SECTION 1: MINDSET OF AN ELITE WRITER

Take note of the following:

1. Write with integrity
 Generally, use simple words only
2. Yearn to connect
3. Know your intent
 Inform?
 Persuade?
 Entertain?
 Inspire?
4. Aspire beauty
5. Balance the ingredients like an artist
6. Don’t be obsessed with perfection

SECTION 2: SIMPLICITY
Avoid too much of fancy, flowery and official language
Example 1:

Fancy High-quality learning environments are a necessary

precondition for facilitation and enhancement of the
ongoing learning process.
Simple Good schools are needed to support children’s learning.

Example 2:

Fancy In the light of the extent, scale, range and immesurable

complexity of the uncertainties that persist in the economic
front, we conclude, having evaluated the country’s mid-to-
long term prospects, that multifarious scenarios could yet
unfold.
Simple With so much uncertainty surrounding the economy,
anything could happen.

Example 3:

Fancy Delta Air Lines has implemented a number of new initiatives

to boost ticket sales on domestic routes.
Simple Delta Air Lines has taken steps to boost ticket sales on
domestic routes.