) Mail to CR and CC to Prof. Sachin Verma
4) Mail it by 10 April 2020
5) Subject Line : MM assignment 2 – MBA Mkt 2 – Vinay Nandre
6) File name: Vinay Nandre – Mba Mkt 2

You need to explore and find out the meaning of any terminology in the above assignment
not understood by you and you are expected to exhibit high level of proactiveness in this
regard.

Rubrics -
Literature Exceptional 81-100 % Understand the Product, Price and Place
review and (Distribution), able to apply the concept in real
concept life. Describe and able to visualize all elements
understanding with details. Plus out of box thinking and
applying strategies for elements
Advance 66- 80% Understand the concept and can describe the
Product, Price and Place (distribution) of
organization but lacking in visualization and
relevance
Intermediate 51- 65% Understand but not able to apply the concept
and lacking in description
Basic 26- 50% Understand the concept but can’t find suitable
material and low relevance
Poor 0 to 25% Concept not understood and collecting
irreverent topics